# Advertising Fundamentals

- [Why You Should Advertise](/advertising-and-promotion/advertising-fundamentals/why-you-should-advertise.md)
- [Why Advertising Is an Investment](/advertising-and-promotion/advertising-fundamentals/why-advertising-is-an-investment.md)
- [How to Target Your Audience](/advertising-and-promotion/advertising-fundamentals/how-to-target-your-audience.md)
- [What is Conversion Tracking?](/advertising-and-promotion/advertising-fundamentals/what-is-conversion-tracking.md)
- [What is A/B Testing?](/advertising-and-promotion/advertising-fundamentals/what-is-a-b-testing.md)
- [What is Budget Optimization?](/advertising-and-promotion/advertising-fundamentals/what-is-budget-optimization.md)
- [How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?](/advertising-and-promotion/advertising-fundamentals/how-is-paid-social-ads-advertising-platform-different-than-facebooks.md)
- [How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?](/advertising-and-promotion/advertising-fundamentals/how-is-paid-social-ads-optimization-different-from-facebooks-campaign-optimization.md)
- [Viewing Budget Optimization Insights](/advertising-and-promotion/advertising-fundamentals/viewing-budget-optimization-insights.md)
- [Advertising Term Glossary](/advertising-and-promotion/advertising-fundamentals/advertising-term-glossary.md)