Eventbrite's Facebook & Instagram Ads for Events

A quick walk-through of our advertising platform specifically built for event creators.

Facebook & Instagram Ads For Events Overview

Let's start with a general overview of how to build Facebook and Instagram ads using Eventbrite Boost!

We've built an event creator-friendly version of Facebook Ads Manager to help you make better ad campaigns. This video will give you a general overview of how to build campaigns:

You can also learn how to make these campaigns by skipping to the next article:

How to Promote Your Event on Facebook & Instagram with Eventbrite Boost

What Makes Eventbrite Boost Different than using Facebook Ads Manager?

Event creators benefit from Facebook Advertising when they implement best practices.

Quickly ask yourself if you're taking advantage of the following with your current Facebook/Instagram ads:

1. Am I targeting my past ticket buyers, social media engagement, and my website traffic?

2. Am I using Lookalike audiences like Lookalikes of Past Buyers that statistically make you the most money with your ads?

3. Am I using Facebook pixel tracking and offline conversion tracking to fully understand how my investment in ads leads to ticket sales?

Most event creators do not implement these best practices in every campaign because of bandwidth constraints and limited marketing expertise.

Eventbrite Boost packages these techniques into a repeatable playbook/process that will work for every part of the event marketing lifecycle.

We've also taken the learnings of 65,000+ event ad campaigns that generated $111 million in gross ticket sales and have built a platform that makes sense to any event creator.

Below you'll find a quick run down of some of the core components that make Eventbrite Boost stand apart from other solutions.

We Provide Conversion Tracking That's Easy to Understand

Advertising is an investment. It can be complex, time-consuming, and expensive if you’re guessing on how to find your ticket buyers.

Eventbrite Boost makes it easy to see how effective your ad campaign, audiences, and ads are at driving registrations for your upcoming events.

We'll help you easily understand how your ads drive sales and other important metrics to your business. Boost uses "Offline Conversion Tracking" which is a way to attribute more purchases to your ads.

After the IOS 14 updates where people can opt-out of tracking, running your ads in Boost is by far the best way to get visibility and insight into how your ads lead to sales.

We Make it Easier to Use Multiple Target Audiences

Most advertisers use a single audience when advertising. This strategy is risky and is equivalent to putting all of your eggs into one basket.

By targeting multiple audiences with your ads, you can cast a wider net to find and win the most ticket buyers at the lost cost.

Eventbrite Boost automatically suggests multiple audiences for you by using your Eventbrite and Facebook data. This eliminates hours of work and guessing on who your ideal ticket buyer is.

Facebook provides three distinct targeting strategies for marketers.

We Have a Budget Optimization Algorithm that Prevents Wasteful Spending

Budget optimization means moving your budget around to the best-performing audiences and ads.

This allows you to stretch each dollar in your budget to get the best return on your ad spend.

Eventbrite Boost does real-time around-the-clock budget optimization, constantly monitoring every aspect on your campaign and shifting budgets to the right audience at the right time.

Our budget optimization algorithm was specifically designed for event marketing and has been proven to help event creators achieve above average returns from Facebook Ads.

We'll move budget away from bad-performing audiences, so your ad budgets aren't wasted targeting those who aren't interested.

You can learn more about budget optimization in this article:

What is Budget Optimization?

We Make it Easier to A/B Test Audiences and Creatives

Testing multiple variations of post text, images, and videos allow you to build an ad that will drive the most amount of engagement in the news feed.

Eventbrite Boost allows you to easily input multiple variations of creative and automatically builds every possible combination of ad possible. This saves hours of testing and guessing on building an ad people will click and buy from.

You can learn more about A/B testing in this article:

What is A/B Testing?