# How to Create the GoFundMe Playbook

This GoFundMe Playbook helps you find the right donors for your GoFundMe Pages—the people you count as your most loyal customers. Tracking the campaign’s results is easy with the reporting dashboard and takes just minutes to set-up. Promote your GoFundMe Campaign. Find more donors faster. Free onboarding and guidance to hit your goal.

### Turn your past attendees into donors for $1/day

We assemble a grouped re-marketing audience that includes everyone that's attended your events in the past along with your most active followers across social media. This audience groups the people that are most likely to donate to your campaign.

The *Grouped Remarketing Audience* is a simple way to target the fans who are most likely to donate to your GoFundMe. In normal times, these are also the fans who are most likely to buy tickets to your events. This audience includes:

**• People who have engaged with your Facebook Page in the past 365 days**

**• People who have engaged with your Instagram Page in the past 365 days**

**• People who have visited a web property with your Facebook pixel in the past 180 days**

**• Your email list or past ticket buyers (assuming this list has already been uploaded to Facebook)**

### In this video, learn how to create the GoFundMe Playbook:

{% embed url="<https://share.descript.com/view/q9lS6DpzLvp>" %}


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