# Eventbrite Boost Table of Contents 👋 Our knowledge base will give you everything you need to master social marketing using Eventbrite Boost Welcome to Eventbrite Boost! 🎉 We built Eventbrite Boost to help save you time and money with a single tool to set up ticketing, advertise your events, and connect with your community. Using what we’ve learned from powering millions of events each year, we’ll help you build marketing campaigns that work for events. Plus, we’ll be there every step of the way with in-product guidance based on your specific events and goals. You can learn more about it by watching the below overview video: {% embed url="" %} We've included a table of contents below, but we recommend starting with the Eventbrite Boost Overview: {% content-ref url="/pages/-MZsu3cQ6Lg2LbIxEbWL" %} [Eventbrite Boost Overview](/getting-started/eventbrite-boost-overview) {% endcontent-ref %} If you're short on time, we also recommend looking at our guide on how to make campaigns with Eventbrite Paid Social Ads: {% content-ref url="/pages/-MCDUszl2M5BoASjUAo2" %} [How to Promote Your Event on Facebook & Instagram with Eventbrite Boost](/facebook-and-instagram-ads/eventbrites-facebook-and-instagram-ads-for-events/creating-your-first-event-ad-campaign) {% endcontent-ref %} We look forward to seeing you make better Facebook & Instagram advertising campaigns! ✌️ ## Getting Started Our **Getting Started** section covers the basic things you'll need to do before you can create your first campaigns with Eventbrite Boost. {% content-ref url="/pages/-MZsu3cQ6Lg2LbIxEbWL" %} [Eventbrite Boost Overview](/getting-started/eventbrite-boost-overview) {% endcontent-ref %} {% content-ref url="/pages/-MILIXCEL6rXwLuwFReh" %} [Getting Started with Facebook Ads on Eventbrite Boost](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads) {% endcontent-ref %} ## Email Campaigns {% content-ref url="/pages/tG2vmJ2VhLLju2NUYory" %} [Email Campaigns FAQ](/send-an-email-campaign/email-campaigns-faq) {% endcontent-ref %} {% content-ref url="/pages/-M\_gjvusRC9ByVvgS3yv" %} [Send An Email Campaign](/send-an-email-campaign/promote-your-event-with-email-campaigns) {% endcontent-ref %} {% content-ref url="/pages/-M\_gjvuufnBtgeXfFraH" %} [Email Campaigns Overview](/send-an-email-campaign/promote-your-event-with-email-campaigns) {% endcontent-ref %} ## Facebook & Instagram Ads Our **Facebook & Instagram Ads** section covers "How To" guides on how to create ads with Eventbrite Boost. {% content-ref url="/pages/-MHSUj7Inc88vdOEiWsv" %} [Eventbrite's Facebook & Instagram Ads for Events](/facebook-and-instagram-ads/eventbrites-facebook-and-instagram-ads-for-events) {% endcontent-ref %} {% content-ref url="/pages/-MCDWVy-duN\_dfLW\_ADJ" %} [Strategies for Specific Events](/facebook-and-instagram-ads/strategies-for-specific-events) {% endcontent-ref %} ## Grow on Instagram Our **Grow on Instagram** section covers "How To" guides on how to create grow your Instagram following with Eventbrite Boost. {% content-ref url="/pages/-MUP7AxZfY1QftpRbwzX" %} [Eventbrite's Instagram Growth Playbook](/grow-on-instagram/instagram-growth-playbook) {% endcontent-ref %} {% content-ref url="/pages/-MUPMxEtDwayT6wDondV" %} [How to Create the Instagram Growth Playbook Campaign](/grow-on-instagram/instagram-growth-playbook/how-to-create-the-instagram-growth-playbook-campaign) {% endcontent-ref %} ## Troubleshooting Our **Troubleshooting** section shows you how to appeal or fix Facebook Ad Errors you might be experiencing. {% content-ref url="/pages/-MCIHITzPrulhD0fGpZ8" %} [Facebook Advertising Troubleshooting](/troubleshooting/facebook-advertising-troubleshooting) {% endcontent-ref %} ## ​Account Setup Our **Account Setup** section covers everything you need to know about pricing (how much Eventbrite Boost costs, how to upgrade or cancel) as well as tips & tricks for setting up your account. {% content-ref url="/pages/-MZk9tfF\_Jeo6VV2j\_PT" %} [Pricing & Plans](/account-setup/pricing) {% endcontent-ref %} {% content-ref url="/pages/-MCHtSTrl2IyZ4BWZvqR" %} [Creating Your Team](/account-setup/creating-your-account/creating-your-team) {% endcontent-ref %} ## Growth Tools Our **Growth Tools** section covers how to build smartlink landing pages for a variety of different uses: podcasts, livestreams, events, tours, and more. You'll also find information on social unlocks & contests meant to draw more engagement from fans. {% content-ref url="/pages/-MUoF5VeOKBZ-cym5uJl" %} [Smart Links](/growth-tools/smart-links) {% endcontent-ref %} {% content-ref url="/pages/-MVNQIl6QVPNaLW69-Ov" %} [Social Unlocks](/growth-tools/social-unlocks) {% endcontent-ref %} {% content-ref url="/pages/-MVNeew62irV88\_p3F6W" %} [Contests](/growth-tools/contests) {% endcontent-ref %} ## Other Growth Playbooks The **Other Growth Playbooks** section will cover some of our other growth suite options meant to grow your Spotify, YouTube, or TikTok followership. {% content-ref url="/pages/-MUP6rXw4c-hxyJ1Yfcq" %} [Spotify Growth Playbook](/growth-suite/spotify-growth-playbook) {% endcontent-ref %} {% content-ref url="/pages/-MUP7pkQHOsI\_x70I0-a" %} [YouTube Growth Playbook](/growth-suite/youtube-growth-playbook) {% endcontent-ref %} {% content-ref url="/pages/-MUP82kxXtt0T9wpkvqG" %} [Broken mention](broken://pages/-MUP82kxXtt0T9wpkvqG) {% endcontent-ref %} ## Event Marketing Playbooks The **Event Marketing Playbooks** section will cover other pre-packaged campaigns you can use to market your events. {% content-ref url="/pages/-MCIrjBsqmWd6\_KGDm49" %} [How to Create Your Event Announce Playbook](/playbooks/how-to-create-your-event-announce-playbook) {% endcontent-ref %} {% content-ref url="/pages/-MCIrvPY5DK5i1EfELah" %} [How To Create the Automated Event RSVP Playbook](/playbooks/how-to-create-the-automated-event-rsvp-playbook) {% endcontent-ref %} {% content-ref url="/pages/-MCIsl2VHz9M-zpqVPLc" %} [How to Create the GoFundMe Playbook](/playbooks/how-to-create-the-gofundme-playbook) {% endcontent-ref %} ## Google Ads Our **Google Ads** section is a great way to learn more about common topics surrounding campaign setup. {% content-ref url="/pages/-MCIrDh0Obpa9RDrZSOY" %} [Event Ticket Seller Certification Application](/google-ads/event-ticker-seller-certification-application) {% endcontent-ref %} {% content-ref url="/pages/-MCIrRHeEmODLxUGXhGF" %} [How to Install Your AdWords Pixel on Eventbrite](/google-ads/how-to-install-your-adwords-pixel-on-eventbrite) {% endcontent-ref %} {% content-ref url="/pages/-MCIrXmbvJqK0TZ1RGmq" %} [How to Setup a Google Campaign (Individual Events)](/google-ads/how-to-setup-a-google-campaign-individual-events) {% endcontent-ref %} {% content-ref url="/pages/-MCIrbcTi3P8hHZD97gX" %} [How to Audit the Performance on Your Google Campaign](/google-ads/how-to-audit-the-performance-on-your-google-campaign) {% endcontent-ref %} ## Advertising and Promotion The **Advertising and Promotion** step is where you can dive deep into advertising concepts such as A/B testing & budget optimization, as well as learn how to set up the most common audience-types while building your campaign. {% content-ref url="/pages/-MCI-s\_oe9r23Vm6Nnax" %} [Advertising Fundamentals](/advertising-and-promotion/advertising-fundamentals) {% endcontent-ref %} {% content-ref url="/pages/-MCIRlDYYRDikF0Nu0O4" %} [Creating Target Audiences](/advertising-and-promotion/creating-target-audiences) {% endcontent-ref %} # Facebook Overspend Bug Refund Instructions If you were affected by the FB ad overspend bug on 3/28/22, please continue reading below to find step by step instructions on requesting a refund from Facebook for errant ad spend. On the night of 3/27/22, Facebook began returning minimum budgets in an inconsistent format. As a result, campaign ad set budgets were re-set with inflated budgets, causing all affected campaigns to quickly burn through the total campaign budget before being auto-paused by our system, well before their scheduled end dates. Here’s what we can do to fix this: On one end, [we’ve already notified Facebook formally via a developer ticket & through our partner rep to refund your campaign overspend.](https://developers.facebook.com/support/bugs/312169314348474/) On the other end, we recommend that you submit a ticket for your campaigns. We’re including specific instructions below which include the total overspend, total overspend by campaign, campaign ID, and recommended language below. [We also created this video that walks though these steps as well.](https://share.descript.com/view/KhvnfLMfJVk) {% embed url="" %} Note: You’ll need to do this process for *each* respective ad account that was affected. Note: We are also doing this on your behalf in a separate ticket with Facebook but want you to file a ticket as well.) ### **STEP 1: Visit Facebook's**[ **Ads Payments Inquiry**]() **page.** ![](/files/gYaVW0c9OBy55lRtq4L7) ### **STEP 2: Select the ad account that was charged with the overspend.** If the overspend occurred on multiple ad accounts, you'll need to follow these instructions for each ad account and submit a separate refund request for each one. ![](https://lh5.googleusercontent.com/giSiVY3XDnPSAR2x85x4SDR5ePghZmErJ04rIroUQm_7m5AjKg96HFAItEspyFa9MRplRWORDWkoonmmjjvHW0Ozft-PqkTTL9ycuNSWJ6v_cs9MJgW6Kzcl3VuqQjW5VKsF0rVz) ### **STEP 3: Select "I have a question about a payment" and choose the payment that corresponds to the ads that ran for the affected campaigns.** ![](https://lh6.googleusercontent.com/kgpsAM1IIkRzwB1OLFKu15M0o00NIx3XGtfk-4bOzjSEsJKetNjIur5naBEqqKd6Pjyvmvbg694SuUfwf31bRJZgk-Ewet7lwtCONDA6lbQofuP3AKWorh90YN1MybjlpayddUTw) ### **STEP 4: Select "Process a refund or clear my outstanding balance".** ![](https://lh3.googleusercontent.com/RUuCH0QrXPjynfvL2OLJOIlUcwOWWYIBWFmw1Uh4XoNo-TrE2kiejlstByQG1_7ti25lMIhUpy1zVVknbY9TuLAITowG4_KgRDXjy5uJ4bVn3_ejFG-cLsV5BLnXbqFVK-QKfrdt) ### **STEP 5: Select "An ad spent more than expected" for the refund reason.** ![](/files/szD9VKWFhZI0M7MLL93W) ### **STEP 6: Enter your refund amount (or the amount that was overspent).** **Desired refund amount:** "\ \ \ \ Etc." ![](https://lh4.googleusercontent.com/55OKMOpXu9muOod98IuOgpAUSXeG-R9QcwOlLMTtkBYUVHrgywkMRNJZHb-ANKuvZqmZJFv-uRIaVYxkkTxIP0jig_Nk3JzNdWaN5PtjmkbrBees9PS-s7nCif4tKyCM-FROWfx6) ### **STEP 7: In the "Description" field, enter the following:** *“Dear Facebook Team,* *My ad campaigns spent well over their intended amount due to a bug referenced in this ticket: * *Facebook began returning incorrectly-formatted minimum budget values from their marketing API, causing minimum budgets to get set approximately 100 times higher than they should have.* *Here are the respective ad campaign IDs and overspend values:* *\ // \* *\ // \* *etc.* *Thank you for your help.”* ![](/files/r9EQYytOSNY511OPrsDT) ### **Step 8: Ask Facebook for a CASE ID or unique identifier for your ticket.** ### **Step 9: Provide our team with your CASE ID.** This will allow us to follow up with Facebook on your behalf for your refund. Please let us know if you have any questions or run into any issues with your refund request by contacting . Remedying this unfortunate situation is a top priority and we want to make sure that you reach an acceptable resolution here. # Eventbrite Boost Overview Eventbrite Boost is a new all-in-one event marketing platform for creators. It lets you promote your event right after you make it on Eventbrite and without leaving your Eventbrite dashboard. You can find it in the Marketing tab at the top of your navigation bar in the Manage Events section. Using what we’ve learned from powering millions of events each year, we’ll help you build marketing campaigns that work for events. Plus, we’ll be there every step of the way with in-product guidance based on your specific events and goals. {% embed url="" %} There are 3 different ways you can promote your event through Eventbrite Boost. You can send emails to your past attendees and email subscribers with our email tool. Similar to how you would with Mailchimp. You can publish your events to Facebook using a special integration we have called Add to Facebook. This integration lets attendees buy tickets without leaving the Facebook App. And if you want to save time and make even better Facebook & Instagram Ads... you can do that with our version of Facebook Ads Manager built for event creators. In other words, you can build Facebook Ads without leaving Eventbrite.com. More context on each feature can be found below! 🎉 ## Email Campaigns Read up on all the perks here: {% embed url="" %} {% embed url="" %} Eventbrite Boost has an email service similar to Mailchimp. It’s best used when sending specific emails to announce an event to your past attendees OR to remind your past attendees that an event is about to happen. It’s transactional. This is great because we know attendees typically buy right when an event is announced or right before it's going to occur. The service is currently free however there is a send limit of 2,000 emails per day. This means that if you have a mailing list of 10,000, it will take 5 days to send to everyone on the list. You can import emails from your current email service provider into our system. The service isn’t a good fit for newsletter marketing at the moment but will be in the future. [Learn more here!](/send-an-email-campaign/promote-your-event-with-email-campaigns) ## Facebook Events {% embed url="" %} Eventbrite Boost has an integration with Facebook that lets you create a Facebook Event from Eventbrite.com. This is a completely free feature and should be one of the first things you do after you publish your event! The integration is special for 3 reasons: * Fans can buy tickets for your Eventbrite event without leaving the Facebook App. This has a very high conversion rate and typically leads to more ticket sales. * It’s much faster than creating a Facebook Event in the Facebook UI. It creates the Facebook Event in a handful of clicks and prepoulates the relevant information. * It’s especially useful for events that have tickets available for sale for a very long period of time. More RSVPs for your events on Facebook means social proof for your event, more people see it being recommended by Facebook, and creates more opportunities to get in front of attendees before your event. [Learn more here!](/add-your-event-to-facebook/facebook-event-overview) ## Ad Campaigns {% embed url="" %} Eventbrite Boost has its own version of Facebook Ads Manager built for event creators. You can build ads that appear on Facebook & Instagram without leaving your Eventbrite dashboard. Event creators prefer using our tool over Ads Manager for a few reasons: * You can track sales from your ads. If someone views or clicks on your ad and buys within seven days we can attach the purchase back to your ad. We do this through the Facebook pixel and install it for you automatically. You can even see returns by the type of audience you target. * We help you target the right audiences. Every campaign targets a mix of new people and people already familiar with your brand. The A/B testing is automatic. * We help make the most of your budget. We have a budget optimization algorithm that moves the budget away from poor performing ads & into high performing ads. We'll not only help save you time building stronger campaigns, but we'll get you better results with your existing marketing budgets! [Learn more here!](/facebook-and-instagram-ads/eventbrites-facebook-and-instagram-ads-for-events) ## Multi-Event Ads {% embed url="" %} Eventbrite Boost has a feature called Multi Event Ads that helps you advertise multiple events through one automated ad campaign! It’s best for creators that have a lot of events in a singular location, but small marketing budgets Multi Event Ads let you advertise your entire event calendar on Facebook with one ad for as little as $2/day. Events automatically get added to the ad when you announce them. And then they get removed from the ad after they sell out or happen. Creators love. these ads because: You can “set it and forget it.” They market a lot of events with very little budget, the returns are great, and there's no extra work besides the set up! [Learn more here](/facebook-and-instagram-ads/eventbrites-facebook-and-instagram-ads-for-events/how-to-make-a-multi-event-ads-campaign)! ## Instagram Growth {% embed url="" %} Eventbrite Boost's Instsagram Growth tool helps you build an IG story swipe up ad to grow your Instagram following. This campaign will: * Grow Your IG Following - We'll help you understand how much it costs to acquire new followers. * Organic Marketing Benefits - The more IG followers you have, the more effective your organic marketing efforts becomes, more people will know about your event, and Instagram can better recommend your profile to people that like similar events. * Paid Marketing Benefits - this ad will increase the size of your engamgent remarketing audiences. These are generally people with higher purchase intent that are more likely to buy tickets and can be targeted with the ads you make in Boost * Sell Tickets - this campaign helps new people discover your events, which leads them to visit your ticketing pages and make purchases. It's always funneling people to check out your events! [Learn more here](/grow-on-instagram/instagram-growth-playbook/how-to-create-the-instagram-growth-playbook-campaign)! # Getting Started with Facebook Ads on Eventbrite Boost Here's what you will need to set up before you can run Facebook Ads through Eventbrite Boost Eventbrite Boost uses [Facebook's Marketing API](https://developers.facebook.com/docs/marketing-apis/) to make a creator-friendly Ads Manager experience. There are **four main requirements** to running Facebook Ads on Eventbrite Boost. You may already meet all four of these requirements if you're currently advertising on Facebook. ## Requirement #1: Admin or Advertiser Access to a Facebook Page The **first requirement** is to **have access to a Facebook Page**. The role needed on the Facebook Page is either Advertiser or Admin. This is because the Facebook Profile connected to Eventbrite Boost needs access to the Page to create ads. ​[You can identify your role on a Page by visiting the **Page Roles** tab in the Facebook Page's **Settings**.](https://www.facebook.com/help/510247025775149)​ ![Where to identify your role on a Facebook Page](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCJXDB0foB3xTw7dugQ%2F-MCJZrDweoHWrMhwE-PJ%2Fexisting%20page%20role%20on%20facebook.png?alt=media\&token=61c48c93-d3a7-4fe5-96e4-b8bf4e7f9897) If you don't have Admin or Advertiser access to a Facebook Page, you can learn how to get that access here: {% content-ref url="/pages/-MCISiwd72dYaUo8xtdE" %} [How to Request Page Advertiser Access to a Brand](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-request-page-advertiser-access-to-a-brand) {% endcontent-ref %} {% hint style="info" %} If you created a Facebook Page, you are a Page Admin by default. {% endhint %} ## Requirement #2: Admin or Advertiser Access to a Facebook Ad Account The **second requirement** is to **have access to a Facebook Ad Account**. The role needed on the Facebook Ad Account is either Advertiser or Admin. This is because the Facebook Profile connected to Eventbrite Boost needs access to the Ad Account to create ads. ​[You can identify your role on an Ad Account by visiting the **Ad Accounts** tab in **Ad Account Settings** in Facebook Ads Manager.](https://www.facebook.com/ads/manager/account_settings/)​ You'll first want to select your ad account: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCJ_yOKLqS4nC-Hfu2L%2F-MCJcllG98oNCeNJpM8H%2Fselect%20your%20ad%20account.png?alt=media\&token=432af41c-64ba-4f88-be08-19e00366a0ff) Select your ad account from the dropdown. Then check to see what your role is on the ad account: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCJ_yOKLqS4nC-Hfu2L%2F-MCJcpaYhJ2_canIREit%2Fview%20your%20ad%20account%20role.png?alt=media\&token=6271a154-05eb-454b-b649-4c5524633a2a) View your ad account role in the Ad Account Roles section. If you don't have an ad account, learn how to create a new one here: {% content-ref url="/pages/-MCigzUh3-uFTY8dXYFc" %} [How to Create a New Facebook Ad Account](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-new-facebook-ad-account) {% endcontent-ref %} {% hint style="info" %} If you've advertised on Facebook before, you have Advertiser access to an Ad Account. {% endhint %} ## Requirement #3: Facebook Ad Account Attached to a Working Payment Method The **third requirement** is to have **a payment method attached to at least one of your Facebook Ad Accounts**. This ensures that Facebook can bill you for your ad campaigns. ​[You can add a payment method to your ad account in the **Payment Settings** section of **Ad Account Settings**.](https://www.facebook.com/ads/manager/account_settings/account_billing/)​ You'll first want to select your ad account: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCJd4ZIDViUrc2csd8J%2F-MCJeGbX0fC-sLcMTAci%2Fselect%20your%20ad%20account%20payment%20settings.png?alt=media\&token=f7d906bd-493d-4959-a7bc-0e8c8b921453) Select your ad account from the dropdown Then press the **Add Payment** button: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCJd4ZIDViUrc2csd8J%2F-MCJeKUhYO9-Gxdxd_NO%2Fpress%20add%20payment%20method%20payment%20settings.png?alt=media\&token=c9d29286-2058-4d46-b66a-766111adef9a) Then press Add Payment Method to add a payment method to your ad account. For more in-depth information on adding payment methods, refer to this article: {% content-ref url="/pages/-MCISopO4WACqlYdeED8" %} [How to Set Up a Payment Method for Facebook & Instagram Ads](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-set-up-a-payment-method-for-facebook-and-instagram-ads) {% endcontent-ref %} ## Requirement #4: **Facebook Profile Synced to Your Eventbrite Profile** The **fourth requirement** is to **sync a Facebook Profile to your Eventbrite profile.** Only one Facebook profile can sync to a Eventbrite profile at a time. Eventbrite will then allow you to use the Pages and Ad Accounts assigned to this Facebook profile. The Facebook Pages the profile has Admin or Advertiser access to will appear as below: ![The Facebook Pages the profile has Admin and Advertiser access to will appear here.](/files/-MILLNbQbyAVuTAtKJOr) The Ad Accounts the profile has Admin or Advertiser access to will appear as below: ![The Ad accounts that your Facebook Profile has Admin or Advertiser access to will appear here.](/files/-MILKlWLIxFa32oajoTr) [​You can sync your Facebook Profile by going to your profile settings​](https://eb.toneden.io/settings/) ![Visit your Eventbrite profile settings by hovering over your profile avatar and pressing Settings.](/files/-MILLsmjTRabveFAAsX-) ​[Then connect your Facebook profile in the Personal Facebook Account section:](https://www.toneden.io/settings/advertising)​ ![Press Connect in the Advertising section of the Eventbrite profile to connect your Facebook profile](/files/-MILMW7F_5CVIl74BThf) {% hint style="info" %} We recommend syncing the Facebook profile of a team member who has access to the most pages and ad accounts. {% endhint %} We recommend using **Business Manager** to keep pages and ad accounts organized. You can learn more here: {% content-ref url="/pages/-MCigj2pAfUcUdPZRGLg" %} [How to Create a Business Manager Account](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-business-manager-account) {% endcontent-ref %} ​ # How to Create a Business Manager Account Here's a step-by-step guide on how to create a Business Manager Account ## What is Business Manager? Why is it important? #### ​[Facebook Business Manager](https://www.facebook.com/business/help/1710077379203657) is a must-have for any serious advertiser. Business Manager is a Facebook tool that helps organize and manage your business. Think of Business Manager as a big folder that allows you to organize your pages, ad accounts, etc! Here's why it's important: 1. It allows Eventbrite Boost to properly track purchases that come as a result of your campaign via offline conversion tracking. 2. Facebook allows to you to advertise people who look like your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These are called "**Lookalike Audiences**" based on contact lists. 3. Facebook allows you to auto-retarget cart abandoners with personalized ads, but only if your Facebook Ad Account is in a Business Manager account. These are called **Dynamic Ads**. 4. It simplifies sharing access to ad accounts and Facebook pages across team members. 5. It simplifies creating different assets like Facebook ad accounts and pixels. 6. Facebook allows you to advertise to your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These email subscribers are called "**Custom Audiences."** They're based on contact lists. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCJjdP2GyayQAJKwvgO%2F-MCJkVw1jZzDhLOs_BRb%2FToneDenBusinessManager.png?alt=media\&token=6083c228-f63a-4d43-9873-d23ead07266d) Business Manager makes it incredibly easy to monitor & share Facebook assets. You need Business Manager to access the best advertising tools Facebook has to offer. ## How to Create a Business Manager Account A video walkthrough of this guide can be found here: {% embed url="" %} A video guide on how to create a Business Manager account. {% endembed %} ### Step 1: Begin Account Creation on the Business Manager Overview Page To create a Business Manager account, visit the following link: [Create My Business Manager Account](https://business.facebook.com/) If you're unattached to a Business Manager account, begin by pressing "Create Account." ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5cc2027c198b8df8a8c9c10a_Screen_Recording_2018-11-30_at_12.42_PM.gif) If you're attached to a Business Manager account, begin by pressing "Create Business." ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5cc2027cf13cce15302f7dee_Screen_Recording_2018-11-30_at_12.39_PM.gif) ### Step 2: Add Your Business Details Provide Facebook with as much information as you can about your business. This helps Facebook know you are a real human running ads on their platform. ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5cc2027c144d008b97d265a4_Screen_Shot_2018-11-30_at_12.44.40_PM.png) ### Step 3: Add your Ad Account to Business Manager You will now want to add an existing Ad Account to Business Manager or create a new Ad Account in Business Manager. ​[You can do so in the "Ad Accounts" tab of "Business Settings"](https://business.facebook.com/settings/ad-accounts/) in Business Manager. Pressing the *Add* button will prompt you to add an existing Ad Account or create a new one. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFYE8JaOg5hPmAAyI7%2F-MCFgwd9ycvvrWL9srIr%2Fbusinessmanageraddanadaccount.png?alt=media\&token=dc3f3d53-54fb-4005-aae8-9601487ab735) Add an Ad Account in Business Manager #### If you'd like to create a new Ad Account, review the steps in the following support article: #### If you have an existing Ad Account, press the *Add an Ad Account* button and enter your Ad account ID: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFYE8JaOg5hPmAAyI7%2F-MCFhNxiqzWCASINvuFg%2FbusinessmanageradaccountID.png?alt=media\&token=3e8fd5a3-687c-48d6-b598-1de5c33fd369) Enter your Ad account ID Locate your Ad Account ID by navigating to [settings in Ads Manager.](https://www.facebook.com/ads/manager/account_settings/information/)​ ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5cc2027cdf4e903665ebc529_Screen_Shot_2019-03-01_at_1.12.05_PM.png) Choose the ad account you want to add to your Business Manager account via the dropdown. The ID of that ad account should show up in the highlighted area below. ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5cc2027cb926f9747c93452b_Screen_Shot_2019-03-01_at_1.12.37_PM.png) Paste this ID in the "Add Ad Account" section (see two graphics above for reference) to link your ad account to a Business Manager account! ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5cc2027cb926f9747c93452b_Screen_Shot_2019-03-01_at_1.12.37_PM.png) You can only use Custom Audiences from emails if the ad account is in a Business Manager Account. The same goes for Lookalike Audiences from emails. If you can't add an ad account to a Business Manager: 1. **The ad account you're trying to add may have already been added by another business.** An ad account can only be owned by one Business Manager. Request access to the ad account. 2. **You've already added a personal ad account to Business Manager.** You can only add one ad account from your personal Facebook account into Business Manager. Create a new ad account in Business Manager or request access to another ad account. 3. **You've reached the five ad account limit for your business**. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend. ### **Step 4:** Assign People and Roles to your Ad Account Only people assigned to the ad account can use it. This includes you, too. Assign people to the ad account by pressing the "Add People" button: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFo_eIIGsfv08RDZaw%2F-MCFu1iCV2M7wmfJuHS7%2Fbusinessmanageraddpeopletoadaccount.png?alt=media\&token=c90d6319-a1cb-4e12-a2d2-c2f41ec9f014) Add people to your ad account by pressing "Add People" After you select the people you want to add, choose what access level they receive. We recommend choosing **Admin Access** by checking the toggle next to **Manage Add Account.** ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFo_eIIGsfv08RDZaw%2F-MCFuYRWeNpfms6kjbVV%2Fbusinessmanageradaccountassignrole.png?alt=media\&token=9f62c449-fbeb-4479-ae9a-af9dff35055d) Assign people to your ad account and choose their access level. ### Step 5: Claim a Facebook Page or Create a New Facebook Page in Business Manager You will now want to claim an existing Facebook Page in your Business Manager or create a new Facebook Page in Business Manager. This is because every Business Manager account needs to have a **primary Page**. A primary Page is the first Page you add to your Business Manager. A **primary Page** is required if you want to use Custom Audiences or Lookalike Audiences. ​[You can add a primary Page in the **Pages** tab of **Business Settings**](https://business.facebook.com/settings/pages/) in Business Manager. Pressing the *Add* button will prompt you to add an existing Facebook Page or create a new one. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFo_eIIGsfv08RDZaw%2F-MCFwK-NGx4vSfsW3grN%2Fbusinessmanageraddpage.png?alt=media\&token=b80f34f4-9e21-4e50-b814-8efd382d6d12) Adding or claiming an existing Facebook Page in Business Manager If you use the **Add a Page** option, you must be the admin of the page you input to make it your primary Page in Business Manager. Type in the page name to complete the process. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFo_eIIGsfv08RDZaw%2F-MCFwyz6Citu_ii4yZ7j%2Fbusinessmanageraddafacebookpage.png?alt=media\&token=5b16d57b-bab0-4df4-910c-5cbd14507df8) Adding a Facebook Page you are the admin of in Business Manager If you use the **Create a New Page** option, you'll be guided through the steps of making a new Facebook Page. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFxnKfSfCN9YBCHLQm%2F-MCFyGjblAI3Cq99_pCV%2Fbusinessmanagercreatenewpage.png?alt=media\&token=1e028172-4d70-4bc0-aa88-43d04d9086b7) Creating a new facebook page in business manager ### Step 6: Assign People and Roles to your Facebook Page Only people assigned to the Facebook Page can use it. This includes you, too. Assign people to the Facebook Page by pressing the *Add People* button: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFxnKfSfCN9YBCHLQm%2F-MCFylud0LA1n31PZYak%2Fbusinessmanageraddpeoplefacebookpage.png?alt=media\&token=8579cd16-550b-4fa6-8533-7949e71da02a) Add people to your Facebook Page by pressing "Add People" After you select the people you want to add, choose what access level they receive. We recommend choosing **Admin Access** by checking the toggle next to **Manage Page.** ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFxnKfSfCN9YBCHLQm%2F-MCFzUyNa2RVUkVzRozz%2Fbusinessmanagerfacebookadmin.png?alt=media\&token=347c4034-52fc-4a1c-ae5f-6602105e02f8) Assign people to your ad account and choose their access level. If you don't want to grant the user this permission, check the toggle next to **Create Ads** under **Standard Access** instead. ### Step 7: Add Other Relevant Facebook Pages to Business Manager You'll want to add in the other Facebook Pages you plan to utilize after you claim your primary Page. If you are not an Admin of these Facebook Pages, use the **Request Access to a Page** option instead. You can learn how to request Access to a Page by reading the below article: ### Step 8: Create a Facebook Pixel or Find Your Existing Facebook Pixel(s) \[Optional] This step is ***optional*** but highly recommended. You can learn more about pixels here: First select **Data Sources**, followed by **Pixels.** ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKFMLKyVNWjM1ngcuk%2Fbusinessmanagerdatasourcespixels.png?alt=media\&token=3f932203-360c-453d-b589-5ce41c531fa8) Select Pixels under Data Sources in Business Settings. Then press **Add** and create a Facebook Pixel. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKFzrc20Anf76I-rrd%2FCreatePixelinBM.gif?alt=media\&token=7551be12-8fb1-402e-ae09-7e335a1b9e92) Creating your pixel by pressing Add and inputting in a pixel name. ### **Step 9: Assign People, Roles, and Assets to your Pixel \[Optional]** This step is ***optional*** but highly recommended. This is the easiest step to forget. So please make sure to do it! Assign yourself and your team members to your pixel by pressing **Add People.** ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKHQV-3PzfS9kpSciW%2Faddpeopletopixel.gif?alt=media\&token=3280cb61-3cc3-44e1-960c-42322e5d380c) Add people to your pixel by pressing Add People and setting permissions. Then assign your Facebook Pixel to your Ad Account by pressing **Add Assets**. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKHiT57xxroIs_hJq5%2Fadd%20assets%20to%20pixel%20business%20manager.gif?alt=media\&token=a6d814b1-9b19-4c3e-b99e-93d1b58f2fac) Add your Ad Account to your Pixel by pressing Add Assets. You can find your Facebook Pixel ID next to your Pixel Name. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKGKO-iAsumScaGIU8%2FBUSINESSMANAGERFACEBOOKPIXELID.png?alt=media\&token=4624af3c-257d-4202-881b-1ac2f4f464cd) The location of your Facebook Pixel ID in Business Manager This will come in handy for installing your Facebook pixel on a platform like Eventbrite or Shopify. ​ # How to Create a New Facebook Ad Account Here's a step-by-step guide on how to create a new Facebook Ad Account. Businesses usually create new Facebook Ad Accounts for one of two reasons: * They're beginning a new business venture * They want to use separate payment methods for different campaigns * You'd like to have a backup ad account for safekeeping Here's a guide on how to create a new Facebook Ad Account. A video walkthrough of this guide can be found here: {% embed url="" %} A video guide on how to create a New Facebook Ad Account. ## **Step 1: Create a Business Manager Account** Having a Business Manager Account is required to create a new Facebook Ad Account beyond your personal ad account. Learn how to create a Business Manager account by following the steps in this article: Visit the ["Ad Accounts" tab of "Business Settings"](https://business.facebook.com/settings/ad-accounts/) in Business Manager. Pressing the *Add* button will prompt you to create a New Ad Account: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFYE8JaOg5hPmAAyI7%2F-MCFkle35fjM9Xxn7KLa%2Fbusinessmanagercreatenewadaccount.png?alt=media\&token=e691a45b-4d45-4e37-adf8-af17e942d442) Create a New Ad Account in Business Manager Input the ad account name, time zone, and currency information. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFYE8JaOg5hPmAAyI7%2F-MCFkzghjWulXbqG18XH%2Fbuisinessmanagercreatenewadaccountaddadaccountdetails.png?alt=media\&token=a3849419-b147-49d8-a931-0649ca30e04c) Enter your new ad account name, time zone, and currency ## **Step 4:** Assign People and Roles to your Ad Account Only people assigned to the ad account can use it. This includes you, too. Assign people to the Ad Account by pressing the *Add People* button: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFo_eIIGsfv08RDZaw%2F-MCFu1iCV2M7wmfJuHS7%2Fbusinessmanageraddpeopletoadaccount.png?alt=media\&token=c90d6319-a1cb-4e12-a2d2-c2f41ec9f014) Add people to your ad account by pressing "Add People" After you select the people you want to add, choose what access level they receive. We recommend choosing **Admin Access** by checking the toggle next to **Manage Ad Account.** ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCFo_eIIGsfv08RDZaw%2F-MCFuYRWeNpfms6kjbVV%2Fbusinessmanageradaccountassignrole.png?alt=media\&token=9f62c449-fbeb-4479-ae9a-af9dff35055d) Assign people to your ad account and choose their access level. The last step in the process is adding a payment method for the ad account. You can do so by reviewing the steps in this article: Please remember to add a payment method to your new Facebook Ad Account. This is a *very* easy step to forget! **​** # How to Request Page Advertiser Access to a Brand Here's a step-by-step guide on how to request page advertiser access to use Facebook Ads. If you'd like to create ads that come from a specific Facebook Page or Instagram Business Profile, or create custom audiences that are the result of engagement with a specific Facebook Page or Instagram Business Profile, you need to have ***Page Advertiser Access*** to the specific Facebook Page. There are two methods of getting Facebook Page Advertiser access. The first method is to request ***Page Advertiser*** status from the Page Administrator of the Facebook page. The second method is to request the ***Page Advertiser*** role through Business Manager. ## Method 1: Request “Page Advertiser" Status from Admin of the Facebook Page To ensure the highest chance of success, you’ll want to (1) send a Facebook friend request to the person who is the Page Admin and (2) tell the person who is the Page Admin what email address is associated with your personal Facebook Account. Having the person be your friend on Facebook is optional, but sometimes Facebook doesn’t allow Page Admins to give someone a page role if they aren’t a friend. If you're an admin, you will then: 1. Click Settings at the top of your Page. 2. Click Page Roles in the left column. 3. Type a name or email in the box and select the person from the list that appears. 4. Click Editor to select a role from the dropdown menu. 5. Click Add and enter your password to confirm. ‍Keep in mind that if you're not friends with the person you're adding, they'll have to accept your invite before they can start helping you manage your Page. If you're not friends with the admin who sent you an invitation for a Page role, you'll need to accept the invitation before you can begin. After you've been invited to a role on a Page, you'll receive either a notification or an email. To accept an invitation for a role on a Page, you can either: * Click the notification and then click Accept. * Click Confirm in the email. ## Method 2: Request “Page Advertiser” Role through Business Manager The second method is to request the “Page Advertiser” role through Business Manager. You'll need to set a Primary Business Page before you can request via this method [**You can request this Page role by going into the Business Settings section of your Business Manager account.**](https://business.facebook.com/settings/pages?) Select ***Pages*** under ***Accounts***, press ***Add**,* followed by ***Request Access to a Page***. From there, input the name of the Facebook Page you'd like “Page Advertiser” access to: ![](/files/-MZYvWcoA0OyZ7Wd71Y_) **This next step is one of the most overlooked steps in the process when using Business Manager and causes a lot of frustration!** Here’s how to make sure you don’t miss the step (if you skip this the page you request won't show up): [**Go into the Business Settings section of your Business Manager account.**](https://business.facebook.com/settings/pages?) Select ***Pages*** under ***Accounts***, select the page you want to assign to a person, and then ***Add People***. From there, select the person you want to add and make sure that “Page Advertiser” is selected as the default role: ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf6c50afe6d91_umRExwEsGyYqyDeGePU6bIWXgYJ2LxFeNOXiSQgMCbUcz7beP9hhphBAtN3g_8hXzRiC93fcqQA9tMdsoV1q_zJEZw-ZUfR47MT5FsWnPuZZaNgDpRGrfJ123ikhlgaVau4Y62zB.gif) That person will then have “Page Advertiser” access to the Facebook page! **If you don't do this, your page will not appear in EB Boost for you to run campaigns from!** # How to Set Up a Payment Method for Facebook & Instagram Ads Here is a step-by-step guide on how to set up a payment method in your Facebook Ad Account. ## Add a payment method to your account Your [**Payment Settings in Ads Manager**](https://www.facebook.com/ads/manager/account_settings/account_billing) is where you can add new payment methods to your ad account. Before taking the steps shown here, keep the following things in mind: * First, make sure you're an admin of the ad account you're working on. You'll have to be one to manage an ad account's payment methods. Learn more about [**ad accounts and permissions**](https://www.facebook.com/business/help/442224595808649?helpref=faq_content). * Check that the payment method you're trying to add is an [**accepted payment option for Facebook ads**](https://www.facebook.com/business/help/212763688755026?helpref=faq_content). * If your ad account is set up for manual payments (meaning you add money to a balance on your account), you won't be able to add a payment method in the same way that's shown here. Also, some payment methods won't be an available option for you to use (such as PayPal). Learn more about [**manual payments**](https://www.facebook.com/business/help/173319523214585?helpref=faq_content). A video walk-through of this guide can be found here: {% embed url="" %} A video guide on how to set up a payment method for Facebook & Instagram Ads {% endembed %} ### Steps to add a payment method to your ad account 1. Go to your [**Payment Settings in Ads Manager**](https://www.facebook.com/ads/manager/account_settings/account_billing). 2. In the ***Payment Method*** section, click ***Add Payment Method*****.** ![](/files/-MZZ1hv8zVY_ChbISwNU) 3\. Then Choose the payment method you want to add, fill in your information, and click ***Continue***. Follow any additional instructions to add your payment method. Your payment method will be saved to your account. ## Remove a payment method from your account Your [**Payment Settings in Ads Manager**](https://www.facebook.com/ads/manager/account_settings/account_billing) is where you can remove a payment method from your ad account if you don't want to use it to pay for your ads anymore. Before taking the steps shown here, keep the following things in mind: * First, make sure you're an admin of the ad account you're working on. You'll have to be one to manage an ad account's payment methods. Learn more about [**ad accounts and permissions**](https://www.facebook.com/business/help/442224595808649?helpref=faq_content). * If you want to remove your current primary payment method but also want to keep advertising on Facebook, add another payment method first. * If you want to close your ad account and remove all your payment methods from it, follow the steps for [**deactivating your ad account**](https://www.facebook.com/business/help/331993756945799?helpref=faq_content). * If you've added a payment method to your Facebook account before (like to purchase games or apps), you'll see it listed as one of your payment methods. You can remove it if you no longer want it available in your account. ### Steps to remove a payment method from your ad account 1. Go to your [**Payment Settings in Ads Manager**](https://www.facebook.com/ads/manager/account_settings/account_billing). 2. In the ***Payment Method*** section, find the payment method you want to remove and then click ***Remove*** on the right. 3. In the confirmation screen, click ***Remove***. ![](/files/-MZZ25jX9BKCzRFexHPi) {% hint style="warning" %} *Note: If you don't see the payment method you want to remove, click* ***Show More*** *to display all of your ad account's payment methods.* {% endhint %} Your payment method will be removed from your ad account. ## Tips for Managing Payments * You can always check what amount your billing threshold is set to in your [**Payment Settings**](https://www.facebook.com/ads/manager/account_settings/account_billing). Knowing your billing threshold can help you keep track of when you'll receive your next bill for your ads * You don't have to wait until you've reached your billing threshold or your bill date to pay for your ads. As long as you have a current payment method associated with your ad account, you can pay whenever you're ready. * Your account spending limit is different from a [**lifetime budget**](https://www.facebook.com/business/help/340985466050775?helpref=faq_content) (which controls how much an ad set can spend over its lifetime) and your billing threshold (which determines when you're charged for your ads). Learn more about [**the difference between budgets, your billing threshold and spending limits**](https://www.facebook.com/business/help/998181913623584?helpref=faq_content). * When you make a payment for your Facebook ads, the transaction will appear in the [**Billing section**](https://www.facebook.com/ads/manage/billing.php) of your Ads Manager. Every transaction includes a receipt that shows details about your payment, like how much you spent, the reason you were billed, the campaigns that spent money and the results your ads got you ‍ # How to Link an Ad Account to Business Manager A step-by-step guide on how to link an Instagram account to a Facebook Page. ## Why is this necessary? In order to the most powerful audience types for your campaign's targeting, you'll have to link your Facebook Ad account to a Business Manager account if you haven't already. This process is essential to complete to help you get the most out of Eventbrite Boost! ## How to Create In order to move an ad account into Business Manager, you'll need to first have created a business manager account. If you haven't made one, check out our article above on [how to build a business manager account](https://eb.toneden.io/help/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-business-manager-account)! {% hint style="warning" %} ### Pro Tip: Facebook may require you to add your ad account by entering the Ad Account ID instead of automatically moving the ad account, the following steps will show you how to do that below. {% endhint %} ## How To Move Your Ad Account Into Business Manager Once you've created a Business Manager account and would like to link your ad account, navigate to Ad Accounts section under [Business Manager Settings](https://business.facebook.com/settings/ad-accounts)! You'll want to paste the ID of the ad account you want to move (if you don't know how to do this see below). ![](/files/-MZncMOHQDX5WvIueln8) Make sure you also assign yourself and any other members of your organization to your ad account using the "Add People" button! ![](/files/-MZncw8GGAj3r0AtredP) {% hint style="warning" %} ### Pro Tip: If other individuals use the ad account you've moved into a Business Manager account, make sure to give them account access via Business Manager settings [**here**](https://business.facebook.com/settings/people). {% endhint %} ## How to find your Ad Account ID You can find your Ad account ID by navigating to Ad Account settings or Ads Manager. We'll be copying the ad account ID in the url, so either place will work! After navigating to either, use the dropdown in the top right to select the ad account you want to move! The ID of the selected Ad Account will be shown in the url, so follow the gif below to find where to copy the ID. ![](/files/-MZndmkLHmQi39iPD8zA) {% hint style="info" %} ### Pro Tip: You can access this section by navigating [**here**](https://www.facebook.com/ads/manager/account_settings/information)**.** {% endhint %} If you can't add an ad account to a Business Manager: 1. **The ad account you're trying to add may have already been added by another business.** An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account. 2. **You have already added a personal ad account to Business Manager.** You can only add one ad account from your personal Facebook account into Business Manager. Instead, you can create a new ad account in Business Manager or you can request access to another ad account. 3. **You haven't spent on the ad account in currently in your Business Manager. n**In order to have more than 1 ad account in Business Manager, you'll need to spend a bit on the inital one before you can move or create another! 4. **You've reached the 5 ad account limit for adding new ad accounts to your business**. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend.
