Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • Why do I need to set up a custom domain?
  • Why isn't my domain configuring?
  • Why am I still seeing an error from Facebook after adding my domain?
  • What Facebook pixel should I use?
  • What events should I add to my pixel and what do those events mean?
  • What should my DNS records look like?
  • How do I use my custom domain for an Instagram Growth Playbook?
  • How do I use my custom domain for a Smart Link?
  • What is a "Domain" vs. "Subdomain"?
  • How do I manage multiple domains + Facebook pixels?
  • What happens if I am running campaigns for multiple event organizers / brands?
  • To save time, can I use a single domain (such as a company domain) on behalf of all the organizers / brands that I run ads for?
  • What does 8 pixel/event pairs mean?

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  1. Troubleshooting

Custom Domain Troubleshooting & FAQ

If you're looking for an answer related to custom domain set-up or any domain related troubleshooting, you'll likely find it in the FAQ article below! 👇

PreviousFacebook Ad Account FAQsNextBusiness Manager Sync Troubleshooting

Last updated 3 years ago

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Full contents of this article:

Why do I need to set up a custom domain?

Because of recent changes with iOS 14, the only way an advertiser can run conversion campaigns is if they have a custom domain verified with Facebook. If you don't do this, then your campaign will default to a link click campaign and optimize for clicks. If you want to use your pixel to optimize your campaign for conversion events such as View Content, Lead (for pre-saves), or Purchase (e-commerce) to reach more engaging audiences!

Why isn't my domain configuring?

To summarize, you'll want to make sure that you create a CNAME record and input a subdomain name in the Host section (if you don't want to have a subdomain, your provider may allow you to just put '@' but this has caused some issues for folks, so we recommend that you add a subdomain). Then you'll put "fanlink.to" in the Value section and you should be good to go! It should look something like this:

In your advertising settings, make sure you input the entire URL (ex. events.myvenue.com) and not just the subdomain or the domain.

Why am I still seeing an error from Facebook after adding my domain?

If you're seeing the following error message:

It means you still have one final step left for getting your custom domain setup for conversion ads! Last thing you'll need to do is to make sure you specify what Facebook Pixel events you'd like Facebook to prioritize tracking!

What Facebook pixel should I use?

What events should I add to my pixel and what do those events mean?

  • IG Growth Playbook - View Content

  • Merch or Ticket sales - Purchase, Initiate Checkout, Add to Cart

What should my DNS records look like?

But across all hosting providers, you should make sure that you follow these steps:

1. Go to your Domain List and click Manage next to the domain. 2. Select Advanced DNS 3. Find the Host Records section and click on the Add New Record button: 4. Select CNAME. 5. For the Host field, put your subdomain (IE if your subdomain is ‘events.yourdomain.com’, you’d simply put ‘events’ here.) For the Value field, enter ‘fanlink.to’.

It should look something like this:

How do I use my custom domain for an Instagram Growth Playbook?

Long story short, there's nothing extra you need to do to "use" the domain for a growth playbook outside of making sure you've completed all the steps in our guide:

How do I use my custom domain for a Smart Link?

You can also read more about setting up various types of Smart Links here:

As well as a rundown on Custom domains for Smart Links here:

What is a "Domain" vs. "Subdomain"?

A domain is what you purchase from a website such as Namecheap, Squarespace, or Godaddy. It would look something like bandname.com or companyname.com.

A subdomain is everything that precedes the domain name, such as music.bandname.com or stream.companyname.com. When syncing a domain on Eventbrite Boost, you will be asked to configure the “Host” on your service provider’s website, which is another word for subdomain.

How do I manage multiple domains + Facebook pixels?

What happens if I am running campaigns for multiple event organizers / brands?

There can only be one custom domain routed per Eventbrite Boost profile, and you ideally only have 1 pixel tied to a custom domain. Therefore, if you are working with multiple artists and/or brands that each own their own custom domain & FB pixel that they prefer to use, you will want to:

  1. Create a new profile in your Eventbrite Boost account for each artist/brand that wishes to use their own custom domain/pixel

This process will allow you to utilize separate domains + pixels that are specific to each, individual artist/brand.

To save time, can I use a single domain (such as a company domain) on behalf of all the organizers / brands that I run ads for?

