Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Step 1: Creating or Importing Your Source Audience
  • Step 2: Creating a Lookalike Audience Using the Source Audience
  • Method 1: Using the "Facebook Custom Audience Lookalike" Audience Template
  • Method 2: Using Eventbrite's Audience Template (automatically includes building a Lookalike Audience)

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  1. Advertising and Promotion
  2. Creating Target Audiences

How to Create Lookalike Audiences

The universal way to expand the reach of your campaign to people that are similar to the ones you are already converting.

A Lookalike Audience is a group of people likely to be interested in your business because they're similar to your best existing customers.

When you create a Lookalike Audience, you choose a source audience (such as a Custom Audience created with your Facebook pixel or fans of your Facebook page). Facebook then identifies the common qualities of the people in it.

There are two steps to creating a Lookalike Audience in the service.

  1. Creating or importing the Custom Audience that will be the source audience

  2. Creating the Lookalike Audience

A general rule of thumb: if the source audience can be created in the service, you can create the Lookalike Audience without having to import the Custom Audience in from Facebook Ads Manager.

Step 1: Creating or Importing Your Source Audience

You can use any of the following sources as a Source Audience for a Lookalike:

  • Facebook Page Likes

  • Customer List (aka your Email Subscribers, etc.)

  • Website Traffic (also includes Facebook Pixel Events)

  • Video Viewers

  • Lead Form

  • Fullscreen Experience

  • Facebook Page Engagers

  • Instagram Business Profile

  • Events

A guide to building Custom Audiences based on each source is provided in the service.

Step 2: Creating a Lookalike Audience Using the Source Audience

To recap, there are two ways to build a Lookalike Audience in Eventbrite:

  1. Using the Facebook Custom Audience Lookalike Audience Template

  2. Using the service Audience Template that automatically includes building a Lookalike Audience

Let's start with the first method—using the Facebook Custom Audience Lookalike Audience Template.

Method 1: Using the "Facebook Custom Audience Lookalike" Audience Template

After building a Custom Audience for a source audience, click on Add New or Change Template during the ad campaign creation process in the service. Then, click Facebook, followed by Facebook Custom Audience Lookalike. From there, select the Custom Audience you'd like to use as a source audience in the Template Options section:

Method 2: Using Eventbrite's Audience Template (automatically includes building a Lookalike Audience)

The service's Audience Builder feature includes multiple Lookalike Audience audience templates.

Most of them do not require that you build a Custom Audience as a source audience ahead of time. If they do, you'll be able to quickly select the source audience in the Template Options section.

Some of these options include:

  • Facebook Page Likes Lookalike

  • Lookalike of People Who Engaged with Your Facebook Page

  • Pixel Event Lookalike Audience

  • Website Visitors Lookalike Audience

  • and more

Here's an example of how you would build the Facebook Page Likes Lookalike Audience:

Click on Add New or Change Template during the ad campaign creation process in the service. Then, click Facebook, followed by Facebook Page Likes Lookalike. From there, select the Facebook Page you'd like to use as a source audience in the Template Options section:

PreviousHow to Target People Who Have Visited Your Website or Web Pages with Your Facebook PixelNextHow to Target Email Subscribers on Facebook

Last updated 4 years ago

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