# How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page A step-by-step guide on how to link an Instagram account to a Facebook Page ## How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page The **main benefit** of doing so that users who click on your Instagram ads get directed to your real profile. Users who click go to a dummy profile if you haven't linked your Instagram account with a Facebook page. There are two primary methods for linking an Instagram Business Profile to a Facebook Page. The **first method** is to link the Instagram Business Profile to the Facebook Page through your Facebook Page Settings. The **second method** is to link the Facebook Page while logged into the Instagram account on the Instagram mobile app. Both methods require you to be a **Facebook Page Admin**. You can learn more about Facebook Page roles here: {% content-ref url="/pages/-MCISiwd72dYaUo8xtdE" %} [How to Request Page Advertiser Access to a Brand](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-request-page-advertiser-access-to-a-brand) {% endcontent-ref %} We also recommend converting your Instagram Account into an Instagram Business Profile. You can learn why & see how in this guide: {% content-ref url="/pages/-MCihEcAqzBUoM0115Y7" %} [How to Switch an Instagram Account to an Instagram Business Profile](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-switch-an-instagram-account-to-an-instagram-business-profile) {% endcontent-ref %} ## Method 1: Link the Instagram Business Profile to the Facebook Page via Facebook Page Settings You can add an Instagram account to a Facebook Page for which you are an admin or editor. Adding an Instagram account to your Page allows you to create Instagram ads in Ads Manager without connecting your Instagram account to a Business Manager. You can view a video guide here: {% embed url="" %} A video on how to link an Instagram Account to a Facebook Page from Facebook. {% endembed %} ### Add an Instagram account to your Facebook Business Page To add an existing Instagram account to your Facebook Page: 1. Go to your Facebook Page. 2. Click **Settings** in the bottom-left of your Page. 3. Scroll down on the left-hand side and select **Instagram**. 4. To add an existing Instagram account to your Page, click **Add an Account.** 5. Enter your Instagram account's **Username** and **Password**, and click **Confirm**. ![](https://lh4.googleusercontent.com/PMNf6_GEUsbaOFCeis5LSXAikvKnIUjF1DvggIvYV_NuZ5K6a5_BRJsVtqDfnGfB-v-ntto4RiilwrAfkEFF1SHTbTXH3-WtqZ2WrZFdwVK_ERPh4wyfC5JlzmHLW3w46hJTidrB) You should now have an Instagram account connected to your Facebook Page. Whenever you use your Facebook Page to create ads that will run on Facebook, you can use your new Instagram account to show those same ads on Instagram. ## Method 2: Link Facebook Page While Logged into the Instagram Account on the Instagram Mobile App To link your Instagram account to your brand's Facebook Page, you first need to be an admin of that Page on Facebook. You can view a video guide here: {% embed url="" %} A video on how to Link an Instagram Account to a Facebook Page from the Instagram App. {% endembed %} To link your Instagram account to a Facebook Page: **Android** 1. Go to your profile and tap in the top right. Scroll down and tap **Linked Accounts**, then select **Facebook**. 2. If you haven't already, enter your Facebook login information. 3. By default, your Instagram account will link to your personal Facebook Timeline. To link to a Page instead, tap **Facebook** again and choose a Page that you manage below **Share to**. **iPhone or Windows Phone** 1. Go to your profile and tap in the top right. Scroll down and tap **Linked Accounts**, then select **Facebook**. 2. If you haven't already, enter your Facebook login information. 3. By default, your Instagram account will link to your personal Facebook Timeline. To link to a Page instead, tap **Facebook** again, then tap **Share to,** and choose a Page that you manage. ​ # How to Switch an Instagram Account to an Instagram Business Profile This is a step-by-step guide on how to switch your Instagram Account into an Instagram Business Profile The **main reason** why you want to convert your Instagram Account into an Instagram Business Profile is so that you **retarget your Instagram Account engagers with ads**. ## How to Switch an Instagram Account into an Instagram Business Profile The process of switching an Instagram Account into an Instagram Business Profile takes less than 2 minutes. Here is the written guide: ### Step 1: Go to your profile and tap the upper right menu ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5ecf181980f7a04e88822202_IMG_1258-1.PNG) Click on the menu button in the top right corner of your Instagram Profile ### Step 2: Tap **Settings** ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5ecf189064d3011eba5d58ab_IMG_1259.PNG) Tap the Settings button in your Instagram Profile ### Step 3: Tap **Account.**‍ ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5ecf189e64d30149495d58b6_IMG_1260.PNG) Tap the account button in your Instagram Profile ### Step 4: **Switch to Professional Account**. ![](https://assets.website-files.com/5cb8c29548eebf602b3db796/5ecf18ae4752d3c6ede4de7b_IMG_1261.PNG) Tap the Switch to Professional Account button in your Instagram Profile ### Step 5: **Select Your Category.** ![](https://lh6.googleusercontent.com/ryPSC4NXADhEUvpot1xxnbRtONaRrjSW4qJTwWB4kowBRGAXbyC5GLwXBsjNTJSEwVVjXEdQIh8ZZwkc8XJh2wNIrxH0_Kv-zPkPKp4heDpkVhNx9z0radMGzRXgdgdYAyH43cA2) Select one of the offered categories, or manually type in your category, to begin the process of creating an Instagram Business Profile. You can also follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account. Add details, like your business category and contact information. ### Step 6: Tap **Done**. With a business account, you'll be able to access business features and Instagram Insights. These tools can help you understand who is engaging with your business on Instagram. # How to Track Results and Sales from Your Ads with Offline Events A guide on Offline Events: what they are and how you can use them to measure ticket sales with ease. ## **What are Offline Events and how can you utilize them to track ticket sales?** {% embed url="" %} Advertisers used to be able to measure ticket sales & event registrations from their ads by using the Facebook Pixel. For example, creators could spend $100 on an ad and see that they made $500 back in gross ticket sales. Or creators could spend $50 on an ad and see that 100 people registered to their event after seeing the ad. [Recent changes in the advertising world](https://www.facebook.com/business/help/126789292407737?id=1205376682832142) have made this method of tracking your ad results unreliable – and increasingly unavailable – moving forward. **The good news is that if you are an Eventbrite Boost user, you can receive conversion data on your campaigns in just a few simple steps with Facebook’s Offline Conversion Tracking tool:** > ***With offline conversions you can measure how much your Facebook ads lead to real-world outcomes, such as purchases in your stores, phone orders, bookings and more. Compare offline conversions from your physical stores to the list of people who saw or clicked on your ads. This will help you understand the effectiveness of your ad campaigns. –*** [***Facebook Business Help Center*** ](https://www.facebook.com/business/help/1142103235885551) ## **Here’s how the process works for Eventbrite Boost users:** 1. Eventbrite will automatically provide Facebook a list of people who purchased something from your event ticketing page (every 12 hours on your behalf). 2. Facebook will cross-reference this buyer list with all the individuals who clicked on your ad(s). 3. As a result, you will see conversion data of all the people who clicked on your ad and then bought a ticket. ### **We highly recommend you take these two, simple steps necessary to run Offline Conversion Tracking:** ### **STEP 1** **Make sure you are a Facebook Business Manager Admin.** See here on how to create [a Business Manager account,](https://www.toneden.io/help/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/how-to-link-an-ad-account-to-business-manager) or ask to be granted Admin status on an existing Business Manager Account. Read more about requesting admin access on [this help doc.](https://www.facebook.com/business/help/2169003770027706?id=2190812977867143) If you ***are*** connected to your team’s Business Manager but not an admin of the account (ie you have "Employee" access), please do the following: * Ask the creator or an Admin of your Business Manager to go to * Have them select your name, click edit, then change your status to “Admin” ![Granting someone "Admin" access within Business Settings](https://lh3.googleusercontent.com/d2oSDKV2Ja8YKDqnFaVf5jJQ20N_5nH6N0loz1liRbHJarBDKOsySTn53qg1VpzFYe9VxLYr3T7_3PbBNJlPwPvrCoR9vFoFVwGDOceauX5NVrTxvDhkwKL68G-GTQteB4F1eb2O) If you are ***not*** connected to your team’s Business Manager whatsoever, please do the following: * Ask the creator or Admin of your Business Manager to go to * Have them click “Add,” type in your email address, then give you Admin access * Additionally, they can give you admin access to all the pages and ad accounts within that Business Manager account if you don't already have that level of access (recommended) ![](https://lh3.googleusercontent.com/_SvPjdG4wery8-_w8LEdNI_YcnFboNq_PEC7OjiH3OmNYClHgxPNJPpMEfqIxlBGujNWiYcWtHpk-Mtnpw6DuWZJrHz-phIl2EsXFBh31U_gnQvKSMr7VoeYogNxvUs6s8QIvqfo) ### STEP 2 **Make sure to accept the offline conversion tracking Terms of Service from Facebook.** The Terms of Service will appear in one of two places: * The terms will appear in your campaign dashboard in EB Boost *after you’ve launched the campaign.* You only need to complete this step once, and all past/present/future campaigns will start measuring offline events. Please be sure to check for this notification once your latest campaign is live, after it has exited Facebook Review. * You will need to click the **"View & Accept Terms"** button, which will navigate you to Facebook. * From there, click the blue button that says **"Upload Events"** and **Accept** the Terms of Service. * Once you have accepted the Terms of Service, go back into your campaign & click the button in your campaign dashboard that says "**Done**" ![Completing the offline events Terms of Service ](https://lh3.googleusercontent.com/_UBDmqau_uShFaYNXMN1zE2Yi9zzcWvj1lBiHRwxpkUn1r5FyhrWCYESEY2ACWWkNPgMZoKtMBGgD-YFeGAaCmTqTlQOX3nFHH2kUZk0hDpnwFRb_QmopSyOnyQN_kiWhkr1aisa) * The terms can also appear in your Eventbrite Boost [Settings section](https://eb.toneden.io/settings/advertising) after you’ve launched your first campaign. ![](https://lh5.googleusercontent.com/Eei0kW7pk877_-G_h4VR7VhTju0QU2FAgIXZElnXa2PeYFIIm5jW1uQmkc_Cm3HotoapzBsJdyFSER98soGcKGOGEp4BlYY4iMRRu4fqvDnOAh3gFvayt5AAPOP8tRpIqX8t2iPx) **Once both these two actions have been completed in entirety, our system will automatically upload purchase emails to Facebook and cross-reference this list with any user activity on your ads. The result will be conversion data (purchases) that will be updated once every 12 hours.** ## FAQ **What if I’m not a business manager admin?**\ If you are not a business manager admin, your campaign will not be able to report back on purchase data. You will see how many people the campaign is reaching, and metrics such as your cost per click or click-through rate on the ad, but no revenue data. **Do I need to set up a Facebook pixel?** \ Nope! With offline conversion tracking, no pixel installation on your Eventbrite page is required. \
# A Guide To Setting Up Your Own Domain For Custom Conversions The best way that advertisers can leverage the benefits of the Facebook pixel and conversion tracking is to own their domains. ## New Best Practices for Facebook Conversion Campaigns As of March 2020, Facebook now introduced new requirements to run conversion ads due to Apple's IOS 14 update. 1. Users can now opt of pixel tracking (over 90%+ of users are opting out) 2. **You can only run conversion ads to domains you've verified with Facebook (meaning you can't run conversion ads to standard ticketing page domains, i.e. eventbrite.com, ticketmaster.com, etc.)** 3. As your pixel tracks less data with users opting out, the performance difference between link click/traffic and conversion ads is less than it used to be. Most event marketers now run link click/traffic ads by default. If you want to run conversion campaigns for marketing your upcoming events, this is **only possible if you meet the follow criteria:** 1. Users can purchase tickets directly or by using your ticketing platform's embedded checkout on your website (a domain that you can own and verify). I.e. Sam uses eventbrite.com for ticketing and owns the domain laparties.com. If Sam's website "laparties.com" uses embedded checkout or native ticketing, he can verify his domain laparties.com and run conversion ads to those pages. 2. You have a Facebook Business Manager account and can verify your domain. 3. You can access your website's DNS records for Facebook domain verification. Watch this guide to learn how to get setup to run conversion ads if you're using embedded checkout or native ticketing on a domain you own! {% embed url="" %} **In this video, we'll walk you through how to verify your domain + add your domain to Boost/ToneDen to run conversion ads. Follow this guide if you're using embedded checkot** {% endembed %} Watch this guide to learn how to get setup to run conversion ads if you're Eventlinks within Eventbrite Boost! (Eventbrite Only) {% embed url="" %} **This guide will walk you through the process of setting verifying your domain with Facebook, setting up a custom domain with ToneDen, and verifying your pixel events (FOR USER USING EVENTLINKS ONLY)** {% endembed %} ### Below is a step-by-step guide to: * **Register a domain name (with Namecheap)** * **Creating a Facebook Business Manager Account** * **Verify domain within Facebook Business Manager** * **Connect subdomain for use with ToneDen Smart Links** * **Configure subdomain (using Namecheap)** * **"Activate" the Domain on ToneDen utilizing Smart Links (Mandatory)** * **Create your "Event Link"** * **Configuring events to use aggregated event measurement (Add View Content)** ## **Step 1: Register a Domain Name** *If you already have a domain that you own you can skip this step.* Here’s a step-by-step on registering your domain on [Namecheap](https://www.namecheap.com/domains/domain-name-search/) (recommended for ease of use): 1. Think of a few good domain names for your brand. Your first option might already be taken (more than likely). 2. Choose a domain name registrar (Namecheap) 3. Check domain availability [here](https://www.namecheap.com/domains/domain-name-search/). 4. Once you’ve pinned down an available name, pay for the domain. Keep in mind: pricing varies based on higher page rankings in search engines. Upon payment, you can claim and get the domain name immediately upon application. ## Step 2: Creating a [Facebook Business Manager](https://business.facebook.com/) Account *If you already have a FB Business Manager Account, you can skip this step.* **Once you've registered a custom domain name, you'll want to make sure you have a** [**Facebook Business Manager Account**](https://business.facebook.com/)**.** In a general sense, Business Manager is a Facebook tool that helps organize and manage your business, at no added cost. A Business Manager account is also required in order to start the verification process of your custom domain, which we cover in the next step. Here's a comprehensive guide on getting your Business Manager Account up and running: Once you've completed setting up your Business Manager account, and have purchased your custom domain, you are ready to start the verification process! ## **Step 3: Verify Domain Within Facebook Business Manager** Next, you’ll need to claim ownership of your domain in Business Manager. This ownership allows you to run conversion campaigns as well as control editing privileges of your links and other content to prevent misuse of your domain. ### Add your domain in Business Manager 1. In Business Manager, click on the [*Business Settings*](https://business.facebook.com/settings) button in the upper right corner. ![](https://lh5.googleusercontent.com/dqsQA3WHF0NdLU4dZWVaRdtAQB1-SFte38fSxiJmZqgHM17dr3cbyzkiirZC7TJGSOQy_4fZdEGg43h5irZLMUFmkUNQoA2vHDPkJqMJnm0uMPKw0ye978KOZ7_C5YDxa5vJH_N1) 2\. In the Business Settings, select the *Brand Safety* tab, and select *Domains* from the left side navigation list. ![](https://lh5.googleusercontent.com/phlfLGwXaB_FO8dGsoU3N6EfX5cYYNwBZ0CPbOCHdX1zInxGqjYFg26VVJbSYjQyRCtpn_f9FjqcU4Q512NHFA9cetzy5oOA2T0gUKaD4w2xp59ubMYe-h25pfemIVsjQ50n_NvR) 3\. Click on the *Add* button, and enter your domain (the top-level or root domain, not the subdomain—for example, if you're setting up listen.myband.com as the subdomain in ToneDen, you’d want to verify myband.com here) in the *Add a Domain* pop-up dialog. ![](https://lh6.googleusercontent.com/uQuKosbQXlfHysRxT7vyvFN96NWN02YnDoBJl8hz1H9WL_ju0x5GV84S30MrjF8zUw78eJgUxdzd-h7Aga99EjkqwR2Qc2cUkCljYhQ6G0ZSSI0xdXLKHN9ecTWWnxQOEVXOwZrB) 4\. If you have more than one domain listed, select the domain for which you desire to confirm ownership. 5\. Choose the method you wish to use to verify your domain: [DNS Verification](https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/#dns-txt), [Meta Tags](https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/#meta-tags) or the [HTML File Upload](https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/#html). ## **Step 4: Connect Subdomain For Use With** Eventbrite Boost **Smart Links** Access your *Advertising Settings* within the ToneDen platform. In *Custom Domain*, click *Add Domain.* ![](/files/-MUPjBW6gX5zl-z6H2rV) Now that you have your website set up at your domain, enter your subdomain, like link.yoursite.com, get.yoursite.com, or events.yoursite.com, and Paid Social Ads will automatically connect your Smart Links to your subdomain. ![](/files/-MUPjFmnCgT-6W5q1iTc) ## **Step 5: Configure Subdomain (Using Namecheap)** 1\. Go to your *Domain List* and click *Manage* next to the domain: ![](https://lh5.googleusercontent.com/INFQrxmDkGWjtJ4nV0AdzKNwm4onqBn0otysjMBrdPtFTUxFuXxdzkAp5tq8NbxMj9VKoZFczV9Dzn0sAuDK062w7eqFwZmTbzYTxxrbfn8MdLs61mMleAVap9jurbfjaEJ79iQL) 2\. Select the *Advanced DNS* tab: ![](https://lh6.googleusercontent.com/Z4RYC5UWDqtPYyr2HIgTEzcaki8c1O2kyOWS--mHgVhWppAAF42GNUtgGcDH5si2cXYvgsQgw9HDenypqvCx6q_hiy6hZDiR9TATyUGce4wgDnZ7KnMrQsqTJNY5N6nu3kukZE6m) 3\. Find the *Host Records* section and click on the *Add New Record* button: ![](https://lh5.googleusercontent.com/rj7OWCQbfrcqgizB7TaUcpKyrtV0P6rYTwQtt73774Yo6_4jiEyd9kViReL8h4LTgMR-8WwWZTr66qFyHThgf7EPGLZU4KBEbH5fxvlPKi2pyfhmYxJj_UBQaoerOVUo1ROFtxrY) 4\. Select *CNAME*. 5\. For the *Host* field, put your subdomain (IE if your subdomain is ‘events.yourdomain.com’, you’d simply put ‘events’ here.) For the Value field, enter ‘**fanlink**.to’: ![](https://lh3.googleusercontent.com/j6Vl5Zip9B8tfvgQZ6N4Gx1YO2f7JsnBrJLXdv40hp2auQgRTFzUjveOgFN5TQ_uj_zht18qH9eQHOJ9X20ZV-iG1BQdehlPDzCPuUia5PfmpnXCwmILDJJaZJIKUHEaz1h4BJAP) Normally, it takes 30 minutes for newly created records to take effect. You’ll know if your subdomain has been configured properly if visiting subdomain.yourdomain.com redirects to the Eventbrite Boost site. ## Step 6: "Activate" the Domain on Eventbrite Boost utilizing Smart Links (Mandatory) Before you can proceed to the final step (Event/Pixel Configuration on the Domain), you need to "activate" your new domain by creating a [Smart Link in ](https://www.toneden.io/new/link)Eventbrite Boost You will then need to visit that Smart Link in a new browser (or while you are logged out of your Paid Social Ads account). This process ensures the domain has activity on it, allowing Facebook to recognize the pixel/domain pair you plan on using. This link does not need to be distributed publicly, and can be used solely for setup purposes. Step-by-step process below: 1. Once you've made sure your domain is connected within your Eventbrite Boost settings (refer back to Steps 4 & 5), **you will want to click into the** [**"Smart Links"**](https://www.toneden.io/new/link) **section of your main Eventbrite Boost dashboard and choose a link to create**. You will then end up on this page. We recommend selecting the option "Event Link" for the quickest results **(you can also use the link shortener option if you don't have any active events and just want to fire activity on your domain).** ![](/files/-MUPyH_ijIenclgqfiDE) 2\. Build out your Event Link. **In the "Event Link" step, enter the link to your ticketing website, select your Eventbrite or Bandsintown event from the dropdown.** ![](/files/-MUPl5n0TYb-9PXxaY0N) 3\. Customize Landing Page. **If you're using Eventbrite, make sure to enable "Embed Eventbrite Ticketing", this is needed to track revenue from purchases on your event link.** Fill in additional data on your event to customize your landing page to your liking. Feel free to provide as much context as you'd like! ![](/files/-MUPlBaiU3zlPejXNlNj) 4\. Edit Metadata. This is how your link will appear when shared on the web, customize the appear to your liking. We recommend putting in the event name and a CTA such as "Click here to get tickets"! ![](/files/-MUPlRr12aDU7ARC_aWU) 5\. **In the "Modify Link URL" step, be sure to select your custom domain from the "Domain" drop-down menu.** It will likely appear at the bottom of the list, after all the generic ToneDen domains. ![](/files/-MUPvvfkxfqDORZMBF4y) 6\. **Make sure you have a Facebook Pixel selected within "Tracking Settings."** This should be the Facebook pixel you use / plan to use the most often. No need to add non-Facebook pixels. Once this step is done, proceed to launching the link! ![](/files/-MUPwW_YLJwI6zqapjQ5) 6\. Review and launch your EventLink. ![](/files/-MUPxD-ckWwaTef0VvvM) 7\. Once the link is launched, **you can copy the link URL, log out of your Eventbrite Boost account, and paste the EventLink in a new tab after you are logged out**. To be extra cautious, you can also paste the link in a new browser. Your link should then take you to whatever URL you added in the "Enter URL to Shorten" step. Visiting the EventLink in this manner ensures the domain has activity on it, which will ensure you are able to proceed to Step 7. Now you're ready to move onto the next (and final) step! {% hint style="warning" %} **Bear in mind *****activating***** the domain – by creating a Smart Link & visiting in a new tab/browser – may take up to 48 hours for Facebook to process before you are able to configure events (Step 7).** {% endhint %} ## **Step 7: Configuring Events to Use Aggregated Event Measurement (Add "View Content" + "Lead")** The final step in configuring your domain, pixel, and events is to specify which pixel/event pairings are allowed for the domain within the Events Manager section of Business Manager. Facebook has limited each domain to 8 total pixel/event pairs. 1. First you’ll want to go to the [*Events Manager*](https://business.facebook.com/events_manager) section of your Business Manager in Facebook: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MShoEiTe4XT3zQ44AxQ%2Funnamed.png?alt=media\&token=1572598f-9db2-4f9a-bf87-dba71c3d61bf) 2\. Next you’ll want to click on the *Aggregated Event Measurement* tab: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MSho9BJGJAZN1Y74_EM%2Funnamed%20\(1\).png?alt=media\&token=2329c55d-da36-445b-b2fc-391f181fc63a) 3\. Then click on *Configure Web Events*: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MSho2LjHisu4JgAWcWF%2Fpasted%20image%200%20\(1\).png?alt=media\&token=ecd78f8c-2f38-4c83-9920-e0b9d4566d45) 4\. On the *Web Event Configurations* page, you’ll see a list of your verified domains, like this: ![](https://lh5.googleusercontent.com/m5Mh7_PLeK1A0u3cBljB5nP64hRUnu4kkiIP0mVGSzF-cxmN5aCCZI8b_T7GYOa7usMNzEJtj6Cyq0jwpLn3K4rzgGeeFSoWnJlXTNv3MWsAZEns4A3EBEtOnCJr2K-UdAckFEHy) Expand the section for the domain you want to configure (note: the domain you want to configure is your own domain, not the smart link domain), and click *Edit Events*, then proceed via the modal warning that will show. ![](https://lh3.googleusercontent.com/nM01uj8yliyPQ_vjZTEGv_T1wShHW9FS8h2-TCYFn1aiezCDBeGGOfVOmo8reY3sZNHhvHSvyGWb43Z-u68JoIQaiYWXsS8TlNScMptsp7iPu0X3Dk2VHvbXrG1eVm-cVAMorzyQ) 5\. Now you should be on the *Edit Web Event Configurations* page, for your specific domain. Here is where you can add up to 8 pixel/event pairings that you want to utilize and rank them in priority order: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MShnw3I9RTwlkbZYvPU%2Fpasted%20image%2002.png?alt=media\&token=44798bb9-d5f4-4124-a773-1db3d2050569) 6\. Click on *Add Event* to add additional pixel/event pairs. While you can add as many pixel/event pairings (up to 8) that you like, **for Eventbrite Boost Growth campaigns and View Content conversion campaigns you’ll want to at the very least add the View Content event for the pixel you use for advertising**. Here's a breakdown of Events we recommend adding, based on common campaigns users run on Eventbrite Boost: * Conversion Campaigns: **"View Content" event ("Add to Cart"/"Initiate Checkout" + "Purchase" should be added if you can track these if you're using ToneDen's EventLinks w/ embedded ticketing)** * Growth Playbooks (Spotify, IG, Youtube, TikTok) & promoted Smart Links (*any paid social ads for a non-pre save link)*: **"View Content" event** **When selecting the "Pixel" in the first dropdown menu (pictured below), you will want to make sure you are choosing the same pixel(s) you added to your Smart Link in Step 6.** ![](https://lh3.googleusercontent.com/BzE68MdDVeQhzdkfC1WNpL4zrm3PBKo-rU-6MVjwkkJUn8vsCAIzvbeYv2ZVdopjRjm8oTn0hE1OVwi0ggZ5EAdVZqW0mnppDSLFB2YUAnjU0Il1quEk2CMk4VSrlHolIyitqmrT) 7\. Once you’ve added your pixel/event pairings, click *Submit*. **Not able to select a pixel/event combo?** There needs to be pixel activity on the domain you verified before you can add standard events to it (refer back to Step 6). Once you've completed connecting your domain to your smart links, we suggest creating a smart link and visiting the smart link page once. #### That should be it! Should you have other questions or run into any issues along the way, please let us know and we can assist. You’re also welcome to review Facebook’s guide on this which provides additional detail [here](https://www.facebook.com/business/help/422408905612648). # How to Create & Manage a Facebook Pixel ## What is a Facebook Pixel? ​[According to Facebook](https://www.facebook.com/business/help/742478679120153?id=1205376682832142\&helpref=faq_content), the Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: * **Make sure your ads are shown to the right people.** Find new customers, or people who have visited a specific page or taken a desired action on your website. * **Drive more sales.** Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase. * **Measure the results of your ads.** Better understand the impact of your ads by measuring what happens when people see them. ## How to Create a Facebook Pixel There are two ways that you can create a Facebook Pixel. The **first method** to create a Facebook Pixel is by using **Business Manager.** The **second method** to create a Facebook Pixel is by using **Events Manager**. This does not require a Business Manager account. You can view a video walkthrough here: {% embed url="" %} A video guide on how to create & manage a Facebook Pixel {% endembed %} ## Method #**1**: Creating a Facebook Pixel with Business Manager The **first method** to create a Facebook Pixel is by using **Business Manager.** ### ‍**Step 1: Visit Business Settings** Go to [**Business Settings**](https://business.facebook.com/settings/) in Business Manager and select the right Business Manager account. ![The Business Settings section of Business Manager](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKF1z8gjx4CgCNgnSf%2Fbusinesssettingsbusinessmanager.png?alt=media\&token=6c6ab3a6-379d-422f-ab8f-1e6b73e1ed9f) ### **Step 2: Select Data Sources, Followed by Pixels** Then select **Data Sources**, followed by **Pixels.** ![Select Pixels under Data Sources in Business Settings.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKFMLKyVNWjM1ngcuk%2Fbusinessmanagerdatasourcespixels.png?alt=media\&token=3f932203-360c-453d-b589-5ce41c531fa8) ### **Step 3: Create a Facebook Pixel** Then press **Add** and create a Facebook Pixel. ![Creating your pixel by pressing Add and inputting in a pixel name.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKFzrc20Anf76I-rrd%2FCreatePixelinBM.gif?alt=media\&token=7551be12-8fb1-402e-ae09-7e335a1b9e92) ### **Step 4: Assign People, Roles, and Assets to your Pixel** This is the easiest step to forget. So please make sure to do it! Assign yourself and your team members to your pixel by pressing **Add People.** ![Add people to your pixel by pressing Add People and setting permissions.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKHQV-3PzfS9kpSciW%2Faddpeopletopixel.gif?alt=media\&token=3280cb61-3cc3-44e1-960c-42322e5d380c) Then assign your Facebook Pixel to your Ad Account by pressing **Add Assets**. ![Add your Ad Account to your Pixel by pressing Add Assets.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKHiT57xxroIs_hJq5%2Fadd%20assets%20to%20pixel%20business%20manager.gif?alt=media\&token=a6d814b1-9b19-4c3e-b99e-93d1b58f2fac) ### **Step 5: Locate your Facebook Pixel ID** You can find your Facebook Pixel ID next to your Pixel Name. ![The location of your Facebook Pixel ID in Business Manager](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKGKO-iAsumScaGIU8%2FBUSINESSMANAGERFACEBOOKPIXELID.png?alt=media\&token=4624af3c-257d-4202-881b-1ac2f4f464cd) This will come in handy for installing your Facebook pixel on a platform like ToneDen, Eventbrite, or Shopify. ## Method #2: Creating a Facebook Pixel with Events Manager The **second method** to create a Facebook Pixel is by using **Events Manager**. This does not require a Business Manager account and is only possible if you are an Ad Account admin. ### **Step 1: Visit Events Manager** Visit [**Events Manager**](https://www.facebook.com/events_manager2/) to begin the process. ![The Facebook Events Manager UI.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKB5LmLgitRColLE3j%2Ffacebookeventsmanager.png?alt=media\&token=6f710081-10ef-4910-931b-bfc0a4e42571) Continue by selecting the correct Ad Account in the top right dropdown menu. ![Select the correct Ad Account in the top right corner of Events Manager.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKCBl7tWxsGEv_-jTy%2Feventsmanagerselectadd%20account.png?alt=media\&token=15d85d52-c621-4a6f-94da-6a7ce224aed9) ### **Step 3: Create a Pixel** Then press the **Create a Pixel** button to begin the pixel creation process. ![Press the Create a Pixel button to begin the process](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKCI9CYW36xwIkDwN7%2Fimage.png?alt=media\&token=4b39f695-1f49-4230-9996-eba209c641fd) ### **Step 4: Locate your Pixel ID** You can then locate your pixel ID afterwards in the Events Manager UI: ![Here is where your Facebook Pixel ID is located in Events Manager.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCK9MMU2k15C68Cc41P%2F-MCKCyKl-L8ebmHAw9Do%2Ffacebookpixelid.png?alt=media\&token=bf266e01-25a1-49e6-a5d2-791992eb121a) You'll then want to install your Facebook Pixel. You can read this guide to learn how: # How to Install Your Facebook Pixel on Eventbrite A step-by-step guide on installing your Facebook Pixel on Eventbrite. **Installing your Facebook Pixel is essential for measuring your ad's effectiveness. Leveraging your pixel data not only allows you to more efficiently reach your target audiences, but it allows you to better understand how your campaigns influence conversions.** Installing your pixel may seem very complicated, but luckily Eventbrite's self serve pixel installation tool makes installing your pixel very easy! Learn how to install your facebook pixel for Eventbrite events by watching the following video or see below for a step-by-step support article.
