Custom Domains For Smart Links

Set up a custom domain for smart links to improve your brand and leverage the benefits of the Facebook pixel and conversion tracking

If you've created a FanLink, you've probably seen a link that looks something like this:

As part of the creation process, you have the option to add a 'subdomain' field to your FanLink, allowing you to add a text string of your choosing in front of '' separated by a period. As an example, if you're an artist named Soulful Jazz, you might want to add 'soulful-jazz' in the subdomain field so that your link looks like this:

If you want to get even fancier, you can create an entirely custom domain for your FanLinks. For example, if you have your website at, you could have your custom domain for FanLinks be something like or The text of the subdomain ('music' or 'get' in the examples) is entirely up to you; the only requirement is that it isn't already in use elsewhere.

Due to Facebook’s recent changes for iOS 14, the best way that advertisers can continue to leverage the benefits of the Facebook pixel and conversion tracking is to own their domains. While you can continue utilizing all Smartlinks without owning a custom domain via a "Link Click" objective, we believe that taking the steps to get a custom domain up & running will help see you better results in the long-term.

We've included a step-by-step guide of how to set up a custom domain below:

pageA Guide To Setting Up Your Own Domain For Custom Conversions

Access your Advertising Settings within the platform. In Custom Domain, click Add Domain.

Now that you have your website set up at your domain, enter your subdomain, like,, or, and Paid Social Ads will automatically connect your Smart Links to your subdomain.

If you have questions along the way or need help with any of the above steps, feel free to send us a chat or email us at and we'll get back to you shortly.

Last updated