> For the complete documentation index, see [llms.txt](https://docs-eb.toneden.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-eb.toneden.io/send-an-email-campaign/how-to-create-an-email-campaign.md).

# How To Create An Email Campaign

## **How To Video +** Getting Started ☑️  

In this video, we'll walk you through the process of building your first email campaign!

{% embed url="<https://share.descript.com/view/6bYdBL2UPBK>" %}

You'll want to keep in mind that:

☑️ You can always save your campaign campaign as a draft

☑️  Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending”, it will be sent within a couple of hours.\
\
☑️  Once a campaign is sent, it cannot be canceled.&#x20;

☑️  If your subscriber list has more than email addresses than your daily send limit (250/day for free plans, 6,000-10,000/day for paid plans), it will send over the course of several days (prioritizing emailing your most active subscribers).

## Creating Your Email Campaign

**1. Go to the** [**Email Campaigns**](https://www.eventbrite.com/organizations/campaigns/email) **section in the marketing tab.**&#x20;

![](/files/OEwFtAcaJm6iwJ3s4SU3)

**2. Click “New Campaign” and give your email campaign a name.**

**3. Customize your campaign email.**

You'll need to fill in the following fields for your email campaign:

* **Campaign name —** Your campaign name won’t be shown to your subscribers; it's strictly for your organizational purposes.
* **Subject  —** Add a subject line for your campaign.
* **From —** Add the sender email address.&#x20;
* **Reply-to email address —** Add the email address that you want to receive replies.&#x20;
* **Header Image —** Add an image to grab the subscribers’ attention. If you add a header image, you'll want to fill in the Image Alt Text (name for your image) and add a link to your site/tickets.
* **Body —** Use the default message or add a custom message to tell your subscribers why they should attend your events. Use the formatting options to adjust the size and style of your text.&#x20;
* **Events —** Choose the events you want to advertise within your email. Select the three-dot icon to feature an event, add an RSVP option, or remove it.

![](/files/aszx7W5g6xyKmZpCAbEf)

* **Discover more events  —** Include a link to your main Eventbrite organizer profile so your customers can easily view all your upcoming events not listed in your email.
* **Footer —** Add information about your company or organization. To ensure high deliverability on your emails, some information is required.

Under **Style**, customize how your email campaign looks.

![](/files/bej0qLjc334AZUta3AoF)

* **Background image —** Add an image that appears behind your email content.
* **Colors —** Choose the theme and other colors used.

Click **Send test email** to see what your subscribers will receive. Then, select **Continue** when you’re satisfied with your email.

**5. Schedule or send your email campaign.**

![](/files/a8ZtuJUNzTS7wigihkHZ)

To get your campaign ready to send:

* Choose at least one subscriber list to send your email campaign. If you want to create a new list, select **Create new subscriber list**. If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. You can email up to 2,000 subscribers per day.
* Choose when to schedule the email or send it immediately.

**6. Check on the status of your campaign.**

View your campaign under “Campaigns”. To duplicate a campaign or delete a draft, click the three-dot icon.

* **Draft:** This campaign has not been sent yet.
* **Scheduled:** This campaign is scheduled to send.
* **Sending:** This campaign is currently being sent.
* **Sent:** All emails have been sent on this campaign.

**Review your email campaign.**

**1. Go to “**[**Email campaigns**](https://www.eventbrite.com/organizations/campaigns/email)**”**

![](/files/CeNeF0DUew3FSwUMrW6p)

**2. Click your email campaign.**

The campaign overview gives you a quick view of how well your campaign is doing. Hover over the **ⓘ** (information) icons for more details.

**3. View the delivery report.**

The delivery report shows the status of each sent email.

* **Sent**: Eventbrite sent the email but hasn't confirmed it was delivered.
* **Delivered**: Eventbrite confirmed the recipient successfully received the campaign.
* **Opened**: The recipient opened, loaded the images in the email, and viewed your campaign.
* **Clicked**: The recipient clicked the link to view your event page or unsubscribe.
* **Bounced**: The email address was invalid or the recipient’s inbox was full.
* **Unsubscribed**: The recipient unsubscribed.
* **Complaint**: The recipient marked the campaign as spam.
* **Undeliverable**: The attempt to deliver the email campaign was otherwise unsuccessful.

![](/files/nMxiQLsQtnSMQyTpuo0m)

**4. View RSVPs.**

If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”.