How To Create An Email Campaign

How To Video + Getting Started ☑️

In this video, we'll walk you through the process of building your first email campaign!

You'll want to keep in mind that:

☑️ You can always save your campaign campaign as a draft

☑️ Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending”, it will be sent within a couple of hours. ☑️ Once a campaign is sent, it cannot be canceled.

☑️ If your subscriber list has more than email addresses than your daily send limit (250/day for free plans, 6,000-10,000/day for paid plans), it will send over the course of several days (prioritizing emailing your most active subscribers).

Creating Your Email Campaign

1. Go to the Email Campaigns section in the marketing tab.

2. Click “New Campaign” and give your email campaign a name.

3. Customize your campaign email.

You'll need to fill in the following fields for your email campaign:

  • Campaign name — Your campaign name won’t be shown to your subscribers; it's strictly for your organizational purposes.

  • Subject — Add a subject line for your campaign.

  • From — Add the sender email address.

  • Reply-to email address — Add the email address that you want to receive replies.

  • Header Image — Add an image to grab the subscribers’ attention. If you add a header image, you'll want to fill in the Image Alt Text (name for your image) and add a link to your site/tickets.

  • Body — Use the default message or add a custom message to tell your subscribers why they should attend your events. Use the formatting options to adjust the size and style of your text.

  • Events — Choose the events you want to advertise within your email. Select the three-dot icon to feature an event, add an RSVP option, or remove it.

  • Discover more events — Include a link to your main Eventbrite organizer profile so your customers can easily view all your upcoming events not listed in your email.

  • Footer — Add information about your company or organization. To ensure high deliverability on your emails, some information is required.

Under Style, customize how your email campaign looks.

  • Background image — Add an image that appears behind your email content.

  • Colors — Choose the theme and other colors used.

Click Send test email to see what your subscribers will receive. Then, select Continue when you’re satisfied with your email.

5. Schedule or send your email campaign.

To get your campaign ready to send:

  • Choose at least one subscriber list to send your email campaign. If you want to create a new list, select Create new subscriber list. If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. You can email up to 2,000 subscribers per day.

  • Choose when to schedule the email or send it immediately.

6. Check on the status of your campaign.

View your campaign under “Campaigns”. To duplicate a campaign or delete a draft, click the three-dot icon.

  • Draft: This campaign has not been sent yet.

  • Scheduled: This campaign is scheduled to send.

  • Sending: This campaign is currently being sent.

  • Sent: All emails have been sent on this campaign.

Review your email campaign.

1. Go to “Email campaigns

2. Click your email campaign.

The campaign overview gives you a quick view of how well your campaign is doing. Hover over the (information) icons for more details.

3. View the delivery report.

The delivery report shows the status of each sent email.

  • Sent: Eventbrite sent the email but hasn't confirmed it was delivered.

  • Delivered: Eventbrite confirmed the recipient successfully received the campaign.

  • Opened: The recipient opened, loaded the images in the email, and viewed your campaign.

  • Clicked: The recipient clicked the link to view your event page or unsubscribe.

  • Bounced: The email address was invalid or the recipient’s inbox was full.

  • Unsubscribed: The recipient unsubscribed.

  • Complaint: The recipient marked the campaign as spam.

  • Undeliverable: The attempt to deliver the email campaign was otherwise unsuccessful.

4. View RSVPs.

If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”.

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