Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • How to Appeal Your Disapproved Facebook or Instagram Ads
  • Method 1: Use Facebook Support Chat / Email
  • Step 1: Visit the Business Help Center
  • Step 2: Click on "Get Started" next to "Find answers or contact support"
  • Step 3: Select your Category
  • Step 4: Click “Chat with a Representative” at the bottom of the screen (below "Need more help? Contact Support.")
  • Step 5: Fill out your contact information
  • Step 6: Enter your Ad Account ID
  • Step 5: Choose "Ad Policy or Disapproved Ad" and "My Ad Was Disapproved"
  • Step 6: Enter the Subject Title and Description of Your Appeal
  • Step 7: Begin Chat or Request Support
  • Method 2: Appeal through Facebook's Account Quality Portal
  • Step 1: Visit the Account Quality Portal
  • Step 2: Select the Facebook Account or Business Manager Account you are experiencing Advertising Issues with
  • Step 3: Select the Advertising Account you are experiencing Advertising Issues with
  • Step 4: Request Review for the Rejected Ads
  • Common Violations of Facebook's Advertising Policies
  • How to Fix Ads that Violate Facebook's Advertising Policies

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  1. Troubleshooting
  2. Facebook Advertising Troubleshooting

How to Appeal a Disapproved Facebook (or Instagram) Ad

PreviousFacebook Advertising TroubleshootingNextHow to Appeal a Disabled Facebook Ad Account

Last updated 4 years ago

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We've all been on the receiving end of this dreadful message:

Error: "Your Ad Wasn't Approved Because It Doesn't Follow Facebook's Advertising Policies

If you've received this message, we have a few steps you can follow to get your ads running again! 🙆‍♂️

Ads are disapproved by Facebook & Instagram for one of two common reasons.

The first reason is that Facebook made a mistake and incorrectly disapproved your ad. 🤦‍♂️

Facebook is overly precautious on flagging campaigns that may violate their advertising policies. They use a combination of algorithms and humans to determine if an ad is approved.

It is possible that your ads have been mistakenly disapproved. If you believe that is the case, you can appeal that ad disapproval process.

The second reason is that the ad doesn't follow Facebook's Advertising Policies.

Facebook's apply to an ad's content, audience, and the destination it links to. Please review the ad policies, your ads, and your website to ensure that they do not violate any terms.

We've included common violations of Facebook's Advertising Policies at the bottom of this article.

How to Appeal Your Disapproved Facebook or Instagram Ads

There are two methods that you can use to appeal your ads.

The first method is to use Facebook Support Chat / Email.

The second method is to appeal through Facebook's Account Quality Portal

Method 1: Use Facebook Support Chat / Email

The first method is to use Facebook Support Chat / Email.

Facebook chat support is great. As is their email support.

The key to using these channels is to be polite and fill out your request accurately.

Step 2: Click on "Get Started" next to "Find answers or contact support"

If you scroll to the bottom of the page you will find a button you can use to contact the Facebook team.

The Chat form and Email contact form have a slightly different UI, however the information they ask for is the same. Chat is typically fastest, but email is just as effective.

Step 3: Select your Category

Choose the proper category you’d like assistance with. For disabled ad accounts, select "Policy & Account Security" (the first option).

Step 4: Click “Chat with a Representative” at the bottom of the screen (below "Need more help? Contact Support.")

Instead of selecting one of the pre-existing support options, scroll to the bottom of the screen and click on the "Chat with a representative" option.

Step 5: Fill out your contact information

Enter your name, phone number, email address, and relationship to the business.

Step 6: Enter your Ad Account ID

Scroll down and enter your Facebook Ad Account ID

Your Ad Account ID will also be featured in the Select Accounts step of any ad campaign creation process in Eventbrite Boost.

Please remember to include the Ad Account ID that you created the Facebook Ad campaign with that contains the disapproved ad.

Step 5: Choose "Ad Policy or Disapproved Ad" and "My Ad Was Disapproved"

Step 6: Enter the Subject Title and Description of Your Appeal

Please use the following Subject Title: Please review my ad.

Then copy and paste the below message into the Description:

Hi there,

I believe your algorithm mistakenly disapproved this ad. This ad does not violate any Facebook TOS.

Please have a human review the ad content and approve as soon as possible.

I appreciate your help!

Thanks.

Enter your Subject Title and a polite & informative Description into the Facebook Ad Appeal form.

Be polite and informative. Facebook employees are people too.

Step 7: Begin Chat or Request Support

Press the Start Chat or contact button at the bottom of the form.

Method 2: Appeal through Facebook's Account Quality Portal

The second method is to appeal through Facebook's Account Quality Portal

Step 2: Select the Facebook Account or Business Manager Account you are experiencing Advertising Issues with

Facebook will display a yellow slash next to a Facebook Account or Business Manager Account if it has experienced any issues in the last 30 days.

Step 3: Select the Advertising Account you are experiencing Advertising Issues with

Facebook will display a yellow slash next to a Facebook Ad Account if it has experienced any issues in the last 30 days.

Step 4: Request Review for the Rejected Ads

You can see which ads within a campaign aren't running and request reviews of multiple ads at once if you believe they were incorrectly rejected.

Facebook’s ad review can take anywhere from 5 minutes to 2 days. Once the ad is approved, no further action is required. Your campaign will begin delivering immediately upon your scheduled start date.

If your ad did violate Facebook's Advertising Policies, we recommend familiarizing yourself with some of Facebook's Advertising Policies.

Common Violations of Facebook's Advertising Policies

  • Alcohol - Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.

  • Profanity - Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly without the intention of circumventing the ad review process or other enforcement systems.

  • Smoking - Facebook does not allow ads that promote the use or sale of cigarettes, cigars, chewing tobacco and smoking accessories (e.g., tobacco pipes, hookahs, hookah lounges, rolling papers, vaporized tobacco delivery devices, shisha, electronic cigarettes). The advertisement of such products is highly regulated around the world.

  • Sexuality - Facebook does not allow ads that promote adult products or services, such as sex toys, sexual enhancement products, or sexual videos and publications, as well as images or videos that show nudity.

  • Body Image - Your ad wasn't approved because it focuses on an ideal physical body image. Images that show a type of body as being perfect or undesirable (e.g., focusing on abs or belly fat) are not accepted.

How to Fix Ads that Violate Facebook's Advertising Policies

The easiest way to fix this is to edit the ads in your campaign to remove any violations that may be causing the error.

For example, if your violation is alcohol related, add the minimum drinking age to all targeting audiences.

If errors continue, then remove alcohol-related content from ad.

Step 1: Visit the

You can find your Ad Account ID by visiting the or inside the ToneDen Facebook Advertising Platform.

The Ad Account ID will be featured in the top left corner or in the URL after "campaigns?act=".

Step 1: Visit the

Here is an example of a Business Manager Account with issues.
Here is an example of an Ad Account with issues.
Advertising Policies
Business Help Center
Facebook Ads Manager interface
Account Quality Portal
Then click on the Request Review button.