# Advanced Targeting Walkthrough
## Modify Target Audiences
You can choose who sees your ads in the Modify Target Audiences section.
Takeaway: Choosing the right audiences is extremely important to your campaign's success. Learn more about how to reach your target audiences here.
### Adding Audiences with Audience Builder
Press the ***Add New*** button to add an audience.
After pressing ***Add New***, select an ***Audience Template*** for your audience in the ***Audience Builder*** section.
Audience Templates are designed to give you a quick way to target a particular type of person on Facebook or Instagram.
Different Audience Templates provide different targeting options.
You can pick Audience Templates in the ***Recipes*** column. There are different Audience Templates depending on which data source you choose from the ***Ingredients*** column.
For example, the ***Facebook Interest Audience*** template in the Facebook Ingredients data source allows you to create an audience of all Facebook users narrowed by specific interests of people on Facebook.
The ***Facebook Page Likes*** template in the Facebook Ingredients data source allows you to create an audience of individuals who are “connected” to your Facebook Page.
{% hint style="info" %}
Takeaway: The ***Facebook Interest Audience*** template is the easiest template to start using. The majority of advertisers are already familiar with interest-based targeting.
{% endhint %}
Campaigns with multiple audiences increase the number of conversions by over 20%. Learn more about the benefit of incorporating multiple audiences here.
### Configuring an Audience Template
After choosing an audience template, your new audience will appear in the section below ***Modify Target Audiences***.
You can configure the audience template further by clicking on the audience box, which will prompt a menu to appear to your right.
For example, if you’re using the ***Facebook Interest Audience*** Audience Template, you can skip immediately to the ***Advanced Targeting*** section and begin typing interests in the field below the ***Find people who share at least ONE of the following Interests*** text.
The estimated size of that audience will be found in the center column below the name of the audience in a section titled ***Approximate Size***.
{% hint style="info" %}
Takeaway: If you’re using the ***Facebook Interest Audience*** template, after typing and selecting just one interest in the ***Search likes on Facebook*** box, the service will provide more targeting recommendations.
{% endhint %}
If you’re using a different template, you'll need to configure ***Template Options*** before the audience is ready for use.
For example, with the ***Facebook Custom Audience*** Audience Template, you can choose which custom and/or saved audiences you'd like to import from Facebook or directly upload a CSV of a contact list.
Automatically target anyone who has purchased or RSVP’d to one of your past Eventbrite events by using the ***Eventbrite Audience of Past Attendees*** Audience Template.
### Removing Audiences, Duplicating Audiences, or Changing an Audience Template
If you'd like to remove an audience from your campaign, you have two options:
1. Click on the trashcan icon in the top right corner of the audience box located in the ***Modify Target Audiences*** column
2. Click on the ***Remove*** text located in the right-hand column that you use to configure the Audience Template
If you'd like to duplicate an audience, you have two options:
1. Click on the folded papers icon in the top right corner of the audience box located in the ***Modify Target Audiences*** column
2. Click on the ***Duplicate*** text located in the right-hand column that you use to configure the Audience Template
To change an audience template without deleting the audience, click on ***Change Template*** in the right-hand column that you use to configure the Audience Template.
### Using and Saving Sets
In the habit of using multiple audiences for every ad campaign that you launch? Save time with Sets.
A Set is a group of multiple target audiences that are included in an ad campaign.
If you notice that you use a similar group of audiences for the majority of your campaigns, you can save that group as a Set by clicking on the ***Save Set*** button at the top of the ***Modify Target Audiences*** column.
If you use this set in the majority of campaigns you create, you can also check the box that says ***Make Default Set for New Campaigns*** so that the Set will automatically appear when making a new campaign.
{% hint style="info" %}
Takeaway: Incorporating multiple audiences is one of the best ways to build a successful campaign. Check out our Cheat Sheet section to find a recommended audience mix for your vertical [here](https://gitbook.toneden.io/event-marketing/facebook-ads-for-events/strategies-for-specific-events).
{% endhint %}
{% hint style="info" %}
Takeaway: Our automated budget allocation will automatically portion your budget so you're spending on the audiences most likely to purchase at any time. Learn more about our automated budget allocation [here](https://gitbook.toneden.io/advertising-platform/advertising-fundamentals/what-is-budget-optimization).
{% endhint %}
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