Eventbrite Boost Help
  • Eventbrite Boost Table of Contents đź‘‹
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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  • Email Campaigns
  • Facebook Events
  • Ad Campaigns
  • Multi-Event Ads
  • Instagram Growth

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  1. Getting Started

Eventbrite Boost Overview

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Last updated 3 years ago

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Eventbrite Boost is a new all-in-one event marketing platform for creators. It lets you promote your event right after you make it on Eventbrite and without leaving your Eventbrite dashboard.

You can find it in the Marketing tab at the top of your navigation bar in the Manage Events section.

Using what we’ve learned from powering millions of events each year, we’ll help you build marketing campaigns that work for events. Plus, we’ll be there every step of the way with in-product guidance based on your specific events and goals.

There are 3 different ways you can promote your event through Eventbrite Boost.

You can send emails to your past attendees and email subscribers with our email tool. Similar to how you would with Mailchimp.

You can publish your events to Facebook using a special integration we have called Add to Facebook. This integration lets attendees buy tickets without leaving the Facebook App.

And if you want to save time and make even better Facebook & Instagram Ads... you can do that with our version of Facebook Ads Manager built for event creators. In other words, you can build Facebook Ads without leaving Eventbrite.com.

More context on each feature can be found below! 🎉

Email Campaigns

Read up on all the perks here:

Eventbrite Boost has an email service similar to Mailchimp.

It’s best used when sending specific emails to announce an event to your past attendees OR to remind your past attendees that an event is about to happen.

It’s transactional. This is great because we know attendees typically buy right when an event is announced or right before it's going to occur.

The service is currently free however there is a send limit of 2,000 emails per day. This means that if you have a mailing list of 10,000, it will take 5 days to send to everyone on the list.

You can import emails from your current email service provider into our system. The service isn’t a good fit for newsletter marketing at the moment but will be in the future.

Facebook Events

Eventbrite Boost has an integration with Facebook that lets you create a Facebook Event from Eventbrite.com. This is a completely free feature and should be one of the first things you do after you publish your event!

The integration is special for 3 reasons:

  • Fans can buy tickets for your Eventbrite event without leaving the Facebook App. This has a very high conversion rate and typically leads to more ticket sales.

  • It’s much faster than creating a Facebook Event in the Facebook UI. It creates the Facebook Event in a handful of clicks and prepoulates the relevant information.

  • It’s especially useful for events that have tickets available for sale for a very long period of time. More RSVPs for your events on Facebook means social proof for your event, more people see it being recommended by Facebook, and creates more opportunities to get in front of attendees before your event.

Ad Campaigns

Eventbrite Boost has its own version of Facebook Ads Manager built for event creators. You can build ads that appear on Facebook & Instagram without leaving your Eventbrite dashboard. Event creators prefer using our tool over Ads Manager for a few reasons:

  • You can track sales from your ads. If someone views or clicks on your ad and buys within seven days we can attach the purchase back to your ad. We do this through the Facebook pixel and install it for you automatically. You can even see returns by the type of audience you target.

  • We help you target the right audiences. Every campaign targets a mix of new people and people already familiar with your brand. The A/B testing is automatic.

  • We help make the most of your budget. We have a budget optimization algorithm that moves the budget away from poor performing ads & into high performing ads.

We'll not only help save you time building stronger campaigns, but we'll get you better results with your existing marketing budgets!

Multi-Event Ads

Eventbrite Boost has a feature called Multi Event Ads that helps you advertise multiple events through one automated ad campaign!

It’s best for creators that have a lot of events in a singular location, but small marketing budgets Multi Event Ads let you advertise your entire event calendar on Facebook with one ad for as little as $2/day.

Events automatically get added to the ad when you announce them. And then they get removed from the ad after they sell out or happen.

Creators love. these ads because: You can “set it and forget it.” They market a lot of events with very little budget, the returns are great, and there's no extra work besides the set up!

Instagram Growth

Eventbrite Boost's Instsagram Growth tool helps you build an IG story swipe up ad to grow your Instagram following. This campaign will:

  • Grow Your IG Following - We'll help you understand how much it costs to acquire new followers.

  • Organic Marketing Benefits - The more IG followers you have, the more effective your organic marketing efforts becomes, more people will know about your event, and Instagram can better recommend your profile to people that like similar events.

  • Paid Marketing Benefits - this ad will increase the size of your engamgent remarketing audiences. These are generally people with higher purchase intent that are more likely to buy tickets and can be targeted with the ads you make in Boost

  • Sell Tickets - this campaign helps new people discover your events, which leads them to visit your ticketing pages and make purchases. It's always funneling people to check out your events!

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