Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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On this page
  • What are Offline Events and how can you utilize them to track ticket sales?
  • Here’s how the process works for Eventbrite Boost users:
  • We highly recommend you take these two, simple steps necessary to run Offline Conversion Tracking:
  • STEP 1
  • STEP 2
  • FAQ

Was this helpful?

  1. Getting Started
  2. Getting Started with Facebook Ads on Eventbrite Boost

How to Track Results and Sales from Your Ads with Offline Events

A guide on Offline Events: what they are and how you can use them to measure ticket sales with ease.

PreviousHow to Switch an Instagram Account to an Instagram Business ProfileNextA Guide To Setting Up Your Own Domain For Custom Conversions

Last updated 3 years ago

Was this helpful?

What are Offline Events and how can you utilize them to track ticket sales?

Advertisers used to be able to measure ticket sales & event registrations from their ads by using the Facebook Pixel.

For example, creators could spend $100 on an ad and see that they made $500 back in gross ticket sales. Or creators could spend $50 on an ad and see that 100 people registered to their event after seeing the ad.

The good news is that if you are an Eventbrite Boost user, you can receive conversion data on your campaigns in just a few simple steps with Facebook’s Offline Conversion Tracking tool:

Here’s how the process works for Eventbrite Boost users:

  1. Eventbrite will automatically provide Facebook a list of people who purchased something from your event ticketing page (every 12 hours on your behalf).

  2. Facebook will cross-reference this buyer list with all the individuals who clicked on your ad(s).

  3. As a result, you will see conversion data of all the people who clicked on your ad and then bought a ticket.

We highly recommend you take these two, simple steps necessary to run Offline Conversion Tracking:

STEP 1

If you are connected to your team’s Business Manager but not an admin of the account (ie you have "Employee" access), please do the following:

  • Have them select your name, click edit, then change your status to “Admin”

If you are not connected to your team’s Business Manager whatsoever, please do the following:

  • Have them click “Add,” type in your email address, then give you Admin access

  • Additionally, they can give you admin access to all the pages and ad accounts within that Business Manager account if you don't already have that level of access (recommended)

STEP 2

Make sure to accept the offline conversion tracking Terms of Service from Facebook. The Terms of Service will appear in one of two places:

  • The terms will appear in your campaign dashboard in EB Boost after you’ve launched the campaign. You only need to complete this step once, and all past/present/future campaigns will start measuring offline events. Please be sure to check for this notification once your latest campaign is live, after it has exited Facebook Review.

  • You will need to click the "View & Accept Terms" button, which will navigate you to Facebook.

  • From there, click the blue button that says "Upload Events" and Accept the Terms of Service.

  • Once you have accepted the Terms of Service, go back into your campaign & click the button in your campaign dashboard that says "Done"

Once both these two actions have been completed in entirety, our system will automatically upload purchase emails to Facebook and cross-reference this list with any user activity on your ads. The result will be conversion data (purchases) that will be updated once every 12 hours.

FAQ

What if I’m not a business manager admin? If you are not a business manager admin, your campaign will not be able to report back on purchase data. You will see how many people the campaign is reaching, and metrics such as your cost per click or click-through rate on the ad, but no revenue data.

Do I need to set up a Facebook pixel? Nope! With offline conversion tracking, no pixel installation on your Eventbrite page is required.

have made this method of tracking your ad results unreliable – and increasingly unavailable – moving forward.

With offline conversions you can measure how much your Facebook ads lead to real-world outcomes, such as purchases in your stores, phone orders, bookings and more. Compare offline conversions from your physical stores to the list of people who saw or clicked on your ads. This will help you understand the effectiveness of your ad campaigns. –

Make sure you are a Facebook Business Manager Admin. See here on how to create or ask to be granted Admin status on an existing Business Manager Account. Read more about requesting admin access on

Ask the creator or an Admin of your Business Manager to go to

Granting someone "Admin" access within Business Settings

Ask the creator or Admin of your Business Manager to go to

Completing the offline events Terms of Service

The terms can also appear in your Eventbrite Boost after you’ve launched your first campaign.

Recent changes in the advertising world
Facebook Business Help Center
a Business Manager account,
this help doc.
https://business.facebook.com/settings/people/
https://business.facebook.com/settings/people/
Settings section