{% embed url="" %} ### Note: The Pixel section is now under the "Marketing" tab, not the "Analyze" tab! ## Installing Your Facebook Pixel First, log in to your Eventbrite dashboard and then navigate to the Manage Events section. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf63b38fe6d99_EB_Pixel_Install_Slide_1.png) Next, click ⚙️Manage under any of your Eventbrite Events. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf6e4e6fe6da8_EB_Pixel_Install_Slide_2.png) Next, click on "Analyze" to expand the dropdown on the left-hand side of your screen. Click on "Tracking Pixels" under the dropdown menu. ![](/files/-MW6JzI8Kp1QlOvDw3Lg) ## Adding Your Pixel Click where it says "+Add new Pixel" near the Facebook icon to install a new Facebook Pixel. If you've previously installed a Facebook Pixel, you can always retroactively edit that pixel by clicking on the ✏️pen icon to the right of any listed pixel below. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf69373fe6d94_EB_Pixel_Install_Slide_4.png) We generally recommend installing one pixel across all of your events under an organization. If you select "All Events", you'll only have to do this process once and your Facebook Pixel will automatically be added to all future events. Copy and paste your Facebook Pixel ID in the field below. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf6fe06fe6d96_EB_Pixel_Install_Slide_5.png) ## Add Standard Events After pasting your Pixel ID, click "⨁ Add Standard Event" to add in 2 additional Standard Events. You can add your Standard Event to 2 different placements (“Event Listing”, and “Event Register”) and you can use any website actions for your placements. However, we recommend not using the same website action for multiple placements. We also recommend the following website actions for each placement: • Event Listing → Website Content Views\ • Event Register → Website Checkouts Initiated ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf68178fe6d92_EB_Pixel_Install_Slide_6.png) ### Note: Eventbrite automatically tracks Purchases, so there is no need to create this event within Eventbrite. Once you selected the correct fields via the respective dropdowns, click save and your pixel will now be successfully installed!
# How to Sync Your Ad Account to Eventbrite Boost A step-by-step guide on setting up your account ## **First Time Account Users** The first time you use your Eventbrite Boost account to create an ad campaign you will be prompted to connect your Facebook ad account with a message that looks like this: ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5d0a80e44f7652f58a00e626_ConnectAdAccountWhite.png) After selecting ***Connect Facebook Ad Account***, a pop-up from Facebook should appear. This window will ask you to confirm the connection and give your Eventbrite Boost account the correct permissions associated with your Facebook page. Once you confirm the connection, you can begin building your ad campaign. Go to the selected accounts step to verify that you have connected that right accounts. ## **Updating Your Settings** You can control your personal Facebook account and Facebook Ad account by going to your [**Advertising Settings page.**](https://eb.toneden.io/settings/advertising) Select ***Connect*** or ***Update*** to sync your personal Facebook account and your Facebook Page. This will allow your to create target audiences, ads and messenger campaigns from your Eventbrite Boost account. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5d0a80f84f7652a04c00e65d_adSettingsWhite.png) # Event Boost Facebook & Instagram Ads Overview We built Eventbrite Boost to help save you time and money with a single tool to set up ticketing, advertise your events, and connect with your community. Using what we’ve learned from powering millions of events each year, we’ll help you build marketing campaigns that work for events. {% embed url="" %} This video will give you an overview of all the features in Eventbrite Boost {% endembed %} ## Create Your First Campaign Eventbrite Boost helps you quickly create high-quality Facebook & Instagram ad campaigns, helping you get the most out of your ad budget. Eventbrite Boost gives personalized campaign recommendations based on how your customers purchase for your events, helping you run the right ad at the right time! {% embed url="" %} This video will walk you through how to build your first campaign {% endembed %} ## Audit Your Campaigns The main four elements that go into your campaign's performance are: 1. Campaign Type, Ad Schedule & Budget 2. Targeting 3. Creative 4. Conversion Tracking We go extremely in-depth on how these elements impact your ad's performance below to help you understand the recommendations we make and make sense of the data you see! {% embed url="" %} This video will walk you through how to audit and understand your campaign's performance {% endembed %} # Create an Eventbrite Ad Follow these simple instructions to create an Eventbrite Ad! ***Please note: Eventbrite Ads is currently in beta testing. Only a selected portion of Eventbrite creators have access to this feature. Access to additional creators will be released in the next few months.*** ***Creators in NYC, LA, Chicago, Houston, Atlanta, Dallas, Miami, Orlando, San Francisco, Washington DC, London, Las Vegas, Austin, Philadelphia, Denver, San Diego, Charlotte, Tampa, Baltimore, Boston, Seattle,***** Toronto, Vancouver, Sydney, Melbourne, and Online events located in the US, UK, CAN, and AUS.** ## **1. Go to the Eventbrite Ads (Beta) section in the Marketing tab.**

Preview of Eventbrite Ads within Marketing Tab

## **2. Click “New Campaign” to create a new Campaign.**

Preview of Eventbrite Ads Campaign Creation Screen

## **3. Create Your Campaign** When creating your Eventbrite Ad, you’ll be able to adjust your **event, budget, and schedule.** The first step is to select your **event**. Please note that events outside the available geos, are currently ineligible to launch campaigns at this time.
The second step you'll want to decide how long you want to run the ad and set the **schedule.**
Then, you'll want to set your **budget**. You’ll see suggested amounts, but you can always customize your budget by clicking “Set a Custom Budget".
Finally, you’ll want to **add your payment method.** Your card will be charged for the ad spend on the first of the month for any ads you ran in the previous month. So if you are running an ad in March, you will not be charged for it until April 1st.
## **4. Preview Your Ad** Here you’ll have the chance to review and preview your ad before it launches!
Under the preview, you will see the **location** setting. While in beta testing, this is not an option to customize. This will automatically populate from your event’s location.
Then, you can also look over our frequently asked questions for more information!
Once you have reviewed your campaign, you’ll see the orange “**Launch Campaig**n” button become available at the bottom right corner of the campaign page! After you've launched your campaign, you’ll see the ad is “pending” until the ad is approved by Eventbrite’s Trust and Safety team. If you’ve seen the pending message for more than 48 hours - feel free to reach out to us at . Your campaign will appear as "live" once it has been approved by Eventbrite's Trust and Safety team! ✅
# Eventbrite Ads FAQ ***Please note: Eventbrite Ads is currently in beta testing. Only a selected portion of Eventbrite creators have access to this feature. Access to additional creators will be released in the next few months.*** ***Creators in NYC, LA, Chicago, Houston, Atlanta, Dallas, Miami, Orlando, San Francisco, Washington DC, London, Las Vegas, Austin, Philadelphia, Denver, San Diego, Charlotte, Tampa, Baltimore, Boston, Seattle,***** Toronto, Vancouver, Sydney, Melbourne, and Online events located in the US, UK, CAN, and AUS.** ## Here are some of our most frequently asked questions: **What are Eventbrite Ads and where do they appear?** Eventbrite Ads help get more visibility by placing your events at the top of relevant Eventbrite search results, related events for people looking for things to do on our website, and Eventbrite's iOS app! **How does billing work?** A credit card is required to run Eventbrite Ads. You will be asked to input or confirm your credit card information prior to the ad campaign launching. Every campaign requires a daily budget that you can set prior to the ads launching. **Is my event eligible?** In order to run an Eventbrite Ad, your event must meet the following requirements: * Public * The event or event series takes place in New York City*, Los Angeles, Chicago, Houston, Atlanta, Dallas, Miami, Orlando, San Francisco, Washington DC, London, Las Vegas, Austin, Philadelphia, Denver, San Diego, Charlotte, Tampa, Baltimore, Boston, Seattle,* Toronto, Vancouver, Sydney, Melbourne, and Online events located in the US, UK, CAN, and AUS. * Has an event image **Does Eventbrite Ads work with repeating/recurring events and/or events with multiple dates?**\ Yes, Eventbrite Ads works with repeating/recurring events and/or events with multiple dates **What does the Dashboard look like? What insights will I receive from the Dashboard?** Your Eventbrite Ads Dashboard will show you the impressions and clicks your ad has received. The dashboard will also show your cumulative spend for your Eventbrite Ads. All campaigns will be listed with their title, individual impressions, individual clicks, individual spend, and ad status (live, pending, paused, ended, etc.) **How will my ad appear in Eventbrite's search results?** Your ad will appear when folks search for events related to yours. The event will appear just like any other event, however your event will have a small “Promoted” brand towards the top of the ad. Note that ads may also appear under the Related Events section of other events. **I have events in multiple cities - can I use Eventbrite Ads?** If your events are in an eligible city or Online - you’ll see Eventbrite Ads as an option. Ineligible events will not show Eventbrite Ads as an option. **Is there a review process for Ads or do they go live immediately?** Trust & Safety reviews all campaign submissions before they go live to ensure that it meets all Terms and Guidelines. The review process takes 1-2 days. **How can I change what image is used in my ad?** The image that is used in your ad campaign is the same image you uploaded for your event listing. If you choose to update this image, note that your campaign will need to be re-approved to ensure it meets our [Eventbrite Ad Guidelines](https://bit.ly/EBAdsGuidelines). **How many ads can I make? Can I make multiple ads for the same event?** You can create one ad campaign for each active event that has been published. However you can’t create multiple ads for the same event. **I want to target consumers in other nearby cities. Can I do that?** Not at this time. **How do I know my ad successfully launched?** Once your ad has been approved, you’ll receive an email letting you know. You can monitor the status of your ad campaign from the Eventbrite Ads tab on your Marketing dashboard as well. It will take anywhere from 1-2 days for your ad campaign to begin spending because it needs to be approved by our team first. If it has been longer than 48 hours please feel free to email support [here](https://www.eventbrite.com/help/en-us/contact-us/?form=org-marketing-tools) and we can check on the approval status for you. **Why would my ad campaign be rejected?** Your ad campaign can be disapproved if we determine that your campaign does not comply with the [Eventbrite Ad Guidelines](https://bit.ly/EBAdsGuidelines). **My campaign was rejected so I made edits to it. Can I resubmit it for approval?** If your campaign has been disapproved due to a guidelines violation and you’d like to make edits and resubmit it for approval, please please feel free to email support [here](https://www.eventbrite.com/help/en-us/contact-us/?form=org-marketing-tools). **How can I see how many ticket sales my campaign drove?** At this time, EB Ads reporting tracks campaign impressions and clicks, which are visible on your campaign dashboard. **Where can I find the invoice for my Eventbrite Ad Campaign?** Visit this link for a full breakdown of your invoices: [Invoices Receipts](https://www.eventbrite.com/organizations/marketing/settings/invoices) **I have more questions about Eventbrite Ads, who can I talk to?** You can email support [here](https://www.eventbrite.com/help/en-us/contact-us/?form=org-marketing-tools). # Eventbrite's Facebook & Instagram Ads for Events A quick walk-through of our advertising platform specifically built for event creators. ## Facebook & Instagram Ads For Events Overview Let's start with a general overview of how to build Facebook and Instagram ads using Eventbrite Boost! We've built an event creator-friendly version of Facebook Ads Manager to help you make better ad campaigns. This video will give you a general overview of how to build campaigns: {% embed url="" %} You can also learn how to make these campaigns by skipping to the next article: {% content-ref url="/pages/-MCDUszl2M5BoASjUAo2" %} [How to Promote Your Event on Facebook & Instagram with Eventbrite Boost](/facebook-and-instagram-ads/eventbrites-facebook-and-instagram-ads-for-events/creating-your-first-event-ad-campaign) {% endcontent-ref %} ## What Makes Eventbrite Boost Different than using Facebook Ads Manager? Event creators benefit from Facebook Advertising when they implement **best practices.** Quickly ask yourself if you're taking advantage of the following with your current Facebook/Instagram ads: 1. Am I targeting my past ticket buyers, social media engagement, and my website traffic? 2. Am I using Lookalike audiences like Lookalikes of Past Buyers that statistically make you the most money with your ads? 3. Am I using Facebook pixel tracking and offline conversion tracking to fully understand how my investment in ads leads to ticket sales? Most event creators do not implement these best practices in every campaign because of bandwidth constraints and limited marketing expertise. Eventbrite Boost packages these techniques into a repeatable playbook/process that will work for every part of the event marketing lifecycle. We've also taken the learnings of 65,000+ event ad campaigns that generated $111 million in gross ticket sales and have built a platform that makes sense to any event creator. Below you'll find a quick run down of some of the core components that make Eventbrite Boost stand apart from other solutions. ### We Provide Conversion Tracking That's Easy to Understand Advertising is an investment. It can be complex, time-consuming, and expensive if you’re guessing on how to find your ticket buyers. Eventbrite Boost makes it easy to see how effective your ad campaign, audiences, and ads are at driving registrations for your upcoming events. We'll help you easily understand how your ads drive sales and other important metrics to your business. Boost uses "Offline Conversion Tracking" which is a way to attribute more purchases to your ads. After the IOS 14 updates where people can opt-out of tracking, running your ads in Boost is by far the best way to get visibility and insight into how your ads lead to sales. ![](/files/-MI58sVt-5FIrYHoO_gi) ### We Make it Easier to Use Multiple Target Audiences Most advertisers use a single audience when advertising. This strategy is risky and is equivalent to putting all of your eggs into one basket. By targeting multiple audiences with your ads, you can cast a wider net to find and win the most ticket buyers at the lost cost. Eventbrite Boost automatically suggests multiple audiences for you by using your Eventbrite and Facebook data. This eliminates hours of work and guessing on who your ideal ticket buyer is. ![Facebook provides three distinct targeting strategies for marketers.](/files/-MI59019jj41kCy9zHMh) ### **We Have a Budget Optimization Algorithm that Prevents Wasteful Spending** Budget optimization means moving your budget around to the best-performing audiences and ads. This allows you to stretch each dollar in your budget to get the best return on your ad spend. Eventbrite Boost does real-time around-the-clock budget optimization, constantly monitoring every aspect on your campaign and shifting budgets to the right audience at the right time. Our budget optimization algorithm was specifically designed for event marketing and has been proven to help event creators achieve above average returns from Facebook Ads. We'll move budget away from bad-performing audiences, so your ad budgets aren't wasted targeting those who aren't interested. ![](/files/-MI59M9pERuHFEr1gUKL) You can learn more about budget optimization in this article: {% content-ref url="/pages/-MCI1C6CQUZY8AV8P42N" %} [What is Budget Optimization?](/advertising-and-promotion/advertising-fundamentals/what-is-budget-optimization) {% endcontent-ref %} ### We Make it Easier to A/B Test Audiences and Creatives Testing multiple variations of post text, images, and videos allow you to build an ad that will drive the most amount of engagement in the news feed. Eventbrite Boost allows you to easily input multiple variations of creative and automatically builds every possible combination of ad possible. This saves hours of testing and guessing on building an ad people will click and buy from. ![](/files/-MI59Ap5WYmxPatEEDF9) You can learn more about A/B testing in this article: {% content-ref url="/pages/-MCI13adNpczxrmfNKfp" %} [What is A/B Testing?](/advertising-and-promotion/advertising-fundamentals/what-is-a-b-testing) {% endcontent-ref %} # How to Promote Your Event on Facebook & Instagram with Eventbrite Boost A step by step guide to creating your first event ad campaign on Eventbrite Boost ## Promote Your Event With Eventbrite Boost (Get People To Buy Tickets) Sending your customers directly to your ticketing page is one of the best ways to drive sales/registrations for your upcoming event! The pros of these campaigns include: * It makes it as easy as possible for your customers to buy * You can remarket to people who interact with your ads * They’re most effective when people are actually buying The cons of these campaigns include: * These aren’t the best ads to run when people aren’t currently buying Whenever the timing is right for your customers to buy, this is the campaign objective you’ll want to run! Learn how to build your first campaign by watching the below video or see below for a step-by-step support article. {% embed url="" %} If you're curious about different targeting strategies for different event categories (e.g. concerts, comedy, food & beverage, etc.), please visit our section on strategies for specific events: {% content-ref url="/pages/-MCDWVy-duN\_dfLW\_ADJ" %} [Strategies for Specific Events](/facebook-and-instagram-ads/strategies-for-specific-events) {% endcontent-ref %} ## Audiences ### Set your Interest Audience The first step of campaign setup is determining your target audience based on interests. Based on account activity across Facebook and Instagram, Facebook determines that certain users are “interested” in certain topics, activities, businesses, publications, events, or entertainers. In the “Audience Interests” field, try adding some topics that your potential event attendees might be interested in. ![](/files/jp6LH0MzBl3yA6sBvAQc) Enter in a minimum of 5-10 relevant interests to your event so you have a decently sized audience, prioritizing quality and relevance over quantity! We start you off with some sample interests to get you started, but here’s some more audience interest ideas for various types of events: * **Food/Bev Events** - Target people interested in food & beverage event related interests like “Food Festival”, “Drinking”, "Beer Festival", "Outdoor Activities", “Farmer’s Markets” etc. * **Outdoor Activity** - Target people interested in outdoor related interests like "Outdoor Recreation", "Hiking", "Marathons", “REI”, etc. * **Comedy** - Target similar comedians by name such as “Gabriel Iglesias” or “Ali Wong”, and “comedy”, “stand-up comedy”, “Saturday Night Live”, “comedy movies” etc. Please note that not all comedians will show up as targetable interests, but more popular comedians are more likely to appear. * **Family Events** - Use interests like “Family Activities”, “Family Gatherings”, “Parents” (under demographic targeting). * **Concerts** - Target artists by name, similar in genre to the performing artists, and target festivals or genres – for example, “The Strokes”, “Outside Lands festival”, and “Indie rock music”. Please note that not all artists will show up as targetable interests, but more popular artists are more likely to appear. After you create your interest audience, feel free to check the “Save this Audience” box at the bottom! This will give you the ability to speed through this step in future campaigns, as you’ll be able to select the same set of interests automatically. ### Review your other targeting parameters Below the “Audience Interests” section you just filled out, there are other parameters for your campaign targeting. ![](/files/fLtoEaCdgAkiIyJBgmdw) First, set the age range and gender of users your ads will target. If you’re promoting an alcohol-related event, make sure your event targets users above the legal age to drink, to avoid breaking Facebook rules and local laws. Then, set the location parameters of your audience. If you’re promoting an in-person event, be sure not to set your location parameters too widely – most of your likely attendees are within 20 miles of your event location. ### Optional: Review your Advanced Audience Options Here's how you can review, edit, or add to your other Target Audiences that we’ve pre-built in your campaign. The list of these audiences is visible on the right side of this Audience setup page: ![](/files/yaBL8VjVlOsF4npiOzsv) Based on the data we have about your event, these audiences may consist of: * A grouped remarketing audience, which targets your past attendees and people who have interacted with your profiles on social media * A “smart audience” that promotes your event to certain users based on Eventbrite’s attendee history on the site as a whole * An audience of users who have attended similar events * An audience of users in close proximity to your event. If you want to edit, add to, or remove any of these audiences, click “Advanced Audience Options” at the bottom of that box. Here’s what you’ll see after clicking: ![](https://lh5.googleusercontent.com/L7WDonOoC57sFN3AUMfa1f5fiIonn3L1x3-dd44dRaiMW1uaqn8SspWREApjxK2B-afvlJE2101ObMa8YY538URnHc80-inqO1Tile3_Evk3_5rKTfUCpuyJlKP8L-c4A0ottFJc) You can use this window to generate audiences based on different data sources – Facebook, Instagram, Mailchimp, Eventbrite, and even Spotify data can all help you generate target audiences. The Spotify audience in particular is a great tool for generating audiences for comedy and music events. Use an artist or a playlist name to generate interests related to that artist or playlist. ### Optional: Review Your Placements Click on “Placements” in your Advanced Audience options – it’s a tab on the left side of the window. ![](/files/dYMWrWwgbgOzxnJzbhAl) On this tab, you can decide if your advertisement will display on Facebook feeds, Instagram feeds, or Instagram stories. In most cases, we recommend sharing the ad to all 3 placements. Set your Budget and Schedule After confirming your audience details, clicking the orange “Next” button at the bottom of the “Audience” page to get to the “Budget & schedule” page. ## Budget and Schedule On this page, you’ll set a daily budget allocation or a total budget allocation for your campaign. ![](https://lh3.googleusercontent.com/YWtuGCxsnusoLmhxvG91M9rXN-_3LyYfhvIGQvN9CRDnNtZRMyxVGW1b2X_WoV-lgf1IkruELCTV1lrjFuLAmn1uf1SKCdvLTqH2m0BH8KBxPwBDg9sCStWrQvEQvDcndBJkHMPK) You can use the slider to easily set your Total Budget or Per Day budget. Select "Total Budget" if you don't plan to frequently adjust the budget of your campaign once it's launched. When you use the Total Budget option, Facebook will take the total amount you input into the Amount field and spend it evenly across the total number of days you chose in the Set Schedule step. For example, a four-day campaign with a $100 Total Budget will spend $25/day. Select "Per Day" if you plan to frequently adjust the budget of your campaign once it's launched. When you use the Daily Budget option, Facebook will take the amount you input into the Amount field and spend it daily. E.g. A four-day campaign with a $25 Daily Budget will spend $25/day. We suggest spending at least $7/day for each day your campaign is live. This ensures you're maximizing your campaign's reach. We ideally recommend a budget of $10-20/day! Then, you’ll set a start and end date for your campaign. We recommend a minimum campaign length of at least 4-5 days, as sometimes Facebook and Instagram don’t optimize their performance until they run for a few days, and find their audience. We also recommend taking a look at your Sales Curve – this graph on the right side of the Budget & Schedule page pulls personalized data from your past Eventbrite sales data. ![This image is an example -- your personal sales curve will have different sales statistics!](/files/wcKn20CrTBvo2rTaaBWh) Here’s a help page with some recommendations about how to use the Sales Curve to plan out your ad budget for maximum attendee response! ## Design After clicking the orange “Next” button on the bottom right of the budget page, you’ll arrive at the Design step of ad creation! ![](https://lh5.googleusercontent.com/isKoyTh0PS6iAwSgS0crJ3shaIQFnby4qYbzYMi7dZpWCOwSxz1DXwJrBTP5Yc4mDXeKQF42JLIpKqVA8jHS5uhT1EOOyNnuPIOqelHCC1xCIXnzmafBZnjVdJsld7UOe6471e7b) ### Images and Videos First, you’ll add an image or video to your advertisement! We recommend adding multiple images and videos to your campaign – we’ll A/B test them against each other and automatically place your higher-performing ad more often! {A/B TEST LINK} On average, advertisers see a 50% increase in performance when using multiple versions of images. A/B testing your multimedia content results in better improvements over A/B testing other fields. Unless you plan to spend over $30/day on a campaign, use at most two combinations of images/videos. Use images or videos you’ve used in your past ad campaigns by using the Ad Account Library option Use images or videos you’ve uploaded to your Facebook Page by using the Facebook Page Library option Upload a new image or video by pressing the Upload New Image option. See below for more information on ad size specifications for ads: ​ *Image specifications:* * *File Type: JPG or PNG* * *Ratio: 1.91:1 to 1:1* * *Resolution: At least 1080 x 1080 pixels* * *Minimum Width: 600 pixels* * *Minimum Height: 600 pixels* * *Aspect Ratio Tolerance: 3%* *Video specifications include:* * *Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)* ![](https://scontent-lax3-1.xx.fbcdn.net/v/t39.8562-6/89775976_2681401052089302_3760621953619066880_n.svg?_nc_cat=109\&ccb=1-5&_nc_sid=6825c5&_nc_ohc=3JVoxJGECKAAX8N4FYu&_nc_ht=scontent-lax3-1.xx\&oh=00_AT8dT6nC79GClHxqmUGGWTaDMeXgLr9ooZW499tXnEp3LQ\&oe=6275D3EE) * *Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+* * *Resolution: At least 1080 x 1080 pixels* ![](https://scontent-lax3-1.xx.fbcdn.net/v/t39.8562-6/89775976_2681401052089302_3760621953619066880_n.svg?_nc_cat=109\&ccb=1-5&_nc_sid=6825c5&_nc_ohc=3JVoxJGECKAAX8N4FYu&_nc_ht=scontent-lax3-1.xx\&oh=00_AT8dT6nC79GClHxqmUGGWTaDMeXgLr9ooZW499tXnEp3LQ\&oe=6275D3EE) * *Video Captions: Optional, but recommended* * *Video Sound: Optional, but recommended* * *Recommended format: .mp4, .mov or .gif* * *Required Lengths by Placement: Facebook: 240 minutes max Instagram Stories: Up to 60 seconds Instagram Feed: Up to 60 seconds Resolution: 600px minimum width File size: Up to 4GB max* ### Text and Destination Next, fill out the text of the ad – we recommend keeping it short and snappy, but feel free to get creative! Please note that Facebook moderators will reject poorly formatted text and profanity. The most effective post text includes the following elements: event name, event location, and event date. **Choosing a Destination for Your Campaign** Next, set a campaign destination – this will be the webpage where users are sent when they click on the advertisement. Usually, you’ll want to set this to the Eventbrite ticketing page to your event. You can also choose to send users to a Facebook event page, your website, or any other landing page of your choosing. Always try to use ***Use an Eventbrite Event*** because Eventbrite will automatically install your Facebook pixel on the Eventbrite event you select. Eventbrite will also automatically pull your event image and details and include them in the ***Design Ad*** stage. ***Use an Eventbrite Event*** is best if you'd like to send fans directly to your Eventbrite event listing page. You'll be able to select any one of your active Eventbrite events from a drop-down menu. ***Use a Facebook Event*** is best if you want to send fans to a FB event page they can RSVP to. ***Use a link*** is best if you would like to send fans to a specific web URL. To navigate to any step of the ad creation process, click on the specific step under the table of contents on the left side of the screen to skip between steps at any time. ![](/files/7F4PBQf3eWt17wMFrAb1) Fill out the link headline and link description, plus select an approved call-to-action button for the advertisement. General recommendations for text length below, based on Facebook guidelines, but feel free to go over or under these suggestions: * Primary Text: 125 characters * Headline: 27 characters * Description: 27 characters ### Setting images for different placements If you’d like to edit how each image looks on each placement – for example, you want a vertically oriented image on Instagram Stories but a square size for Instagram feeds, here’s what you’ll do: ![](https://lh4.googleusercontent.com/gagkp16Nkh0nQjtoLbJZgj-xFf_o-_YCyfanmiucfyGn9QUsf6Vq6XdSmmdy0T8GxvSvMEkltn-mKoUdcZZz7d8EBcIEzPS7qoc2dShkKFWUCl48eSd3fG5F4hgJkeKQl9N-xc54izzHQStuRw) Click the three dots next to your image or video, then click “Modify”. You'll be taken to a screen that looks like this: ![](https://lh3.googleusercontent.com/3FY_LSP9ETzLmZtyq7MJtyyMOmwPhDzTT0K86NNGN87rXW3aNE6czbGlfRuNprK8nmIBaWH8AWcQajI2JiMarE9Z3AzfvSwIJjs6fDL6j_wJf2_dRM-lN0a5CdI1WeFFc0hTlESE) You'll be shown how the ad looks on Facebook, IG, and IG Story, respectively. You can click "Change Image" above each placement to select a new image for each service/placement. ## Review and Launch You’re just about ready to go! In this last stage, you’ll want to complete the launch checklist and review your campaign details. * [x] Connect your Facebook account, in the prompt under “Launch Checklist”, if you haven’t already done so! * [x] Add a payment method to your Facebook ad account, if you haven’t already done so. Now you can scroll down and review the Audience, Budget, and Design details. And when you’re ready, click Launch in the bottom right corner of the screen! # How To Promote Your Facebook Event With Eventbrite Boost A step by step guide to creating your Event RSVP ad campaign on Eventbrite Boost! ## How To Promote Your Facebook Event With Eventbrite Boost Sending fans to your Facebook Event is one of the best ways to drive engagement and awareness for your upcoming event! If your customers are ready to buy, it’s very easy for them to buy tickets via your Facebook Event. If they aren’t ready, they'll RSVP to your event so they won't forget about it! Learn how to build your first campaign by watching the below video or see below for a step-by-step support article. {% embed url="" %} ## Audiences ### Set your Interest Audience The first step of campaign setup is determining your target audience based on interests. Based on account activity across Facebook and Instagram, Facebook determines that certain users are “interested” in certain topics, activities, businesses, publications, events, or entertainers. In the “Audience Interests” field, try adding some topics that your potential event attendees might be interested in. ![](/files/jp6LH0MzBl3yA6sBvAQc) Enter in a minimum of 5-10 relevant interests to your event so you have a decently sized audience, prioritizing quality and relevance over quantity! We start you off with some sample interests to get you started, but here’s some more audience interest ideas for various types of events: * **Food/Bev Events** - Target people interested in food & beverage event related interests like “Food Festival”, “Drinking”, "Beer Festival", "Outdoor Activities", “Farmer’s Markets” etc. * **Outdoor Activity** - Target people interested in outdoor related interests like "Outdoor Recreation", "Hiking", "Marathons", “REI”, etc. * **Comedy** - Target similar comedians by name such as “Gabriel Iglesias” or “Ali Wong”, and “comedy”, “stand-up comedy”, “Saturday Night Live”, “comedy movies” etc. Please note that not all comedians will show up as targetable interests, but more popular comedians are more likely to appear. * **Family Events** - Use interests like “Family Activities”, “Family Gatherings”, “Parents” (under demographic targeting). * **Concerts** - Target artists by name, similar in genre to the performing artists, and target festivals or genres – for example, “The Strokes”, “Outside Lands festival”, and “Indie rock music”. Please note that not all artists will show up as targetable interests, but more popular artists are more likely to appear. After you create your interest audience, feel free to check the “Save this Audience” box at the bottom! This will give you the ability to speed through this step in future campaigns, as you’ll be able to select the same set of interests automatically. ### Review your other targeting parameters Below the “Audience Interests” section you just filled out, there are other parameters for your campaign targeting. ![](/files/fLtoEaCdgAkiIyJBgmdw) First, set the age range and gender of users your ads will target. If you’re promoting an alcohol-related event, make sure your event targets users above the legal age to drink, to avoid breaking Facebook rules and local laws. Then, set the location parameters of your audience. If you’re promoting an in-person event, be sure not to set your location parameters too widely – most of your likely attendees are within 20 miles of your event location. ### Optional: Review your Advanced Audience Options Here's how you can review, edit, or add to your other Target Audiences that we’ve pre-built in your campaign. The list of these audiences is visible on the right side of this Audience setup page: ![](/files/yaBL8VjVlOsF4npiOzsv) Based on the data we have about your event, these audiences may consist of: * A grouped remarketing audience, which targets your past attendees and people who have interacted with your profiles on social media * A “smart audience” that promotes your event to certain users based on Eventbrite’s attendee history on the site as a whole * An audience of users who have attended similar events * An audience of users in close proximity to your event. If you want to edit, add to, or remove any of these audiences, click “Advanced Audience Options” at the bottom of that box. Here’s what you’ll see after clicking: ![](https://lh5.googleusercontent.com/L7WDonOoC57sFN3AUMfa1f5fiIonn3L1x3-dd44dRaiMW1uaqn8SspWREApjxK2B-afvlJE2101ObMa8YY538URnHc80-inqO1Tile3_Evk3_5rKTfUCpuyJlKP8L-c4A0ottFJc) You can use this window to generate audiences based on different data sources – Facebook, Instagram, Mailchimp, Eventbrite, and even Spotify data can all help you generate target audiences. The Spotify audience in particular is a great tool for generating audiences for comedy and music events. Use an artist or a playlist name to generate interests related to that artist or playlist. ### Optional: Review Your Placements Click on “Placements” in your Advanced Audience options – it’s a tab on the left side of the window. ![](/files/dYMWrWwgbgOzxnJzbhAl) On this tab, you can decide if your advertisement will display on Facebook feeds, Instagram feeds, or Instagram stories. In most cases, we recommend sharing the ad to all 3 placements. Set your Budget and Schedule After confirming your audience details, clicking the orange “Next” button at the bottom of the “Audience” page to get to the “Budget & schedule” page. ## Budget and Schedule On this page, you’ll set a daily budget allocation or a total budget allocation for your campaign. ![](https://lh3.googleusercontent.com/YWtuGCxsnusoLmhxvG91M9rXN-_3LyYfhvIGQvN9CRDnNtZRMyxVGW1b2X_WoV-lgf1IkruELCTV1lrjFuLAmn1uf1SKCdvLTqH2m0BH8KBxPwBDg9sCStWrQvEQvDcndBJkHMPK) You can use the slider to easily set your Total Budget or Per Day budget. Select "Total Budget" if you don't plan to frequently adjust the budget of your campaign once it's launched. When you use the Total Budget option, Facebook will take the total amount you input into the Amount field and spend it evenly across the total number of days you chose in the Set Schedule step. For example, a four-day campaign with a $100 Total Budget will spend $25/day. Select "Per Day" if you plan to frequently adjust the budget of your campaign once it's launched. When you use the Daily Budget option, Facebook will take the amount you input into the Amount field and spend it daily. E.g. A four-day campaign with a $25 Daily Budget will spend $25/day. We suggest spending at least $7/day for each day your campaign is live. This ensures you're maximizing your campaign's reach. We ideally recommend a budget of $10-20/day! Then, you’ll set a start and end date for your campaign. We recommend a minimum campaign length of at least 4-5 days, as sometimes Facebook and Instagram don’t optimize their performance until they run for a few days, and find their audience. We also recommend taking a look at your Sales Curve – this graph on the right side of the Budget & Schedule page pulls personalized data from your past Eventbrite sales data. ![This image is an example -- your personal sales curve will have different sales statistics!](/files/wcKn20CrTBvo2rTaaBWh) Here’s a help page with some recommendations about how to use the Sales Curve to plan out your ad budget for maximum attendee response! ## Design After clicking the orange “Next” button on the bottom right of the budget page, you’ll arrive at the Design step of ad creation! ![](https://lh5.googleusercontent.com/isKoyTh0PS6iAwSgS0crJ3shaIQFnby4qYbzYMi7dZpWCOwSxz1DXwJrBTP5Yc4mDXeKQF42JLIpKqVA8jHS5uhT1EOOyNnuPIOqelHCC1xCIXnzmafBZnjVdJsld7UOe6471e7b) ### Images and Videos First, you’ll add an image or video to your advertisement! We recommend adding multiple images and videos to your campaign – we’ll A/B test them against each other and automatically place your higher-performing ad more often! {A/B TEST LINK} On average, advertisers see a 50% increase in performance when using multiple versions of images. A/B testing your multimedia content results in better improvements over A/B testing other fields. Unless you plan to spend over $30/day on a campaign, use at most two combinations of images/videos. Use images or videos you’ve used in your past ad campaigns by using the Ad Account Library option Use images or videos you’ve uploaded to your Facebook Page by using the Facebook Page Library option Upload a new image or video by pressing the Upload New Image option. See below for more information on ad size specifications for ads: ​ *Image specifications:* * *File Type: JPG or PNG* * *Ratio: 1.91:1 to 1:1* * *Resolution: At least 1080 x 1080 pixels* * *Minimum Width: 600 pixels* * *Minimum Height: 600 pixels* * *Aspect Ratio Tolerance: 3%* *Video specifications include:* * *Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)* ![](https://scontent-lax3-1.xx.fbcdn.net/v/t39.8562-6/89775976_2681401052089302_3760621953619066880_n.svg?_nc_cat=109\&ccb=1-5&_nc_sid=6825c5&_nc_ohc=3JVoxJGECKAAX8N4FYu&_nc_ht=scontent-lax3-1.xx\&oh=00_AT8dT6nC79GClHxqmUGGWTaDMeXgLr9ooZW499tXnEp3LQ\&oe=6275D3EE) * *Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+* * *Resolution: At least 1080 x 1080 pixels* ![](https://scontent-lax3-1.xx.fbcdn.net/v/t39.8562-6/89775976_2681401052089302_3760621953619066880_n.svg?_nc_cat=109\&ccb=1-5&_nc_sid=6825c5&_nc_ohc=3JVoxJGECKAAX8N4FYu&_nc_ht=scontent-lax3-1.xx\&oh=00_AT8dT6nC79GClHxqmUGGWTaDMeXgLr9ooZW499tXnEp3LQ\&oe=6275D3EE) * *Video Captions: Optional, but recommended* * *Video Sound: Optional, but recommended* * *Recommended format: .mp4, .mov or .gif* * *Required Lengths by Placement: Facebook: 240 minutes max Instagram Stories: Up to 60 seconds Instagram Feed: Up to 60 seconds Resolution: 600px minimum width File size: Up to 4GB max* ### Text and Destination Next, fill out the text of the ad – we recommend keeping it short and snappy, but feel free to get creative! Please note that Facebook moderators will reject poorly formatted text and profanity. The most effective post text includes the following elements: event name, event location, and event date. Next, set **Facebook Event** as the campaign destination. People targeted by your ad will be sent to this Event page. when they click on the advertisement. You can also choose to send users to a Eventbrite ticketing page, your website, or any other landing page of your choosing. ![](/files/7F4PBQf3eWt17wMFrAb1) Fill out the link headline and link description, plus select an approved call-to-action button for the advertisement. General recommendations for text length below, based on Facebook guidelines, but feel free to go over or under these suggestions: * Primary Text: 125 characters * Headline: 27 characters * Description: 27 characters ### Setting images for different placements If you’d like to edit how each image looks on each placement – for example, you want a vertically oriented image on Instagram Stories but a square size for Instagram feeds, here’s what you’ll do: ![](https://lh4.googleusercontent.com/gagkp16Nkh0nQjtoLbJZgj-xFf_o-_YCyfanmiucfyGn9QUsf6Vq6XdSmmdy0T8GxvSvMEkltn-mKoUdcZZz7d8EBcIEzPS7qoc2dShkKFWUCl48eSd3fG5F4hgJkeKQl9N-xc54izzHQStuRw) Click the three dots next to your image or video, then click “Modify”. You'll be taken to a screen that looks like this: ![](https://lh3.googleusercontent.com/3FY_LSP9ETzLmZtyq7MJtyyMOmwPhDzTT0K86NNGN87rXW3aNE6czbGlfRuNprK8nmIBaWH8AWcQajI2JiMarE9Z3AzfvSwIJjs6fDL6j_wJf2_dRM-lN0a5CdI1WeFFc0hTlESE) You'll be shown how the ad looks on Facebook, IG, and IG Story, respectively. You can click "Change Image" above each placement to select a new image for each service/placement. ## Review and Launch You’re just about ready to go! In this last stage, you’ll want to complete the launch checklist and review your campaign details. * [x] Connect your Facebook account, in the prompt under “Launch Checklist”, if you haven’t already done so! * [x] Add a payment method to your Facebook ad account, if you haven’t already done so. Now you can scroll down and review the Audience, Budget, and Design details. And when you’re ready, click Launch in the bottom right corner of the screen! # How To Improve Your Event Ad Campaign's Performance ## **The Biggest Factors Determining Your Campaign’s Performance** In terms of improving your campaign’s performance, the four biggest factors that impact your ad’s performance are: 1. **Your Campaign Objective** - am I running the right campaign at the right time? 2. **Your Target Audiences** - am I covering all my bases and A/B testing different audiences? 3. **Your Schedule/Timing** - am I getting in front of buyers at the right time? 4. **Your Ad Creative** - does my creative give context and capture people’s attention? {% embed url="" %} In this video we break down all the variables impacting your ad's performance in-depth! {% endembed %} ## **Factor #1: Campaign Objective** ![](/files/-MZq1OZ2PHM9I47GaoTo) One of the most common reasons for poor ad performance is that you might be running the wrong campaign objective! If you select your event using our sales curve feature, we’ll choose the recommended campaign objective based on where you are in your cycle! You’ll want to understand the context as to WHY we suggest each objective so that you feel empowered to make this choice on your own if need be! Not all events are a one fits all type of shoe, and it's important for you to understand why you'd run each type of campaign ### **Get People To Buy Tickets** “Get People To Buy Tickets” is the best objective whenever you’re in a period of high daily ticket sales! This ad sends those who click directly to your ticketing page so they can easily purchase! Run these ads in periods where you actually see sales, but avoid overspending on these types of ads in periods of low sales. This objective might not be the best fit if you’re a while out from your event date and daily sales have recently died down. If you ran this campaign objective and didn’t see any sales, you’re either in a timing period where your customers aren’t purchasing. You might benefit more from an Event RSVP ad or you might want to reserve more budget to advertise when your customers are more likely to buy later down the road! ### **Get People To RSVP** “Get People To RSVP” is the best objective for driving engagement and awareness for your upcoming event! It also makes it very easy for your customers to purchase as the ticket link is only one click away! In most cases, they’re the best of both worlds! If someone isn’t ready to purchase but they’re interested in your event, they’ll either visit the event or RSVP. If someone visits or RSVPs to your Facebook event, you can easily remarket to at a point down the road when they're more likely to buy. Once someone RSVPs to your event, they’ll get notifications from FB about the event so they won’t forget about it! By using Eventbrite's Add To Facebook feature You honestly can’t go wrong with Event RSVP campaigns as they’re the best of both worlds for driving sales and engagement. The only downsides to Event RSVP campaigns are that they only advertise on Facebook (no instagram placements) so they might not be as strong for younger demographics! **---------** ## **Factor #2: Your Target Audiences** The main checkpoints for a strong audience mix include: 1. Do I have audiences that help me go after new buyers (prospecting) 2. Do I have audiences that help me go after interest/past buyers (remarketing) 3. Am I A/B testing multiple audiences? When building your ad campaign, you can either use the simple targeting (default) or advanced targeting options! When using our simple targeting option, we include the following audiences: 1. Interest Audience - this audience helps you go after brand new people who are interested in topics, activities or artists related to your event! 