How to Create the YouTube Growth Playbook Campaign

A step-by-step walkthrough on how to create a YouTube Growth Campaign in Eventbrite Boost

Before You Get Started

We highly recommend creating a video formatted for Instagram Stories Ads prior to making your YouTube Growth Playbook campaign. This guide shows you best practices and how to make ad creative:

How to Create Instagram Stories Ads

Step 1: Select Accounts

• Choose the Facebook advertising account you want the campaign to be created under in the "Select a Facebook Advertising Account" section.

• Choose a Facebook Page & Instagram Account to post as.

• Choose a Facebook Pixel (optional).

  • This option will only appear if the Facebook Advertising Account you've selected has more than one Facebook Pixel attached to it. If your Facebook Advertising Account only uses one pixel, we will automatically use that pixel in your ad campaign.

The ads in the YouTube Growth Playbook campaign will ONLY appear in Instagram Stories. The reason why you have to choose a Facebook Page is because Instagram is owned by Facebook.

Please remember to link your Instagram Account to your Facebook Page if you haven't yet:

How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page

Step 2: Set Schedule

Select a campaign start and end date/time for your campaign.

Recommended: Toggle on "Run my ad campaign continuously" checked if you want your campaign to run continuously.

Step 3: Select YouTube Video

The first step is to select a video by the YouTube channel that you want to grow. You can do this by typing in the name of the video, or the URL of the video.

Step 4: Audiences

The first step is to enter who you want to target on Instagram by selecting their interests.

If you're an artist and would rather target interests based on Spotify, select Generate Interests from Spotify.

Next, you'll select the locations you'd like your ad to run in. Your options are Global (recommended) English Speaking or Custom. The Potential Reach of your audience will be displayed at the bottom of this step. To maximize reach, select the Global option to target people around the world, regardless of their location.

Step 5: Modify Budget

Set a daily budget between $5-$30 for your campaign. For growth campaigns, we recommend sustained spending over a long period of time versus a typical 7-10 day campaign.

Step 6: Design Story Ad

Add and customize your Instagram Story ad creative here in this step.

Your campaign will automatically bring in a horizontal image from your YouTube channel, but we recommend uploading video creative to your campaign by pressing the "Add Video" button in the "Add and customize your creatives" section. Pressing the "Add Video" button pulls up your "Video Library". If the video you'd like to use for your campaign is not yet in your library, the "Video Library" allows you to upload videos from your desktop computer when you press "Upload New Video Button".

Step 7: Review Ad Campaign

Review the details of your ad campaign and confirm everything looks good!

Step 8: Launch Campaign

Add a name for your campaign in the "Playbook Name" field. This is the name you can use to identify the campaign in your Facebook Ads Manager account after it is launched.

You can also add Campaign Tags to the campaign for quick searching later.

You can also enter your email in the "Email Notifications" field to get daily report emails regarding your campaign.

Press "Launch Playbook Campaign" to launch your campaign.