Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Before You Get Started
  • Step 1: Select Accounts
  • Step 2: Set Schedule
  • Step 3: Target Spotify Fans
  • Select Your Spotify Artist
  • Add Spotify Artists
  • Generate Interests
  • Step 4: Modify Budgets
  • Step 5: Design Story Ad
  • Step 6: Review Ad Campaign
  • Step 7: Launch Playbook

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  1. Other Growth Playbooks
  2. Spotify Growth Playbook

How to Create the Spotify Growth Playbook Campaign

A step-by-step guide to creating a Spotify Growth Playbook Campaign in Eventbrite Boost

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Last updated 4 years ago

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Before You Get Started

We highly recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign. This guide will teach you best practices and ad creative basics:

Step 1: Select Accounts

  • Choose the Facebook advertising account you want the campaign to be created under in the "Select a Facebook Advertising Account" section.

  • Choose a Facebook Page & Instagram Account to post as.

  • Choose a Facebook Pixel (optional).

    • This option will only appear if the Facebook Advertising Account you've selected has more than one Facebook Pixel attached to it. If your Facebook Advertising Account only uses one pixel, we will automatically use that pixel in your ad campaign.

The ads in the Spotify Growth Playbook campaign will ONLY appear in Instagram Stories. The reason why you have to choose a Facebook Page is because Instagram is owned by Facebook.

Please remember to link your Instagram Account to your Facebook Page if you haven't yet:

Step 2: Set Schedule

Select a campaign start and end date/time.

Recommended: Toggle on "Run my ad campaign continuously" checked if you want your campaign to run continuously.

Step 3: Target Spotify Fans

Select Your Spotify Artist

The first step is to enter your artist name in the "Select Spotify Artist" section. This is the Spotify profile fans will see after they up on your ad.

We will track the follower growth of the artist you choose in the "Select Spotify Artist" section.

Add Spotify Artists

The second step is to enter at least two Spotify artists (in addition to yours) who are most similar to the artist you want to promote. Please note: the list of names is not your actual audience. These artists will generate your campaign's true target audience in the next step in Generated Interests.

Generate Interests

Adding related Spotify artists in the previous step will help you find relevant interests to target. This will usually include artists in the Fans Also Like section of your selected artist on Spotify.

In this step, add and/or remove generated audiences. You can also add in more interests by clicking on the "Generated Interests" box and typing in your own. The interests in this section are what is targeted on Instagram.

Please proofread your generated audiences to make sure they are all relevant to your audience.

The last step is to choose your Spotify Markets in the "Select Spotify Markets" step.

Global targeting should be selected by default (recommended).

Step 4: Modify Budgets

To complete the "Modify Budgets" step, enter a daily budget amount in the "Set a daily budget for this ad campaign" field.

Set a daily budget of at least $5 per day.

Step 5: Design Story Ad

You can add either video creative or image creative to your campaign by pressing the "Add Image" or "Add Video" buttons in the "Add and customize your creatives" section.

Pressing the "Add Video" button pulls up your "Video Library".

The "Video Library" allows you to upload videos from your desktop computer when you press the "Upload New Video" button.

You can also use videos from past advertising campaigns by selecting any video in the "Ad Account Library" section. Press the "Add Selected Asset" video after you select your video to add it to your campaign.

Campaigns see the best results when they include video creative specifically designed for Instagram Stories.

We highly recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign. You can learn best practices & how to make the ad creative in the following guide:

Step 6: Review Ad Campaign

Review your ad campaign and make sure everything looks good!

Step 7: Launch Playbook

Add a name for your campaign in the "Playbook Name" field. This is the name you can use to identify the campaign in your Facebook Ads Manager account after it is launched.

You can also add Campaign Tags to the campaign for quick searching later.

You can also enter your email in the "Email Notifications" field to get daily report emails regarding your campaign.

Press "Launch Playbook Campaign" to launch your campaign.

How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
How to Create Instagram Stories Ads
Easily expand your audience to find new interested related to the selected artists above.