Eventbrite Boost Help
  • Eventbrite Boost Table of Contents 👋
  • Open Eventbrite Boost 🚀
  • Facebook Overspend Bug Refund Instructions
  • Getting Started
    • Eventbrite Boost Overview
    • Getting Started with Facebook Ads on Eventbrite Boost
      • How to Create a Business Manager Account
      • How to Create a New Facebook Ad Account
      • How to Request Page Advertiser Access to a Brand
      • How to Set Up a Payment Method for Facebook & Instagram Ads
      • How to Link an Ad Account to Business Manager
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Track Results and Sales from Your Ads with Offline Events
      • A Guide To Setting Up Your Own Domain For Custom Conversions
      • How to Create & Manage a Facebook Pixel
        • How to Install Your Facebook Pixel on Eventbrite
      • How to Sync Your Ad Account to Eventbrite Boost
      • Event Boost Facebook & Instagram Ads Overview
  • Eventbrite Ads
    • Create an Eventbrite Ad
  • Facebook & Instagram Ads
    • Eventbrite's Facebook & Instagram Ads for Events
      • How to Promote Your Event on Facebook & Instagram with Eventbrite Boost
      • How To Promote Your Facebook Event With Eventbrite Boost
      • How To Improve Your Event Ad Campaign's Performance
      • How to Make a Multi-Event Ads Campaign
      • How To Improve Your Multi Event Ad Playbook Campaign
      • Multi-Event Ad FAQ
      • Sales Curve Overview
      • Interest Targeting Best Practices
      • Budget and Schedule Best Practices
      • Ad Creative Best Practices
    • Strategies for Specific Events
      • New Year's Events + Troubleshooting FAQ
      • Concerts
      • Food and Beverage Events
      • Comedy
      • Sports
      • Holiday Events (NYE / Halloween / etc.)
      • Endurance
      • Music Festivals
      • Business 2 Business Events
      • Conventions
  • Grow on Instagram
    • Eventbrite's Instagram Growth Playbook
      • How to Create the Instagram Growth Playbook Campaign
      • How to Reduce the Cost Per Follower in your Instagram Growth Campaign
      • How to Create Instagram Stories Ads
      • How to Track the Performance of Your Growth Campaigns
      • Instagram Growth FAQ
  • Troubleshooting
    • Facebook Advertising Troubleshooting
      • How to Appeal a Disapproved Facebook (or Instagram) Ad
      • How to Appeal a Disabled Facebook Ad Account
      • Overlapping Locations Can't Be Used
      • How Long Does It Take for My Ad Campaign to Go Live?
      • Payment Method Missing, Unsettled Account, or Spend Limit Reached
      • Connect to Business Manager to Create This Audience
      • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
      • How to Request Facebook Page Advertiser Access to a Brand
      • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Facebook Ad Account FAQs
    • Custom Domain Troubleshooting & FAQ
    • Business Manager Sync Troubleshooting
  • Add to Facebook
    • Facebook Event Overview
    • Add Your Event to FB
    • Facebook Event FAQs
  • Share on LinkedIn
    • Share on LinkedIn Overview
    • Share Your Event on LinkedIn
    • Share on LinkedIn FAQ
    • Scheduling FAQs
  • Send An Email Campaign
    • Email Campaigns Overview
    • How To Create An Email Campaign
    • Email Campaigns FAQ
  • Promo Codes
    • Multi-Event Promo Codes FAQ
  • Account Setup
    • Billing and Subscription FAQs
    • Pricing & Plans
      • How To Make Changes To Your Plan
    • Creating Your Account
      • Managing Integrations
      • Creating Your Team
      • Adding Profiles
  • Growth Tools
    • Smart Links
      • Smart Links For Tours (TourLinks)
        • How to Create a TourLink
      • Smart Links for Events (EventLinks)
        • How to Create an EventLink
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to Create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
        • How to Create a GiveLink
      • Smart Links for Social Media Bios (BigLinks)
        • How to Create a BigLink
      • Smart Links for Livestreams (StreamLinks)
        • How to Create a StreamLink
      • Custom Domains For Smart Links
    • Social Unlocks
      • How to Create a Social Unlock
    • Contests
      • Smart Link Troubleshooting & FAQs
      • How to Create a Contest
  • Other Growth Playbooks
    • Spotify Growth Playbook
      • How to Create the Spotify Growth Playbook Campaign
    • YouTube Growth Playbook
      • How to Create the YouTube Growth Playbook Campaign
  • Event Marketing Playbooks
    • How to Create Your Event Announce Playbook
    • How To Create the Automated Event RSVP Playbook
    • How to Create the GoFundMe Playbook
  • Google Ads
    • Google Ads Overview
    • Event Ticket Seller Certification Application
    • How to Install Your AdWords Pixel on Eventbrite
    • How to Setup a Google Campaign (Individual Events)
    • How to Audit the Performance on Your Google Campaign
  • Advertising and Promotion
    • Campaign Creation Troubleshooting & FAQs
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?
      • How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Creating Target Audiences
      • How to Save Audience Sets, Add a Set, and Edit Sets
      • How to Save Your Audience
      • How to Target Related Artists Using Spotify
      • Smart Audiences (Beta)
      • How to Target Facebook Interests
      • How to Target Past Eventbrite Purchasers
      • How to Reach all your Facebook + IG fans with One Audience
        • How to Target Facebook Page Engagers
        • How to Target People Who Have Interacted With Facebook Events
        • How to Target Facebook Page Likes
        • How to Target People Who Have Viewed Your Videos on Facebook and Instagram
      • How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
      • How to Create Lookalike Audiences
      • How to Target Email Subscribers on Facebook
      • Advanced Targeting Walkthrough
    • How To Promote Your Event With Eventbrite Boost
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  • Most Important Elements For Performance
  • Catalog Segmentation
  • Target Audiences

