Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • What is Business Manager? Why is it important?
  • How to Create a Business Manager Account
  • Step 1: Begin Account Creation on the Business Manager Overview Page
  • Step 2: Add Your Business Details
  • Step 3: Add your Ad Account to Business Manager
  • Step 4: Assign People and Roles to your Ad Account
  • Step 5: Claim a Facebook Page or Create a New Facebook Page in Business Manager
  • Step 6: Assign People and Roles to your Facebook Page
  • Step 7: Add Other Relevant Facebook Pages to Business Manager
  • Step 8: Create a Facebook Pixel or Find Your Existing Facebook Pixel(s) [Optional]
  • Step 9: Assign People, Roles, and Assets to your Pixel [Optional]

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  1. Getting Started
  2. Getting Started with Facebook Ads on Eventbrite Boost

How to Create a Business Manager Account

Here's a step-by-step guide on how to create a Business Manager Account

PreviousGetting Started with Facebook Ads on Eventbrite BoostNextHow to Create a New Facebook Ad Account

Last updated 3 years ago

Was this helpful?

What is Business Manager? Why is it important?

​ is a must-have for any serious advertiser.

Business Manager is a Facebook tool that helps organize and manage your business. Think of Business Manager as a big folder that allows you to organize your pages, ad accounts, etc!

Here's why it's important:

  1. It allows Eventbrite Boost to properly track purchases that come as a result of your campaign via offline conversion tracking.

  2. Facebook allows to you to advertise people who look like your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These are called "Lookalike Audiences" based on contact lists.

  3. Facebook allows you to auto-retarget cart abandoners with personalized ads, but only if your Facebook Ad Account is in a Business Manager account. These are called Dynamic Ads.

  4. It simplifies sharing access to ad accounts and Facebook pages across team members.

  5. It simplifies creating different assets like Facebook ad accounts and pixels.

  6. Facebook allows you to advertise to your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These email subscribers are called "Custom Audiences." They're based on contact lists.

Business Manager makes it incredibly easy to monitor & share Facebook assets.

You need Business Manager to access the best advertising tools Facebook has to offer.

How to Create a Business Manager Account

A video walkthrough of this guide can be found here:

Step 1: Begin Account Creation on the Business Manager Overview Page

If you're unattached to a Business Manager account, begin by pressing "Create Account."

If you're attached to a Business Manager account, begin by pressing "Create Business."

Step 2: Add Your Business Details

Provide Facebook with as much information as you can about your business. This helps Facebook know you are a real human running ads on their platform.

Step 3: Add your Ad Account to Business Manager

You will now want to add an existing Ad Account to Business Manager or create a new Ad Account in Business Manager.

Pressing the Add button will prompt you to add an existing Ad Account or create a new one.

Add an Ad Account in Business Manager

If you'd like to create a new Ad Account, review the steps in the following support article:

If you have an existing Ad Account, press the Add an Ad Account button and enter your Ad account ID:

Enter your Ad account ID

Choose the ad account you want to add to your Business Manager account via the dropdown. The ID of that ad account should show up in the highlighted area below.

Paste this ID in the "Add Ad Account" section (see two graphics above for reference) to link your ad account to a Business Manager account!

You can only use Custom Audiences from emails if the ad account is in a Business Manager Account. The same goes for Lookalike Audiences from emails.

If you can't add an ad account to a Business Manager:

  1. The ad account you're trying to add may have already been added by another business. An ad account can only be owned by one Business Manager. Request access to the ad account.

  2. You've already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Create a new ad account in Business Manager or request access to another ad account.

  3. You've reached the five ad account limit for your business. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend.

Step 4: Assign People and Roles to your Ad Account

Only people assigned to the ad account can use it. This includes you, too.

Assign people to the ad account by pressing the "Add People" button:

Add people to your ad account by pressing "Add People"

After you select the people you want to add, choose what access level they receive.

We recommend choosing Admin Access by checking the toggle next to Manage Add Account.

Assign people to your ad account and choose their access level.

Step 5: Claim a Facebook Page or Create a New Facebook Page in Business Manager

You will now want to claim an existing Facebook Page in your Business Manager or create a new Facebook Page in Business Manager.

This is because every Business Manager account needs to have a primary Page.

A primary Page is the first Page you add to your Business Manager.

A primary Page is required if you want to use Custom Audiences or Lookalike Audiences.

Pressing the Add button will prompt you to add an existing Facebook Page or create a new one.

Adding or claiming an existing Facebook Page in Business Manager

If you use the Add a Page option, you must be the admin of the page you input to make it your primary Page in Business Manager. Type in the page name to complete the process.

Adding a Facebook Page you are the admin of in Business Manager

If you use the Create a New Page option, you'll be guided through the steps of making a new Facebook Page.

Creating a new facebook page in business manager

Step 6: Assign People and Roles to your Facebook Page

Only people assigned to the Facebook Page can use it. This includes you, too.

Assign people to the Facebook Page by pressing the Add People button:

Add people to your Facebook Page by pressing "Add People"

After you select the people you want to add, choose what access level they receive.

We recommend choosing Admin Access by checking the toggle next to Manage Page.

Assign people to your ad account and choose their access level.

If you don't want to grant the user this permission, check the toggle next to Create Ads under Standard Access instead.

Step 7: Add Other Relevant Facebook Pages to Business Manager

You'll want to add in the other Facebook Pages you plan to utilize after you claim your primary Page.

If you are not an Admin of these Facebook Pages, use the Request Access to a Page option instead.

You can learn how to request Access to a Page by reading the below article:

Step 8: Create a Facebook Pixel or Find Your Existing Facebook Pixel(s) [Optional]

This step is optional but highly recommended. You can learn more about pixels here:

First select Data Sources, followed by Pixels.

Select Pixels under Data Sources in Business Settings.

Then press Add and create a Facebook Pixel.

Creating your pixel by pressing Add and inputting in a pixel name.

Step 9: Assign People, Roles, and Assets to your Pixel [Optional]

This step is optional but highly recommended.

This is the easiest step to forget. So please make sure to do it!

Assign yourself and your team members to your pixel by pressing Add People.

Add people to your pixel by pressing Add People and setting permissions.

Then assign your Facebook Pixel to your Ad Account by pressing Add Assets.

Add your Ad Account to your Pixel by pressing Add Assets.

You can find your Facebook Pixel ID next to your Pixel Name.

The location of your Facebook Pixel ID in Business Manager

This will come in handy for installing your Facebook pixel on a platform like Eventbrite or Shopify.

​

To create a Business Manager account, visit the following link:

​ in Business Manager.

Locate your Ad Account ID by navigating to ​

​ in Business Manager.

Create My Business Manager Account
You can do so in the "Ad Accounts" tab of "Business Settings"
settings in Ads Manager.
You can add a primary Page in the Pages tab of Business Settings
Facebook Business Manager
A video guide on how to create a Business Manager account.