Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • What is a Facebook Pixel?
  • How to Create a Facebook Pixel
  • Method #1: Creating a Facebook Pixel with Business Manager
  • ‍Step 1: Visit Business Settings
  • Step 2: Select Data Sources, Followed by Pixels
  • Step 3: Create a Facebook Pixel
  • Step 4: Assign People, Roles, and Assets to your Pixel
  • Step 5: Locate your Facebook Pixel ID
  • Method #2: Creating a Facebook Pixel with Events Manager
  • Step 1: Visit Events Manager
  • Step 3: Create a Pixel
  • Step 4: Locate your Pixel ID

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  1. Getting Started
  2. Getting Started with Facebook Ads on Eventbrite Boost

How to Create & Manage a Facebook Pixel

PreviousA Guide To Setting Up Your Own Domain For Custom ConversionsNextHow to Install Your Facebook Pixel on Eventbrite

Last updated 4 years ago

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What is a Facebook Pixel?

​, the Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use the pixel to:

  • Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.

  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.

  • Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

How to Create a Facebook Pixel

There are two ways that you can create a Facebook Pixel.

The first method to create a Facebook Pixel is by using Business Manager.

The second method to create a Facebook Pixel is by using Events Manager. This does not require a Business Manager account.

You can view a video walkthrough here:

Method #1: Creating a Facebook Pixel with Business Manager

The first method to create a Facebook Pixel is by using Business Manager.

‍Step 1: Visit Business Settings

Step 2: Select Data Sources, Followed by Pixels

Then select Data Sources, followed by Pixels.

Step 3: Create a Facebook Pixel

Then press Add and create a Facebook Pixel.

Step 4: Assign People, Roles, and Assets to your Pixel

This is the easiest step to forget. So please make sure to do it!

Assign yourself and your team members to your pixel by pressing Add People.

Then assign your Facebook Pixel to your Ad Account by pressing Add Assets.

Step 5: Locate your Facebook Pixel ID

You can find your Facebook Pixel ID next to your Pixel Name.

This will come in handy for installing your Facebook pixel on a platform like ToneDen, Eventbrite, or Shopify.

Method #2: Creating a Facebook Pixel with Events Manager

The second method to create a Facebook Pixel is by using Events Manager. This does not require a Business Manager account and is only possible if you are an Ad Account admin.

Step 1: Visit Events Manager

Continue by selecting the correct Ad Account in the top right dropdown menu.

Step 3: Create a Pixel

Then press the Create a Pixel button to begin the pixel creation process.

Step 4: Locate your Pixel ID

You can then locate your pixel ID afterwards in the Events Manager UI:

You'll then want to install your Facebook Pixel. You can read this guide to learn how:

Go to in Business Manager and select the right Business Manager account.

The Business Settings section of Business Manager
Select Pixels under Data Sources in Business Settings.
Creating your pixel by pressing Add and inputting in a pixel name.
Add people to your pixel by pressing Add People and setting permissions.
Add your Ad Account to your Pixel by pressing Add Assets.
The location of your Facebook Pixel ID in Business Manager

Visit to begin the process.

The Facebook Events Manager UI.
Select the correct Ad Account in the top right corner of Events Manager.
Press the Create a Pixel button to begin the process
Here is where your Facebook Pixel ID is located in Events Manager.
Business Settings
Events Manager
According to Facebook
A video guide on how to create & manage a Facebook Pixel