Creating Instagram Stories Ads for Growth Playbooks
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Want to create Instagram Stories ads for Growth Playbooks, but don’t know where to start? Here's an overview of a few best practices.
When creating Instagram Stories ads, keep the screen experience in mind: Use vertical orientation. Stories capture an impromptu, authentic quality, inviting your followers to participate in a moment or an experience—and your Stories ads should feel that way.
Facebook makes it easy to convert Facebook feed ads into Stories ads but we do not recommend this approach when leveraging any of our Growth Playbooks. Using ad creative tailored to Stories will yield better results. Check out the example below: Which looks better to you?
Below are the requirements and recommendations for Instagram Stories Ads.
Image
Recommended resolution: 1,080 x 1,920 pixels
Maximum duration: 5 secs (Images are shown for five seconds by default)
Maximum file size: 30 MB
Supported image types: .jpg, .png
Video (Always use this format for greater results)
Recommended resolution: 1,080 x 1,920 pixels
Recommended duration: 10-15 seconds
Maximum file size: 4 GB
Supported video types: .mp4, .mov
Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
Audio quality: Stereo AAC audio compression at 128kbps+
Sound: Optional but highly recommended
Designing a powerful ad isn’t difficult, but it does require thought, care, and a strong sense of the potential viewer. These elements are critical for leveraging our Growth Playbooks:
If you don't have the tools or material to make a video creative asset, you can use Eventbrite Boost's built-in Canva integration to spin up an image asset perfectly formatted for IG stories that will still grab viewers' attention with captivating photos.
Here's a video on how to use Canva while making your Growth Playbook:
Once you've created your Instagram Story Ad, you're almost ready to launch your campaign! Here's a step-by-step walkthroughs for each Growth Suite Playbook:
To create ad creative specifically formatted for Stories, you'll have to use an app outside of Facebook. Thankfully, a wide variety of simple (and free!) design apps exist to help you quickly create high-quality visuals. Our personal faves are and ! Check out other options in article below:
