# How to Reach all your Facebook + IG fans with One Audience

One of the most powerful audiences is what we call a "remarketing" audience that hits *all of your existing fans.* This can pull from sources such as your Facebook page engagers, Instagram account engagers,  and Facebook Pixel engagers. 

Instead of making a separate audience for each type of existing fan, you can hit all of these fans in one go with an all-encompassing Remarketing audience: our Facebook Grouped Remarketing tool. 

Click ***Add New***, ***Facebook***, ***Facebook Grouped Remarketing Audience,*** followed by selecting your connected social platforms in ***all the respective drop-down menus***:<br>

![](https://2755468340-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MBaUkQ9h7Qm2_kIpP9v%2F-MZoq5z8otg1v3Nbhx9h%2F-MZrxY61PJKo7RNahyaD%2FScreen%2BRecording%2B2021-05-04%2Bat%2B08.16.52%2BAM.gif?alt=media\&token=1b84c8a3-bdbe-4fa1-8cd0-30eef9a0b814)

If you Instagram account is not appearing, you will need to triple check it is an Instagram Business Account.&#x20;

{% content-ref url="../../getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-switch-an-instagram-account-to-an-instagram-business-profile" %}
[how-to-switch-an-instagram-account-to-an-instagram-business-profile](https://docs-eb.toneden.io/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-switch-an-instagram-account-to-an-instagram-business-profile)
{% endcontent-ref %}

If you'd like to reach each of these audiences *individually*, you can continue reading on how to add them in as separate audiences (instead of within a larger "Grouped Remarketing" audience).&#x20;

Vast majority of individuals will see good results running the Facebook Grouped Remarketing audience. The rare occasion where it makes sense to "split" these audiences up is if you have a *very strong fanbase* on a particular social media platform, and want to make sure that fan base (ie Facebook engagers) get its own, separate portion of your campaign budget – instead of being lumped in with your other fans, such as IG engagers.&#x20;