> For the complete documentation index, see [llms.txt](https://docs-eb.toneden.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-eb.toneden.io/growth-tools/contests/how-to-create-a-contest.md).
# How to Create a Contest
It's easy to create a Contest to rapidly grow and engage your audience, build your email list, and acquire data about your ideal customer.
Click *Contests* on the left-side navigation then *+Create New Contest Campaign* on the right to [**start creating**](https://eb.toneden.io/new/contest) your social unlock. This article will take you through the process step-by-step.
## Enter Details
Enter your contest details, such as title, description, start date, end date, and image.
## Customize Registration
Choose the main social enter action that entrants will perform to enter your contest. Choose from the following:
* Connect with Facebook
* Follow on Twitter
* Follow on Spotify
* Save Unreleased Track or Album on Spotify
**Add Submissions Email (Required)**: For legal purposes, all potential contest entrants must have the ability to enter your contest if they don't use the social platform above. This will be specified in the generated contest rules.
## Set Up Actions
Choose one or many social actions that someone can perform to increase their chances of winning your giveaway.
## Set Up Contest Referrals
Encourage people entering your contest to refer their friends to gain more points. Customize Referral Tweet Text for fan referrals—we will automatically include the proper referral link at the end of the tweet.
## Customize Landing Page
Here you can also customize the look and feel of your landing page and unlock steps.
* Select a theme: Choose between a light or dark color scheme.
* Button Color
* Background Image
* Email Capture Form
* Facebook Pixel ID to track conversions on Facebook
* Social Links
## Promote on Facebook and Instagram (Optional)
Promote this landing page with a Facebook & Instagram Ad campaign. Paid Social Ads will build you the perfect ad campaign to put your new landing page in front of your audience, find new fans, and drive more engagement, all for less than $2 a day.
## Review and Launch
After you've double-checked everything and created a Campaign Name, press *Launch Campaign* and you're good to go!
If you’d like to organize your contests, you can create tags for them.
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