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  1. Facebook & Instagram Ads
  2. Eventbrite's Facebook & Instagram Ads for Events

How To Improve Your Multi Event Ad Playbook Campaign

In this guide - you'll learn the best practices for improving and understanding the performance of your Multi Event Ad campaign.

PreviousHow to Make a Multi-Event Ads CampaignNextMulti-Event Ad FAQ

Last updated 3 years ago

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The Multi Event Ad campaign is one of the most cost-effective ways to promote multiple events in one campaign.

To begin to understand our ad's performance, you'll want to ask yourself the following questions:

How many events am I advertising?

This ad is best for event creators with more than 3 on-sale events in a given location. The value of this campaign comes from advertising multiple events at a low budget.

If you're only advertising 1-2 events, you're better off running normal FB/IG ads in the Ad Campaigns section. You can send people to your ticketing page or your event collection page.

When do my customers normally buy and did I segment accordingly?

The real power of this ad comes into play when you use the segmentation options to advertise events that are in the timing periods when your customers normally buy.

If you're advertising events that people aren't buying for as they're too far for buyers to make a decision, you might want to segment to only advertise events happening soon.

How much do I want to spend and what are my target audiences?

Your budget and targeting are interconnected. Using more budget allows us to target more audiences, but those audiences have varying degrees of purchase intent for your events.

If we're only spending a small budget, we might want to focus on using remarketing audiences only. If we're spending more, we have more room to include audiences that target new potential buyers.

Most Important Elements For Performance

The two most important elements of your ad's performance are:

  1. The catalog segmentation options you select

  2. The target audiences you use

Catalog segmentation allows you to choose which events you advertise with your MEA ad. This is important for ensuring you're getting the best bang for the buck out of your marketing dollars.

For your targeting audiences, you'll want to identify the goal of your campaign. Do we mainly care about remarketing? Or do we want to use this ad to get in front of new customers?

Catalog Segmentation

You have a few different options for segmenting your campaign. The reason these ads are better for high-volume event promoters is that you'll have more wiggle room to segment which events are advertised.

The most common segmentation options included:

  1. Event That Are Happening Soon

  2. Events On Sale In The Past X Days

This will help give you insights as to which segmentation option will be best for getting in front of your customers when they normally buy!

If you've been using "All Events" and have enough events where segmenting makes sense, try using the "Events that are happening soon" option.

Target Audiences

You'll want to consider what your goal is with this campaign. Is your goal to reach a mix of new buyers & old buyers? Or is your goal strictly to keep the budget as low as possible and target those most likely to buy?

Having an objective of who you want to target is very important. By default this ad will target:

  1. Interest Audience - enter in 5-10 relevant interests related to your event. This targets new buyers

  2. Grouped Remarketing - this targets everything from your social media engagers to your past buyers, aka the people who are most likely to buy

If you want to solely focus on remarketing, hit the switch to advanced targeting button in the top right and then click on the trash can button to get rid of the interest audience. For a few other audience suggestions you can try adding in:

  • Lookalike of Eventbrite Past Buyers

  • Lookalike of Facebook Event Engagers

  • Lookalike of Facebook Page Engagers

  • Eventbrite Smart Audiences (if supported by your targeted geo)

Look at your strategy curve on this section as it shows you when your customers buy!
Look at your strategy curve on this section as it shows you when your customers buy!