Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Edit Objective
  • Select Accounts
  • Event Details
  • Modify Target Audiences
  • Set Schedule
  • Set Budget
  • Design Ad
  • Review and Launch

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  1. Facebook & Instagram Ads
  2. Strategies for Specific Events

Sports

How to strategize a campaign for Sporting Events using Eventbrite Boost

PreviousComedyNextHoliday Events (NYE / Halloween / etc.)

Last updated 4 years ago

Was this helpful?

Learn the best targeting strategies for sporting using Eventbrite Boost by watching the following video:

Edit Objective

Objective: Select "Get people to buy tickets on your website"

  • Using this objective creates a conversion campaign and will net you the highest return compared other the other available objectives.

Destination: Enter the direct ticketing link url or select one of your Eventbrite events

  • Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%.

Select Accounts

Select a Facebook Advertising Account:

  • Choose the Facebook Advertising Account you spend with the most frequently.

Choose A Facebook Page:

  • Choose the most relevant Facebook Page you would like your ad to come from.

Event Details

Location:

  • Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range.

Age Range:

  • Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic.

Modify Target Audiences

The number of and type of audiences that you include in your campaigns depend on a number of factors:

  • The number of audiences you can include depends on your budget amount:

  • E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days

  • E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days

  • E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days

  • The types of Audience Templates you can use depend on how much "data" you have:

  • If your email list is 5,000+ emails, then using customer list custom audiences is effective

  • If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective

  • If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective

  • If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective

  • The type of customers you'd like to target:

  • Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before

  • E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc.

  • Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business

  • E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc.

We recommend the following Sets:

Set Name: No Data

  • Set Description: This set contains only prospecting audiences.

  • Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel.

Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed

  • Set Description: This set contains prospecting and remarketing audiences.

  • Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel.

Set Name: No Facebook Pages, Emails, Conversion Tracking Installed

  • Set Description: This set contains prospecting and remarketing audiences.

  • Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel.

Set Name: Facebook Pages, Emails, Conversion Tracking Installed

  • Set Description: This set contains prospecting and remarketing audiences.

  • Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel.

Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High

  • Set Description: This set contains prospecting and remarketing audiences.

  • Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget.

Set Schedule

  • We recommend your campaign duration is anywhere between 1-14 days during:

  • During & after your initial "on-sale" date

  • Before & during your "day of event" date

  • Budgets that are at or above $500 should lean towards the 10-14 day range

  • Budgets that are below $500 should lean towards the 1-7 day range

Set Budget

  • We typically see the following budgets work best on a per-campaign basis:

  • $50 to $150

  • $350 to $500

  • $1,000 to $1,500

  • There are usually two campaigns for each event:

  • The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale

  • The "Close-Out" campaign occurs in the days directly during and before the day of your event

Design Ad

Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date"

  • Post Text that answers the following questions tend to perform the best:

  • "What is the event name and/or who is playing?"

  • "Where is the event located?"

  • "When is the event happening?"

  • Post Text that is written in the second-person point of view tend to perform the best:

  • "Don't miss your chance to attend Event Name at Venue on Date!"

  • "Get your tickets to attend Event Name at Venue on Date!"

Headline: Use "Event Name at Venue on Date"

  • Headlines that answer the following questions tend to perform the best:

  • "What is the event name and/or who is playing?"

  • "Where is the event located?"

  • "When is the event happening?"

Link Description: Use "Click here to get your tickets"

  • Link Descriptions written in the second-person point of view tend to perform the best:

  • "Click here to get your tickets!"

Call to Action: Select "Buy Tickets"

  • Other Call to actions that tend to perform well include:

  • "Learn More"

  • "Book Now"

Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds.

  • When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images.

  • Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers.

  • Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot.

  • The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform.

Review and Launch

Finish by naming your campaign and then choosing to launch or save as a draft.

  • Recommended Campaign Name Structures include:

  • Event Name - CITY - DATE

  • E.g. Los Angeles Beer Festival - Los Angeles - 112618

​

Facebook Interest Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

All Website Visitors Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

All Website Visitors Audience: Learn how to create this audience .

Facebook Page Likes: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

All Website Visitors Audience: Learn how to create this audience .

Facebook Page Likes: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

Facebook Interest Audience: Learn how to create this audience .

All Website Visitors Audience: Learn how to create this audience .

Lookalike Audience of Email List: Learn how to create this audience .

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