> For the complete documentation index, see [llms.txt](https://docs-eb.toneden.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs-eb.toneden.io/advertising-and-promotion.md).

# Advertising and Promotion

- [Campaign Creation Troubleshooting & FAQs](https://docs-eb.toneden.io/advertising-and-promotion/campaign-creation-troubleshooting-and-faqs.md): Check out this article to find an answer to some of the most common questions and concerns related to campaign creation!
- [Advertising Fundamentals](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals.md)
- [Why You Should Advertise](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/why-you-should-advertise.md)
- [Why Advertising Is an Investment](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/why-advertising-is-an-investment.md)
- [How to Target Your Audience](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/how-to-target-your-audience.md)
- [What is Conversion Tracking?](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/what-is-conversion-tracking.md)
- [What is A/B Testing?](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/what-is-a-b-testing.md)
- [What is Budget Optimization?](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/what-is-budget-optimization.md)
- [How Is Eventbrite Boost's Advertising Platform Different Than Facebook's?](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/how-is-paid-social-ads-advertising-platform-different-than-facebooks.md)
- [How is Eventbrite Boost's Optimization different from Facebook's Campaign Optimization?](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/how-is-paid-social-ads-optimization-different-from-facebooks-campaign-optimization.md)
- [Viewing Budget Optimization Insights](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/viewing-budget-optimization-insights.md)
- [Advertising Term Glossary](https://docs-eb.toneden.io/advertising-and-promotion/advertising-fundamentals/advertising-term-glossary.md)
- [Creating Target Audiences](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences.md): A guide to creating the best target audiences for your campaign
- [How to Save Audience Sets, Add a Set, and Edit Sets](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-save-audience-sets-add-a-set-and-edit-sets.md): Ways to manage audiences and improve your campaign creation workflow.
- [How to Save Your Audience](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-save-your-audience.md): Finding yourself using a specific kind of audience? Here's how you can save and reuse.
- [How to Target Related Artists Using Spotify](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify.md): The secret weapon to find engaged listener audiences on Facebook.
- [Smart Audiences (Beta)](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/smart-audiences-alpha.md): Utilizing Eventbrite Paid Social Ads' Smart Audience Features
- [How to Target Facebook Interests](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests.md): Interest audiences are a surefire way to expand your audience reach and find new people to engage and convert.
- [How to Target Past Eventbrite Purchasers](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-target-past-eventbrite-purchasers.md)
- [How to Reach all your Facebook + IG fans with One Audience](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-reach-all-your-facebook-+-ig-fans-with-one-audience.md)
- [How to Target Facebook Page Engagers](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-reach-all-your-facebook-+-ig-fans-with-one-audience/how-to-target-facebook-page-engagers.md): Use this audience to reach people that engage with your posts and page on Facebook.
- [How to Target People Who Have Interacted With Facebook Events](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-reach-all-your-facebook-+-ig-fans-with-one-audience/how-to-target-people-who-have-interacted-with-facebook-events.md): Here's how you can reach the people that have engaged with your events on Facebook.
- [How to Target Facebook Page Likes](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-reach-all-your-facebook-+-ig-fans-with-one-audience/how-to-target-facebook-page-likes.md): Here's how you can reach everyone that's liked your page on Facebook.
- [How to Target People Who Have Viewed Your Videos on Facebook and Instagram](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-reach-all-your-facebook-+-ig-fans-with-one-audience/how-to-target-people-who-have-viewed-your-videos-on-facebook-and-instagram.md): This audience allows you to reach people viewing your videos on Facebook and Instagram.
- [How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel.md): Pixel audiences can be incredibly successful in helping your reach high intent buyers and fans on Facebook and Instagram.
- [How to Create Lookalike Audiences](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences.md): The universal way to expand the reach of your campaign to people that are similar to the ones you are already converting.
- [How to Target Email Subscribers on Facebook](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/how-to-target-email-subscribers-on-facebook.md): Using your contact list for audience targeting is one of the most successful ways to drive high performance and more conversions.
- [Advanced Targeting Walkthrough](https://docs-eb.toneden.io/advertising-and-promotion/creating-target-audiences/advanced-targeting-walkthrough.md)
- [How To Promote Your Event With Eventbrite Boost](https://docs-eb.toneden.io/advertising-and-promotion/how-to-promote-your-event-with-eventbrite-boost.md): A step by step guide to creating your ad campaign on Eventbrite Boost! Learn how to build your first campaign by watching the below video or see below for a step-by-step support article.