Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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  • Get Started: Free & Easy Boost Tools
  • Best Practice Marketing Strategy - FB & IG Ads
  • Holiday Campaign Recommendations 🎉
  • Troubleshooting Ad Errors
  • Personal Payments Issue - Business Manager

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  1. Facebook & Instagram Ads
  2. Strategies for Specific Events

New Year's Events + Troubleshooting FAQ

In this FAQ you'll learn marketing best practice New Year's events and how to troubleshoot any issues you run into in the process

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Last updated 3 years ago

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Get Started: Free & Easy Boost Tools

If you don't know where to begin marketing your holiday event, we'd recommend diving into the following features! They're quick to use, don't cost anything and they're very helpful!

  • - Publish your Eventbrite event to Facebook so fans can RSVP and buy tickets. Level up your marketing by running an ad campaign to remarket to those who RSVP and visit!

  • - Send an email campaign to your subscriber list so they don't forget about your upcoming event.

Best Practice Marketing Strategy - FB & IG Ads

In this short video, we'll walk you through creating the best campaign to market your holiday events!

Holiday Campaign Recommendations 🎉

When creating ad campaigns for your upcoming holiday event, you'll want to make sure that:

  1. Your considering the current level of urgency for your customers to purchase. When your customers are most likely to purchase (normally in the week leading up to your end) you'll want to run an ad that directs to your ticketing pages. If you're still a ways out and you want to drive sales and build your remakreting audiences, you can run an RSVP ad.

  2. Make sure you've published your Eventbrite events to Facebook. More RSVPs = larger remarketing audiences for your ads = more conversions.

  3. Try to use video creatives that showcase the event experience and give context. Limit your total ad creative varations and stick to A/B testing the image/video.

  4. You're looking at your event sales in the back end in Eventbrite and you're mindful of how your previous events sold. Now that users can opt out of pixel tracking, purchases will result from your ads that Facebook can't attribute/take credit for. Your ads might actually be more effective than at first glance!

Here are some advanced tips:

  1. You can always set up multiple campaigns to address different parts of your funnel. When advertising an event with a large budget, some advertisers like to set up one campaign for prospecting (targeting interests + lookalikes // 70-80% of total budget) and one campaign for remarketing (targeting the grouped remarketing audience). This helps ensure that you don't overspend on remarketing and that you're spending a fixed amount towards attracting new customers. The easiest way to do this is to setup one campaign first, duplicate the campaign, switch the audiences and then the budget.

  2. Advanced Targeting - for a sample balanced audience mix, you'll want to make sure that your ad is targeting prospects and remarketing to those with great purchase intent. You'll want to use a mix that looks like this:

    1. Audience #1 - Interest Audience or Spotify Related Artist Interest Audience (if music)

    2. Audience #2 - Eventbrite Grouped Remarketing Audience

    3. Audience #3 - Eventbrite Smart Audience Lookalike or Lookalike of Past Attendees

    4. Audience #4 (optional) - Various additional lookalike (page engagers, instagram engagers, event engagers, etc)

If you're using the simple targeting mix, you'll cover all of your bases in terms of the first 3 audiences, but you can always switch to advanced targeting to ad more!

Troubleshooting Ad Errors

Here are a few links to our troubleshooting guides for common issues you may run into!

If you run into an unspecified or odd error with your campaign, sometimes a quick fix is to duplicate your campaign and launch a new one.

Facebook errors can be inaccurate and launching a new version of your campaign can get you up and running quickly!

Personal Payments Issue - Business Manager

You may run into a "Personal Payments" issue moving your ad account into Business manager (if you're a first time FB advertiser) when building your first ad.

There is a current issue with Facebook that's preventing users from moving their ad account into business manager (think of this as basically putting a credit card into a wallet).

The easiest solution here is to make a new ad account in Business manager - it takes around 2-3 minutes and then you'll be all set to run ads.

If you're looking for more indepth guides - feel free to watch a recording of our !

If you encounter any ad disapprovals or Facebook error when getting your ad live, you'll want to visit .

Holiday Event Marketing Webinar
Facebook Account Quality
Facebook Ad Disapproved
Payment Method Missing, Unsettled Payment, etc
Facebook Events
Email Campaigns
Get started building your first campaign here!
Learn how to create a new business manager account!