2. Existing Fans - this audience helps lump together anyone who’s already familiar with you into one audience. This audience includes those who engage with your FB page and events, your Instagram engagers (optional), your Facebook pixel traffic (optional) and your list of past buyers! The simple targeting mix checks all three boxes. We’ve got an audience going after new people (interest audience), an audience targeting existing fans, and we’re A/B testing 2 different audiences. The only downside to the simple targeting audience mix is that we’re not A/B testing multiple audiences that help us go after new people! You'll want to explore the "Advanced Targeting Section" to learn more about the different types of audiences you can include in your campaigns! By using the advanced targeting options, you can better diversify your audience mix and A/B test different audiences that help you go after new buyers! ![](https://lh6.googleusercontent.com/Az_upJWbaMkDdqHKjcm8ynC4-35xGDyCGikrXCutbGo_y6ysIoKudly8jawEs947CJPKQQ3lbpMfFSzD4lmJSVbabXUZovWbWMYM4WEaiaAf12aYQfc7tDQ9AilRDeBijtUsjwqz) ### **Best Practices for Interest Targeting** If you ever built a Facebook campaign before, interest targeting is the most common type of targeting people use! If Facebook and Instagram have enough data on users who like a certain interest, behavior or demographic, you can target FB & IG users that fall under that category! This type of targeting allows you to target people who like certain things such as artists, genres of music, sports, activities, professions, etc. Here are a few examples: 1. Interest Targeting - enter topics and interests related to your event (non-music) or related artist as interests (music) 1. Ex. “Nightlife”, “Backpacking”, “Technology”, “Beer Festival”, “Country Music”, “Drake”, etc 2. Behaviour Targeting - target individuals who fall under a certain behavior 3. Ex. “Parents (of Children Ages 3-5)” 2. Demographic Targeting - target individuals who fall under a certain demographic, You’ll mainly want to focus on using interests, but you can input any behavior or demographic into the interest box as well! You can't target everything as an interest, so it's all about finding a balance where you're not going too broad or too narrow. Our best practices for interest targeting include: 1. Do I have at least 5-10 relevant interests to my event? 2. Is my audience size/estimated reach over 50k people in my area? ### **Best Practices for Remarketing** We make remarketing to all of your existing fans as easy as possible! The “Existing fan” audience is included in the simple targeting mix and it helps you cover all of your bases from a remarketing perspective! This audience will help you remarket to: 1. People Who Engage With Your Facebook Events (This is why Event RSVPs are important) 2. People Who Engage With Your Facebook Page 3. People Who Engage With Your Instagram Account (optional) 4. People Who Visit Your Ticketing Pages/Pixel Traffic (optional) 5. People Who’ve Bought From You in the Past on Eventbrite We’ll automatically include the Facebook page you choose to run your campaign from in this audience, but feel free to include any other pages that make sense here! You’ll want to make sure you include as many of these remarketing sources if you can. In order to target those who interact with you on Instagram, you will need to make sure your Instagram account is set up as an Instagram business account! Additionally, if you have a Facebook pixel that’s been placed on your ticketing pages or website, you’d want to include your pixel as those who visit your event pages are normally those who are most likely to buy! ## **Factor #3: Your Scheduling & Budgeting** Your ad’s schedule and budgeting are largely dependent on where you are in your event’s marketing cycle. Scheduling and budgeting go hand and hand with the objective of your ad campaign. One of the most common pitfalls event advertisers make is spending too much on a campaign with the “Get People to Buy Tickets” object during periods where your customers aren’t buying or registering. You’ll always put yourself in the perspective of your ticket buyer! Be honest and ask yourself, “is there any incentive for me to buy now, or am I fine to wait until the event is closer?”. If there is no urgency for your customers to purchase (no price increases, customers aren’t worried about the event selling out, it’s a digital event, etc) you likely won’t want to overspend in this period as we realistically shouldn’t expect a ton of sales. ![](https://lh3.googleusercontent.com/seUgQSZLPRUmycjm35CTtKDeMuB5gcK95aiXWFr_rgYGrSfb-c_yBPnZTk3Q7AsS3MIOddjqL_97J4XpJl2JW288IqCYgkc9usi2mNUiFrdEN0vDLBvgalHh4HN3rWfrp1bXZySZ) In this example above, we sell a good chunk of our tickets near the on-sale of our event. Sales die down but persist, eventually to pick back up leading up to your event! If we were to spend our entire event’s ad budget on a campaign sending people to our ticketing pages in the “Halfway There” period - we’d likely see very poor results. If you’re not advertising to your customers when they’re most likely to purchase, no amount of ad spend will prompt your customer to buy if they aren’t psychologically ready to. Make sure that you’re conserving enough but so that you can afford to run campaigns during the period where you see purchases and registrations for your events! Avoid overspending in periods when people aren’t buying. If you do need to advertise in periods where people aren’t buying, focus on Event RSVP and Engagement ads with smaller budgets! ## **Factor #4: Your Ad Creative** Our best practices for your ad creatives include: 1. Prioritize video content over photo content whenever possible 2. Make sure you’re using properly sized and formatted content 3. Experiment with different post text copies besides our auto-populated ones! The more personality you can bring to your, the more authentic it will come across to those who see it! 4. Try to add in an extra image or video so you’re A/B testing the most important visual element of your ad 5. Add emojis to your post text to grab people’s attention 6. Make sure you’re getting the main info about your event across - the WHO/WHAT, WHEN & WHERE 7. Use language that fosters a sense of urgency. If you have price increases or might sell out, make it apparent to your customers in the post text of your ad so they actually have an incentive to buy ASAP. Capitalize on FOMO! # How to Make a Multi-Event Ads Campaign Market all your upcoming events with one, quick campaign. ## **Multi-Event Ads** **Multi-Event Ads let you automatically promote all of your upcoming events on Facebook & Instagram for as little as $2/day. Get started** [**here**](https://eb.toneden.io/new/playbook/prospecting-dea)**.** Here’s how they work: * Eventbrite Boost automatically builds a Facebook product catalog of your live events -- complete with images, dates, locations, and price. * Eventbrite Boost creates audiences of past & potential attendees to target with ads * You create a universal ad creative template that works for all of your events * People interested in an event will receive a specific ad for that event Events automatically get added to the ad when you announce them. And then they get removed from the ad after they sell out or happen. Creators prefer Multi Event Ads because: * They can “set and forget” their ads * They market a lot of events with very little budget * The returns are higher than a normal ad campaign This guide will cover: 1. How to set up a Multi Event Ad Campaign 2. Best Practices for your Multi Event Ad Campaign 3. Maintenance & upkeep for your campaign after launch {% embed url="" %} Multi-Event Ads Demo & How-To Guide {% endembed %} ## ‍**Step 1: Select Accounts** You’ll first choose the Ad Account you’d like to finance your campaign with. Next you’ll choose the Facebook Page you want your ad to run from, as well as the associated Instagram Account.**‍** Then select your respective Facebook Pixel. ![](/files/U2y2W4z1Ph2m6MfBmkFL) ## **Step 2: Select Event Catalog** **‍**Click the Generate button to create your Product Catalog. Choose the Eventbrite Organization you’d like to create the product catalog for via the first dropdown menu "Select Eventbrite Organizer" (based on the EB organization you synced to your profile). If you’ve already created a product catalog with a past Multi Event Ads campaign, you can select it in the second dropdown – ie, no need to re-generate. ![](/files/gx8pV84JYPKRIivFKOWH) {% hint style="success" %} Takeaway: In order to generate this product catalog, your ad account first has to be inside of a Business Manager account - for more context on how to set this up click [here](https://docs-eb.toneden.io/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-link-an-ad-account-to-business-manager). **You can also use this section to create a catalog of shows from multiple orgs/venues.** {% endhint %} ## ‍**Step 3: Catalog Segment**‍ If you’d like to segment the shows that your Multi Event Ad campaign is advertising there are a few options: **Time Segments** 1. All Events 2. Events that are happening within 30 days (Closeout) 3. Events on sale in the past 30 days (On-Sale) ![](/files/pLb0fda683qnFBRF34RR) ‍We recommend starting with the **All Events** segment if you have between 10-20 events that have tickets available for purchase. If you have more than 20 events available for purchase then we recommend using the **Happening Within 30 Days** segment to start. **Location Segments** If you have multiple events in separate locations under one org, this option can help you segment which events are being advertised. There is no need to specify a location here if all your events are in the same place. ‍**Product Catalog Exclusion** Below you can choose which events to exclude from being advertised by your campaign. Check the blue box to the left of the event name to remove it from your catalog. If you notice multiple options for a singular event here, it means that you have a recurring event series or multiple ticket types for an event. ![](/files/n8hoG5pf77IIMkDtWCh4) You can view excluded events at the bottom of this section, then click "Save" to save your Product Catalog before continuing. ![](/files/XW2SUS8AAVWibfJ42WJ2) ## **Step 4:** **Schedule** Schedules will fluctuate depending on your own event calendar, but generally speaking, here's our advice: We recommend running your Multi Event Ads for **at least one year,** so long as you are **continuously hosting events.** ​​ ![](https://downloads.intercomcdn.com/i/o/416417098/605f62ad881721af17d1857b/Screen+Shot+2021-11-09+at+11.40.34+AM.png) \ **If you’re not continuously hosting events, then you should run them up until your last event finishes.** You have the option to "Pause" your campaign at any time, and "Resume" when you'd like to pick things back up. ‍ {% hint style="success" %} Takeaway: When new events go on-sale, they'll automatically be added to your campaign's product catalog. When an events passes or becomes no longer available, it will be automatically removed from your campaign. {% endhint %} ## **Step 5: Budget** Budgeting for Multi Event Ads is slightly different than single-event ads, and is **meant to be both time *****and***** cost efficient.** We recommend starting with a budget of **$2 USD/day** while using the Daily option. You can always increase your budget to a higher amount like $5 USD/day, followed by $10 USD/day to $20 USD/day during times of higher volume or demand. ​​ ![](https://downloads.intercomcdn.com/i/o/416416524/3b59ad2b7f28d625f1944f6f/Screen+Shot+2021-11-09+at+11.39.29+AM.png) We do not recommend starting with a higher advertising budget to start when using Multi Event Ads. It is better to start with a lower budget and increase over time. Feel free to send us a note at or contact us through our support chat to get a more personalized budget recommendation.‍ ## Step 6: Modify Target Audiences **We recommend inputting relevant interests & using our default targeting.** Multi Event Ads will automatically target both **potential & past attendees of your events**. The audience targeting potential attendees is made up of **interests you choose ("Add Interests" section)**. The second audience targeting **past attendees ("Expand Your Reach" section)** is made up of your past Eventbrite event attendees, your Facebook Page & Facebook Event engagers, your Instagram Page engagers, and any web traffic from your Facebook Pixel. ![](/files/tha1bXEIQjoOPAkoL4m5) To use our default targeting interface, you'll want to start by building the interest audience! Interest targeting is the most common type of targeting on Facebook & Instagram, and helps you reach **brand new people** based on common sets of interests. **Enter in a minimum of 5-10 relevant interests** to your event so you have a decently sized audience, prioritizing quality over quantity. Once you’ve entered a few interests, you can see relevant recommended interests from Facebook by clicking on the dropdown, or **hitting the "+2, +5, +10" buttons.** ![](/files/Kj199GIfUYDDHgLU0uwB) After you configure your interest audience, you'll configure the **"Expand Your Reach" audience, which reaches existing fans.** ![](/files/7rPk7EDJmJyyqDOa9MKz) ## ‍**Step 7: Design Ad** The nice part about this campaign is that the creatives are made automatically (meaning you don’t have to build a single ad copy). The placeholders {{product.name}}, {{product.brand}}, {{product.custom\_label\_0) correspond to the name of the event, the location of the event, and the date of these event respectively. These placeholders will pull the info from your Eventbrite event catalog to automatically build the ad copy for you. Feel free to customize this section to your liking. But make sure to not mess with the placeholders or you’ll break the automation of the campaign. Any changes you make to any of these components will be reflected across all of your dynamic ad's copies. Use the dropdown above the creative preview, you can preview the ad copy for each event that is advertised by the campaign. You can always change the image on a per event basis using the "Edit Catalog Images" button. If you want to change anything pulled in by the placeholders, you'll have to change it on your event listing page. ![](/files/ODP7wwt5orW95XjhSaqG) {% hint style="info" %} Pro Tip: Because the ad creatives are entirely automated, if you want to change any info pulled by the placeholders, you’ll have to change the respective info on your event listing page. {% endhint %} ## **Campaign Maintenance** The only things you'll need to do once you have launched the campaign include: 1. Updating the images for new events once they're added if you don't want to use the stock image on the event listing page 2. Changing up your ad copy every month or so to keep your creatives fresh 3. Updating your budget if you see good returns (we don't recommend exceeding $5-10 day here) 4. Extending the schedule of the campaign 5. Excluding events from the campaign in the "Select Catalog Segment" section when you don't want a certain event being advertised # How To Improve Your Multi Event Ad Playbook Campaign In this guide - you'll learn the best practices for improving and understanding the performance of your Multi Event Ad campaign. The Multi Event Ad campaign is one of the most cost-effective ways to promote multiple events in one campaign. To begin to understand our ad's performance, you'll want to ask yourself the following questions: **How many events am I advertising?** This ad is best for event creators with more than 3 on-sale events in a given location. The value of this campaign comes from advertising multiple events at a low budget. If you're only advertising 1-2 events, you're better off running normal FB/IG ads in the Ad Campaigns section. You can send people to your ticketing page or your event collection page. **When do my customers normally buy and did I segment accordingly?** The real power of this ad comes into play when you use the segmentation options to advertise events that are in the timing periods when your customers normally buy. [Look at your strategy curve on this section as it shows you when your customers buy!](https://www.eventbrite.com/organizations/marketing/paid-social-ads) If you're advertising events that people aren't buying for as they're too far for buyers to make a decision, you might want to segment to only advertise events happening soon. **How much do I want to spend and what are my target audiences?** Your budget and targeting are interconnected. Using more budget allows us to target more audiences, but those audiences have varying degrees of purchase intent for your events. If we're only spending a small budget, we might want to focus on using remarketing audiences only. If we're spending more, we have more room to include audiences that target new potential buyers. ## Most Important Elements For Performance The two most important elements of your ad's performance are: 1. The catalog segmentation options you select 2. The target audiences you use Catalog segmentation allows you to choose which events you advertise with your MEA ad. This is important for ensuring you're getting the best bang for the buck out of your marketing dollars. For your targeting audiences, you'll want to identify the goal of your campaign. Do we mainly care about remarketing? Or do we want to use this ad to get in front of new customers? ## Catalog Segmentation You have a few different options for segmenting your campaign. The reason these ads are better for high-volume event promoters is that you'll have more wiggle room to segment which events are advertised. The most common segmentation options included: 1. Event That Are Happening Soon 2. Events On Sale In The Past X Days ![](/files/FojaotrIMGs5YIJqmrkx) [Look at your strategy curve on this section as it shows you when your customers buy!](https://www.eventbrite.com/organizations/marketing/paid-social-ads) This will help give you insights as to which segmentation option will be best for getting in front of your customers when they normally buy! If you've been using "All Events" and have enough events where segmenting makes sense, try using the "Events that are happening soon" option. ## Target Audiences You'll want to consider what your goal is with this campaign. Is your goal to reach a mix of new buyers & old buyers? Or is your goal strictly to keep the budget as low as possible and target those most likely to buy? Having an objective of who you want to target is very important. By default this ad will target: 1. Interest Audience - enter in 5-10 relevant interests related to your event. This targets new buyers 2. Grouped Remarketing - this targets everything from your social media engagers to your past buyers, aka the people who are most likely to buy If you want to solely focus on remarketing, hit the switch to advanced targeting button in the top right and then click on the trash can button to get rid of the interest audience. For a few other audience suggestions you can try adding in: * Lookalike of Eventbrite Past Buyers * Lookalike of Facebook Event Engagers * Lookalike of Facebook Page Engagers * Eventbrite Smart Audiences (if supported by your targeted geo) # Multi-Event Ad FAQ In this article, you'll find some of the most common Q\&A for the Multi Event Ad Playbook! ## Who is the campaign a good fit for? This campaign is most helpful for: 1. High-volume event creators looking for a complimentary marketing strategy to help automate parts of your funnel. 2. Anyone with more than 3+ events on-sale in the same location. 3. Anyone who wants to automate remarketing for as low as $1/day ## Who is the campaign NOT a good fit for? 1. Anyone who only has 1-2 events they're marketing 2. Anyone who is throwing events in multiple locations (although if you have 3+ events in a given location, you can always segment the ad to target events in a specific location) ## What are the best segmentation options to use? If your customers normally buy later, the "Events Happening in X Days" option would be your best bet. You'd want to use the 30, 14, or 7-day segmentation options, depending on how far out you start to see purchases pick up. If you also see a lot of purchases near your on-sale, you can segment using the "Events on Sale in the past X day" option. ## What audiences should I target with my campaign? You'll first want to ask yourself who you want to focus on targeting with your ad. Do we want to keep the budget low and focus only on remarketing, or do we want to spend a bit more and also target new prospective buyers. Here are some targeting recommendations depending on your targeting + budget preferences: * Remarketing (Low Budget - $1/day) - Focus on targeting only the grouped remarketing audience (the eventbrite one if using past buyer data, the Facebook one if using). ![](/files/RuuNp4cHwiuo34VDz0C4) * Prospecting & Remarketing (Avg Budget - $3-5/day) - Focus on targeting new customers (interest audience) in addition to your existing remarketing audiences ![](/files/pjdQf6dFSMmUrShJkXEx) * Prospecting & Remarketing (High Budget - $5+/day) - Focus on targeting new customers (interest audience) in addition to your existing remarketing audiences. Add in a Lookalike like a LL of Past Buyers to A/B test and run a better ad. ![](/files/KV78B0rSAAkEyKtD5FX6) ## Why are there zero events in my catalog after generating it? The campaign works through something called a product catalog. Think of this as a digital inventory of all the events you have on sale with Eventbrite. If an event sells out or ends, we automatically remove it, and if a new event is added, we added it to the campaign. This catalog is built by FB pulling data from your Eventbrite events, and since it's pulling a lot of info don't be suprised if it doesn't load right away. Especially for those with tons of events, Facebook is processing a lot of data and it might take an hour or so before the catalog is built. If you encounter this, please save the campaign as a draft and come back later once the catalog has been generated. ## Why are there duplicate events in my catalog after generating it? If you see multiple events in the catalog for the same event, don't sweat it - it's totally fine! Basically, an item is made in the product catalog for each ticket type you have available - so if you have 3 ticket types for one event you'll see the event 3 times in the catalog. You don't need to uncheck the extras, just a quirk of the campaign! :) ## How long should I should have my campaign for? As this ad is totally automated, most creators set this ad to run up for anywhere from 1-6 months. Most people opt for a longer duration so they don't forget about it. ## How often should I update my ad creative? If you want to keep your ad fresh, you can edit it every few months to change up the placeholder text we use. Some creators like orienting their message around the relevant holiday (i.e. tickets make great Christmas gifts, etc.) ## How is my creative generated? We automatically pull info from your Eventbrite to build your ad creative, so you shouldn't have to edit much in the ad design section. You can override any image that we pull from Eventbrite by clicking the "Edit Catalog" images button. ![](/files/42C57DMalTxspPkmahY6) ## How are updates to my event on Eventbrite reflected in my MEA campaign? Any updates you make to your Eventbrite event are reflected and updatedd in your MEA campaign ever 24 hours. If an event goes on sale or sells out, it's automatically added/removed from the campaign. If you update the title or picture for your Eventbrite event, the MEA campaign will reflect those new changes after the campaign does it's daily catalog update. # Sales Curve Overview The Sales Curve is a chart that plots how many tickets your event sells on a daily basis until your event occurs. ![](/files/y8ZNKi7NyJMactU6zfg5) {% embed url="" %} **Watch this quick video to learn more about how the tool works & why it's so important:** The Sales Curve can described in three phases: The first phase is the **Early Bird** phase. This is when your event is first announced and tickets become available for sale. The second phase is the **Halfway There** phase. This is when the initial buzz around the announcement has faded but your event is still a long ways away. This phase applies to events where tickets are available for many weeks or months. The third phase is the **Last Call** phase. This is when there are only a couple of weeks or days before your event occurs. Experienced event marketers pay attention to how many registrations happen in these phases. They then use this information to make better marketing decisions. E.g. If an event sells 50% of tickets in the Last Call phase, it means fans are very likely to register in that phase. This means the marketer should plan on spending more of their budget in Last Call than Halfway There. They will focus on generating sales during the Last Call campaign. They can also use this information to manage expectations and set the right goals. E.g. Let's say an event usually sells 80% of tickets in the Last Call phase. The creator won't panic when they're seeing low sales in the Halfway There phase. This is because they know will likely sell the remaining tickets in the Last Call phase. They will instead focus on generating awareness during the Halfway There phase. The Sales Curve is going to look different for every event creator. Some events get the majority of their registrations during the Early Bird phase. These tend to be very popular events with limited capacity (i.e. a #1 Broadway Musical). Or they tend to be events that involve planning (e.g. taking your partner and children to see Disney on Ice!). Other events get the majority of their registrations during the Last Call phase. For example, concerts for fans below 30 tend to sell more tickets during Last Call. The reasons why can vary by market, demographic, or event type. The good news is that Eventbrite Boost will use your Sales Curve to automatically recommend the best marketing campaign to run. Including budget & duration recommendations!
# Interest Targeting Best Practices Put your event ad in front of people whose interests align with the type of event you are hosting! {% embed url="" %} ## What is Interest Targeting? Interest Targeting is a way to put your event ad campaign in front of people whose interests align with the type of event you are hosting! You can add interests and hobbies of the people you want your ad to reach - from organic food to action movies - and make your targeted ads more relevant. Below is an example of what an audience interest list might look like for an event creator who is advertising a music festival: ![](/files/rs0t1vbtHASKof7AkPeP) ## Purpose of Interest Targeting The purpose of interest targeting is to address the top of the marketing funnel. Interest Targeting will help drive awareness and consideration for your upcoming events! Interest Audiences is one of the best types of audiences to use to go after new people that aren't familiar with your event but have an interest for the type of event that you are advertising. ![](/files/E9RYmNtQQJkhBT1QOp51) ## What is Demographic/Behavior Targeting? **Demographic** - Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people that your ads are reaching, but Facebook will never share personally-identifiable information about them. ![](/files/YWxT6ITRT8orekzWtQ9y) **Behavior** - Target your ads based on consumer behaviors such as prior purchases and device usage. ![](/files/h0bcQOLqi2nY9AkdBpvY) ## Examples of **Audience Interests based on Event Type:** Here is what an audience interest list might look like for advertising a **music festival**: ![](/files/XvNqkkBeduEIaLAV1W1W) Here is what an audience interest list might look like for advertising a **yoga event**: ![](/files/MGLmcB0DRV4c3PwxxYyr) Here is what an audience interest list might look like for advertising a **holiday event**: ![](/files/kN8MP6tSnd8xRG6E71Ow) ## Interest Targeting Best Practices * Add 5-10 relevant interests * Quality > Quantity * Go more specific with audience interests if your budget is <$1000. * Go more broad with audience interests if your budget is >$1000. * Don't always use the default interests. - You might know your business a lot better than our recommendation algorithm does so don't be afraid to delete/add interests! * Audience size > 50k-100k # Budget and Schedule Best Practices {% embed url="" %} ## Schedule Timing is one of the most important aspects of running a strong campaign to promote your upcoming event(s). If you're excessively spending on advertising your event when there's no urgency for your customers to buy, don't expect to see ## Budget Best Practices * **Spend when there is urgency to buy tickets.** - We recommend to spend a smaller amount if there is no urgency to buy tickets. You can check your sales curve graph under the ad campaigns section to discover when your customers are most likely to purchase based on how they have purchased for your events in the past. ![Sales Curve Example: This event creator's purchasers typically purchase tickets early on.](/files/tpFysiDsv2Rpoq94zoKj) * **Aim to spend $100+ on your ad campaign.** - Generally, the more you spend on your ad campaign, the more people you are going to reach with your ad. ## Schedule Best Practices * **Recurring Events = Marathon** - If you have events that are happening very frequently, have ads that are continuously running with a small daily budget. * **Single Events = Sprint** - For a single event where there is going to be urgency to buy at different time periods, you may want to run an ad for a couple of weeks, then stop your ad campaign, then restart your ad campaign when there is more urgency for people to buy. ## Examples of Events with Early Buying Sales Curves Events that have high urgency to purchase tickets before they sell out. * Concerts If you have an event with an early buying sales curve, you might want to allocate most of your budget when your event goes on sale and a small budget in the middle of the event marketing period for event awareness, then run an ad campaign closer to your event date for a final push. ![](/files/TiroIRqGnLRDSDGofqVX) ## Examples of Events with Late Buying Sales Curves Events that do not have a lot of urgency to purchase tickets ahead of time. * Comedy Events * Beer Festivals * Dancehall If you have an event with a late buying sales curve, you might want to focus on building awareness and re-marketing audiences in the beginning of the marketing period. Allocate most of your budget to spend on your ad campaign during that last week or two before the day of your event where there is more urgency to buy. ![](/files/BulCr41z4XSAn5AbaCDa) ## Example of Events with Flat Sales Curve Events where people are buying consistently throughout your events. * Recurring Events * Collection of Events If you have events with a flat buying sales curve, you might want to carve out a budget to spend on an ad campaign that consistently runs throughout your event's marketing period. ![](/files/48IxxokhOtur4nuqjdoM) ## Choosing Your Campaign Type Understanding the demand for your event will help you with choosing the right campaign type! * If you know that your event has definitive urgency to buy then you might want to run the ad to your **Eventbrite Ticketing Page** as this will make it easy for people to purchase tickets to your event(s). ![](/files/U0bw9EKryWjEx61ORkwN) * If you are days out from your event and you know there is not a lot of urgency to buy right away, consider running your ad to your **Facebook Event**. This will drive awareness by directing people to your Facebook Event to RSVP. ![](/files/oj63avkvWbtnTu4IzYe8) ## Budget Some things to consider when deciding what amount to allocate for your ad spend budget: * Am I spending more than the bare minimum budget? * More Budget = More Reach = Better Ad Optimization * Am I overspending on the wrong type of ad when people aren't buying? * Am I A/B testing too many audiences or creatives? ## Where To Set Your Budget & Schedule You can set your budget & schedule for your ad campaign in the **Budget step** of the campaign creation process! See image below. ![](/files/z3NAmS2B25oofOF0ZjMD) # Ad Creative Best Practices {% embed url="" %} Having a strong, engaging ad creative is one of the most important elements to seeing success with your ad campaign! The average FB/IG user scrolls through around 150ft+ of content each day in their newsfeed (that's the size of the Statue of Liberty). Keep in mind that your ad is a small fish in a big sea of content, and you're competing with other advertisers for your customer's precious attention. On social media, the average user's attention span is around 1.5-2 seconds. We've got a small window to capture our potential ticket buyer's attention, while also providing them with enough context to pique their interest. Always keep this question in the back of your head: ***"How do I best build my ad creative to capture one's attention, keep them engaged, and provide context about your event in the most digestible way possible?"*** ## Recommended Ad Creative Size & Dimensions We recommend you use the following creatives for your ad campaigns: 1. [Facebook Feed](https://www.facebook.com/business/ads-guide/image/facebook-feed) - Ratio: 1:1, Resolution: At least 1080 x 1080 pixels 2. [Instagram Feed](https://www.facebook.com/business/ads-guide/image/instagram-feed) - Ratio: 1:1, Resolution: At least 1080 x 1080 pixels 3. [Instagram Stories](https://www.facebook.com/business/ads-guide/image/instagram-story) - Ratio: 9:16, Resolution: At least 1080 x 1080 pixels ***Note: If you're uploading an image, it needs to be a JPEG or PNG. If you're uploading a video, it needs to be an MP4, MOV, or GIF.*** ## Anatomy and Psychology of a Good Ad Creative When it comes to grabbing your customer's attention, some parts of your ad are more important than others? Let's break down the different parts of your ad creative in the order of importance: 1. Image/Video - this is the main attention grabber for your ad. This is what people notice first and is largely what will capture someone's attention. 2. Post Text - the text in this section aims to give context about the event and foster a sense of urgency. 3. Call to Action - this is the button that people click on in your ad to go to your ticketing page, url, or Facebook event. 4. Link Headline - this appears below the image. Most people enter the name of their event here with some additional context. 5. Link Descriptions - this appears below the link headline, but it doesn't appear on every ad placement. It's usually an afterthought but advertisers use it to provide additional context about the event or give context about the call to action. ![](/files/hv6tiBDrukkYLeKB5Q6s) In terms of the order of importance to these components of your ad. This is the order of priority: 1. Image/Video 2. Post Text 3. Call to Action 4. Link Headline & Link Description ![](/files/x73TyZZHvtkS9rOm0aQk) ## Instagram Ads Instagram ad creatives are incredibly similar to Facebook ads, however, there are a few subtle differences. For Instagram Stream ads, the Call to Action is positioned differently and the Link Headline/Link description doesn't always appear. ![](/files/CVLZbsPoqxvncTqY10n2) For Instagram Story ads, you're working with a slightly different dimension compared to stream ads. We recommend using either a square image or vertical 1080 x 1920px creative. The link headline and link description don't appear in an Instsgram story ad. The call to action appears towards the bottom. If you're using a full sized vertical image, the post text will not appear. ![](/files/OJHPIyrQYgoXW5a4c7Eu) ## Facebook Event RSVP Ads Facebook Event ads are very similar to normal Facebook stream ads. The main difference is that there's no link headline, link description, or call to action that you need to specify. All of those components are pulled directly from your Facebook Event information. ![](/files/Eoq5XX3Nnt8rEjXwtbbK) # Strategies for Specific Events # New Year's Events + Troubleshooting FAQ In this FAQ you'll learn marketing best practice New Year's events and how to troubleshoot any issues you run into in the process ## Get Started: Free & Easy Boost Tools If you don't know where to begin marketing your holiday event, we'd recommend diving into the following features! They're quick to use, don't cost anything and they're very helpful! * [Facebook Events](https://www.eventbrite.com/organizations/marketing/add-to-facebook) - Publish your Eventbrite event to Facebook so fans can RSVP and buy tickets. Level up your marketing by running an ad campaign to remarket to those who RSVP and visit! * [Email Campaigns](https://www.eventbrite.com/organizations/campaigns/email) - Send an email campaign to your subscriber list so they don't forget about your upcoming event. ## Best Practice Marketing Strategy - FB & IG Ads In this short video, we'll walk you through creating the best campaign to market your holiday events! [Get started building your first campaign here!](https://www.eventbrite.com/organizations/marketing/paid-social-ads) {% embed url="" %} If you're looking for more indepth guides - feel free to watch a recording of our [Holiday Event Marketing Webinar](https://www.youtube.com/watch?v=8iZbZApObsY)! ## Holiday Campaign Recommendations 🎉 When creating ad campaigns for your upcoming holiday event, you'll want to make sure that: 1. Your considering the current level of urgency for your customers to purchase. When your customers are most likely to purchase (normally in the week leading up to your end) you'll want to run an ad that directs to your ticketing pages. If you're still a ways out and you want to drive sales and build your remakreting audiences, you can run an RSVP ad. 2. Make sure you've published your Eventbrite events to Facebook. More RSVPs = larger remarketing audiences for your ads = more conversions. 3. Try to use video creatives that showcase the event experience and give context. Limit your total ad creative varations and stick to A/B testing the image/video. 4. You're looking at your event sales in the back end in Eventbrite and you're mindful of how your previous events sold. Now that users can opt out of pixel tracking, purchases will result from your ads that Facebook can't attribute/take credit for. Your ads might actually be more effective than at first glance! Here are some advanced tips: 1. You can always set up multiple campaigns to address different parts of your funnel. When advertising an event with a large budget, some advertisers like to set up one campaign for prospecting (targeting interests + lookalikes // 70-80% of total budget) and one campaign for remarketing (targeting the grouped remarketing audience). This helps ensure that you don't overspend on remarketing and that you're spending a fixed amount towards attracting new customers. The easiest way to do this is to setup one campaign first, duplicate the campaign, switch the audiences and then the budget. 2. Advanced Targeting - for a sample balanced audience mix, you'll want to make sure that your ad is targeting prospects and remarketing to those with great purchase intent. You'll want to use a mix that looks like this: 1. Audience #1 - Interest Audience or Spotify Related Artist Interest Audience (if music) 2. Audience #2 - Eventbrite Grouped Remarketing Audience 3. Audience #3 - Eventbrite Smart Audience Lookalike or Lookalike of Past Attendees 4. Audience #4 (optional) - Various additional lookalike (page engagers, instagram engagers, event engagers, etc) If you're using the simple targeting mix, you'll cover all of your bases in terms of the first 3 audiences, but you can always switch to advanced targeting to ad more! ![](/files/EhmbVS4wzlqmWW5WDqZj) ## Troubleshooting Ad Errors If you encounter any ad disapprovals or Facebook error when getting your ad live, you'll want to visit [Facebook Account Quality](https://www.facebook.com/accountquality). Here are a few links to our troubleshooting guides for common issues you may run into! * [Facebook Ad Disapproved](/troubleshooting/facebook-advertising-troubleshooting/how-to-get-your-ad-campaign-approved-by-facebook) * [Payment Method Missing, Unsettled Payment, etc](/troubleshooting/facebook-advertising-troubleshooting/payment-method-missing-unsettled-account-or-spend-limit-reached) If you run into an unspecified or odd error with your campaign, sometimes a quick fix is to duplicate your campaign and launch a new one. Facebook errors can be inaccurate and launching a new version of your campaign can get you up and running quickly! ## Personal Payments Issue - Business Manager You may run into a "Personal Payments" issue moving your ad account into Business manager (if you're a first time FB advertiser) when building your first ad. There is a current issue with Facebook that's preventing users from moving their ad account into business manager (think of this as basically putting a credit card into a wallet). The easiest solution here is to make a new ad account in Business manager - it takes around 2-3 minutes and then you'll be all set to run ads. {% embed url="" %} Learn how to create a new business manager account! {% endembed %} # Concerts How to strategize a campaign for Concerts using Eventbrite Boost **Learn the best targeting strategies for concerts using Eventbrite Boost by watching the following video or see below for a step-by-step support article.** {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a "Conversion" campaign and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Having fans go directly to the ticketing page increases the chances of you making an immediate sale because every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently Choose a Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a few factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During and after your initial "on-sale" date * Before and during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 There are usually two campaigns for each show: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to see Artist at Venue on Date!" * "Get *your* tickets to see Artist at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to Actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions. * The less text that is included in the image you choose to upload to Facebook and/or Instagram, the better your ad will perform. * Show flyers often get flagged by Facebook's algorithm for having too much text and will be served to less fans than a band's press shot. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Artist Name - CITY - DATE * E.g. Eric Prydz - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) ‍ # Food and Beverage Events How to strategize a campaign for Food and Beverage Events using Eventbrite Boost **Learn the best targeting strategies for Food & Beverage Events using Eventbrite Boost by watching the following video or see below for a step-by-step support article.** {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) # Comedy How to strategize a campaign for Comedy Events using Eventbrite Boost **Learn the best targeting strategies for comedy events using Eventbrite Boost by watching the following video or see below for a step-by-step support article.** {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) # Sports How to strategize a campaign for Sporting Events using Eventbrite Boost Learn the best targeting strategies for sporting using Eventbrite Boost by watching the following video: {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) ​ # Holiday Events (NYE / Halloween / etc.) How to strategize a campaign for Holiday Events using Eventbrite Boost **Learn the best targeting strategies for attraction and holiday events using Eventbrite Boost by watching the following video or see below for a step-by-step support article.** {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) # Endurance Best practices on advertising endurance events using Eventbrite Boost **Learn the best targeting strategies for endurance events such as marathons using Eventbrite Boost by watching the following video:** {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) **​** # Music Festivals How to strategize a campaign for Music Festivals using Eventbrite Boost **Learn the best targeting strategies for Music Festivals using Eventbrite Boost by watching the following video or see below for a step-by-step support article.** {% embed url="" %} ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Having fans go directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process decreases the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Spotify Artist Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-related-artists-using-spotify). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ‍ ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each show: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss *your* chance to see Artist 1, Artist 2, Artist 3, and more at Festival Name on Date!" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to see Artist 1, Artist 2, Artist 3, and more at Festival Name on Date!" * "Get *your* tickets to see Artist 1, Artist 2, Artist 3, and more at Festival Name on Date! Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or video that is less than 59 seconds. * When it comes to music festivals, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots," tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you choose to upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Festival Name - CITY - DATE * E.g. Lightning in a Bottle - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) ‍ # Business 2 Business Events How to strategize a campaign for B2B Events using Eventbrite Boost ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) # Conventions How to strategize a campaign for Convention Events using Eventbrite Boost ## **Edit Objective** Objective: Select "Get people to buy tickets on your website" * Using this objective creates a **conversion campaign** and will net you the highest return compared other the other available objectives. Destination: Enter the direct ticketing link url or select one of your Eventbrite events * Sending fans directly to the ticketing page increases the chances of you making an immediate sale. Every extra "click" in the purchasing process has been known to decrease the chance of a sale by at least 10%. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed3ae6e75a008010b79a2_objectiveWhite.gif) ## **Select Accounts** Select a Facebook Advertising Account: * Choose the Facebook Advertising Account you spend with the most frequently. Choose A Facebook Page: * Choose the most relevant Facebook Page you would like your ad to come from. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfece746e75a058ed0b5834_FacebookPageWhite.png) ## **Event Details** Location: * Choosing a nearby city and using the +50mi radius option typically yields the best results as Facebook will automatically optimize who to serve ads to within the geographic range. Age Range: * Choose whichever Age Range suits your event the best. It is recommended that you do not further alter the age range in the Modify Target Audiences step as Facebook will automatically optimize who to serve ads to within the age demographic. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfecd147b00bf9203239a41_locationWhite.gif) ## **Modify Target Audiences** The number of and type of audiences that you include in your campaigns depend on a number of factors: * The number of audiences you can include depends on your budget amount: * E.g. Budgets of $100 or below should use 2 to 4 audiences at a maximum of 7 days * E.g. Budgets of $500 or above can use 3 to 6 audiences at a maximum of 14 days * E.g. Budgets of $1,000 or above can use 5 to 8 audiences at a maximum of 21 days * The types of Audience Templates you can use depend on how much "data" you have: * If your email list is 5,000+ emails, then using customer list custom audiences is effective * If your Facebook pixel has been installed on your ticket pages for more than 30 days, then using pixel traffic custom audiences is effective * If your Facebook pixel has been installed on your ticket pages and they get more than 500-page visits per day, then using pixel traffic custom audiences is effective * If the Facebook Pages you have access to have more than 5,000 followers located in the markets you are targeting, then using Facebook Page Likes is effective * The type of customers you'd like to target: * Prospecting Audiences - These audiences target individuals who haven't necessarily interacted with your business before * E.g. Facebook Interest Audience, Facebook Custom Audience Lookalike, Spotify Related Artist Interests, etc. * Remarketing Audiences - These audiences target individuals who have already have interacted with and are already familiar with your business * E.g. All Web Visitors Audience, Facebook Custom Audience of Previous Ticket Buyers, etc. We recommend the following Sets: **Set Name: No Data** * Set Description: This set contains only prospecting audiences. * Best Used When: You don't have a large mailing list, access to many Facebook pages, or an installed pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). **Set Name: No Facebook Pages, No Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you don't have a large mailing list, but you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: No Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You don't have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, and you have installed your pixel. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). **Set Name: Facebook Pages, Emails, Conversion Tracking Installed, And Budget Is High** * Set Description: This set contains prospecting and remarketing audiences. * Best Used When: You have access to many Facebook pages, you do have a large mailing list, you have installed your pixel, and you have a big budget. * Facebook Page Likes: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-page-likes). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * Facebook Interest Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-facebook-interests). * All Website Visitors Audience: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-target-people-who-have-visited-your-website-or-web-pages-with-your-facebook-pixel). * Lookalike Audience of Email List: Learn how to create this audience [**here**](https://eb.toneden.io/help/advertising-and-promotion/creating-target-audiences/how-to-create-lookalike-audiences). ## **Set Schedule** * We recommend your campaign duration is anywhere between 1-14 days during: * During & after your initial "on-sale" date * Before & during your "day of event" date * Budgets that are at or above $500 should lean towards the 10-14 day range * Budgets that are below $500 should lean towards the 1-7 day range ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea5ce5adaf62491fe90f4_SetStartDate.gif) ## **Set Budget** * We typically see the following budgets work best on a per-campaign basis: * $50 to $150 * $350 to $500 * $1,000 to $1,500 * There are usually two campaigns for each event: * The "On-Sale" campaign occurs in the days directly during and after when tickets go on-sale * The "Close-Out" campaign occurs in the days directly during and before the day of your event ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed4237b00bf710a23d07c_budgetWhite.gif) ## **Design Ad** Post Text: Use "Don't miss your chance to attend Event Name at Venue on Date" * Post Text that answers the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" * Post Text that is written in the second-person point of view tend to perform the best: * "Don't miss *your* chance to attend Event Name at Venue on Date!" * "Get *your* tickets to attend Event Name at Venue on Date!" Headline: Use "Event Name at Venue on Date" * Headlines that answer the following questions tend to perform the best: * "What is the event name and/or who is playing?" * "Where is the event located?" * "When is the event happening?" Link Description: Use "Click here to get your tickets" * Link Descriptions written in the second-person point of view tend to perform the best: * "Click here to get *your* tickets!" Call to Action: Select "Buy Tickets" * Other Call to actions that tend to perform well include: * "Learn More" * "Book Now" Image or Video: Use an image that has either 1200 x 628 px or 1080 x 1080 px dimensions, or a video that is less than 59 seconds. * When it comes to food & beverage events, after-movies or videos that preview events tend to outperform images. * Images that include groups of smiling attendees, a.k.a. "experience shots", tend to outperform event flyers. * Event flyers often get flagged by Facebook's algorithm for having too much text and will be served to less people than an experienced shot. * The less text included in the image you upload to Facebook and/or Instagram, the better your ad will perform. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfed874d9a749334c71b0b1_assetWhite.gif) ## **Review and Launch** Finish by naming your campaign and then choosing to launch or save as a draft. * Recommended Campaign Name Structures include: * Event Name - CITY - DATE * E.g. Los Angeles Beer Festival - Los Angeles - 112618 ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfeda31370a1362fba48169_finalStepWhite.gif) ## # Eventbrite's Instagram Growth Playbook We provide an explanation of the Instagram Growth Playbook, as well as the underlying strategy used for creators to get more followers on Instagram. ## What is the Instagram Growth Playbook? Eventbrite Boost's **Instagram Growth Playbook** lets any creator increase their following on Instagram: as little as $5/day, as low as $0.15/subscriber. Brands or businesses can increase their following on Instagram by creating Instagram Story ads that move interested fans directly into their profile**. You can start building the Instagram Growth Playbook from your Eventbrite account** [**here**](https://www.eventbrite.com/organizations/marketing/instagram-growth)**!** {% embed url="" %} **Why run paid ads to grow on Instagram?** * Get real Instagram followers who are loyal to you and your brand * Create Instagram Story ads that move interested fans directly into your profile * Grow your following and get more likes, comments, views, and re-shares * Maximize social engagement and increase profile discovery * ***Help people discover & keep up with your events*** ![](/files/-MUQVmrrVzSSdePE6bCJ) {% content-ref url="/pages/-MUPMxEtDwayT6wDondV" %} [How to Create the Instagram Growth Playbook Campaign](/grow-on-instagram/instagram-growth-playbook/how-to-create-the-instagram-growth-playbook-campaign) {% endcontent-ref %} # How to Create the Instagram Growth Playbook Campaign A step-by-step walkthrough on how to create an Instagram Growth Campaign in Eventbrite Boost ## How To Create The Instagram Growth Playbook In this video, you'll learn about our Instagram Growth Playbook and how to create it! You can start the process by visiting , located in the "Marketing" tab of your [Manage My Events](https://www.eventbrite.com/organizations/events) section. ![](/files/tjDJcVB92AZWT8Wf3puY) {% embed url="" %} In this video you {% endembed %} We *highly* recommend creating a video formatted for Instagram Stories Ads prior to making your Instagram Growth Playbook campaign. However, if it’s too time intensive to make a video creative, we also have some tips on utilizing our built-in Canva integration to spin up engaging image content! {% embed url="" %} **You can learn best practices for creating engaging video creative in the following guide:** {% content-ref url="/pages/-MUP3ebhG-mF-NfJTMW2" %} [How to Create Instagram Stories Ads](/grow-on-instagram/instagram-growth-playbook/how-to-create-instagram-stories-ads-for-growth-suite) {% endcontent-ref %} ## Step 1: Select Accounts The first step is to choose the Facebook advertising account you want the campaign to be created under in the Select a Facebook Advertising Account section. ![](/files/-MUPQlxWEy2NNuRkmtyc) * Choose the Facebook advertising account you want the campaign to be created under in the "Select a Facebook Advertising Account" section. * Choose a Facebook Page & Instagram Account to post as. {% hint style="info" %} The ads in the Instagram Growth Playbook campaign will ***ONLY*** appear in Instagram Stories. The reason why you have to choose a Facebook Page is because Instagram is owned by Facebook. {% endhint %} If your Instagram account does not automatically populate once you have chosen the Facebook page, this is usually because the two accounts are not “linked.” Please remember to link your Instagram Account to your Facebook Page if you haven't yet: {% content-ref url="/pages/-MILVmtVt7VBJRswBy79" %} [How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/untitled) {% endcontent-ref %} ## Step 2: Set Schedule Select a campaign start and end date/time for your campaign**.** **Recommended:** Toggle on "Run my ad campaign continuously" checked if you want your campaign to run continuously. ![](https://lh3.googleusercontent.com/_VhVMetqsAqqaHZHuxrcbZ_I0eMlf3OaftQgJjuXlztKqbYQ48_TtaiBX7i-iQPVRTamW-IFrBLjIH6FN1P3xKlJvuEPQG0I9ASob3_DEifzJODhQO_XBalGppy64ohDwb_GGm7-) ![](/files/-MUPDqs7F4mW-kps8Ten) If you do not want your campaign to run continuously, you can uncheck the "Run my ad campaign continuously" button. From there, you would select an End Date as well as an End Time for your campaign. {% hint style="info" %} The Instagram Growth Playbook is meant to grow your brand & followers over time, whether or not you are currently promoting events. It is recommended to run campaigns “continuously.” Avoid setting an end date too soon in the future, such as a week out. This will not give the campaign enough time to maximize follower growth. {% endhint %} ## Step 3: Design Story Ad Add and customize your Instagram Story ad creative here in this step. For image, select *+Add Image*. For video, select *+Add Video.* You can upload images and videos from your Ad Account and Facebook Page Library, keeping in mind our recommended dimensions. Or you can *Design Your Own* via our Canva integration or use Eventbrite Boost's *Design Studio*. Peep the top of this article for a video on how to use our Canva integration! ![Upload a video from your synced Ad Account Library or desktop](/files/-MZdeD_IhR2XFvfy7RsD) **Below are the requirements and recommendations for Instagram Stories Ads.** Image: * Recommended resolution: 1,080 x 1,920 pixels * Maximum duration: 5 secs (Images are shown for five seconds by default) * Maximum file size: 30 MB * Supported image types: .jpg, .png Video (if you have the proper content, this can help see better results) * Recommended resolution: 1,080 x 1,920 pixels * Recommended duration: 10-15 seconds * Maximum file size: 4 GB * Supported video types: .mp4, .mov * Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan * Audio quality: Stereo AAC audio compression at 128kbps+ * Sound: Optional but highly recommended If you'd like to use Eventbrite Boost's Design Studio instead of uploading your own creative, you can customize your Template by adjusting the following fields: Most liked images or most recent images from your Instagram feed. Scroll down and select the number of images required according to your template selected. Select *Update Design* to refresh your story preview. ![Use Eventbrite Boost's Design Studio to make non-video creative](/files/-MZdaZzEanv7ekJRW5uN) {% hint style="info" %} We recommend using vertical video assets that are formatted for Instagram Stories. These are more engaging and tend to convert 20-30% better than images. Additionally, try not to go overboard with your creatives, sticking to 1-2 videos (or images) if on a smaller budget of $5/day. {% endhint %} ## Step 4: Targeting Future Fans The first step is to enter who you want to target on Instagram by selecting their interests. Take note of your potential reach below. ![Add up to 10-15 interests, taking note of your reach below ](/files/-MZdZJ0o6q4zfVhC5pCD) Add and proofread interests in the *Add Interests* section. The interests in the *Add Interests* section are what is targeted on Instagram. Sometimes a less relevant interest appears, so double-check your interests to make sure they are all relevant to your audience. To fill out this section, you will want to add interests that encompass your brand. These interests determine who the ad is sent to, so you will want to ask yourself: Who is my demographic? What are their common interests? From there, you will want to add and proofread a list of 10 - 15 interests. For example, if you are a yoga studio, your interests may look like the following: * **Yoga, Mindfulness, Hot Yoga, Yoga Studio, etc.** {% hint style="info" %} TIP: Hit the +2/+5 buttons below your interest list to pull suggestions from Facebook’s algorithm if you are looking for more ideas. Feel free to delete any suggestions that may not be relevant to your target demographic. For a Yoga studio, this may mean removing an interest such as "Cafés." {% endhint %} **The last thing you will want to do in this section is the “Select Locations” step. We have several options for location targeting: Recommended, Global, English Speaking, and Custom. Read more about each below.** ### **Recommended:** Event creators want to get followers in the markets they host their events. Our system will automatically gather all the locations of past events you’ve held on Eventbrite, and make a list of these “Recommended” areas, broken down by the event name. This will determine where you should be advertising. Additionally, a 50-mile radius is added to each event and its corresponding location to ensure the audience size is large enough. You can add or remove locations in this section. ![We automatically pull past events held on Eventbrite & their corresponding location.](https://lh5.googleusercontent.com/PVosWEcSDAb9RB4P4gcYZQdm8TU-8ebJZCmjVsX1LJvMzJTbmVvR8Z4ZbQLLtE8_wuC_TV6sNnRFCbExvqXfNrSt_dLsIgQdnTz9QMoPqPjTLgHGVDerGJjelQEqTPELrgTtbUE4) *Eg: If you are a Yoga Studio in Nashville, this section will include any events you’ve held in the past, and reach those event locations plus a 50-mile radius (Nashville +50 miles). If you hold events in multiple cities, double check all of your past events are appearing. You can remove events as needed, or add extra locations. Be mindful of your “Potential Reach” down below.* ### **Global** Global event-creators & brands (think: do you hold events across the world? Do you hold virtual events available to anyone, regardless of location?) should select “Global.” ![](https://lh4.googleusercontent.com/zbDPLJ3vKwDVQk0ERBH_4WJwjeqAbtjoofVWPZvSG29T8Q0phNnGyVmHQ4tMtI-ACdkEqrIdZyBkZsA0mad0kMICgjcSlegfEcKEyVmEUCv0HV_8NkygznVWeoPS6Qnv-crOJXkr) To maximize reach, select this option to target people around the world, regardless of their location. We will serve the ad to countries around the globe, and optimize your budget accordingly. Even though some countries may be cheaper to advertise in than others, we will ensure your spend & reach is proportional across all countries according to those advertising costs. ### **English Speaking** ![](https://lh4.googleusercontent.com/R5qygOaZMCXXtO7md2rGb3XuGUubu2oPau5y7EtFCf-iHhEI9UN_ej3MRLvOlGrebVCX2N_ACx8GZW8tS6jnyB1hxkWj_7NL4j-7NxPCtjBTkGDb9bMl5gxe-KKuEftGKf-K8W-E) Online event-creators, & wider-reaching brands that run events in English, should select the “English Speaking” option to see best results. This will send your ad to places such as the US, UK, Canada, New Zealand, and Australia. ### **Custom** ![](https://lh4.googleusercontent.com/s86mYP_mI3k_ehhpK3vSGm2NPjpUhCKqnnyH59axgVKauEY0bNBGUJ0vUgmy0-4HcRKtb6JvWa5CF8QFXl_F3Qg9w1_72yvQnB6sWXfqqtFEcMWXIQy1Yl3SV1iibcCXPkQnnXVI) If you prefer to be more hands-on with your location targeting, feel free to select the “Custom” option. Here, you can add anything you want: countries, territories, cities, neighborhoods, etc. Note you can change the radius for each location, as well, by clicking on the +50 mi and adjusting accordingly. We recommend sticking to the areas where you host events, have fans/buyers in, or both. Please be aware you cannot add overlapping locations, ie United States and also Los Angeles – you would select “United States” or “Los Angeles,” but not both.
## Step 5: Modify Budget Set a daily budget between $5-$30 for your campaign. For growth campaigns, we recommend sustained spending over a long period of time versus a typical 7-10 day campaign. **Most users are able to start campaigns at $5/day (USD). You can either remain at this daily spend or increase the spend if you have the budget and feel your campaign is doing well, usually after 1-2 weeks.** ![](/files/-MUPJE-dvjdARGEpyiEo) ## Step 6: Review Ad Campaign Review the details of your ad campaign and confirm everything looks good! ![](/files/-MUPRqXV05CFcmzT8KLx) ## Step 7: Launch Playbook After you've double-checked everything and created a Playbook Name for this campaign, press *Launch Playbook Campaign* and you're good to go! Note you can "save as a draft" if you do not wish to launch your campaign right away. ![](https://lh4.googleusercontent.com/AACfH0cZPxKBz_8G5cJzG42qEdtnWPI9JMX9_JzsgQWfdOGO1Y1umrr-Pgio-iA3S2Vbrlx15UM3apWP6EZ9IXHBnZimUnI3kc58DtClUJWdDNyZ9BeQtRi1V2nq1U-sMy8NrBZE) # How to Reduce the Cost Per Follower in your Instagram Growth Campaign We explain the three biggest factors that determine your cost per follower and share how to reduce it. ### **The Three Biggest Factors Determining Your Cost Per Follower** In terms of improving your Instagram Growth playbook results, there are 3 primary variables in play that impact your overall performance. We've linked to in-depth videos that audit successful campaigns, providing you with context to figure out where you can make improvements for your ad campaign(s)! The three biggest factors that determine your cost per follower are: 1. **Ad creative** 2. **Locations you use for targeting** 3. **Interests you choose for targeting** {% embed url="" %} Learn How To Audit Your IG Growth Campaign {% endembed %} ## **Factor #1: Formatting Ad Creative for Instagram Stories** Your ad creative is the biggest determiner of your "cost per follower." The better the ad creative, the cheaper your cost per click, which means more fans make it to your profile. Even if your targeting is spot on, if individuals don't find your creative engaging you likely won't see many conversions! Good ad creative introduces you as a brand to new fans. Fans who enjoy your video ads will be more likely to swipe up, engage with your profile, and (hopefully) follow you on Instagram. **Best practices for ad creative include:** * Use video instead of image (if you have video content, we recommend deleting the auto-generated image Eventbrite Boost includes in your campaign by default) * Format video creative for Instagram Stories (9:16 aspect ratio / 1080x 1920px) * Limit video creative to 15 seconds * Include a brief description of the brand in the video * Focus on including a human element, if possible. These tend to outperform videos that don't feature real people in them. * Repurpose old content if you can't afford to make a new video yet. Using older video content has worked well for others, so long as it’s engaging and encompasses your brand. * Don't go overboard with A/B testing (if you're only spending $5-10/day try to limit your creatives to 2 variations max). This is because the more creatives you upload, the more your daily budget is spread thin. A limited budget for each creative can make it tricky for Facebook to properly optimize your campaign. #### **Not sure which tools to use to make the perfect creative asset? Here's our guide on top video editor apps to create instagram story ad creative:** [**Top Video Editor Apps to Create Instagram Story Ad Creative**](https://www.toneden.io/blog/posts/apps-to-create-instagram-story-video-ad-creative) **Here's an example of creative we've seen perform very well:** {% embed url="" %} If you are unable to get sorted with a video creative, there are still ways to make sure your image creative is as engaging as possible. To do so, we recommend utilizing our Canva integration to combine several of your best photos into an engaging image that includes a “call to action" to follow your account on IG. ![](/files/-MZnPiBuQ4NsfFAwY0oz) ## **Factor #2: Location Targeting** **Your cost per follower is also determined by the locations you use for targeting.** The more fans you reach, the more opportunities there are for them to swipe up and follow your profile, driving leads up and your cost per follower down. Event creators want to get followers in the markets they host their events. Our system will automatically gather all the locations of past events you’ve held on Eventbrite, and make a list of these “Recommended” areas, broken down by the event name. This will determine where you should be advertising. Additionally, a 50-mile radius is added to each event and its corresponding location to ensure the audience size is large enough. You can add or remove locations in this section. ![](https://lh5.googleusercontent.com/PVosWEcSDAb9RB4P4gcYZQdm8TU-8ebJZCmjVsX1LJvMzJTbmVvR8Z4ZbQLLtE8_wuC_TV6sNnRFCbExvqXfNrSt_dLsIgQdnTz9QMoPqPjTLgHGVDerGJjelQEqTPELrgTtbUE4) Online event-creators & brands catering to broadly English-speaking demographics should select the “English Speaking” option to see best results, and individuals holding events across the world (virtual or not) can select “Global.” **The recommended location targeting varies from situation to situation. See below for best practices based on your brand & event types.** **LOCAL / IN-PERSON EVENTS:** * Utilize “Recommended” or "Custom" location targeting * Ensure this section has all the areas you hold or will hold events in, plus a 50 mile radius * If the population in your city is low, or your events have larger appeal from neighboring locales, you can add in a larger county, additional cities, provinces, or states * Try not to go too broad: if you hold events in NYC, individuals in California may not be interested in following your Instagram account. **ONLINE EVENTS (ENGLISH SPEAKING DEMOGRAPHIC):** * Utilize “English Speaking Countries” location targeting * Keep in mind the accessibility of your online events from different time-zones **ONLINE OR IN-PERSON EVENTS (BROAD GLOBAL REACH):** * Utilize the “Global” targeting option * Understand this will reach countries & territories across the globe * This option makes sense for international event-promoters & brands that host virtual events, or run in-person events that have global reach & appeal While your Cost Per Click may be higher while running Custom-location based targeting (as opposed to Global), the goal is to send your campaign to more interested locations and thus improve the campaign's Click-Through Rates – and hopefully, see more followers as a result! ## **Factor #3: Following Best Practices for Interest Targeting** **Your "cost per follower" is also determined by your interest targeting. You can't target everything as an interest, so it's all about finding a balance where you're not going too broad or too narrow.** \ Interests are important, even though they influence your cost per followers less than location targeting and ad creative. The interests in the "Interests" section reflect who you target on Instagram. To fill out this section, you will want to add interests that encompass your brand. These interests determine who the ad is sent to, so you will want to ask yourself: Who is my demographic? What are their common interests? Sometimes a less relevant interest appears. Please double-check your interests to make sure they are all relevant to your audience. **Best practices for interest targeting include:** * Proofreading a list of 15 - 20 interests * Making sure you aren’t going too broad (“Events”) or too narrow (“Backyard Yodeling Club”) * Complementing a handful of more “niche” interests with some larger ones to balance things out and expand your reach * Avoiding anything ambiguous, such as “Spoon,” which can be referring to the eating utensil or the band * Checking the “Potential Reach” of the campaign to ensure you’re staying in a healthy range, typically above 300-400k **Here's an example of targeting you would use as a festival:** ![](https://lh4.googleusercontent.com/FwOM09YasUtqkKameDXt_2MA4UDkoo9LICJ7GGe8Vuezwhpofx-6W33V0wxbsBMYkE1_hI1St51HlVc9TGhMXV_--GhD86_yAPPOArUlOc0xhiEqvvWVGNQjv7mDa7dFBC26uTzV) **Notice this interest list includes some broader items, like "Music Festivals" and "Rock festival," but some more event-specific interests (such as names of artists who are performing at the music festival).** ## **Want to do a deeper dive into performance metrics?** Lastly, if you want some more context on interpreting metrics such as your CPC (cost per click), CPF (cost per follower), and CTR (click through rate), feel free to check out our guide below: ### [**How To Track the Performance of your Growth Campaigns** ](https://eb.toneden.io/help/growth-suite/growth-suite-best-practices/how-to-track-the-performance-of-your-growth-campaigns) # How to Create Instagram Stories Ads Creating Instagram Stories Ads for Growth Playbooks Want to create Instagram Stories ads for Growth Playbooks, but don’t know where to start? Here's an overview of a few best practices. When creating Instagram Stories ads, keep the screen experience in mind: Use vertical orientation. Stories capture an impromptu, authentic quality, inviting your followers to participate in a moment or an experience—and your Stories ads should feel that way. Facebook makes it easy to convert Facebook feed ads into Stories ads but we **do not** recommend this approach when leveraging any of our Growth Playbooks. Using ad creative tailored to Stories will yield better results. Check out the example below: Which looks better to you? ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MQOeXmAiKOTDbFVh1u9%2F-MQOsuT-n_ha1gN18MrE%2Fdos-and-donts-ig-story-ad.png?alt=media\&token=4bc01bde-b24e-4a17-a280-0610c8ce0556) To create ad creative specifically formatted for Stories, you'll have to use an app outside of Facebook. Thankfully, a wide variety of simple (and free!) design apps exist to help you quickly create high-quality visuals. Our personal faves are [**Canva**](https://www.canva.com/) and [**Vimeo Create**](https://vimeo.com/create)! Check out other options in article below: Below are the requirements and recommendations for Instagram Stories Ads. **Image** * *Recommended resolution:* 1,080 x 1,920 pixels * *Maximum duration:* 5 secs (Images are shown for five seconds by default) * *Maximum file size:* 30 MB * *Supported image types:* .jpg, .png **Video (Always use this format for greater results)** * *Recommended resolution:* **1,080 x 1,920 pixels** * *Recommended duration:* 10-15 seconds * *Maximum file size:* 4 GB * *Supported video types:* .mp4, .mov * *Video quality:* H.264 compression, square pixels, fixed frame rate, progressive scan * *Audio quality:* Stereo AAC audio compression at 128kbps+ * *Sound:* Optional but **highly recommended** ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MQPAEItmZSesV_jdJrV%2F-MQPBJezRR6XlZHavhZA%2FSlice%2090.png?alt=media\&token=a9c4c826-2800-47e9-9688-2b25f8051d01) {% hint style="info" %} Remember: **Videos with sound or music** hold our attention 5x longer than still images. To maximize the power of our Growth Playbooks, use video! {% endhint %} ## The Anatomy of a Perfect Instagram Story Ad Designing a powerful ad isn’t difficult, but it does require thought, care, and a strong sense of the potential viewer. These elements are critical for leveraging our Growth Playbooks: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MQOybTQyAWpSEe4AKl4%2F-MQP8xHG76c2Fl27NoQI%2Fspotify-yt-ig-ads.png?alt=media\&token=b517780a-85da-4010-9fe9-74f8579c14e0) ## Using Canva Integration If you don't have the tools or material to make a video creative asset, you can use Eventbrite Boost's built-in Canva integration to spin up an image asset perfectly formatted for IG stories that will still grab viewers' attention with captivating photos. Here's a video on how to use Canva while making your Growth Playbook: {% embed url="" %} ## Next Steps Once you've created your Instagram Story Ad, you're almost ready to launch your campaign! Here's a step-by-step walkthroughs for each Growth Suite Playbook: # How to Track the Performance of Your Growth Campaigns Tracking the performance of your Growth campaigns is the key to actionable insights. When you run a Growth campaign, you unlock the potential to rapidly expand your audience. Most creators see dramatic increases in Instagram followers, Spotify followers, YouTube fans—the list goes on and on. While seeing those numbers soar is definitely a great feeling, analyzing those numbers is the way to gain valuable insights into your audience and your marketing investment. In this article, we’ll examine two critical performance metrics: cost-per-click (CPC) and cost-per-follower (CPF). We’ll look at how they’re calculated and why they matter; plus, we’ll preempt common questions. ## CPF and CPC: What They Are, How They’re Calculated, Why They Matter ### Cost Per Follower (CPF) Cost Per Follower is calculated based on the spend at the end of the previous day and your follower count on a daily basis. Spotify and Instagram usually update their follower count every 24-hours, whereas YouTube tends to update every 1k followers once you reach a certain number of followers. Your Cost Per Follower metric is a good indicator that the end-users know what to do when they land on your Spotify, Instagram, or Youtube page. If they aren’t sure they’re supposed to follow you, likely they won’t. ![Cost Per Follower insights located within your campaign analytics.](/files/-MUQPaBS9MvmJuoBg2oz) ### Cost Per Click (CPC) Cost Per Click is measured when an ad leads a user to click. You can track performance by looking at your overall performance data to make sure users are being reached with your ad and that they are clicking on it. Your ad creative should prompt action. CPC is a good indicator if your ad prompts the end-users to ‘swipe up’. A good CPC to aim for is around .20 cents per click. In other words: CPF measures followers; CPC measures basic engagement. ![Cost Per Click located within your campaign analytics under Overall Performance.](/files/-MUQPfKM9Wsd1tzQ3KZL) ## Common CPC and CPF Questions ### Do I know which of my new followers came directly from this campaign? No. There is no direct attribution (someone who swipes up on your Growth campaign and that person following you) since you can’t place a pixel on Spotify, Youtube, or your Instagram profile directly. ### How does CPC affect the Overall Performance section of my dashboard? If you are running your campaign globally, it’s normal to see spend vary amongst the 3 Tiers within the Overall Performance section, as the spend is proportional to the cost of advertising within each Tier. As such, Tiers 1 and 2 typically see a higher CPC than Tier 3. As long as the CPC across all Tiers is under 0.20 cents, you’re in a good spot. For all other campaign types ("Recommended," "English Speaking," and "Custom") you'd still want to aim for being under 0.20 cents CPC, and above 0.20% CTR ### Does custom geo-targeting impact CPF or CPC? For users who are running "Recommended" or "Custom" location-based targeting, metrics like CPF and CPC are subject to increase, as the total pool of individuals decreases (from a global campaign) and the areas being served may be generally more expensive to advertise in. However, these areas are more likely to have interested fans (instead of hitting a broad, global objective) thus increasing the likelihood that you'll see better CTRs and follows from your campaign. ![Custom Targeting will likely result in a significantly higher CPF.](/files/-MUQPk2XqJKsDZq_k3_H) ### My CPC is low, but my CPF is high. What does that mean? If the CPC is below 0.20 cents but your CPF is skewing higher than you’d like, it could be that people find your creative intriguing but aren’t following when they land on the Spotify/IG/Youtube profile. In this scenario, adjusting the targeting can help you reach people who like your creative and your music/content. Or, check and see if your creative has made it clear the end-goal is to follow or subscribe to the account by utilizing a call to action (include link to creative / targeting best practices) ### I’m running multiple campaigns. Can we aggregate my CPF results? As the CPF per campaign is pulled from the profile’s overall follower count, running multiple playbooks simultaneously that lead to the same profile should be understood in aggregate. In this event, you would divide your total spend across all playbooks by the number of total followers gained since launching the first campaign in order to understand your aggregate CPF. ### My CPF is jumping all over the place. What causes the CPF to vary? If you notice a great deal of changes in CPF on a day-to-day basis, understand that this is normal and can be due to harmless factors, such as a delay in reporting. Other times it can be seasonal, such as during the holidays, when advertising costs tend to go up. Ultimately, it’s more valuable to keep an eye on the overall CPF instead of fixating on day-to-day stats. Only scale up your daily spend once you’ve validated your CPF and CPC/CTR are in a good spot. If you start spending more without ensuring your strategy is working, you will see a spike in CPF. ### I’m nervous about my CPF. When should I go back to the drawing board and launch a new campaign? First, take a look at your ad creative and the targeting in your current campaign. Typically, a high CPC / low CTR suggests the creative could use work. Check out our creative best practices to cook up a revised creative asset. If you're using the best possible creative or have already tried multiple creatives, look into the targeting to be sure it follows our targeting guidelines. If the CPF is still too high, it might be time to launch a new campaign with adjustments. # Instagram Growth FAQ ## How is my cost per Instagram follower calculated? When you launch your ad campaign, our system will keep track of changes to your IG follower count as you run your ad. It's technically impossible to tell you if a person followed as a result of interacting with your ad, we simply track the *net* *change* to your follower count. In an ideal world, we'd be able to place a pixel to tell us if someone followed but it's impossible to do. You'll want to keep in mind 1. We're tracking the net. That means other organic followers will show up in the campaign reporting as you can't distinguish whether the follower came from the ad or not 2. Unfollows on IG will bias your reporting. As we track the net, let's say you got 10 new followers with your ad and you had 10 people unfollow. This would show that we've technically had 0 growth in the reporting, but we actually did grow 10 followers. If you dive into your IG's business insights you can actually get a breakdown of new follows vs. unfollows. This is basically the best tracking for this type of ad technically available, but it's very important to try to account for any organic growth that creeps its way into the reporting. # Facebook Advertising Troubleshooting Solutions to issues related to Facebook and Instagram Ad Campaigns We've compiled a list of the most common issues our users run into when using our Facebook Advertising Platform. The most common issue our users run into is that their ad was disapproved by Facebook. If your ad was disapproved by Facebook, you can refer to this guide to get it approved: {% content-ref url="/pages/-MCIHuVQOcoF8o8A9ZmH" %} [How to Appeal a Disapproved Facebook (or Instagram) Ad](/troubleshooting/facebook-advertising-troubleshooting/how-to-get-your-ad-campaign-approved-by-facebook) {% endcontent-ref %} You can also view this video guide: {% embed url="" %} A video guide on how to appeal a disapproved Facebook or Instagram Ad {% endembed %} ## Other Resources for Facebook Ads Trouble Shooting {% content-ref url="/pages/-MIM4x-53rpnRO3SGuF7" %} [How to Appeal a Disabled Facebook Ad Account](/troubleshooting/facebook-advertising-troubleshooting/how-to-appeal-a-disabled-facebook-ad-account) {% endcontent-ref %} {% content-ref url="/pages/-MCII1nmF\_RPbp-wdEBi" %} [How Long Does It Take for My Ad Campaign to Go Live?](/troubleshooting/facebook-advertising-troubleshooting/how-long-does-it-take-for-my-ad-campaign-to-go-live) {% endcontent-ref %} {% content-ref url="/pages/-MCIHyTcm89FYz1f\_3Bo" %} [Overlapping Locations Can't Be Used](/troubleshooting/facebook-advertising-troubleshooting/overlapping-locations-cant-be-used) {% endcontent-ref %} {% content-ref url="/pages/-MCIIJPepAqENnMS19vx" %} [Connect to Business Manager to Create This Audience](/troubleshooting/facebook-advertising-troubleshooting/connect-to-business-manager-to-create-this-audience) {% endcontent-ref %} {% content-ref url="/pages/-MCII4ogRDI3-h9pvyX4" %} [Payment Method Missing, Unsettled Account, or Spend Limit Reached](/troubleshooting/facebook-advertising-troubleshooting/payment-method-missing-unsettled-account-or-spend-limit-reached) {% endcontent-ref %} # How to Appeal a Disapproved Facebook (or Instagram) Ad We've all been on the receiving end of this dreadful message: ***Error:*** *"Your Ad Wasn't Approved Because It Doesn't Follow Facebook's Advertising Policies* If you've received this message, we have a few steps you can follow to get your ads running again! 🙆‍♂️ Ads are disapproved by Facebook & Instagram for one of two common reasons. The **first reason** is that **Facebook made a mistake and incorrectly disapproved your ad. 🤦‍♂️** Facebook is overly precautious on flagging campaigns that may violate their advertising policies. They use a combination of algorithms and humans to determine if an ad is approved. It is possible that your ads have been mistakenly disapproved. If you believe that is the case, you can appeal that ad disapproval process. The **second reason** is that the **ad doesn't follow Facebook's Advertising Policies.** Facebook's [**Advertising Policies**](https://www.facebook.com/policies/ads) apply to an ad's content, audience, and the destination it links to. Please review the ad policies, your ads, and your website to ensure that they do not violate any terms. We've included common violations of Facebook's Advertising Policies at the bottom of this article. ## How to Appeal Your Disapproved Facebook or Instagram Ads There are two methods that you can use to appeal your ads. The **first method** is to **use Facebook Support Chat / Email.** The **second method** is to **appeal through Facebook's Account Quality Portal** ## **Method 1: Use Facebook Support Chat / Email** The **first method** is to **use Facebook Support Chat / Email.** Facebook chat support is great. As is their email support. The key to using these channels is to be polite and fill out your request accurately. ### **Step 1: Visit the** [**Business Help Center**](https://business.facebook.com/business/help) ![](https://lh3.googleusercontent.com/AZueEGjb6afSr1JvF0e0lhUFyTY5gDkRFO4US345e21uTn2YqGzeaIJlQFhNYKTTdxUw67KVKO39z4B7Hl8I4TNAHU29AAmY8R7wj7aIrz-krKl-Bhfsx8NNfdnxAGzR_ngai4gg) ### Step 2: **Click on "Get Started" next to "Find answers or contact support"** If you scroll to the bottom of the page you will find a button you can use to contact the Facebook team. ![](https://lh5.googleusercontent.com/7rY1K1uO_C4qi0lc6hG3NvyyPKvavVpnWwbOz28L9hOzpVTtu9137RhwcA3rpYVI8Qj19Wu8r2tISy-CeUY7MDJ2hEY5CjEBQk0Cuy576iTmGC0okVflRnrKxR9G6BTXzbADtNKE) {% hint style="info" %} The **Chat** form and **Email** contact form have a slightly different UI, **however the information they ask for is the same.** Chat is typically fastest, but email is just as effective. {% endhint %} ### Step 3: **Select your Category** Choose the proper category you’d like assistance with. For disabled ad accounts, select "Policy & Account Security" (the first option). ![](https://lh3.googleusercontent.com/3gAwcR4HVHjk5IVAckhl0V26prlPGiMphDbShMjJHWTP7BiztFodSUVqVdkIRY29FKoxB1UwmUGcMM7FVDGh8nQnnPYWJHa3Q5G4HW4LuPySCuxUn4gM7DNgy4in54hugxqTZzhV) ### **Step 4: Click “Chat with a Representative” at the bottom of the screen (below "Need more help? Contact Support.")** Instead of selecting one of the pre-existing support options, scroll to the bottom of the screen and click on the "Chat with a representative" option. ![](https://lh5.googleusercontent.com/aRj5TD5uC5ziDcI4HZ3WwUZMIfqSs3VQKY4v9hFrIIoBEBaQlMg-E0aER4KADqXtr0iTIgnm6v8QAwjy7zMlKKaqoA9MCPIGODLoLB2IauhK9yLCUN17Dn2RjYgLaaE1CvnN7m_L) ### Step 5: Fill out your contact information Enter your name, phone number, email address, and relationship to the business. ![](/files/-MZjfNwVMBnMpiry-AIq) ### **Step 6: Enter your Ad Account ID** **Scroll down and enter your Facebook Ad Account ID** ![](/files/-MZjfsldWESzE4Kt6FjD) You can find your Ad Account ID by visiting the [Facebook Ads Manager interface](https://business.facebook.com/adsmanager/manage/campaigns) or inside the ToneDen Facebook Advertising Platform. ![The Ad Account ID will be featured in the top left corner or in the URL after "campaigns?act=".](https://lh5.googleusercontent.com/69WqaTsfWD9JRvKyJWoY7uLS3Mhd7G9qAOSrTbehxz-3fDhL6D00yWviGTUUf2GOpKkvdakNNOMYK106QBaOwclQcl-CqHg8XnoEbqXKT4AgP8cHimnH1XNLwtWorCNYNik5SObY) Your Ad Account ID will also be featured in the Select Accounts step of any ad campaign creation process in Eventbrite Boost. ![](https://lh5.googleusercontent.com/At6RnwrOXxiNH8jeoWDfEnBVYABkzjX3e_bYFFeGujkOTpY47nH2EVXu-G1XZoODhrbhvOXLKJzqBdsVoqkp38gCptHHH2miJkd457WtnlVSSFQ9SRJdpTy5sJekRTFbO8A2m81x) {% hint style="info" %} Please remember to include the Ad Account ID that you created the Facebook Ad campaign with that contains the disapproved ad. {% endhint %} ### Step 5: Choose "Ad Policy or Disapproved Ad" and "My Ad Was Disapproved" ![](/files/-MZjh0LAPQzqUqyVmRCR) ### Step 6: Enter the Subject Title and Description of Your Appeal Please use the following **Subject Title**: Please review my ad. Then copy and paste the below message into the **Description**: *Hi there,* *I believe your algorithm mistakenly disapproved this ad. This ad does not violate any Facebook TOS.* *Please have a human review the ad content and approve as soon as possible.* *I appreciate your help!* *Thanks.* ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCPgoYTyuUi4MP4QLhO%2F-MCPiNMsAfdDL-jFzsqP%2Ffacebookadappealformmessage.png?alt=media\&token=d765df1f-8aa2-497c-9f83-1522adb75baf) Enter your Subject Title and a polite & informative Description into the Facebook Ad Appeal form. Be ***polite*** and ***informative***. Facebook employees are people too. ### Step **7:** Begin Chat or Request Support Press the **Start Chat** or contact button at the bottom of the form. ## **Method 2: Appeal through Facebook's Account Quality Portal** The **second method** is to **appeal through Facebook's Account Quality Portal** ### **Step 1: Visit the** [**Account Quality Portal**](https://www.facebook.com/accountquality/?landing_page=overview) ![](https://lh6.googleusercontent.com/t2cN79ScIJGAK45tyEyKv9opmf76VO4-NNHHVGLzJNp7HTBL72oa5ukfkSBrP7W_LkwFWoKrpeZk50EbHtXyV77ZKVjx2xiDixHPZaSFWTfcqdlK1SC-SS1p2f3l6B-jvafLvh9H) ### **Step 2: Select the Facebook Account or Business Manager Account you are experiencing Advertising Issues with** Facebook will display a yellow slash next to a Facebook Account or Business Manager Account if it has experienced any issues in the last 30 days.
![Here is an example of a Business Manager Account with issues.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCPifSP-BsE-EfaruLg%2F-MCPjfWEOcy7ArspeHIV%2Fadaccountissues.png?alt=media\&token=6db089f5-3aac-4dcd-b946-11c26f562cd4) ### **Step 3: Select the Advertising Account you are experiencing Advertising Issues with** Facebook will display a yellow slash next to a Facebook Ad Account if it has experienced any issues in the last 30 days. ![Here is an example of an Ad Account with issues.](https://lh6.googleusercontent.com/DYfnDSYu-S2ivGmRk5nngZdGdeS87gJiXuuj42km4jDF54OosoyA3iHaBM6VPf2v5sW0n4a-Tb6sjbrGyLCAEOvzXfaoUg8GkPYtlg0z5Z7gykHPOwEw6l7Y-vL7ECj5lAoyZQOk) ### **Step 4: Request Review for the Rejected Ads** You can see which ads within a campaign aren't running and request reviews of multiple ads at once if you believe they were incorrectly rejected. ![Then click on the Request Review button.](/files/-MZk4wUW9a15PddikNKt) Facebook’s ad review can take anywhere from 5 minutes to 2 days. Once the ad is approved, no further action is required. Your campaign will begin delivering immediately upon your scheduled start date. If your ad did violate Facebook's Advertising Policies, we recommend familiarizing yourself with some of Facebook's Advertising Policies. ### Common Violations of Facebook's Advertising Policies * **Alcohol** - Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws. * **Profanity** - Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly without the intention of circumventing the ad review process or other enforcement systems. * **Smoking** - Facebook does not allow ads that promote the use or sale of cigarettes, cigars, chewing tobacco and smoking accessories (e.g., tobacco pipes, hookahs, hookah lounges, rolling papers, vaporized tobacco delivery devices, shisha, electronic cigarettes). The advertisement of such products is highly regulated around the world. * **Sexuality** - Facebook does not allow ads that promote adult products or services, such as sex toys, sexual enhancement products, or sexual videos and publications, as well as images or videos that show nudity. * **Body Image** - Your ad wasn't approved because it focuses on an ideal physical body image. Images that show a type of body as being perfect or undesirable (e.g., focusing on abs or belly fat) are not accepted. ### How to Fix Ads that Violate Facebook's Advertising Policies The easiest way to fix this is to **edit the ads in your campaign to remove any violations that may be causing the error.** For example, if your violation is alcohol related, add the minimum drinking age to all targeting audiences. If errors continue, then remove alcohol-related content from ad. # How to Appeal a Disabled Facebook Ad Account This is a step-by-step guide on how to appeal a Facebook Disabled Ad Account If your ad account has been disabled, we have a few steps you can follow to get your ad account up and running again! 🙆‍♂️ ## Common Reasons for Why An Ad **Account is Disabled** Ad Accounts are disabled by Facebook & Instagram for one of two common reasons. The **first reason** is that **Facebook made a mistake and incorrectly disabled your ad account. 🤦‍♂️** Facebook is overly precautious on flagging ad accounts that may violate their advertising policies. They use a combination of algorithms and humans to determine if an ad account is violating their policy. It is possible that your ad account has been mistakenly disabled. If you believe that is the case, you can appeal that ad disapproval process. The **second reason** is that the **ad doesn't follow Facebook's Advertising Policies.** Facebook's [**Advertising Policies**](https://www.facebook.com/policies/ads) apply to an ad's content, audience, and the destination it links to. Please review the ad policies, your ads, and your website to ensure that they do not violate any terms. We've included common violations of Facebook's Advertising Policies at the bottom of this article. ## **How to Appeal a Disabled Facebook Ad Account** There are two methods that you can use to appeal your disabled ad account. The **first method** is to **use Facebook Support Chat / Email.** The **second method** is to **use the** [**Request Review of Restricted Ad Account form**](https://www.facebook.com/help/contact/2026068680760273)**.** You can view a video guide of how to appeal a disabled Facebook Ad Account here: {% embed url="" %} A video guide on how to appeal a disabled Facebook Ad Account. {% endembed %} ## **Method 1: Use Facebook Support Chat / Email** The **first method** is to **use Facebook Support Chat / Email.** Facebook chat support is great. As is their email support. The key to using these channels is to be polite and fill out your request accurately. ### **Step 1: Visit the** [**Business Help Center**](https://business.facebook.com/business/help) ![](https://lh4.googleusercontent.com/1xSMHasRLmA5LNzaogy1d7jcDxHU5GsJsseiS_iRM-5PfgCfKT94HqRKgvY77NXsDWuSAaKIWM4I_x9Vfkq1UNgjSuQhlmNZcLGCbeIRDZbkMAKJjVK0OAEY6tgv2a54zrv5mhmu) ### **Step 2: Click on "Get Started" next to "Find answers or contact support"** If you scroll to the bottom of the page you will find a button you can use to contact the Facebook team. ![](https://lh3.googleusercontent.com/k3UsfsbDb_DRZ_KbJGw6oNFxKuMIjPOEALf8CL7Z0i4CzXtSQCAuhTVjQiYEqB8HFmaaaoXerDSKq7AH31ji_YL2qPbOL7vrqnIqSR4Rx4aZfg-41i8Ps9rjr8PelHUjbRfLgjF1) {% hint style="info" %} The **Chat** form and **Email** contact form have a slightly different UI, **however the information they ask for is the same.** Chat is typically fastest, but email is just as effective. {% endhint %} ### Step 3: **Select your Category** Choose the proper category you’d like assistance with. For disabled ad accounts, select "Policy & Account Security" (the first option). ![](https://lh3.googleusercontent.com/3gAwcR4HVHjk5IVAckhl0V26prlPGiMphDbShMjJHWTP7BiztFodSUVqVdkIRY29FKoxB1UwmUGcMM7FVDGh8nQnnPYWJHa3Q5G4HW4LuPySCuxUn4gM7DNgy4in54hugxqTZzhV) ### **Step 4: Click “Chat with a Representative” at the bottom of the screen (below "Need more help? Contact Support.")** Instead of selecting one of the pre-existing support options, scroll to the bottom of the screen and click on the "Chat with a representative" option. ![](https://lh5.googleusercontent.com/aRj5TD5uC5ziDcI4HZ3WwUZMIfqSs3VQKY4v9hFrIIoBEBaQlMg-E0aER4KADqXtr0iTIgnm6v8QAwjy7zMlKKaqoA9MCPIGODLoLB2IauhK9yLCUN17Dn2RjYgLaaE1CvnN7m_L) ### Step 5: Fill out your contact information Enter your name, phone number, email address, and relationship to the business. ![](/files/-MZjfNwVMBnMpiry-AIq) ### **Step 6: Enter your Ad Account ID** **Scroll down and enter your Facebook Ad Account ID** ![](/files/-MZjfsldWESzE4Kt6FjD) You can find your Ad Account ID by visiting the [Facebook Ads Manager interface](https://business.facebook.com/adsmanager/manage/campaigns) or inside the ToneDen Facebook Advertising Platform. ![The Ad Account ID will be featured in the top left corner or in the URL after "campaigns?act=".](https://lh5.googleusercontent.com/69WqaTsfWD9JRvKyJWoY7uLS3Mhd7G9qAOSrTbehxz-3fDhL6D00yWviGTUUf2GOpKkvdakNNOMYK106QBaOwclQcl-CqHg8XnoEbqXKT4AgP8cHimnH1XNLwtWorCNYNik5SObY) Your Ad Account ID will also be featured in the Select Accounts step of any ad campaign creation process in Eventbrite Boost. ![](https://lh5.googleusercontent.com/At6RnwrOXxiNH8jeoWDfEnBVYABkzjX3e_bYFFeGujkOTpY47nH2EVXu-G1XZoODhrbhvOXLKJzqBdsVoqkp38gCptHHH2miJkd457WtnlVSSFQ9SRJdpTy5sJekRTFbO8A2m81x) {% hint style="info" %} Please remember to include the Ad Account ID that you created the Facebook Ad campaign with that contains the disapproved ad. {% endhint %} ### Step 5: **Choose "Ad account-level issues" and "My ad account was disabled"** ![](/files/-MZk7Akrl0d7uBtvva-W) ### Step 6: Enter the Subject Title and Description of Your Appeal Please use the following **Subject Title**: Please review my ad account. Then copy and paste the below message into the **Description**: *Hi there,* *I believe your algorithm mistakenly* disabled my ad account*.* My ad account does not violate any Facebook TOS. *Please have a human review the ad content and approve as soon as possible.* *I appreciate your help!* *Thanks.* ![Enter your Subject Title and a polite & informative Description into the Facebook Ad Appeal form.](https://lh4.googleusercontent.com/ML6yar9s4GnGt00gBpFfqw3n3EHGzEHo5jdVZkA43noIyNVJUqhSd_YGXMFkayfWHF2MSLtcS4QRR42MKgbusMnjbWr32Uwy8huofJa-WVUMAWyZZK96_iVnBQ9yzvck9a3Moxfd) Be ***polite*** and ***informative***. Facebook employees are people too. ### Step **7:** Begin Chat or Request Support Press the **Start Chat** or contact button at the bottom of the form. Be ***polite*** and ***informative***. Facebook employees are people too. ## **Method 2: Use the Request Review of Restricted Ad Account form.** The **second method** is to **use the Request Review of Restricted Ad Account form.** ### **Step 1: Visit the** [**Request Review of Restricted Ad Account form**](https://www.facebook.com/help/contact/2026068680760273) ![The Request Review of Restricted Ad Account form](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCPvF-FFywd8Hguv2E7%2F-MCQEPeN6LhcRh0PmLZf%2Frequestreview.png?alt=media\&token=74e50f4d-8a6a-483b-96e5-63ed1012043e) ### **Step 2: Select Ad Account, "Another Reason", and State your Appeal** Select **Yes** in the **Is this your account?** step. Then select your ad account in the **Select Ad Account** dropdown. Select **Another reason:** in the **Why are you requesting a review?** section to state your appeal. We recommend using the following language*:* *I believe your algorithm mistakenly disabled my ad account. My ad account does note violate any Facebook TOS. Please have a human review. Thx* ![An example of a completed Request Review of Restricted Ad Account form.](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MCPvF-FFywd8Hguv2E7%2F-MCQFcMpsjepaYPm_NEq%2Frequestreviewadaccountdisabledmessage.png?alt=media\&token=ed2ee0fc-ff80-4a11-ae36-9a1efe935adb) ### **Step 3: Press Send** Facebook’s appeal process can take anywhere from 5 minutes to 2 days. Once the ad account is enabled, no further action is required. Your campaign will begin delivering immediately upon your scheduled start date. # Overlapping Locations Can't Be Used A few steps you can take to help resolve this error. *"Locations Can't Be Used - Some of your locations overlap. Try removing a location."* If you've received this message, some of your locations in your target audiences overlap. You may have two overlapping cities, or targeted a city as well as the state that city is in. There are a few steps you can take to help resolve this error. ## How to fix: 1. Select **Edit Ad Campaign.** 2. Go to the **Modify Target Audiences** step. 3. Click on each of your target audiences and remove any conflicting locations under the basic targeting section. (If you have multiple target audiences, you will need to change the locations on each of them.) 4. Select **Update Campaign.** If you're experiencing any issues, please notify us at **via Get Help** chat and we'll get back to you as soon as possible. # How Long Does It Take for My Ad Campaign to Go Live? If your campaign is scheduled to start delivering immediately, we can't quote an exact time for your ad to be up and running, but it's usually within a couple hours of hitting "Launch." ## Things that may cause a delay: * **Creating new lookalike audiences**. Facebook takes time to "populate" large audience where they find the correct people to put in your target audience. To fully populate a lookalike audience can take up to 48 hours. * **Facebook's ad approval process**. Facebook’s ad review time can be anywhere from 5 minutes to 2 days. Once your ad is created, it enters a review queue where a team of highly-trained Facebook employees will review it and then either approve or reject it. If you'd like your campaign to begin delivering at an exact time, we recommend your create and launch with a start date that is in the future. This will "schedule" your campaign and give Facebook time to populate your audience and approve your ad. If you ad campaign has had ads pending Facebook review for over 24 hours, please [**request a review directly from Facebook**](https://www.facebook.com/help/contact/186912391909649) in order to quicken the resolution process. If your ads have been pending Facebook review for over 48 hours, please notify us on the 'Get Help' chat. # Payment Method Missing, Unsettled Account, or Spend Limit Reached You must have a valid payment method associated with your Facebook ad account before you can create ads. **Payment Method Missing. Your Account is Unsettled. Account Spend Limit Reached.** If you have received one of the following messages, there are a few steps you can take to help resolve this error. All of these issue can be solved in Facebook's payment settings [**here**](https://www.facebook.com/ads/manager/account_settings/account_billing). For more details pertaining to your issue, please see below. You can refer to this guide: {% content-ref url="/pages/-MCISopO4WACqlYdeED8" %} [How to Set Up a Payment Method for Facebook & Instagram Ads](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-set-up-a-payment-method-for-facebook-and-instagram-ads) {% endcontent-ref %} Or you can watch this video walkthrough: {% embed url="" %} ## Payment Method Missing You must have a valid payment method associated with your Facebook ad account before you can create ads. The budget for your ad campaign will be charged to the payment method attached to your Facebook Ad Account. ![](https://lh5.googleusercontent.com/4ct32sUNV2IOwsvEv-a8ecjW7YTgIltW5Waa_KlMReKDF62r9P2JF-_z6nLpOgq8S0l3OplwwavkRf1sALakyPx0wKx3qcTlB8CJdFlRu3JdEudZ3uTen6Ym6JCviy7RvJT8APfw) *How to fix:* Please add a payment method to your account [**here**](https://www.facebook.com/ads/manager/account_settings/account_billing). In the **Payment Method** section, click **Add Payment Method.** ![](https://lh3.googleusercontent.com/bvr9SrqPejJ6gbD5mVpxJzgvoMDqub0EK9jHej9ORp9E9fyySpqk61kZi5BeYz5a48ZZGAIRaASeD4UB46GEEQqmTJL2px0BsvYNWC3a7I4CSHnFTh4ZMNCmsI37BxMAQCrxQ_Qs) Choose the payment method you want to add, fill in your information, and click **Next.** Follow any additional instructions to add your payment method. Then, **edit** your ad campaign in Eventbrite. Select **update campaign** to relaunch your ad campaign to Facebook. ## Your Account is Unsettled The Facebook ad account has outstanding unpaid balance on it and needs to be paid before any more ads will be delivered. *How to fix*: Please go to your [**Payment Settings**](https://www.facebook.com/ads/manager/account_settings/account_billing) 1. Select the **Add Payment Method** button. 2. Enter your credit or debit card details or connect your PayPal account. 3. Click **Continue.** 4. **Edit** your ad campaign in Eventbrite. 5. Finally, select **Update Campaign** to relaunch your ad campaign to Facebook. ## Account Spending Limit An account spending limit is an overall limit on how much your ad account can spend across all the ad campaigns you're running. If you set an account spending limit, delivery of your ads will stop when that limit is reached to help ensure that you don't pay more for ads than you want to. This limit is optional, but it can help you control how much you're spending on Facebook ads. ### Change your account spending limit 1. Go to your[ Payment Settings](https://www.facebook.com/ads/manager/account_settings/account_billing). 2. In the **Account Spending Limit** section, click the three dots … and select **Set Limit.** 3. Enter the limit you'd like to use. You won't be able to set a limit less than 10% above what you've already spent. For example, if your current limit is $150 and you've spent $100, the minimum you can lower your limit to is $110. 4. Click **Save**. 5. **Edit** your ad campaign in Eventbrite. 6. Finally, select **Update Campaign** to relaunch your ad campaign to Facebook. ![](https://lh6.googleusercontent.com/8Si_BuR1DWIAdKxx0GS4SUFtauILMQXuUcGkvJz-GiXy0SP1ThloxNbnRcolGuqMGjnbnfviq27fY3YIV3PEs_ijuCUngmqozQ_DXOfm-NgwQkQ-pJFrjAHbDMe_48g4kOgaOkWC) ![](https://lh6.googleusercontent.com/fxwkfAICTmTEfASOf3Ki1OakUyL_w9Rorpc64F9y722D_sLAbZ97ZiJTh_LIk0ylb_iIeKnQ4PsVhflnuuoXuIhVKGpYapu__0oxFHyaLT5yIU0mtX-Rs0jhvcG21n-kh7pYxup8) > *Note: If you get an error telling you that you've made too many changes to your account spending limit, wait an hour and try again. Currently, you can only change your account spending limit ten times an hour.* Your account spending limit will be updated in about 15 minutes. # Connect to Business Manager to Create This Audience *"Connect to Business Manager to Create This Audience - This ad account is not connected to Business Manager. To create or edit a customer file Custom Audience, your admin needs to connect this ad account to a business account."* If you're seeing this error message, you're actually running up against a new Facebook restriction.*​* In order to create an audience from CSV, you'll need to connect the ad account to Business Manager. If you want to proceed, you can follow these instructions: To manage an ad account, add the ad account to your Business Manager. 1. Go to [**Business Settings**](https://business.facebook.com/settings). 2. Click **Accounts** and click **Ad Accounts**. 3. Click **+ Add**. 4. Choose one of three options: **Add Ad Account**, **Request Access to an Ad Account** or **Create a new ad account**. See below for additional information. 5. If you choose to request access or add an ad account, enter the ad account ID. Learn where to [**find the account ID**](https://www.facebook.com/business/help/1492627900875762?helpref=faq_content). *Note*: Deactivating an ad account doesn't delete the ad account from your business. A deactivated ad account still counts towards your ad account limit. More on the three options: * **Add an Ad Account:** Adding an ad account moves it permanently into Business Manager. You must be both the owner of the ad account and an admin in Business Manager to add the ad account. Please note, once you add an ad account and move it into Business Manager, this action can't be reversed. All management of your ad account must be completed within your Business Manager profile. You can't add an ad account that's owned by another Business Manager. If you still want to work on an ad account that's owned by a different business, you can request access to it. * **Request Access to an Ad Account:** If you request access to an ad account in Business Manager, the admin of that Business Manager can grant you permission to work on it. * **Create a new ad account:** If you create a new ad account in Business Manager, it'll permanently belong to that Business Manager. Once created within Business Manager, the ad account can't be transferred to an individual owner who doesn't own a Business Manager. If you can't add an ad account to a Business Manager: 1. **The ad account you're trying to add may have already been added by another business.** An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account. 2. **You have already added a personal ad account to Business Manager.** You can only add one ad account from your personal Facebook account into Business Manager. Instead, you can create a new ad account in Business Manager or you can request access to another ad account. 3. **You've reached the 5 ad account limit for adding new ad accounts to your business**. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend.
# How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page ## How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page The **main benefit** of doing so that users who click on your Instagram ads get directed to your real profile. Users who click go to a dummy profile if you haven't linked your Instagram account with a Facebook page. There are two primary methods for linking an Instagram Business Profile to a Facebook Page. The **first method** is to link the Instagram Business Profile to the Facebook Page through your Facebook Page Settings. The **second method** is to link the Facebook Page while logged into the Instagram account on the Instagram mobile app. Both methods require you to be a **Facebook Page Admin**. You can learn more about Facebook Page roles here: {% content-ref url="/pages/-MCISiwd72dYaUo8xtdE" %} [How to Request Page Advertiser Access to a Brand](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-request-page-advertiser-access-to-a-brand) {% endcontent-ref %} We also recommend converting your Instagram Account into an Instagram Business Profile. You can learn why & see how in this guide: {% content-ref url="/pages/-MCihEcAqzBUoM0115Y7" %} [How to Switch an Instagram Account to an Instagram Business Profile](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-switch-an-instagram-account-to-an-instagram-business-profile) {% endcontent-ref %} ## Method 1: Link the Instagram Business Profile to the Facebook Page via Facebook Page Settings You can add an Instagram account to a Facebook Page for which you are an admin or editor. Adding an Instagram account to your Page allows you to create Instagram ads in Ads Manager without connecting your Instagram account to a Business Manager. You can view a video guide here: {% embed url="" %} A video on how to link an Instagram Account to a Facebook Page from Facebook. {% endembed %} ### Add an Instagram account to your Facebook Business Page To add an existing Instagram account to your Facebook Page: 1. Go to your Facebook Page. 2. Click **Settings** in the bottom-left of your Page. 3. Scroll down on the left-hand side and select **Instagram**. 4. To add an existing Instagram account to your Page, click **Add an Account.** 5. Enter your Instagram account's **Username** and **Password**, and click **Confirm**. ![](https://lh4.googleusercontent.com/PMNf6_GEUsbaOFCeis5LSXAikvKnIUjF1DvggIvYV_NuZ5K6a5_BRJsVtqDfnGfB-v-ntto4RiilwrAfkEFF1SHTbTXH3-WtqZ2WrZFdwVK_ERPh4wyfC5JlzmHLW3w46hJTidrB) You should now have an Instagram account connected to your Facebook Page. Whenever you use your Facebook Page to create ads that will run on Facebook, you can use your new Instagram account to show those same ads on Instagram. ## Method 2: Link Facebook Page While Logged into the Instagram Account on the Instagram Mobile App To link your Instagram account to your brand's Facebook Page, you first need to be an admin of that Page on Facebook. You can view a video guide here: {% embed url="" %} A video on how to Link an Instagram Account to a Facebook Page from the Instagram App. {% endembed %} To link your Instagram account to a Facebook Page: **Android** 1. Go to your profile and tap in the top right. Scroll down and tap **Linked Accounts**, then select **Facebook**. 2. If you haven't already, enter your Facebook login information. 3. By default, your Instagram account will link to your personal Facebook Timeline. To link to a Page instead, tap **Facebook** again and choose a Page that you manage below **Share to**. **iPhone or Windows Phone** 1. Go to your profile and tap in the top right. Scroll down and tap **Linked Accounts**, then select **Facebook**. 2. If you haven't already, enter your Facebook login information. 3. By default, your Instagram account will link to your personal Facebook Timeline. To link to a Page instead, tap **Facebook** again, then tap **Share to,** and choose a Page that you manage. ​ # How to Request Facebook Page Advertiser Access to a Brand Here's a step-by-step guide on how to request page advertiser access to use Facebook Ads. If you'd like to create ads that come from a specific Facebook Page or Instagram Business Profile, or create custom audiences that are the result of engagement with a specific Facebook Page or Instagram Business Profile, you need to have ***Page Advertiser Access*** to the specific Facebook Page. There are two methods of getting Facebook Page Advertiser access. The first method is to request ***Page Advertiser*** status from the Page Administrator of the Facebook page. The second method is to request the ***Page Advertiser*** role through Business Manager. ## Method 1: Request “Page Advertiser" Status from Admin of the Facebook Page To ensure the highest chance of success, you’ll want to (1) send a Facebook friend request to the person who is the Page Admin and (2) tell the person who is the Page Admin what email address is associated with your personal Facebook Account. Having the person be your friend on Facebook is optional, but sometimes Facebook doesn’t allow Page Admins to give someone a page role if they aren’t a friend. If you're an admin, you will then: 1. Click Settings at the top of your Page. 2. Click Page Roles in the left column. 3. Type a name or email in the box and select the person from the list that appears. 4. Click Editor to select a role from the dropdown menu. 5. Click Add and enter your password to confirm. ‍Keep in mind that if you're not friends with the person you're adding, they'll have to accept your invite before they can start helping you manage your Page. If you're not friends with the admin who sent you an invitation for a Page role, you'll need to accept the invitation before you can begin. After you've been invited to a role on a Page, you'll receive either a notification or an email. To accept an invitation for a role on a Page, you can either: * Click the notification and then click Accept. * Click Confirm in the email. ## Method 2: Request “Page Advertiser” Role through Business Manager The second method is to request the “Page Advertiser” role through Business Manager. You'll need to set a Primary Business Page before you can request via this method [**You can request this Page role by going into the Business Settings section of your Business Manager account.**](https://business.facebook.com/settings/pages?) Select ***Pages*** under ***Accounts***, press ***Add**,* followed by ***Request Access to a Page***. From there, input the name of the Facebook Page you'd like “Page Advertiser” access to: ![](/files/-MZYvWcoA0OyZ7Wd71Y_) **This next step is one of the most overlooked steps in the process when using Business Manager and causes a lot of frustration!** Here’s how to make sure you don’t miss the step (if you skip this the page you request won't show up): [**Go into the Business Settings section of your Business Manager account.**](https://business.facebook.com/settings/pages?) Select ***Pages*** under ***Accounts***, select the page you want to assign to a person, and then ***Add People***. From there, select the person you want to add and make sure that “Page Advertiser” is selected as the default role: ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5cfea3685adaf6c50afe6d91_umRExwEsGyYqyDeGePU6bIWXgYJ2LxFeNOXiSQgMCbUcz7beP9hhphBAtN3g_8hXzRiC93fcqQA9tMdsoV1q_zJEZw-ZUfR47MT5FsWnPuZZaNgDpRGrfJ123ikhlgaVau4Y62zB.gif) That person will then have “Page Advertiser” access to the Facebook page! **If you don't do this, your page will not appear in EB Boost for you to run campaigns from!** # How to Disable Google Chrome's Heavy Ads Preview Feature Recently (as of October 2020), Google Chrome has been rolling out a new *Auto-Kill Heavy Ad Integration* over the last month, which may be helpful in avoiding large-file ads from third-party providers while browsing the internet. However, if you’re trying to see your Facebook and Instagram ad previews in Paid Social Ads, an *Ad Removed* message will appear. Here's how to disable Google Chrome's Heavy Ad Interventions so you can still see ad previews within Paid Social Ads. 1. Input `chrome://flags/#enable-heavy-ad-intervention` in Google Chrome's address bar. 2\. Select `Disable.` ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MJXxJvKVwYfKwYMhz29%2F-MJXxpMyQKCcceToGB8b%2FScreen%20Shot%202020-10-13%20at%2010.16.59%20AM.png?alt=media\&token=9677c403-b66f-4d02-8c4f-8cfc290f00cb) Select Disable. 3\. Relaunch Google Chrome. **​** **If that doesn't fix the problem, proceed to the next step:** 1. Input `chrome://flags/#heavy-ad-privacy-mitigations` in Google Chrome's address bar. 2\. Select `Disable.` ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MJXtStDfBhzZEPwo9a6%2F-MJXwa_XNp9npF7-KcNP%2Fdisable%20heavy%20ad%20mitigations.png?alt=media\&token=49e1b6bb-9cad-49bf-bb04-f52bde1c29ed) Select Disable. 3\. Relaunch Google Chrome. ​ ​ # Facebook Ad Account FAQs Here are the most common questions we receive related to errors that users experience with their Facebook ad accounts! 👇 ## Full contents of this FAQ: * [**How do I add a payment method on Facebook Ads?**](https://eb.toneden.io/help/troubleshooting/facebook-ad-account-faqs#how-do-i-add-a-payment-method) * [**Why is my campaign saying I've reached my FB spending limit?**](https://eb.toneden.io/help/troubleshooting/facebook-ad-account-faqs#why-is-my-campaign-saying-ive-reached-my-facebook-spending-limit) * [**Why is my FB Ad Account disabled and how can I reactivate it?**](https://eb.toneden.io/help/troubleshooting/facebook-ad-account-faqs#why-was-my-facebook-ad-account-disabled-and-how-can-i-reactivate-it) * [**Why did FB disapprove my Ad and how can I get them to approve it?**](https://eb.toneden.io/help/troubleshooting/facebook-ad-account-faqs#why-did-facebook-disapprove-my-ad-or-ad-creative-and-how-can-i-get-them-to-approve-it) * [**Why is Facebook saying that I am banned from using Facebook products or that I need Two-Factor Authentication to launch my campaign?**](https://eb.toneden.io/help/troubleshooting/facebook-ad-account-faqs#why-is-facebook-saying-that-i-am-banned-from-using-facebook-products-or-that-i-need-two-factor-authentication-to-launch-my-campaign) ## How do I add a payment method? 💳 **We have an in-depth guide on how to set up your payment method for Facebook and Instagram guides** [**here**](https://www.toneden.io/help/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/how-to-set-up-a-payment-method-for-facebook-and-instagram-ads)**.** In short, the [**Payment Settings in Ads Manager**](https://www.facebook.com/ads/manager/account_settings/account_billing) is where you can add new payment methods to your ad account. Before taking the steps shown here, keep in mind: * **Make sure you're an admin of the ad account you're working on.** You'll have to be one to manage an ad account's payment methods. Learn more about [**ad accounts and permissions**](https://www.facebook.com/business/help/442224595808649?helpref=faq_content). * Check that the payment method you're trying to add is an [**accepted payment option for Facebook ads**](https://www.facebook.com/business/help/212763688755026?helpref=faq_content). * If your ad account is set up for manual payments (meaning you add money to a balance on your account), you won't be able to add a payment method in the same way that's shown here. Also, some payment methods won't be an available option for you to use (such as PayPal). Learn more about [**manual payments**](https://www.facebook.com/business/help/173319523214585?helpref=faq_content). You can follow the instructions here to set up your payment method: {% content-ref url="/pages/-MCISopO4WACqlYdeED8" %} [How to Set Up a Payment Method for Facebook & Instagram Ads](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-set-up-a-payment-method-for-facebook-and-instagram-ads) {% endcontent-ref %} Once that is done, you would want to click the Relaunch button from the campaign page to get it launched! ## Why is my campaign saying I've reached my Facebook spending limit? **⚠️ If you're seeing an error that's related to reaching spending limit but you're not sure how to change that, read the following!** An account spending limit is an overall limit in your Facebook ad account for how much your ad account can spend across all the ad campaigns you're running. If you set an account spending limit, delivery of your ads will stop when that limit is reached to help ensure that you don't pay more for ads than you want to. This limit is optional, but it can help you control how much you're spending on Facebook ads! **To change your spending limit so that you can launch your campaign, you can:** 1. Go to your [**Payment Settings**](https://www.facebook.com/ads/manager/account_settings/account_billing). 2. In the **Set Your Account Spending Limit** section, click **Change.** 3. Enter the limit you'd like to use. You won't be able to set a limit less than 10% above what you've already spent. For example, if your current limit is $150 and you've spent $100, the minimum you can lower your limit to is $110. 4. Click **Update Limit.** 5. **Edit** your ad campaign in ToneDen. 6. Finally, select **Update Campaign** to relaunch your ad campaign to Facebook. You can read more about spending limits [here](https://eb.toneden.io/help/troubleshooting/facebook-advertising-troubleshooting/payment-method-missing-unsettled-account-or-spend-limit-reached). {% content-ref url="/pages/-MCII4ogRDI3-h9pvyX4" %} [Payment Method Missing, Unsettled Account, or Spend Limit Reached](/troubleshooting/facebook-advertising-troubleshooting/payment-method-missing-unsettled-account-or-spend-limit-reached) {% endcontent-ref %} ## Why was my Facebook ad account disabled and how can I reactivate it? Here are a few reasons why your ad account may be disabled, and how to appeal them directly with Facebook. **COMMON REASONS FOR WHY AN AD ACCOUNT CAN BE DISABLED** **⚠️ It's a total mistake** Facebook is overly precautious on flagging ad accounts that may violate their advertising policies. They use a combination of algorithms and humans to determine if an ad is violating their policy. **⚠️ Your ad may not follow Facebook's advertising policies** By Facebook's advertising policies apply to an ad's content, audience, and the destination it links to. Please review the ad policies, your ads, and your website to ensure that they do not violate any terms. ⚠️ **There is an unpaid balance.** (In this case, check [here](https://www.facebook.com/ads/manager/account_settings/account_billing) to pay this through FB). Whatever the issue may be, follow this step-by-step guide to get your ads approved and running: {% content-ref url="/pages/-MIM4x-53rpnRO3SGuF7" %} [How to Appeal a Disabled Facebook Ad Account](/troubleshooting/facebook-advertising-troubleshooting/how-to-appeal-a-disabled-facebook-ad-account) {% endcontent-ref %} ## Why did Facebook disapprove my ad or ad creative and how can I get them to approve it? If your ad was unexpectedly disapproved then it's possible that Facebook's system has 1. incorrectly flagged your ad for not following their Advertising Policies or 2. determined that you are advertising political content. #### ⚠️ Violating Advertising Policies: For the first option, if there's nothing indicating that you are violating their policies, the best course of action is appealing your ad to get it running. This takes a few minutes and usually guarantees that Facebook doesn't flag your ads in the future. To start the appeal on the disapproval, go [here](https://www.facebook.com/accountquality). **For a more detailed explanation of common Facebook disapproval reasons and a step-by-step guide on how to appeal, please head to** [**this section**](https://www.toneden.io/help/advertising-platform/facebook-advertising/facebook-ads-troubleshooting-and-faqs/how-to-get-your-ad-campaign-approved-by-facebook) **of our help docs.** {% content-ref url="/pages/-MCIHuVQOcoF8o8A9ZmH" %} [How to Appeal a Disapproved Facebook (or Instagram) Ad](/troubleshooting/facebook-advertising-troubleshooting/how-to-get-your-ad-campaign-approved-by-facebook) {% endcontent-ref %} #### ⚠️ Advertising Political Content: Facebook requires that advertisers go through an approval process prior to running political ads on Facebook. While you might not feel that you are not advertising political content, Facebook has a very broad definition of what is political, and for them it's better to err on the side of caution with flagging these sorts of things. We recommend you go through the process by [following this Facebook support doc](https://www.facebook.com/business/help/208949576550051?id=288762101909005). This should allow your ads to get approved! ## Why is Facebook saying that I am banned from using Facebook products or that I need Two-Factor Authentication to launch my campaign? If you're receiving an error message that says Facebook has disabled your ability to use Facebook advertising, then it's likely because you haven't yet activated Two-Factor Authentication. We've recently seen an uptick in this message, as Facebook has begun to "ban" users from advertising who don't have two-factor authentication set up on their Facebook account, since lacking 2FA puts your account at risk of being hacked. You can check whether you have 2FA set up at this [link](https://www.facebook.com/accountquality). If you don't yet have it set up, you can do it from there. Once that's done, you should be able to resume the campaign! # Custom Domain Troubleshooting & FAQ If you're looking for an answer related to custom domain set-up or any domain related troubleshooting, you'll likely find it in the FAQ article below! 👇 #### Full contents of this article: * [**Why do I need to set up a custom domain?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#why-do-i-need-to-set-up-a-custom-domain) * [**Why isn't my domain configuring?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#why-isnt-my-domain-configuring) * [**Why am I still seeing an error from Facebook after adding my domain?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#why-am-i-still-seeing-an-error-from-facebook-after-adding-my-domain) * [**What pixel should I use?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#what-facebook-pixel-should-i-use) * [**What events should I add to my pixel and what do those events mean?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#what-events-should-i-add-to-my-pixel-and-what-do-those-events-mean) * [**What should my DNS records look like?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#what-should-my-dns-records-look-like) * [**How do I use my custom domain for a Growth Playbook?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#how-do-i-use-my-custom-domain-for-an-instagram-growth-playbook) * [**How do I use my custom domain for a Smart Link?**](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#how-do-i-use-my-custom-domain-for-a-smart-link) * [**What is a "Domain" vs. "Subdomain"?** ](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#what-is-a-domain-vs-subdomain) * [**How do I manage multiple domains + Facebook pixels?** ](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#how-do-i-manage-multiple-domains-facebook-pixels) * [**What happens if I'm running campaigns for multiple accounts?** ](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#what-happens-if-i-am-running-campaigns-for-multiple-event-organizers-brands) * [**Can I use a single domain for all my ads?** ](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#to-save-time-can-i-use-a-single-domain-such-as-a-company-domain-on-behalf-of-all-the-organizers-brands-that-i-run-ads-for) * [**What does 8 pixel/event pairs mean for my domain setup?** ](https://eb.toneden.io/help/troubleshooting/custom-domain-troubleshooting-and-faq#what-does-8-pixel-event-pairs-mean) ## Why do I need to set up a custom domain? Because of recent changes with iOS 14, the only way an advertiser can run conversion campaigns is if they have a custom domain verified with Facebook. If you don't do this, then your campaign will default to a link click campaign and optimize for clicks. If you want to use your pixel to optimize your campaign for conversion events such as View Content, Lead (for pre-saves), or Purchase (e-commerce) to reach more engaging audiences! If you want to read a more detailed explanation on the iOS 14 changes and why we recommend setting up a custom domain, please click [here](https://www.toneden.io/help/what-ios-14-means-for-toneden-advertisers#facebooks-new-rule)! {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Why isn't my domain configuring? In your [advertising settings,](https://eb.toneden.io/settings/advertising) if you're seeing the following error message, that means there's still something missing in your domain's DNS settings. But don't worry, you're only a couple short steps away from successfully configuring your domain! ![](/files/-Mf5KCcyIau3KJjnrUNG) [Here's a detailed guide](https://eb.toneden.io/help/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions#step-5-configure-subdomain-using-namecheap-1) on how to set up your DNS settings to configure your domain with Eventbrite Boost. {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} To summarize, you'll want to make sure that you create a CNAME record and input a subdomain name in the Host section (if you don't want to have a subdomain, your provider may allow you to just put '@' but this has caused some issues for folks, so we recommend that you add a subdomain). Then you'll put "fanlink.to" in the Value section and you should be good to go! It should look something like this: ![](/files/-Mf5KeBLwf9oa-2xzvOw) In your advertising settings, **make sure you input the entire URL (ex. events.myvenue.com) and not just the subdomain or the domain.** ## Why am I still seeing an error from Facebook after adding my domain? If you're seeing the following error message: ![](/files/-Mf5Lle1-f4Cvz7F-pY0) It means you still have one final step left for getting your custom domain setup for conversion ads! Last thing you'll need to do is to **make sure you specify what Facebook Pixel events you'd like Facebook to prioritize tracking!** You can access this section by going [here](https://business.facebook.com/events_manager2)! {% embed url="" %} These are the pixel events + priority you'd want to add into this section:[![](https://downloads.intercomcdn.com/i/o/338609790/8e4116656b330680db814b0e/Screen+Shot+2021-05-18+at+10.00.28+AM.png)](https://downloads.intercomcdn.com/i/o/338609790/8e4116656b330680db814b0e/Screen+Shot+2021-05-18+at+10.00.28+AM.png) If you need more context on how to navigate through this section, we've got a guide [here](https://eb.toneden.io/help/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) that goes more in-depth! {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## What Facebook pixel should I use? It doesn't matter which pixel you use as long as you keep it consistent! In your [advertising settings](https://eb.toneden.io/settings/advertising) you can select a default pixel that will automatically be selected for all tracking. You'll want to make sure that it's the same pixel added to your domain in your Facebook [Events Manager](https://business.facebook.com/events_manager2). ![](/files/-Mf5M7MdB5cQGB9jFqGd) ## What events should I add to my pixel and what do those events mean? In your [Facebook Events Manager](https://business.facebook.com/events_manager2), you'll want to add the following events to your pixel for the following purposes: * IG Growth Playbook - **View Content** * Merch or Ticket sales - **Purchase, Initiate Checkout, Add to Cart** ![](/files/-Mf95WrlfT0Dr0yBa7MO) ## What should my DNS records look like? All hosting providers are a little different, so we recommend using NameCheap to set up your domain for ease of use. We have a step-by-step guide on how to set this up [here](https://www.toneden.io/help/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions#step-5-configure-subdomain-using-namecheap): {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} But across all hosting providers, you should make sure that you follow these steps: 1\. Go to your *Domain List* and click *Manage* next to the domain.\ 2\. Select *Advanced DNS* \ 3\. Find the *Host Records* section and click on the *Add New Record* button:\ 4\. Select *CNAME*.\ 5\. For the *Host* field, put your subdomain (IE if your subdomain is ‘events.yourdomain.com’, you’d simply put ‘events’ here.) For the Value field, enter ‘fanlink.to’. It should look something like this: ![](/files/-Mf95oJvnxo8JsdNso4X) ## How do I use my custom domain for an Instagram Growth Playbook? Our system will automatically use whichever domain you've configured in your [advertising settings](https://eb.toneden.io/settings/advertising) for your IG growth playbook. This means that as long as you've properly configured the domain in Eventbrite Boost, verified it within FB business manager, and added the pixel/event pairs in FB Events Manager – ie complete all the steps in our custom domain guide – we will start running your playbooks as conversion campaigns that utilize your custom domain by default. Long story short, there's nothing extra you need to do to "use" the domain for a growth playbook outside of making sure you've completed all the steps in our guide: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## How do I use my custom domain for a Smart Link? In the "Modify Link URL" step [while building out a Smart Link](https://eb.toneden.io/new/link), you should be able to select you custom domain from the drop-down "Domain" menu, so long as you've successfully configured the domain in your Eventbrite Boost profile Advertising Settings. ![Scroll to the bottom of this list to select the domain you've successfully synced.](/files/-Mf96Oh1NXmDhhY3gOqJ) You can also read more about setting up various types of Smart Links here: {% content-ref url="/pages/-MUoF5VeOKBZ-cym5uJl" %} [Smart Links](/growth-tools/smart-links) {% endcontent-ref %} As well as a rundown on Custom domains for Smart Links here: {% content-ref url="/pages/-MUtG6xQQWqArV4bZdxt" %} [Custom Domains For Smart Links](/growth-tools/smart-links/custom-domains-for-smart-links) {% endcontent-ref %} ## What is a "Domain" vs. "Subdomain"? A domain is what you purchase from a website such as Namecheap, Squarespace, or Godaddy. It would look something like **bandname**.com or **companyname**.com. A subdomain is everything that precedes the domain name, such as **music**.bandname.com or **stream**.companyname.com. When syncing a domain on Eventbrite Boost, you will be asked to configure the “Host” on your service provider’s website, which is another word for subdomain. ## How do I manage multiple domains + Facebook pixels? ‌In short, the “best practice” is to **configure 1 pixel per domain**. Each, unique domain you want to sync up in Eventbrite Boost would **require creating a new profile within your ToneDen account**, then configuring the domain(s) in the respective profile’s advertising settings (). ## **What happens if I am running campaigns for multiple event organizers / brands?** There can only be one custom domain routed per Eventbrite Boost profile, and you ideally only have 1 pixel tied to a custom domain. Therefore, if you are working with multiple artists and/or brands that *each own their own custom domain & FB pixel that they prefer to use*, you will want to: 1. Create a new profile in your Eventbrite Boost account for each artist/brand that wishes to use their own custom domain/pixel 2. Follow the steps outlined in [this article](https://www.toneden.io/help/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) for setting up each custom domain, per profile (verify their domain in FB business manager, sync the domain within Eventbrite Boost, configure events on the domain in FB Events Manager). This process will allow you to utilize separate domains + pixels that are specific to each, individual artist/brand. ## **To save time, can I use a single domain (such as a company domain) on behalf of all the organizers / brands that I run ads for?** You can connect a single, company domain that can be utilized on behalf of all the organizers / brands you run ads for. This would mean you have 1 domain and 1 pixel being used across all profiles (with the ability to personalize subdomains, more on this later). Bear in mind the limitation of only 8 pixel/event pairs configured on any single domain. If you are okay with utilizing 1 pixel (and 8 events) for all your ads, across various artists / brands, then this would be a fine solution. If you want to use a different pixel for each organizer / brand, you may need to set up multiple domains. ## **What does 8 pixel/event pairs mean?** Within Facebook Events Manager, and as part of the final step in configuring your custom domains for conversion tracking, you will need to attach both a Pixel and an Event to your domain. This allows you to run conversion-based campaigns that report back on any “Events” you configure to the domain itself. Facebook allows you to attach up to 8 pixel/event pairs. If you are utilizing 1 pixel on your Domain, you can configure up to 8, unique events **(such as View Content, Lead, Purchase, etc)**. If you are using 2 pixels, you can configure any pixel/event combos that you’d like, so as long as you do not exceed 8 **(Pixel #1 & View Content Event, Pixel #2 & View Content Event, Pixel #1 & Lead Event, Pixel #2 & Lead Event, etc)**. # Business Manager Sync Troubleshooting If you're experiencing an error syncing to your Facebook Business Manager while building a Boost campaign, you'll likely find a solution in the article below! 👇 When building a campaign on Eventbrite Boost, you may notice the following message in the "Select Accounts" step highlighted in red: !["Please connect a Business Manager to your Ad Account"](/files/ODe9XqPCBF57glrzx8vc) Completing this process unlocks the tools you need to **run the best campaigns** on Eventbrite Boost. Here's why we recommend you sync your ad account to a business manager account: 1. It's needed to target the most profitable audiences 2. It's needed to best [track sales that result from your campaign](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/measuring-ticket-sales-in-2021with-offline-events#what-are-offline-events-and-how-can-you-utilize-them-to-track-ticket-sales) 3. It's needed to run [Multi Event Ads](/facebook-and-instagram-ads/eventbrites-facebook-and-instagram-ads-for-events/how-to-make-a-multi-event-ads-campaign#multi-event-ads), which advertise your whole calendar of events on an affordable budget. While attempting to sync, you may encounter different types of errors. Continue reading to find a solution for the error message you might be seeing. \ **Error: You can't use this feature in Business Manager until you verify the email you entered when creating this business account. If you didn’t receive a verification email, you can request a new one in Business Settings under Business Info.** Solution: * You must **verify the email** you entered when creating your business account on Facebook. If you didn’t receive a verification email, you can request a new one in Business Settings under Business Info. [Click here to navigate to Business Info to request a new one](https://business.facebook.com/settings/info), or here's a quick video on the process: {% embed url="" %} Note: After you add your email there will be a blue line of text that says "Resend Verification Email". **Error: Cannot claim this account at this moment since it has personal payment orders on it. This Ad Account cannot be claimed. Ad Accounts connected to FB Payments are ineligible to be claimed into a Business Manager.** Solution: * Create a new Ad Account in your Business Manager. [Click here to do so](https://business.facebook.com/settings/ad-accounts). You can watch a how-to video here: {% embed url="" %} * As well as [read more here](https://docs-eb.toneden.io/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-new-facebook-ad-account#step-1-create-a-business-manager-account) on how to create a new Ad Account inside Facebook Business Manager: {% embed url="" %} #### Error: This personal ad account can't be added to Business Manager because a payment has not been made. Make your first payment and try again, or create a new ad account in Business Manager instead. Solution: * Create a new ad account in your Business Manager instead. [Click here to create a new Ad Account in Business Manager.](https://business.facebook.com/settings/ad-accounts) You can watch a how-to video here: {% embed url="" %} * As well as [read more here](https://docs-eb.toneden.io/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-new-facebook-ad-account#step-1-create-a-business-manager-account) on how to create a new Ad Account. {% embed url="" %} #### Error: This ad account has already been added to another business. You can request permission to work on it. Solution: * You must receive access to the other business account in order to sync. [Read more here](https://www.facebook.com/business/help/2169003770027706?id=2190812977867143) on how a current admin of the business account can grant you access. * If you are **unable to get access to the business account**, you will need to create a new Business Manager and Facebook Ad Account. [Click here](https://business.facebook.com/overview) to create a new Business Manager account. You can [read more here](https://docs-eb.toneden.io/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-business-manager-account#step-1-begin-account-creation-on-the-business-manager-overview-page) on how to create a new business account. {% embed url="" %} #### Error: You're no longer allowed to use Facebook Products to advertise. You can't run ads, manage advertising assets or create new ad or business accounts. Solution: * You can't run ads, manage advertising assets or create new ad or business accounts. Visit [account quality](https://www.facebook.com/accountquality) for more information on why this happened and how to resolve it. * Many users (but not all) sometimes see this message if they **haven't yet activated Two-Factor Authentication** for their business account on Facebook. You can check whether you have 2FA set up at this [link](https://www.facebook.com/security/2fac/settings/), as well as check the status of your business security settings [here](https://business.facebook.com/settings/security). If you don't yet have it set up, you can do it from there. Error: A Business Can Only Claim One Ad Account At One Time Error: You've reached your ad account maximum. You can increase your limit by making a payment on your business account. See your ad account limit in Business Manager (go to Business Settings, then Business Info). Solution: * Both these errors require the same fix. * The Business Manager account you’re trying to move your ad account into already has an existing ad account in it. **If the existing ad account IS related to the same business**, check that it has a suitable payment method attached. **Once you’ve confirmed a suitable payment method is attached, please select this ad account for your Eventbrite Boost campaign**. [Click here](https://business.facebook.com/ads/manager/account_settings/account_billing) to check the ad account payment method. More info on updating or changing a payment method for your ad account can be found here: {% embed url="" %} * If the current ad account is NOT related to your business, you will n**eed to make a separate ad account and business manager account**. [You can start the process here](https://business.facebook.com/overview). Here is a quick how-to video on the process: {% embed url="" %}
{% endembed %} ### Still have questions? Reach out to us at # Facebook Event Overview In this guide, you'll learn the importance of creating Facebook Events to promote your upcoming Eventbrite event(s) Eventbrite's "Facebook Event" feature inside Eventbrite Boost is one of the best ways to start promoting your event after you create it on Eventbrite. {% embed url="" %} Facebook events are very important because: * They let your customers buy tickets without leaving Facebook (reduced buying friction) * They allow fans to RSVP so they don't forget about the event and they can remind themselves to buy at a later date * You can easily remarket to anyone who visits or RSVPs for your event with an ad campaign * You can use that same data to build lookalike audiences, giving you more targeting options and data to work with * You can later run ads to promote your Facebook Event - these ads both drive engagement, awareness, and ticket sales! Facebook events are *COMPLETELY FREE* so make sure to create one after you make your event on Eventbrite! [*You can create your first Facebook event in Eventbrite Boost by going to this link!*](https://www.eventbrite.com/organizations/marketing/add-to-facebook) ![](/files/sX2CQJlafY0WJUV7jgaY) # Add Your Event to FB Add your event to Facebook to promote, share, and sell tickets on Facebook. Attendees can buy tickets directly on Facebook, share your event with their friends, and add it to their Facebook calendar. {% embed url="" %} ### Check this before you start: Before publishing your event, review the following: ☑️ You're an [admin of a Facebook page](https://www.facebook.com/help/1206330326045914). You can't use a personal profile or Facebook group. ☑️ Facebook’s checkout collects names, email addresses, billing information, and [additional terms](https://www.eventbrite.com/support/articleredirect?anum=3344). Facebook’s checkout won't collect any other information, including any custom questions. ☑️ After adding your event to Facebook, you'll be able to [edit your Facebook event on Facebook](https://www.facebook.com/help/210413455658361) (just like other Facebook events). ☑️ Facebook's checkout won't let attendees pick seats (reserved seating events only). ☑️ All events published on Facebook are visible to the public. ### 1. Go to "Add to Facebook" and connect. To get started: * Go to **Manage my events** in your Eventbrite account. Then select your event. * Go to **Add to Facebook** (under **Marketing**). * Select **Connect to Facebook**, this should open up another tab where you can log into your Facebook account. If you have an existing Facebook event, you can link to that event (not available for recurring events). ![](/files/-Mfj50PijP64yzlx2OuR) ### 2. Choose your Facebook page. If you don't see all your Facebook pages, go to Facebook and [check the permissions on the Eventbrite app](https://www.facebook.com/help/405094243235242). Make sure that the Eventbrite app has access to all your Facebook pages. ### 3. Add a location. If your exact location isn't available, pick the best option. Then, change the address to the correct one on Facebook after publishing the event to Facebook. NOTE: Even online events need a location so Facebook can set a time zone for your event. This location won't be displayed to attendees. ### 4. Choose ticket types. When you publish your event to Facebook, you can also add tickets to your Facebook event. Attendees will be able to use Facebook's checkout to register for your event. To sell tickets on Facebook: * You must add paid or free ticket types (not donation). * Your event must be in-person (not online). * Paid tickets must use Eventbrite Payment Processing. * Your event can't use group registration. * Your tickets must be visible. You can still publish the event on Facebook even if you don't select any ticket types. In that case, your Facebook event will redirect attendees to your Eventbrite event page. NOTE: New ticket types you create on Eventbrite aren't automatically added to your Facebook event. You can add more ticket types to your Facebook event after publishing. #### *Optional: Add co-hosts to your event.* Co-hosts can invite people and edit your Facebook event. Search for their Facebook page in the search bar to add them. Co-hosts have to confirm your request on Facebook. ### 5. Review your event description and publish your event. Review your event description to confirm it is correct. Make any changes you need, then click Publish when you're ready to go live. ### 6. Visit your event listing and accept the co-host request. To own the event on Facebook, you have to accept the co-host request. Click the link to view your event listing. Then click **Accept**. After you accept the co-host request, you can edit your Facebook event, and the page you selected page will be the host. #### *Optional: Edit your Facebook event.* From **Add to Facebook** * Click **Remove from Facebook** to delete the event on Facebook. This isn't possible once you've sold tickets through Facebook. * Click **Edit** to change your description, co-hosts, or ticket types. For any other changes, click the link to visit your event on Facebook. You can edit your Facebook event from there. ### Helpful links * [Promote your event ](https://www.eventbrite.com/support/articles/en_US/Troubleshooting/how-to-use-eventbrite-s-promotional-tools?lg=en_US) * [Getting started with Eventbrite Boost](https://www.eventbrite.com/support/articles/en_US/Troubleshooting/getting-started-with-paid-social-ads?lg=en_US) # Facebook Event FAQs ### What does “Add to Facebook” do? Add to Facebook allows you to quickly put your Eventbrite event on Facebook with an embedded checkout. The biggest perks to creating a FB event: * Helps **more people discover your event** on the biggest social media platform. * Helps create **social proof for your brand** when people click "Interested" or "Going" on the event page. If someone clicks "Going" or "Interested," their friends will see this behavior on their FB newsfeed. * **You can re-market to people that engage with your Facebook Events with Ads.** This means that someone who clicked "Interested" or "Going" to your past Facebook Event can receive an ad for a future event of yours. ### How much does Add to Facebook cost? **Add To Facebook feature is *****totally free to use*****!** Whether or not you have a paid subscription with Eventbrite Boost, you can always publish your events to Facebook. ### Why should I add my event to Facebook via Eventbrite rather than doing it directly within Facebook? By adding your event to Facebook via our A2F tool, you're allowing your attendees reserve seats, register, or buy tickets in 2 steps ***without ever leaving Facebook*****.** A simpler checkout means more people at your events. Eventbrite organizers who use our Facebook integration see 20% more sales for paid tickets. They also see 2x more registrations for free tickets. **Creating your Facebook Event on Facebook doesn’t let attendees do this simple 2 step process.** They instead need to leave Facebook to visit Eventbrite in order to register or buy their tickets. ### Which FB Page do I have connected to Eventbrite? Please visit your [Eventbrite Boost integration settings ](https://eb.toneden.io/settings/integrations) and check which Facebook page is connected ​![](https://downloads.intercomcdn.com/i/o/380681020/510e6c5797726488c56b4910/Screen+Shot+2021-08-25+at+11.47.27+AM.png)​ Alternatively, you can visit your [advertising settings ](https://eb.toneden.io/settings/advertising)and see which personal Facebook account has been synced, if any. Be sure to sync w**hichever personal Facebook account has admin or advertiser access to all the Facebook pages you plan on running events from.** [Check out this help guide on how to request page advertiser access to a FB page! ](https://eb.toneden.io/help/troubleshooting/facebook-advertising-troubleshooting/how-to-request-facebook-page-advertiser-access-to-a-brand) ​![](https://downloads.intercomcdn.com/i/o/380682620/825ea1731083aa0a7eb68c8a/Screen+Shot+2021-08-25+at+11.46.36+AM.png)
### Why aren't all my Facebook pages appearing when I try to add my event to Facebook? If your Facebook page(s) are not appearing while attempting to add your event to FB, this may be a simple permissions issue. You will want to check if the synced Facebook account shares all the proper permissions & pages with our app. In order to ensure Eventbrite has sufficient permissions from Facebook to populate all of your Facebook pages, please check the following: * Go to the "Business Integrations" section of your Security settings in Facebook. [Click here to go straight to Business Integrations. ](https://www.facebook.com/settings?tab=business_tools\&ref=settings)
* **Check for the app name "Eventbrite**." Please click **"View and edit"** and make sure that ALL your pages are checked in all settings that appear on that pop-up window, and that all permissions are approved. It is especially important to approve: Access your Page and App insights Read content posted on the Page Read user content on your Page Show a list of the Pages you manage
If this still does not work, please try **Removing** the integration in Facebook by clicking "Remove" in the Business Integration settings. Then, **re-add** the integration within Eventbrite Boost. To re-add the integration, please do the following: 1. Go to boost.eventbrite.com and log in. 2. Go to your [integrations settings](http://boost.eventbrite.com/settings/integrations) here or by hovering over your icon, then clicking Settings, then Integrations. 3. Scroll down until you see the Eventbrite option. 4. Click Connect (make sure you don't have any active pop-up blockers). ### Which FB account do I connect to Eventbrite? Before publishing your event to Facebook, you will need to connect a Facebook account: ​![](https://downloads.intercomcdn.com/i/o/428413494/654f88d87f2df8821e6222b5/Screen+Shot+2021-12-02+at+4.59.31+PM.png)​ ​\ If you are wondering which Facebook account to connect, you will want to sync *whichever profile has Page Admin or Advertiser access to your company/brand's Facebook page*. **This is because Page Admin or Advertiser status is required in order to publish an event to Facebook**, on behalf of your company/brand's Facebook page. [Here's some more info on requesting or granting Page Advertiser access to a Facebook page. ](https://docs-eb.toneden.io/troubleshooting/facebook-advertising-troubleshooting/how-to-request-facebook-page-advertiser-access-to-a-brand) ### How do I edit my FB event after it's been published? It's super simple to edit your Facebook event after it's been published, all directly within Eventbrite. First navigate to the[ "Add To Facebook" section under the Marketing hub ](https://www.eventbrite.com/organizations/marketing/add-to-facebook), select your event, then click "Edit" ​![](https://downloads.intercomcdn.com/i/o/428417726/55569b4a3ab3104ee0360778/Screen+Shot+2021-12-02+at+5.10.48+PM.png)​ ​\ And that's all! Changes made to the Facebook event from within Eventbrite will reflect live-time on the Facebook event page. ### Can I see a demo of how to use the A2F tool? [Click here to watch a quick demo video on our Add to Facebook tool to learn more about the feature! ](https://share.descript.com/view/Y3zqmzF5sDX) # Share on LinkedIn Overview {% embed url="" %} In this video, you'll get a basic overview of the Share on LinkedIn feature {% endembed %} LinkedIn is the world's largest professional network on social media. With over 750+ million members worldwide, LinkedIn steadily remains the #1 rated platform for B2B lead generation. Marketers see double the average conversion rates from content on LinkedIn. More than ever, people across industries use LinkedIn to find events to bring their communities together. Leverage the power of LinkedIn posting directly within Eventbrite. This tool helps you create organic posts on LinkedIn to market your upcoming events and share anything related to your organization! The article below will give you a thorough breakdown of how to use this feature! {% content-ref url="/pages/AhsUHqHAbT8C3ehUxgZQ" %} [Share Your Event on LinkedIn](/share-on-linkedin/share-your-event-on-linkedin) {% endcontent-ref %} # Share Your Event on LinkedIn In this video, you'll learn how to use the Share On LinkedIn feature! Below you'll learn how to use all of the features of this tool! {% embed url="" %} The Share on LinkedIn tool allows you to: * Create organic posts using pre-filled content directly from Eventbrite * Customize your post's image with our Canva integration * Preview your post to see how it'll look on LinkedIn's newsfeed before you publish You can create the following types of organic posts using this tool: * An organic post sharing your Eventbrite event - direct potential buyers to your Eventbrite ticketing page * An organic post sharing your Eventbrite collection - direct potential buyers to your Eventbrite ticketing page * An organic post directing to a URL of your choice ## Post an event Quickly create a post to promote your event on LinkedIn. Below we'll briefly talk about various steps of creating your first event post!
1. Event - Use the dropdown to select the Eventbrite event you want to promote. When people click on your post it will direct them to the ticketing page for your selected event on Eventbrite 2. Description - This is the text that appears above the image of your post. Enter whatever text you want to use to give your potential ticket buyers context about your event. Gives context on the who, what, when, and where. Use language that fosters a sense of urgency! 3. Hashtags - LinkedIn recommends using no more than 3 hashtags per post. Use hashtags related to the event you're throwing! 4. Who can see your post - you choose whether you'd like your posts to be seen by anyone or exclusively by people within your network. ## Share A Collection Quickly create a post to promote your event collection on LinkedIn. Below you'll learn how to create your first event collection post!
* Event - Use the dropdown to select the Eventbrite collection you want to promote. When people click on your post they'll go to the ticketing page for your selected collection on Eventbrite * Description - This text appears above the image of your post. Enter text to give your potential ticket buyers context. Gives context on the who, what, when, and where. Use language that fosters a sense of urgency! * Hashtags - LinkedIn recommends using no more than 3 hashtags per post. Use hashtags related to your event! * Who can see your post - Choose whether your post is seen by anyone or exclusively by people within your network. ## Create A New Post It's incredibly easy to create an organic post on LinkedIn directly within Eventbrite. Below we'll briefly talk about various steps of creating your first post!
* Description - This text appears above your post's image. Enter text in this field to give context. Provide context on where you're sending people and use personalized language to help your content stand out! * Hashtags - LinkedIn recommends using no more than 3 hashtags per post. Use hashtags related to your post or organization! * Link Headline - Enter a headline that gives context on where the URL sends people. This appears below the image in your post. Create a call to action to increase clicks on your post. * URL - Enter the webpage url people go to when they click on your post. This can be anything. * Who can see your post - Choose whether your post is seen by anyone or exclusively by people within your network. # Share on LinkedIn FAQ Your one-stop shop for all questions about our Share on LinkedIn tool! For anything not covered in this FAQ, please reach out to boost\@eventbrite.com ## Why is this feature useful? You can finally create posts and share your events to LinkedIn right from Eventbrite! This lets you reach your ideal customers on the world's largest professional network. Eventbrite's Share on LinkedIn tool will allow you to: * Save time, and avoid moving between multiple platforms to perform your main Marketing Tasks. * Use prefilled information to create your posts from events you already have created. * Visualize your post’s preview and see what it will look like on LinkedIn before going live. * Access Canva’s integration and create personalized posts at the moment! The bottom line: by sharing posts or Eventbrite events on LinkedIn, you can drive more people to your events, grow a collection, and build brand awareness. Get started [here](https://www.eventbrite.com/organizations/marketing/share-on-social/integrations/linkedin). ## How do I start creating a Post for LinkedIn on Eventbrite? View our how to guide & video in this article, or continue reading below: {% content-ref url="/pages/AhsUHqHAbT8C3ehUxgZQ" %} [Share Your Event on LinkedIn](/share-on-linkedin/share-your-event-on-linkedin) {% endcontent-ref %} 1. Choose the type of post you want to share: are you seeking to invite people to an event, to get to know a collection you've created, or are hoping to write a post free-hand? ![](/files/k9Cv7c0VL5jO7ockNn9G) 2\. Check the event or collection selected is correct, or search for a new event. ![](https://lh6.googleusercontent.com/pbksBGQjSXrnlIXQcidsseK474ONT_hZRpJdqFw_CiSMfEEbXI_yztnQB93rh4bawz2OTKJ0dCkooS3U8k72Bi9oUiNm2R40L-_qek-8r9KkrIz1XRsM_61D-c90rKT-ZtUC8czyaUgYP3T3jRqYrQ) 3\. Check or edit the description that will be the body of your LinkedIn post. Be sure to add any relevant hashtags.
4\. Add Hashtags that will boost your post’s discovery on LinkedIn. ![](https://lh5.googleusercontent.com/F3QdHoNzvgOBik-1I0RdQXQL45AMjpwUIaNZRVuv7jlrt492B5OGCk0V3nmaAd-Zl_VLZgh-ivhWvDfjNV12zRSLMNmrZKFr5e3XZ1luzUp2SFXYG1Fh7TdnlT1RinGg94DUF57gQUyuT8bNNK6ySA) 5\. Select the visibility type. ![](/files/eqGxn9iqMEW5ieoFcfM4) 6\. Check the pre-selected image, or if creating a free-hand post, choose a new image (by uploading from your device or creating a new one on Canva). ![](/files/arLAEGSaN0IiazaeaPVN) 7\. Share on LinkedIn! ## How do I use the Canva integration to make my post image? When creating a free-hand post, you have the option to upload an image or design one using our Canva integration. Please note that posting an Event or Collection will use the event banner you uploaded when first creating your event, and that the Canva option is only available when creating a "Post" ![](/files/SKmoXyZl2TQq9W1Y83A9) Once you have selected the "Post" option: First, you will be asked to sign in to your Canva account, or create a new Canva account. Once signed in, the blank Canva template will automatically use LinkedIn's recommended post size. Once you have designed your image, click the "Add" button in the upper corner, and Boost will show you a preview of your image on your LinkedIn post. ![](https://lh5.googleusercontent.com/C6R404eBVrlAaoQM-9foN7jZypejZVD5BaNs6ttf8bI8cgP-myvq8hLATn7svUxWkLE8RdW9COBqWGHIMVR4Jnq18SuRt0pzIzjBX4l9PqJc78sC6ndxPMpZM3vfoN8FIYrPHCu4znhU6edqEgUxUQ) ## What does a successful post look like? * LinkedIn is more text-based than other social media channels. Try creating posts with 2-3 sentences in the description to generate more engagement with your audience. Be sure to let people know: **What** your event is about **When and where** it's happening **A call to action** to buy tickets, follow your Eventbrite Organizer, or check out your event/collections page * Be clear with where you're sending audiences to RSVP or buy tickets. * Keywords and hashtags are key to make sure your organic content is showcased to your target audience, if you choose to share your LinkedIn post publicly. Make sure you include any and all relevant hashtags. * Genuinely ask people to give their opinion on subjects that you want to learn more about, whenever relevant. Seek other ideas and open the discussion to anyone. Some examples of posts you might share to LinkedIn: ![](/files/lpreq4J38lXHRvwhf7lI) ## Do I need to have a LinkedIn account to use the feature on Eventbrite? Yes, you need to have or create a LinkedIn account so you are able to post on LinkedIn. ## What type of account can I use? Right now you are only able to use an individual account (the Share to LinkedIn tool doesn’t support Business accounts). ## Do I need to give Eventbrite certain permissions so that I am able to successfully create my posts? While creating your first post on LinkedIn, you will be asked to connect your LinkedIn account. Eventbrite will ask you grant permission to: * Your name & photo * Create, modify, and delete posts, comments, and reactions on your behalf ![](/files/X2WGDYB4UrsMZJwQxdTl) ## What kind of events can I share on Linkedin posts? You are able to select and share all your public events. This means an event should be published on Eventbrite before you try to share on LinkedIn. They cannot be private or draft events. ## What kind of collections can I share on Linkedin posts? All your Eventbrite-created collections are shareable on LinkedIn. All you need to do is select the "Collection" option when creating your post:
## Do I have a limited amount of posts I can do? Nope! You can post to LinkedIn through Eventbrite as many times as you'd like. ## Can I make more than one post inviting people to attend the same event? Yes, posting is not limited to specific events, and you are not limited in the number of posts you can make for each event. However, if you do choose to post about the same event multiple times on LinkedIn, we recommend spacing the posts out so audiences don't feel overwhelmed. ## Where are attendees or followers going to be routed to when they see my post? It depends on the kind of post selected: **For inviting audiences to an event:** the LinkedIn post will include the link to your Eventbrite event listing. **For a Collection:** the LinkedIn post will include the link to whichever Collection you've selected. **For a free-hand post:** You will be able to embed a link of your choosing. ![](/files/3QHPhUZlWdCTMP1Kp0KW) ## Where can I manage my LinkedIn account information? Once you have connected your LinkedIn account, you can view and manage your LinkedIn connection by heading to the "Settings" section within Eventbrite Boost's Marketing Hub. From there, you may select "Integrations" and view or change the connected LinkedIn account.
