Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Setup Channels
  • Set Streaming Schedule
  • Customize RSVP
  • Customize Landing Page
  • Select Live Experience
  • ‌Edit Metadata (Optional)
  • Modify Short Link URL
  • Connect Domain (Optional)
  • Add Retargeting Pixels (optional)
  • Instant Email Notifications When You Go Live (Optional)
  • Review and Launch

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  1. Growth Tools
  2. Smart Links
  3. Smart Links for Livestreams (StreamLinks)

How to Create a StreamLink

A step-by-step walkthrough on how to create a StreamLink.

PreviousSmart Links for Livestreams (StreamLinks)NextCustom Domains For Smart Links

Last updated 4 years ago

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StreamLinks are marketing landing pages for your upcoming broadcast, helping you get more viewers and followers across any platform.

Click Smart Links on the left-side navigation then +Create New Link Campaign on the right to your StreamLink.

Setup Channels

Select the platforms you wish to use for your livestream(s). The main streaming platforms we offer are Twitch, YouTube, Facebook Live, Zoom, and Instagram Live.

Input your broadcast channel URLs to configure your livestreaming platforms. We'll use this to automatically keep your schedule up to date and point viewers to the right platforms when you go live.

Set Streaming Schedule

Press +Add A Stream Date and add the following information for your new livestream date:

• Stream Event Name

• Stream Description (Optional but Highly Recommended): Let your viewers know what you'll be livestreaming.

• Stream Start Date: Enter the date and time when your stream will start.

• Stream Duration (Optional but Highly Recommended): Give your viewers an idea of how long or short your stream will be live.

• Is this a reoccurring stream that repeats weekly on these days? Toggle Repeats Weekly, if so.

Customize RSVP

Select the channel which people will be prompted to subscribe to when a user RSVPs. They’ll receive a push notification on their preferred streaming app, helping drive mobile viewers directly to your stream when you’re live.

Fans can stay organized by adding your upcoming broadcast to their Google, iCal, or Outlook calendar. These features save viewers the frustration of having to hunt for the details of your upcoming streams.

Customize Landing Page

Upload a featured image for your livestream. Recommended sizes: landscape (minimum 1024x768 pixels) or square (minimum 1000x1000 pixels).

You have the option to customize a page background image otherwise the default will be a blurred background of your featured image. Recommended size for a custom background: 1440x1024 pixels.

Pro-tip: A personalized background increases click rate by 20%.

Select Live Experience

You have two options when selecting your viewers livestreaming experience:

• Redirect Viewers: Automatically redirect your viewers and transition your landing page to the right streaming platform when you go live.

• Embedded Stream (aka TheaterMode): Show your stream on your landing page when you go live.

‌Edit Metadata (Optional)

We provide you with the ability to control how your link displays on Facebook, Google, Twitter, and other social channels.

Modify Short Link URL

If you'd like your URL to have a specific name, change the short link information here.

Connect Domain (Optional)

We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your StreamLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links:

Add Retargeting Pixels (optional)

To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​

Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past.

Instant Email Notifications When You Go Live (Optional)

Customize the email notifications that are sent to everyone who RSVP's on your landing page. Include details on how they can access your livestream to avoid the “Zero Viewer Problem”: More RSVPs mean more viewers when your stream goes live!

Anyone who RSVPs to your upcoming broadcasts through a StreamLink automatically receives two email notifications before you go live:

• An email reminder 24 hours before your broadcast

• An email reminder 30 minutes before your broadcast

Customize the Sender Name and Intro Email Text and add a Reply to Email.

Review and Launch

After you've double-checked everything and created a Campaign Name, press Create Link and you're good to go!

If you plan on advertising to your fans and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your smart link. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet?

A Guide To Setting Up Your Own Domain For Custom Conversions
Create one here.
Find your Facebook Pixel ID here
Find your Twitter Pixel ID here
Find your Google Remarketing Pixel ID here
start creating