How to Create a TourLink

A step-by-step walkthrough on how to create a TourLink.

It's easy to create a TourLink to increase ticket sales across all your tour dates. This lets you see exactly where and when you're touring, linking fans to the event of their choice.

Click Smart Links on the left-side navigation then +Create New Link Campaign on the right to start creating your smart link. This article will take you through the process step-by-step.

Enter Dates

Connect your Bandsintown Account (if applicable) to populate the list of tour dates from all of your upcoming events listen on Bandintown or select +Add A Tour Date and proceed to the next step.

Enter the Details of Tour Date(s)

Enter the following information for each tour date:

  • Event Date

  • Location Name

  • Location Address (Optional)

  • Ticket URL

  • Ticket Link Call-to-Action Text

You can choose to exclude links to specific tour dates by toggling the button to the right of each date and choosing Visible or Hidden.

Customize Landing Page

Use the inputs and preview to customize your tour landing page.

Enter your artist’s name, the name of the tour, and any other details you want to include. Upload a landing page image and change the background if you'd like.

Edit Metadata (Optional)

Design the look and feel of your social posts by customizing your metadata. Use the preview to see how your Tour FanLink will appear on sites like Facebook.

Your tour landing page will have its own URL. Customize the link so you and others know it's for your tour.

Connect Domain (Optional)

We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your TourLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links:

pageA Guide To Setting Up Your Own Domain For Custom Conversions

Add Retargeting Pixel (Optional)

If you plan on advertising to your fans and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your TourLink. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? Create one here.

To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​

Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past.

Promote on Facebook and Instagram (Optional)

Promote this landing page with a Facebook & Instagram Ad campaign. You can build the perfect ad campaign to put your new landing page in front of your audience, find new fans, and drive more engagement, all for less than $2 a day.

If you’d like to organize your TourLinks, you can create tags for them (e.g. “Tour Name”).

After you've double-checked everything, press Launch and you're good to go!

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