# How to Create Instagram Stories Ads

Want to create Instagram Stories ads for Growth Playbooks, but don’t know where to start? Here's an overview of a few best practices.

When creating Instagram Stories ads, keep the screen experience in mind: Use vertical orientation. Stories capture an impromptu, authentic quality, inviting your followers to participate in a moment or an experience—and your Stories ads should feel that way.

Facebook makes it easy to convert Facebook feed ads into Stories ads but we **do not** recommend this approach when leveraging any of our Growth Playbooks. Using ad creative tailored to Stories will yield better results. Check out the example below: Which looks better to you?

![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MQOeXmAiKOTDbFVh1u9%2F-MQOsuT-n_ha1gN18MrE%2Fdos-and-donts-ig-story-ad.png?alt=media\&token=4bc01bde-b24e-4a17-a280-0610c8ce0556)

To create ad creative specifically formatted for Stories, you'll have to use an app outside of Facebook. Thankfully, a wide variety of simple (and free!) design apps exist to help you quickly create high-quality visuals. Our personal faves are [**Canva**](https://www.canva.com/) and [**Vimeo Create**](https://vimeo.com/create)! Check out other options in article below:

Below are the requirements and recommendations for Instagram Stories Ads.

**Image** 

* *Recommended resolution:* 1,080 x 1,920 pixels
* *Maximum duration:* 5 secs (Images are shown for five seconds by default)
* *Maximum file size:* 30 MB
* *Supported image types:* .jpg, .png

**Video (Always use this format for greater results)**

* *Recommended resolution:* **1,080 x 1,920 pixels**
* *Recommended duration:* 10-15 seconds
* *Maximum file size:* 4 GB
* *Supported video types:* .mp4, .mov
* *Video quality:* H.264 compression, square pixels, fixed frame rate, progressive scan
* *Audio quality:* Stereo AAC audio compression at 128kbps+
* *Sound:* Optional but **highly recommended**

![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MQPAEItmZSesV_jdJrV%2F-MQPBJezRR6XlZHavhZA%2FSlice%2090.png?alt=media\&token=a9c4c826-2800-47e9-9688-2b25f8051d01)

{% hint style="info" %}
Remember: **Videos with sound or music** hold our attention 5x longer than still images. To maximize the power of our Growth Playbooks, use video!
{% endhint %}

## The Anatomy of a Perfect Instagram Story Ad <a href="#the-anatomy-of-a-perfect-instagram-story-ad" id="the-anatomy-of-a-perfect-instagram-story-ad"></a>

Designing a powerful ad isn’t difficult, but it does require thought, care, and a strong sense of the potential viewer. These elements are critical for leveraging our Growth Playbooks:

![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MQOybTQyAWpSEe4AKl4%2F-MQP8xHG76c2Fl27NoQI%2Fspotify-yt-ig-ads.png?alt=media\&token=b517780a-85da-4010-9fe9-74f8579c14e0)

## Using Canva Integration <a href="#next-steps" id="next-steps"></a>

If you don't have the tools or material to make a video creative asset, you can use Eventbrite Boost's built-in Canva integration to spin up an image asset perfectly formatted for IG stories that will still grab viewers' attention with captivating photos.

Here's a video on how to use Canva while making your Growth Playbook:

{% embed url="<https://youtu.be/PptjWNrB66s>" %}

## Next Steps <a href="#next-steps" id="next-steps"></a>

Once you've created your Instagram Story Ad, you're almost ready to launch your campaign! Here's a step-by-step walkthroughs for each Growth Suite Playbook: