> For the complete documentation index, see [llms.txt](https://docs-eb.toneden.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-eb.toneden.io/grow-on-instagram/instagram-growth-playbook/instagram-growth-faq.md). # Instagram Growth FAQ ## How is my cost per Instagram follower calculated? When you launch your ad campaign, our system will keep track of changes to your IG follower count as you run your ad. It's technically impossible to tell you if a person followed as a result of interacting with your ad, we simply track the *net* *change* to your follower count. In an ideal world, we'd be able to place a pixel to tell us if someone followed but it's impossible to do. You'll want to keep in mind 1. We're tracking the net. That means other organic followers will show up in the campaign reporting as you can't distinguish whether the follower came from the ad or not 2. Unfollows on IG will bias your reporting. As we track the net, let's say you got 10 new followers with your ad and you had 10 people unfollow. This would show that we've technically had 0 growth in the reporting, but we actually did grow 10 followers. If you dive into your IG's business insights you can actually get a breakdown of new follows vs. unfollows. This is basically the best tracking for this type of ad technically available, but it's very important to try to account for any organic growth that creeps its way into the reporting. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs-eb.toneden.io/grow-on-instagram/instagram-growth-playbook/instagram-growth-faq.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.