Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Facebook & Instagram Ads For Events Overview
  • What Makes Eventbrite Boost Different than using Facebook Ads Manager?
  • We Provide Conversion Tracking That's Easy to Understand
  • We Make it Easier to Use Multiple Target Audiences
  • We Have a Budget Optimization Algorithm that Prevents Wasteful Spending
  • We Make it Easier to A/B Test Audiences and Creatives

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  1. Facebook & Instagram Ads

Eventbrite's Facebook & Instagram Ads for Events

A quick walk-through of our advertising platform specifically built for event creators.

PreviousCreate an Eventbrite AdNextHow to Promote Your Event on Facebook & Instagram with Eventbrite Boost

Last updated 3 years ago

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Facebook & Instagram Ads For Events Overview

Let's start with a general overview of how to build Facebook and Instagram ads using Eventbrite Boost!

We've built an event creator-friendly version of Facebook Ads Manager to help you make better ad campaigns. This video will give you a general overview of how to build campaigns:

You can also learn how to make these campaigns by skipping to the next article:

What Makes Eventbrite Boost Different than using Facebook Ads Manager?

Event creators benefit from Facebook Advertising when they implement best practices.

Quickly ask yourself if you're taking advantage of the following with your current Facebook/Instagram ads:

  1. Am I targeting my past ticket buyers, social media engagement, and my website traffic?

  2. Am I using Lookalike audiences like Lookalikes of Past Buyers that statistically make you the most money with your ads?

  3. Am I using Facebook pixel tracking and offline conversion tracking to fully understand how my investment in ads leads to ticket sales?

Most event creators do not implement these best practices in every campaign because of bandwidth constraints and limited marketing expertise.

Eventbrite Boost packages these techniques into a repeatable playbook/process that will work for every part of the event marketing lifecycle.

We've also taken the learnings of 65,000+ event ad campaigns that generated $111 million in gross ticket sales and have built a platform that makes sense to any event creator.

Below you'll find a quick run down of some of the core components that make Eventbrite Boost stand apart from other solutions.

We Provide Conversion Tracking That's Easy to Understand

Advertising is an investment. It can be complex, time-consuming, and expensive if you’re guessing on how to find your ticket buyers.

Eventbrite Boost makes it easy to see how effective your ad campaign, audiences, and ads are at driving registrations for your upcoming events.

We'll help you easily understand how your ads drive sales and other important metrics to your business. Boost uses "Offline Conversion Tracking" which is a way to attribute more purchases to your ads.

After the IOS 14 updates where people can opt-out of tracking, running your ads in Boost is by far the best way to get visibility and insight into how your ads lead to sales.

We Make it Easier to Use Multiple Target Audiences

Most advertisers use a single audience when advertising. This strategy is risky and is equivalent to putting all of your eggs into one basket.

By targeting multiple audiences with your ads, you can cast a wider net to find and win the most ticket buyers at the lost cost.

Eventbrite Boost automatically suggests multiple audiences for you by using your Eventbrite and Facebook data. This eliminates hours of work and guessing on who your ideal ticket buyer is.

We Have a Budget Optimization Algorithm that Prevents Wasteful Spending

Budget optimization means moving your budget around to the best-performing audiences and ads.

This allows you to stretch each dollar in your budget to get the best return on your ad spend.

Eventbrite Boost does real-time around-the-clock budget optimization, constantly monitoring every aspect on your campaign and shifting budgets to the right audience at the right time.

Our budget optimization algorithm was specifically designed for event marketing and has been proven to help event creators achieve above average returns from Facebook Ads.

We'll move budget away from bad-performing audiences, so your ad budgets aren't wasted targeting those who aren't interested.

You can learn more about budget optimization in this article:

We Make it Easier to A/B Test Audiences and Creatives

Testing multiple variations of post text, images, and videos allow you to build an ad that will drive the most amount of engagement in the news feed.

Eventbrite Boost allows you to easily input multiple variations of creative and automatically builds every possible combination of ad possible. This saves hours of testing and guessing on building an ad people will click and buy from.

You can learn more about A/B testing in this article:

How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
What is Budget Optimization?
What is A/B Testing?
Facebook provides three distinct targeting strategies for marketers.