You can connect a single, company domain that can be utilized on behalf of all the organizers / brands you run ads for. This would mean you have 1 domain and 1 pixel being used across all profiles (with the ability to personalize subdomains, more on this later).

Bear in mind the limitation of only 8 pixel/event pairs configured on any single domain. If you are okay with utilizing 1 pixel (and 8 events) for all your ads, across various artists / brands, then this would be a fine solution. If you want to use a different pixel for each organizer / brand, you may need to set up multiple domains.

What does 8 pixel/event pairs mean?

Within Facebook Events Manager, and as part of the final step in configuring your custom domains for conversion tracking, you will need to attach both a Pixel and an Event to your domain. This allows you to run conversion-based campaigns that report back on any “Events” you configure to the domain itself.

Facebook allows you to attach up to 8 pixel/event pairs. If you are utilizing 1 pixel on your Domain, you can configure up to 8, unique events (such as View Content, Lead, Purchase, etc). If you are using 2 pixels, you can configure any pixel/event combos that you’d like, so as long as you do not exceed 8 (Pixel #1 & View Content Event, Pixel #2 & View Content Event, Pixel #1 & Lead Event, Pixel #2 & Lead Event, etc).

If you want to read a more detailed explanation on the iOS 14 changes and why we recommend setting up a custom domain, please click !

In your if you're seeing the following error message, that means there's still something missing in your domain's DNS settings. But don't worry, you're only a couple short steps away from successfully configuring your domain!

on how to set up your DNS settings to configure your domain with Eventbrite Boost.

You can access this section by going !

These are the pixel events + priority you'd want to add into this section:

If you need more context on how to navigate through this section, we've got a guide that goes more in-depth!

It doesn't matter which pixel you use as long as you keep it consistent! In your you can select a default pixel that will automatically be selected for all tracking. You'll want to make sure that it's the same pixel added to your domain in your Facebook .

In your , you'll want to add the following events to your pixel for the following purposes:

All hosting providers are a little different, so we recommend using NameCheap to set up your domain for ease of use. We have a step-by-step guide on how to set this up :

Our system will automatically use whichever domain you've configured in your for your IG growth playbook. This means that as long as you've properly configured the domain in Eventbrite Boost, verified it within FB business manager, and added the pixel/event pairs in FB Events Manager – ie complete all the steps in our custom domain guide – we will start running your playbooks as conversion campaigns that utilize your custom domain by default.

In the "Modify Link URL" step , you should be able to select you custom domain from the drop-down "Domain" menu, so long as you've successfully configured the domain in your Eventbrite Boost profile Advertising Settings.

‌In short, the “best practice” is to configure 1 pixel per domain. Each, unique domain you want to sync up in Eventbrite Boost would require creating a new profile within your ToneDen account, then configuring the domain(s) in the respective profile’s advertising settings ().

Follow the steps outlined in for setting up each custom domain, per profile (verify their domain in FB business manager, sync the domain within Eventbrite Boost, configure events on the domain in FB Events Manager).

Why do I need to set up a custom domain?
Why isn't my domain configuring?
Why am I still seeing an error from Facebook after adding my domain?
What pixel should I use?
What events should I add to my pixel and what do those events mean?
What should my DNS records look like?
How do I use my custom domain for a Growth Playbook?
How do I use my custom domain for a Smart Link?
What is a "Domain" vs. "Subdomain"?
How do I manage multiple domains + Facebook pixels?
What happens if I'm running campaigns for multiple accounts?
Can I use a single domain for all my ads?
What does 8 pixel/event pairs mean for my domain setup?
here
A Guide To Setting Up Your Own Domain For Custom Conversions
advertising settings,
Here's a detailed guide
A Guide To Setting Up Your Own Domain For Custom Conversions
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A Guide To Setting Up Your Own Domain For Custom Conversions
advertising settings
Events Manager
Facebook Events Manager
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A Guide To Setting Up Your Own Domain For Custom Conversions
advertising settings
A Guide To Setting Up Your Own Domain For Custom Conversions
while building out a Smart Link
Smart Links
Custom Domains For Smart Links
https://www.eb.toneden.io/settings/advertising
this article
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Scroll to the bottom of this list to select the domain you've successfully synced.