Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Recommended Ad Creative Size & Dimensions
  • Anatomy and Psychology of a Good Ad Creative
  • Instagram Ads
  • Facebook Event RSVP Ads

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  1. Facebook & Instagram Ads
  2. Eventbrite's Facebook & Instagram Ads for Events

Ad Creative Best Practices

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Last updated 2 years ago

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Having a strong, engaging ad creative is one of the most important elements to seeing success with your ad campaign!

The average FB/IG user scrolls through around 150ft+ of content each day in their newsfeed (that's the size of the Statue of Liberty).

Keep in mind that your ad is a small fish in a big sea of content, and you're competing with other advertisers for your customer's precious attention. On social media, the average user's attention span is around 1.5-2 seconds.

We've got a small window to capture our potential ticket buyer's attention, while also providing them with enough context to pique their interest.

Always keep this question in the back of your head:

"How do I best build my ad creative to capture one's attention, keep them engaged, and provide context about your event in the most digestible way possible?"

Recommended Ad Creative Size & Dimensions

We recommend you use the following creatives for your ad campaigns:

Note: If you're uploading an image, it needs to be a JPEG or PNG. If you're uploading a video, it needs to be an MP4, MOV, or GIF.

Anatomy and Psychology of a Good Ad Creative

When it comes to grabbing your customer's attention, some parts of your ad are more important than others? Let's break down the different parts of your ad creative in the order of importance:

  1. Image/Video - this is the main attention grabber for your ad. This is what people notice first and is largely what will capture someone's attention.

  2. Post Text - the text in this section aims to give context about the event and foster a sense of urgency.

  3. Call to Action - this is the button that people click on in your ad to go to your ticketing page, url, or Facebook event.

  4. Link Headline - this appears below the image. Most people enter the name of their event here with some additional context.

  5. Link Descriptions - this appears below the link headline, but it doesn't appear on every ad placement. It's usually an afterthought but advertisers use it to provide additional context about the event or give context about the call to action.

In terms of the order of importance to these components of your ad. This is the order of priority:

  1. Image/Video

  2. Post Text

  3. Call to Action

  4. Link Headline & Link Description

Instagram Ads

Instagram ad creatives are incredibly similar to Facebook ads, however, there are a few subtle differences.

For Instagram Stream ads, the Call to Action is positioned differently and the Link Headline/Link description doesn't always appear.

For Instagram Story ads, you're working with a slightly different dimension compared to stream ads. We recommend using either a square image or vertical 1080 x 1920px creative.

The link headline and link description don't appear in an Instsgram story ad. The call to action appears towards the bottom.

If you're using a full sized vertical image, the post text will not appear.

Facebook Event RSVP Ads

Facebook Event ads are very similar to normal Facebook stream ads.

The main difference is that there's no link headline, link description, or call to action that you need to specify. All of those components are pulled directly from your Facebook Event information.

- Ratio: 1:1, Resolution: At least 1080 x 1080 pixels

- Ratio: 1:1, Resolution: At least 1080 x 1080 pixels

- Ratio: 9:16, Resolution: At least 1080 x 1080 pixels

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