Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • ‍Modify Target Audiences
  • Adding Audiences with Audience Builder
  • Configuring an Audience Template
  • Removing Audiences, Duplicating Audiences, or Changing an Audience Template
  • Using and Saving Sets

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  1. Advertising and Promotion
  2. Creating Target Audiences

Advanced Targeting Walkthrough

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Last updated 4 years ago

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‍Modify Target Audiences

You can choose who sees your ads in the Modify Target Audiences section.

Takeaway: Choosing the right audiences is extremely important to your campaign's success. Learn more about how to reach your target audiences here.

Adding Audiences with Audience Builder

Press the Add New button to add an audience.

After pressing Add New, select an Audience Template for your audience in the Audience Builder section.

Audience Templates are designed to give you a quick way to target a particular type of person on Facebook or Instagram.

Different Audience Templates provide different targeting options.

You can pick Audience Templates in the Recipes column. There are different Audience Templates depending on which data source you choose from the Ingredients column.

For example, the Facebook Interest Audience template in the Facebook Ingredients data source allows you to create an audience of all Facebook users narrowed by specific interests of people on Facebook.

The Facebook Page Likes template in the Facebook Ingredients data source allows you to create an audience of individuals who are “connected” to your Facebook Page.

Takeaway: The Facebook Interest Audience template is the easiest template to start using. The majority of advertisers are already familiar with interest-based targeting.

Campaigns with multiple audiences increase the number of conversions by over 20%. Learn more about the benefit of incorporating multiple audiences here.

Configuring an Audience Template

After choosing an audience template, your new audience will appear in the section below Modify Target Audiences.

You can configure the audience template further by clicking on the audience box, which will prompt a menu to appear to your right.

For example, if you’re using the Facebook Interest Audience Audience Template, you can skip immediately to the Advanced Targeting section and begin typing interests in the field below the Find people who share at least ONE of the following Interests text.

The estimated size of that audience will be found in the center column below the name of the audience in a section titled Approximate Size.

Takeaway: If you’re using the Facebook Interest Audience template, after typing and selecting just one interest in the Search likes on Facebook box, the service will provide more targeting recommendations.

If you’re using a different template, you'll need to configure Template Options before the audience is ready for use.

For example, with the Facebook Custom Audience Audience Template, you can choose which custom and/or saved audiences you'd like to import from Facebook or directly upload a CSV of a contact list.

Automatically target anyone who has purchased or RSVP’d to one of your past Eventbrite events by using the Eventbrite Audience of Past Attendees Audience Template.

Removing Audiences, Duplicating Audiences, or Changing an Audience Template

If you'd like to remove an audience from your campaign, you have two options:

  1. Click on the trashcan icon in the top right corner of the audience box located in the Modify Target Audiences column

  2. Click on the Remove text located in the right-hand column that you use to configure the Audience Template

If you'd like to duplicate an audience, you have two options:

  1. Click on the folded papers icon in the top right corner of the audience box located in the Modify Target Audiences column

  2. Click on the Duplicate text located in the right-hand column that you use to configure the Audience Template

To change an audience template without deleting the audience, click on Change Template in the right-hand column that you use to configure the Audience Template.

Using and Saving Sets

In the habit of using multiple audiences for every ad campaign that you launch? Save time with Sets.

A Set is a group of multiple target audiences that are included in an ad campaign.

If you notice that you use a similar group of audiences for the majority of your campaigns, you can save that group as a Set by clicking on the Save Set button at the top of the Modify Target Audiences column.

If you use this set in the majority of campaigns you create, you can also check the box that says Make Default Set for New Campaigns so that the Set will automatically appear when making a new campaign.

Takeaway: Incorporating multiple audiences is one of the best ways to build a successful campaign. Check out our Cheat Sheet section to find a recommended audience mix for your vertical .

Takeaway: Our automated budget allocation will automatically portion your budget so you're spending on the audiences most likely to purchase at any time. Learn more about our automated budget allocation .

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