How to Create & Manage a Facebook Pixel

What is a Facebook Pixel?

According to Facebook, the Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use the pixel to:

Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

How to Create a Facebook Pixel

There are two ways that you can create a Facebook Pixel.

The first method to create a Facebook Pixel is by using Business Manager.

The second method to create a Facebook Pixel is by using Events Manager. This does not require a Business Manager account.

You can view a video walkthrough here:

Method #1: Creating a Facebook Pixel with Business Manager

The first method to create a Facebook Pixel is by using Business Manager.

‍Step 1: Visit Business Settings

Go to Business Settings in Business Manager and select the right Business Manager account.

Step 2: Select Data Sources, Followed by Pixels

Then select Data Sources, followed by Pixels.

Step 3: Create a Facebook Pixel

Then press Add and create a Facebook Pixel.

Step 4: Assign People, Roles, and Assets to your Pixel

This is the easiest step to forget. So please make sure to do it!

Assign yourself and your team members to your pixel by pressing Add People.

Then assign your Facebook Pixel to your Ad Account by pressing Add Assets.

Step 5: Locate your Facebook Pixel ID

You can find your Facebook Pixel ID next to your Pixel Name.

This will come in handy for installing your Facebook pixel on a platform like ToneDen, Eventbrite, or Shopify.

Method #2: Creating a Facebook Pixel with Events Manager

The second method to create a Facebook Pixel is by using Events Manager. This does not require a Business Manager account and is only possible if you are an Ad Account admin.