## Where do I go to share a post on LinkedIn? You can start by heading to Eventbrite Boost by visiting From there, head to the "Share on Social" tab and select "LinkedIn" – it's that easy! ![](/files/Weol7chLJWUJrTjePHB7) ## What image size should I be uploading for my LinkedIn posts? **LinkedIn post optimum image sizes:** * LinkedIn post single or multi-image: 1080 x 1080 (square) 1920 x 1080 (portrait) ([More info from LinkedIn on post sizes can be read here](https://www.linkedin.com/pulse/fully-comprehensive-linkedin-size-guide-images-video-sarah-clay)) With our Canva integration, we will **automatically default to a 1920 x 1080 portrait-sized image.** ## Do I need a Canva account to be able to use the Eventbrite integration? Yes, you need to have an account or create one to be able to proceed using the integration. ## Will Eventbrite create a Canva account for me if I don't have one already? You are able to create a Canva account while using the integration during LinkedIn post setup. You do not need to navigate to Canva to create a new account. ## Will my post go live immediately? Yes, once you click on share, the post will be live on LinkedIn and visible for those that you have granted visibility to. In the future, we will allow you to schedule-out your posts! ## What’s the difference between the two visibility options? If you select “Anyone” that means it will be completely public on LinkedIn, and it would be available to be found and seen by anyone at LinkedIn. If you chose, “Only your connections” then the post will be visible only to 1st-degree connections. ## Can I schedule my post for later? Yes! You can now schedule your posts for later with a Boost subscription or a 14-day free trial! Check out the [Scheduling FAQs](/share-on-linkedin/scheduling-faqs) page for more information.
## Do you need to be subscribed to Eventbrite Boost to use this feature? You don’t need to be subscribed to Eventbrite Boost to use the feature, as posting on LinkedIn through Eventbrite is a free tool. ## What Geos is this tool available in? The Share on LinkedIn tool is available in all geographies. ## How do I get support? You can contact for any questions or concerns. # Scheduling FAQs You can now schedule LinkedIn posts with Eventbrite Boost! For anything not covered in this FAQ, please reach out to boost\@eventbrite.com ### **Are creators without a subscription to Boost available to use the “Now” option for Share on Social?** Yes, all creators in all geos will be able to use the “Now” option without having to pay for a Boost subscription.
### Are creators on a free trial able to use the scheduling feature? Yes they are able to use it.
### What is the time frame in which a creator can schedule a post? Creators will be able to schedule a post from the next 1 hour onwards till the next 90 days max. An error will be shown on the time/date selector when they select a date further than the max time period.
### Will creators be able to reschedule details while creating their post? Yes, once the date and time are saved, they can continue to create the post and then go back to click the “edit” option that will reopen the modal to select a new time and date.
### **Do I need to have a LinkedIn account connected to my Eventbrite account to post?** Yes, if your accounts are not connected when “Scheduling” or “Posting” you will be prompted to sign in to LinkedIn to connect your accounts.
### **What happens if I disconnect my LinkedIn account when I have scheduled posts on queue?** If the LinkedIn account it’s disconnected, on the specific time and date the post is supposed to go live, it will fail. This means that the post will be shown on the “Failed Posts” list. To reactivate the scheduled post, you need to reconnect the LinkedIn account and reschedule for a new date/time.
### **What happens if I disconnect and reconnect again?** If you reconnect to the *same* account and you had posts scheduled while there was no account connected, then you will need to reschedule the post by going back to the “Failed posts” search. If connecting with a *different* account, scheduled posts will now be linked to the new account. This means that posts scheduled for the future will go out correctly on the new LinkedIn account, and “Failed Posts” can be changed to a new date/time.
### Will the Calendar show me posts that I have already made? Yes, the new calendar will show all instant and scheduled posts that have gone out, plus those that are scheduled in the future.
### **How many posts can I schedule per day?** You can schedule unlimited postings on the same day. ### **What happens if an event attached to a scheduled post is canceled?** An alert on the post card will appear but the post will continue on the queue. You can cancel or edit the scheduled post as needed. ### **If I make changes to the event that is shared through a LinkedIn post, does the post update automatically?** No, as the post is independent of the event itself. You can edit the post before it goes live, or directly on LinkedIn once it is published. ### Am I able to connect multiple LinkedIn accounts to the same Eventbrite account? No - you can only connect one LinkedIn account to your Eventbrite account. # Email Campaigns Overview Learn to promote your event using Eventbrite Boost's "Email Campaigns" feature! You can also read a breakdown of all the perks [here](https://www.eventbrite.com/l/email-marketing/). {% embed url="" %} Email marketing continues to be one of the most widely used and cost-effective ways to promote your upcoming events! Eventbrite Boost's email campaigns tool lets you easily email potential customers about your upcoming Eventbrite events. Below you'll find more info on the advatnages of our email campaigns, a campaign creation walkthrough and a general FAQ. [Click here to get started creating your first email campaign!](https://www.eventbrite.com/organizations/campaigns/email) Select “New campaign” to set up a new email campaign, or click a sent campaign to see how it’s doing. {% hint style="info" %} NOTE: This article is for email campaigns, Eventbrite’s latest email promotion feature. If you are still using email invitations, [view these steps instead](https://www.eventbrite.com/support/articleredirect?anum=41707). If you use Eventbrite Music, follow [these steps](https://www.eventbrite.com/support/articleredirect?anum=41419). {% endhint %} ## Why Should I Use Boost For Email Marketing? ☑ Email marketing tools can be expensive and most aren't specifically designed for event creators. As event creators, we use email marketing transactionally. We're generally sending emails to let our customers know about newly on-sale and upcoming events. Or we may be sending a weekly/monthly newsletter advertising some/all of our events! Anyone can send up to 250 emails per day for free with Boost, and users with paid Boost subscriptions (starting at $15/month) can send from 2,000 - 10,000 emails per day! Our email campaigns tool is perfect for: * Anyone who is new to email marketing and is starting to grow a subscriber list * Anyone who is looking to save money on existing email platform subscriptions * Anyone looking to send professional, customizable emails to promote Eventbrite events
# How To Create An Email Campaign ## **How To Video +** Getting Started ☑️ In this video, we'll walk you through the process of building your first email campaign! {% embed url="" %} You'll want to keep in mind that: ☑️ You can always save your campaign campaign as a draft ☑️ Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending”, it will be sent within a couple of hours.\ \ ☑️ Once a campaign is sent, it cannot be canceled. ☑️ If your subscriber list has more than email addresses than your daily send limit (250/day for free plans, 6,000-10,000/day for paid plans), it will send over the course of several days (prioritizing emailing your most active subscribers). ## Creating Your Email Campaign **1. Go to the** [**Email Campaigns**](https://www.eventbrite.com/organizations/campaigns/email) **section in the marketing tab.** ![](/files/OEwFtAcaJm6iwJ3s4SU3) **2. Click “New Campaign” and give your email campaign a name.** **3. Customize your campaign email.** You'll need to fill in the following fields for your email campaign: * **Campaign name —** Your campaign name won’t be shown to your subscribers; it's strictly for your organizational purposes. * **Subject —** Add a subject line for your campaign. * **From —** Add the sender email address. * **Reply-to email address —** Add the email address that you want to receive replies. * **Header Image —** Add an image to grab the subscribers’ attention. If you add a header image, you'll want to fill in the Image Alt Text (name for your image) and add a link to your site/tickets. * **Body —** Use the default message or add a custom message to tell your subscribers why they should attend your events. Use the formatting options to adjust the size and style of your text. * **Events —** Choose the events you want to advertise within your email. Select the three-dot icon to feature an event, add an RSVP option, or remove it. ![](/files/aszx7W5g6xyKmZpCAbEf) * **Discover more events —** Include a link to your main Eventbrite organizer profile so your customers can easily view all your upcoming events not listed in your email. * **Footer —** Add information about your company or organization. To ensure high deliverability on your emails, some information is required. Under **Style**, customize how your email campaign looks. ![](/files/bej0qLjc334AZUta3AoF) * **Background image —** Add an image that appears behind your email content. * **Colors —** Choose the theme and other colors used. Click **Send test email** to see what your subscribers will receive. Then, select **Continue** when you’re satisfied with your email. **5. Schedule or send your email campaign.** ![](/files/a8ZtuJUNzTS7wigihkHZ) To get your campaign ready to send: * Choose at least one subscriber list to send your email campaign. If you want to create a new list, select **Create new subscriber list**. If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. You can email up to 2,000 subscribers per day. * Choose when to schedule the email or send it immediately. **6. Check on the status of your campaign.** View your campaign under “Campaigns”. To duplicate a campaign or delete a draft, click the three-dot icon. * **Draft:** This campaign has not been sent yet. * **Scheduled:** This campaign is scheduled to send. * **Sending:** This campaign is currently being sent. * **Sent:** All emails have been sent on this campaign. **Review your email campaign.** **1. Go to “**[**Email campaigns**](https://www.eventbrite.com/organizations/campaigns/email)**”** ![](/files/CeNeF0DUew3FSwUMrW6p) **2. Click your email campaign.** The campaign overview gives you a quick view of how well your campaign is doing. Hover over the **ⓘ** (information) icons for more details. **3. View the delivery report.** The delivery report shows the status of each sent email. * **Sent**: Eventbrite sent the email but hasn't confirmed it was delivered. * **Delivered**: Eventbrite confirmed the recipient successfully received the campaign. * **Opened**: The recipient opened, loaded the images in the email, and viewed your campaign. * **Clicked**: The recipient clicked the link to view your event page or unsubscribe. * **Bounced**: The email address was invalid or the recipient’s inbox was full. * **Unsubscribed**: The recipient unsubscribed. * **Complaint**: The recipient marked the campaign as spam. * **Undeliverable**: The attempt to deliver the email campaign was otherwise unsuccessful. ![](/files/nMxiQLsQtnSMQyTpuo0m) **4. View RSVPs.** If you turned on RSVPs, you’ll see your subscribers’ responses under “RSVP responses”. # Email Campaigns FAQ Your one-stop shop for all questions Email Campaigns related! Head to https\://www\.eventbrite.com/organizations/campaigns/email/ to start making your first email campaign. #### **Contents:** [**Technical Support Questions (campaign stuck sending, users not receiving emails, daily send limit not updating, etc)** ](#technical-support-questions) [**Subscriber List / List Management Questions (viewing lists, updating lists, etc)**](#subscriber-list-list-management-questions) [**Email Targeting Questions (how to send emails to past buyers, those who haven't purchased yet, etc)** ](#email-targeting-questions) [**Email Creation Questions (how to make email campaign, etc)**](#email-creation-questions) [**Email Reporting Questions (click rate, open rate, etc)** ](#email-reporting-questions) [**Other General Questions (tips, case studies)** ](#other-general-questions-tips-case-studies) [**"Pay As You Go" FAQ**](#pay-as-you-go-faq) ## **Technical Support Questions** ### **Why is my campaign stuck sending?** We’re sorry to hear you’re experiencing issues with your email campaign(s) sending! Sometimes, it can appear that a campaign is “stuck” because the campaign details (report) won't update until the full campaign has been sent. Rest assured, once all the emails are sent, the reporting details will update accordingly. -If your emails are not sending during their prescribed time frame, reach out to and let us know the name of the campaign. A team member will respond to you shortly. ### What is the difference between Emails to Attendees and Email Campaigns? Emails to Attendees refers to sending information or updates to your existing attendees about a specific event, which you can send or schedule from within your event. Read more about it [here](https://www.eventbrite.com/support/articles/en_US/How_To/how-to-email-your-attendees-through-eventbrite?lg=en_US). Email Campaigns reach customers who have opted into receiving email marketing communications from your organization. You may email these individuals about upcoming events. You may not email existing attendees about a different event unless they have subscribed to your email list, which is automatically created for you and viewable at ### **My attendees are saying they haven't received my email(s).** If the email is listed as delivered, then the email has been received. If the customer uses gmail, they may have received the email in their “Promotions” inbox rather than their “Primary” inbox. You may additionally view the "Delivery Report" of any email to see all the email addresses it has successfully been delivered to. ![](/files/mv6DmrCOtXwF2o6fvs2V) Anything "Bounced" will read "Bounced." This means the email was undeliverable. ![](/files/oN9iT4ZZB4Xh1faAY3do) ### I upgraded to reach more than 250 emails a day. Why doesn’t my account say I have the new daily limit? If you have upgraded to an Eventbrite Boost paid plan to access 2,000/6,000/10,000 emails/day and you do not see this limit reflected in your account, please email and we will help you get sorted! ### How do I know if my account has been flagged for spam and how that affects my email limits? When you are flagged as being a spam risk, your daily send limit is lowered and you will receive a warning email from Eventbrite. Some of our best practices to avoid putting yourself at a spam risk include: * Complying with all applicable laws in your region * Only emailing people who give you permission * Honoring all unsubscribe notices – this means removing unsubscribed users from your email lists. ## Subscriber List / List Management Questions ### Where do I access my subscriber list? You can view all those who purchased and signed up for emails by heading to where this list is generated – and updated – for you automatically by Eventbrite. You can also view & select your subscriber list while creating an email campaign. Before sending the campaign out, you will be asked to select Campaign Recipients. From here you will see your Purchasers list, which is created for you automatically by Eventbrite. ![](/files/VAXCDG7ToSyr1ZPWnoGQ) ### How can I re-subscribe someone onto my list? At this moment, re-subscribing someone onto your email list is not possible. They will need to opt-in for future email communications the next time they RSVP to one of your events or purchase a ticket. ### Why do I have less subscribers on my email list than I do ticket buyers? Your subscriber list is composed of anyone who has purchased tickets to your event(s) in the past, and also agreed to receive email communications from your organization. The option to subscribe to emails is included during the ticket checkout process. ![](/files/EdptmsG1INq65NB6ZK41) If someone purchased a ticket to your event(s) and did not select the “Keep me updated…” checkbox then they will be excluded from your overall subscriber list, which can be found by heading to . Additionally, Eventbrite Boost currently does not grab email addresses from event attendees prior to 2020. We encourage you to email buyers who have been active in the last 2-3 years. ### How are these emails gathered? Your subscriber list is composed of anyone who has purchased tickets to your event(s) in the past, and also agreed to receive email communications from your organization. The option to subscribe to emails is included during the ticket checkout process. ![](/files/OjVQp0LyJu2U9w1hV92A) ### How do I view those who opted into receiving my emails? You can view all those who purchased and signed up for emails by heading to where this list is generated – and updated – for you automatically by Eventbrite. This list will be labeled with the title “Purchasers.” You can then click on the list to see a full list of all the names & email addresses. ![](/files/etO6wpeireW758oOcTKc) ### What kind of email lists can I upload onto Eventbrite Boost? (excel, csv, etc) You can upload any CSV file onto Eventbrite Boost. Excel sheets, Google sheets, and other formats are not supported. However, Excel and Google sheets can be downloaded as a CSV file, which you may then upload onto Eventbrite Boost. Navigate to the [“Subscriber Lists” tab within Email Campaigns](https://www.eventbrite.com/organizations/campaigns/email/subscriber-lists) to begin creating a new list. ### How should I format my CSV file before uploading to Boost? Can we include other data besides name and email? When you upload a CSV file, make sure that only email addresses are in column A, first names are in column B, and last names are in column C. You can also export your subscriber list by clicking “Download CSV” (under “Export subscribers”). ### How do I add people to my list? Adding people to your list is super simple. You have a handful of options to add subscribers to your list. Navigate to the “Subscriber Lists” tab within Email Campaigns to begin creating a new list. Once you name your new email list, click "Manage Subscribers" to explore various options: * Import attendees from Previous Events – this will reach your past purchasers on Eventbrite * Upload a CSV file of email addresses, which can be downloaded from a current or past email provider * Import from contact list * Manually add subscribers by email address, one at a time FYI: All past purchasers of your Eventbrite events automatically get turned into an email list called "Purchasers" when you create your first email campaign. ​ ![](/files/hnjEQUiT3v7nbQWzIOsy) ​ You are welcome to customize or create new lists, but the "Purchasers" list will always be there and is dynamically updated as you receive more registers to your ongoing and future events. ### Can I import lists from other mailing list tools? Importing emails from an outside list is easy! Navigate to the [“Subscriber Lists” tab within Email Campaigns](https://www.eventbrite.com/organizations/campaigns/email/subscriber-lists) to begin creating a new list. ​ ![](/files/5wtbzWkHne12IjzK9nC7) ​ ​Once you name your new email list, click "Manage Subscribers" and choose the following option: * Upload a CSV file of email addresses, which can be downloaded from a current or past email provider ​ ![](/files/nrAewPc7YGf9H6gM1Z1d) ### How do I view my unsubscriber list? You can head to to view everyone who has unsubscribed from your email list(s). We encourage you "delete" these users so they are removed from your email list(s). ### How do I view any bounced email addresses? You can start by heading to your Subscriber Lists section to view all your email list(s). From here, you can then select any list & spot email addresses that are marked as “Undeliverable.” This means that they bounced. ![](/files/lUJmeP1eJsJ5K4EaWcme) You can then remove these emails from your list. ### How do I remove any unsubscribed or bounced email addresses from my list(s)? If you'd like to remove unsubscribers from your list, head to your [unsubscribers list](https://www.eventbrite.com/organizations/campaigns/email/subscriber-lists/unsubscribed) and click "delete" next to each name. Anyone in your "unsubscribers list" will not receive future emails, but they will get counted towards your daily send limit (if not deleted). You can also head into any list inside your [Subscribers List ](https://www.eventbrite.com/organizations/campaigns/email/subscriber-lists)and delete email addresses the same way: ​ ​ ![](/files/4YL9hxPUvAJlPJpNuJWr) [Cleaning your email lists](https://www.eventbrite.com/support/articleredirect?anum=8436) for bounced messages or spam reports is a best practice, and we encourage you to be[ proactive about keeping your email privileges in good standing.](https://www.eventbrite.com/support/articleredirect?anum=7506) ### Is there a limit to the number of past events I can select while making a subscriber list? Yes, 10 events. If you’d like to import attendees from more than 10 events, please export attendee info from your attendee summary reports into a master CSV file. From there, you may upload a larger list onto Eventbrite Boost. ### I’m having trouble uploading my contacts / receiving an error. Please make sure you are uploading a CSV file. An Excel Spreadsheet and Google Sheet can both be downloaded as a CSV file, which you may then upload into Eventbrite Boost. If you are still receiving some sort of error while attempting to upload a CSV file of your email list, send us any screenshots/photos of the issue to and a team member will get back to you shortly! ## Email Targeting Questions ### Can I email past attendees of a specific event or events? Yes! There are a few ways to go about this. First, after building your email campaign, you can make a new subscriber list: ![](/files/dIkyPdLhJiTgPjo6cSkp) From there, you can make a list off of attendees from previous events: ![](/files/9TojwK8HiROXUgeOV1DM) You can alternatively create this list of past attendees before making your Email Campaign by going to and clicking “Manage subscribers” where the “Import attendees from previous events” tool is selectable: ![](/files/8gq8TKxFrsfCkrLTbOrl) ### Can I email people who purchased a ticket to my event? If you want to email ticket buyers about the event they’ve purchased a ticket to, you can quickly and easily do this by heading to . From here, you will select your published event, click “Manage Attendees,” and choose “Emails to Attendees.” You can email them event reminders or any updates/added details about your event. Note: This tool is for sending transactional emails to registered attendees only. Use Email Campaigns to send marketing emails to your contacts, for on-going and future events. ### Can I email people who haven’t yet purchased a ticket to my event? As of now, there is no way to automatically select those who are subscribed to your email list *but haven’t yet purchased a ticket to a particular event.* If you’d like to do this more manually, you may reference the Attendee List for your event, download a list of those individuals, and cross-reference it with your “Purchasers” subscriber list found at . ![](/files/pqyr81qb9x7214rXdDhy) ### Can I email people who opened or clicked on a link in a previous email? Yes! To retarget subscribers, resend your email campaign to a segment of your audience. This gives them another opportunity to learn about your event. In your campaign dashboard, you will see your reporting metrics, with a blue button to "retarget subscribers." ![](/files/ByYzHGPF0oRs3zP1767B) From there, you will have the option to retarget the following segments: 1. Those who have received your email, but have not opened it. 2\. Those who have clicked on a link in your email. 3\. Those who have received and opened your email, but haven't clicked on a link. ![](/files/Ok3jqq6Lt46UlBCQeEbq) Our recommendation would be to reach either **options 1 or 3. These individuals likely have not purchased a ticket from your email, and would be a good opportunity to reach.** If you’d like to do this more manually, you can view the “Delivery Report” for any email, where it will tell you which email addresses have been Delivered, Opened, Clicked, or Bounced. You may then create a list using the email addresses who performed any specific action. Tip: you can download the Delivery Report as a CSV file, so all you need to do is delete whichever email addresses you want, save the CSV, and re-upload it onto Eventbrite at ![](/files/5fXPKBX0GPwA57CJfBEx) ## **Email Creation Questions** ### How do I make an email campaign? What do I need to get started? Creating an email campaign using Eventbrite is super simple. [Click here to watch a quick how-to video on easily spinning up your first Email Campaign! 📩 📩 ](/send-an-email-campaign/promote-your-event-with-email-campaigns) Or check our step by step article here: {% content-ref url="/pages/X2jwG1pwtQzlpHZHOfIB" %} [How To Create An Email Campaign](/send-an-email-campaign/how-to-create-an-email-campaign) {% endcontent-ref %} The basic elements of an Email Campaign are: * Campaign Information, where you can set details such as: Campaign name, Subject, From, Reply-to email address, Header, Email text, and Events ![](/files/yIwCxlvKWM7sqsQLdPUa) * Style, where you customize how your email campaign looks, such as updating the Background image and Colors used. ![](/files/J4yPGxb6mRTual8JhD1u) * Click Send test email to see what your subscribers will receive. Then, select Continue when you’re satisfied with your email. ![](/files/fXUttrJAl9Ulzn6MmMnF) * Add campaign recipients, where you can select an existing list or click Create new subscriber list. ![](/files/30TYBTz5gseWK6noHmff) * Schedule or send your email campaign, where you can choose a date and time to schedule the email or send it immediately. We recommend you send one reminder email at least a week prior to the event and one 24 hours before the event. ![](/files/RjU4ARL8IVuNDrh0kF9y) You may then launch your campaign or save it as a draft! Draft campaigns are viewable in the [email campaigns tab ](https://www.eventbrite.com/organizations/campaigns/email)and will show Status as "Draft." [Click here to get started with your first email campaign!](https://www.eventbrite.com/organizations/campaigns/email/create) You can also read more about setting up your Email Campaign in this article: {% content-ref url="/pages/X2jwG1pwtQzlpHZHOfIB" %} [How To Create An Email Campaign](/send-an-email-campaign/how-to-create-an-email-campaign) {% endcontent-ref %} ### What types of emails I should be sending (e.g. announce vs. reminder vs. informational)? The types of emails you send are completely up to you! Although, for event promotions we recommend three types- announcement, reminders and informational emails. Announcement emails include any important information such as a change in Venue or Time Reminder Emails include information on the Upcoming Event and important information regarding event such as bring proof of Vaccination Informational Emails include information about the event ### How do I select an event to feature in my email? When creating your email campaign, all you need to do is scroll down to this “Events” selectable section. From here, you can select all the events you want to feature in the body of your email. ![](/files/U2WahYUJFR5pFYCgh3L8) ### Can I add multiple events to the body of my email? Yes! You sure can. All you need to do is scroll down to the “Events” selectable section while building out your email campaign. From here, you can select all the events you want to feature in the body of your email. ### Can I add a Collections page to my email body? At this time, there is no way to link a Collections page to your email body the same way you would with a normal event. You can still hyperlink to your Collections page in the body of your email, however. As a reminder you may find your Collection at . ### How much can I customize with my email? You can customize the following: * Header image * Reply-to email address * Click-through links to your organizer page or website * Body of the email, including font size * Featured Events * Footer details, such as: brand logo, icons that link to your social media profiles * Background image * Primary color of your campaign * Border color of your email **View our step by step guide on making an email campaign here:** {% content-ref url="/pages/X2jwG1pwtQzlpHZHOfIB" %} [How To Create An Email Campaign](/send-an-email-campaign/how-to-create-an-email-campaign) {% endcontent-ref %} ### Is there a limit to the number of images in an email? You may customize your background image and header image. In the future, we are working on allowing custom images in the body of your email. Stay tuned! The header image appears in the content, above the content text. We recommend using at least a 2160x1080px (2:1 ratio) image that’s no larger than 1MB. You cannot add other images, or videos, to the body of your email. ### How do I add a video to my email campaign? You may customize your background image and header image. You cannot add other images, or videos, to the body of your email. In the future, we are working on allowing custom videos in the body of your email. Stay tuned! ### Where should I upload my organization/company logo in the email? When building your email campaign, the very last customizable option will be to upload your organizer logo. From here, you may upload whatever image you like. This will appear at the bottom of your email to help provide more branded element. ![](/files/yPc4VOHyxEMIQWjspCLH) ### Can I include a recurring event in my email body? At this time, you cannot add the overarching event page to a recurring event in your email body. You may select individual dates for your event to spotlight in the email, or link to the **live event page of your recurring event** more manually, so that it appears in the body of your email. ### Do you provide any email templates? At this moment, pre-crafted email templates for specific kinds of events or emails are not available. We provide a boiler-plate template that you may customize to your liking. Stay tuned for updates! In the meantime, you can fill out this form to let us know what sorts of templates you'd like to see, and we'll email you once the feature is available! {% embed url="" %} ### Where can I find my published email campaigns? You can find all your published campaigns at . The green “sent” icon means the email has been published. ![](/files/Rcy3WRrd7fSnARqF15J9) ### What is the email address the campaign is sent from? Is it from Eventbrite or is it the personal email I include as the “reply to” email? The emails are sent from the email address you input in the “From” field and the “Reply-to” email address can be different from the “From” email address. ![](/files/plYwsDBLl2mRT2kbUEnJ) ## **Email Reporting Questions** ### What do the different reporting metrics mean (Clicks, Opened, Bounced, etc)? When you launch an email campaign, you will notice metrics such as Opens, Clicks, and Bounced. ​ ![](/files/3Xmdu6SyzXGCfbmonsau) ​This data is delivered to Boost by our email provider, SparkPost, and is defined as the following: * Open = email opened. If you have a higher open rate, it usually means your subject lines resonate with your audience. The average email open rate for all industries analyzed is 21.33% * Click = event link clicked. The Clickthrough rate (CTR) can be used to gauge how well your content in the email is performing. * Bounced = they tried to deliver the email but the recipient address was full or it was not found. If an email recipient is added to a new list but bounced in a previous list, adding it to a new list will identify it as bounced and Boost won’t try to send further messages. You are able to see a complete list of which email addresses opened, clicked, or bounced in the "Delivery Report" page of each email campaign. ​ ​ ​To obtain the full report, you can click "Export CSV" in the Delivery Report page. ### What does open rate mean? What's considered a good open rate? Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them. If you have a higher open rate, it usually means your subject lines resonate with your audience. According to MailChimp, “The average email open rate for all industries we analyzed is 21.33%” – So anything above 20% is considered good. ### What does click-through rate mean? What's considered a good through rate? Another good way to check how well your emails are working is to take a look at the click rates. The Clickthrough rate (CTR) can be used to gauge how well your content in the email is performing. CTR is the number of clicks that your email campaign receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. ### How can I improve my open rate? A low open rate generally indicates one of these things: Your subject line is not relevant or interesting enough Your audience is composed of a wide variety of subscribers You may be sending too many or too few campaigns There are many ways to improve your open rate, here’s a few: Test Subject Line: Length, Emojis, Questions Segment your audience by demographics, lifestyles etc. ### How can I improve my click-through rate? To improve your click rate, you'll need to create content that's useful to more subscribers. Add Call to Action Buttons Embed more links Add multimedia ## Email Scheduling Questions ### When is the best time to send out emails for events? The send time depends on the type of event you are hosting. Although, we recommend for events you send one reminder email at least a week prior to the event and one 24 hours before the event. The actual send time depends on the event audience. Although, we have found that readers are less likely to check their emails on the weekend or late at night. ### Is there a limit to the number of emails I can send in a day, week, or month? You can email up to 250 subscribers per day on a free plan. If your subscriber list has more than 250 email addresses, it will send over the course of several days. You can email anywhere from 2,000 - 10,000 subscribers per day on a paid Boost plan. If your subscriber list has more than your daily send limit, it will send over the course of several days. ### Can I set up scheduled reminder emails? How? When creating your email, before you publish, you may select “Schedule Send” under the “Schedule your campaign” section. If your event is on April 20th and you want to send a reminder email a week before encouraging people to buy tickets, you would schedule it to send on April 13th. ![](/files/pZCiVAxlqoBSOa19j9ju) If you want to remind current ticket holders about your event, you can quickly and easily do this by heading to . From here, you will select your published event, click “Manage Attendees,” and choose “Emails to Attendees.” Currently, there is no way to schedule out reminder emails to current ticket holders in this fashion. Additionally, you may NOT use the “Emails to Attendees” function to email ticket holders about a different event. This will pose a spam risk to your account. ### How do I notify ticket holders of a change with my event? If you want to notify current ticket holders about a change with your event, you can quickly and easily do this by heading to . From here, you will select your published event, click “Manage Attendees,” and choose “Emails to Attendees.” There is an option to email all your ticket holders, at which point you may notify them of any changes to your event. ### How long will my email take to deliver? There are a few things to note about the delivery time for your Email Campaign(s): * You can email up to 250 subscribers per day on a free plan, or anywhere between 2,000 - 10,000 depending on your plan. If your subscriber list has more than 2,000 or 6,000 email addresses respectively, it will send over the course of several days. * Eventbrite’s mail servers send out emails in order of send time. If your campaign shows as “Sending”, it will be sent within a couple of hours. * Once a campaign is sent, it cannot be canceled. You can check on the status of your campaign under the “Campaigns” tab within the Email Campaigns dashboard. The status may read: * Draft: This campaign has not been sent yet. * Scheduled: This campaign is scheduled to send. * Sending: This campaign is currently being sent. * Sent: All emails have been sent on this campaign. ### How do I cancel an email campaign? Once an email has been launched, it will start sending. It cannot be canceled once this process begins. If it's important you be able to cancel a campaign, you may reach out to for assistance. Please provide the name of the email campaign you'd like canceled. ## **Other General Questions: Tips, Case Studies** ### **Why should I use email to market my events?** Email marketing helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. In fact, Email marketing is 40 times more effective than social media in terms of customer acquisition. You can read more about getting starting with your first email campaign in this quick how-to guide. ​ Utilizing email marketing for events will not only help increase attendance but create more loyal attendees. Event creators send emails to let customers know about newly on-sale and upcoming events. Or they may be sending a weekly/monthly newsletter advertising multiple events! Anyone can send up to 250 emails per day for free with Boost, and users with paid Boost subscriptions (starting at $15/month) can send up anywhere from 2,000 - 10,000 emails per day depending on your plan! Eventbrite Boost's email campaigns tool is perfect for: ✅ Anyone who is new to email marketing and is starting to grow a subscriber list ✅ Anyone who is looking to save money on existing email platform subscriptions ✅ Anyone looking to send professional, customizable emails to promote Eventbrite events and drive more ticket sales ### How do other creators get the most out of Eventbrite's email tools? [Read more here](https://www.eventbrite.com/blog/orlove-case-study-boost-email/) to see how creators are using Eventbrite's email tools to reach more audiences and sell more tickets 🔥 ### How much does Eventbrite’s email service cost? Free but with a daily send limit of 250 per day. If you want to send 2,000 emails/day then upgrade to a Lite plan! If you want to send 6,000 emails/day then upgrade to a Core plan! If you want to send 10,000 emails/day then upgrade to a Pro plan! ### Why should I use email to market my events? Email marketing helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. In fact, Email marketing is 40 times more effective than social media in terms of customer acquisition. Therefore, utilizing email marketing for events will not only help increase attendance but create more loyal attendees. ### How much should I write in these emails? How much is too much? Our recommendation is to keep the emails simple and concise. Although, the beauty of email is being able to test what works best for YOUR audience. As a creator you can test: the subject line, the copy and the type of content. One important aspect to keep in mind while creating your email campaigns is mobile. According to a report conducted in 2018, “at least 50% of emails were opened on mobile in 2018.” and with the increased mobile traffic this year the percentage is definitely increasing. Most people don’t want to read a large amount of text on their mobile screens, therefore keeping it concise helps! ## "Pay As You Go" FAQ **What is your refund policy?** * As you are only charged for successfully delivered emails, we operate on a no refunds policy. **How is the actual cost to send my campaign calculated?** * The price quoted before send is based off of the number of recipients in your subscriber list. If any of those emails bounce or are undeliverable when the campaign is sent, however, you will not be charged for that specific send. You can check the status of each email sent in the Delivery report. For more information, see: [Improving Email Deliverability](https://www.eventbrite.com/support/articles/en_US/Multi_Group_How_To/improving-email-deliverability?lg=en_US) **If an email address is duplicated in my subscriber list will the subscriber receive duplicate emails / will I be billed multiple times?** * No - duplicate subscriber email addresses will be automatically skipped and the subscriber will only receive the campaign once / you will only be billed for one send. **Am I charged for sends that are marked as SPAM/Junk in the recipient's inbox?** * Yes, as we were able to successfully deliver these emails to the recipient’s mail server, these sends are billable. **How will I receive a receipt / confirmation of my purchase?** * You will receive a receipt to the email address provided once your campaign has sent. If you are having difficulty finding your receipt, reach out to reach out to . **Why am I not able to see the Pay As You Go option?** * *If you are in the USA:* This may be due to an account restriction placed by our Trust & Safety team. If you're having this issue, please email our team at and we'll be happy to look into this for you! * *If you are not in the USA:* Currently, Pay As You Go is only available in the USA. We hope to offer this option in additional countries soon - stay tuned to our [Product Updates page](https://www.eventbrite.com/l/product-updates/) for all the latest developments. **I can’t send my email because it says I have a delinquent invoice.** * When we tried to process payment on your last campaign, the credit card you provided declined. Follow the link provided to enter a new payment method and unblock your account. If you are having trouble reach out to . **Can you take the cost of sending my campaign out of my event payout?** * No, this is not currently possible although it is being considered in a future update. Stay tuned to our [Product Updates page](https://www.eventbrite.com/l/product-updates/) for all the latest developments. **I have a billing question or issue.** * Please reach out to . # Multi-Event Promo Codes FAQ Promo codes offer discounts or access to hidden tickets. * What are Promo Codes? * What is the difference between a Discount Code and an Access Code? * How do I create a Multi Event Promo Code? * How do I bulk create promo codes for my events? * How do users apply a promo code to my event? * How do I delete, update, or share existing codes? * How do I see promotion code usage? ### What are Promo Codes? Within Eventbrite, there's **two types of promo codes** a creator may make for their event(s): **Event-level Promo Codes** (located in Ticket settings under Mange My Events) and **Multi-Event Promo codes** (located within the [Boost Marketing tab](https://www.eventbrite.com/organizations/promotions)). This article is concerned with **Multi-Event Promo Codes.** If you need to create a code that only applies to a single event, follow [these steps instead](https://www.eventbrite.co.uk/support/articleredirect?anum=3295). Promo Codes allow consumers to **apply a discount** to their ticket, or **unlock hidden ticket-types** with an access code. **Event-level Promo Codes** are codes that buyers can redeem **for one, specific event.** They cannot be used for any other event your organization is hosting. As mentioned above, these may be created in the Ticket settings of your event.
**Multi-Event Promo codes** allow creators to make promo codes that buyers can apply across various events. In order to create a multi-event promo code, you must first select the "Marketing" icon on the left hand side of your screen which will take you to Eventbrite Boost. From here, you may select the "[Promo Codes](https://www.eventbrite.com/organizations/promotions)" tab to get started!
### What is the difference between a Discount Code and an Access Code? A **discount code** lets the buyer apply a discount to their selected ticket. The discount itself is determined when making the promo code. An **access code** lets the buyer "unlock" hidden ticket-types that are not available to the public. Before creating an **access code,** you need to have hidden tickets. To hide a ticket type: 1. Go to “Tickets”. 2. Click the name of your ticket type. 3. Click “Advanced settings”. 4. Change the visibility to “Hidden”.
### How do I create a Multi Event Promo Code? In order to create a multi-event promo code, you must first select the "Marketing" icon on the left hand side of your screen which will take you to Eventbrite Boost. From here, you may select the "[Promo Codes](https://www.eventbrite.com/organizations/promotions)" tab to get started. **1. Choose your code type.** There are two types of codes: * Discount code — apply a lower price to tickets that are visible to anyone. * Access code — reveal tickets that are hidden. Before creating an access code, you need to have hidden tickets. To hide a ticket type: 1. Go to “Tickets”. 2. Click the name of your ticket type. 3. Click “Advanced settings”. 4. Change the visibility to “Hidden”. **2. Choose the tickets the code should apply to.**
If you want to apply the code to all tickets across your events, select **ALL events ALL tickets**. This applies to current events and upcoming events you create and can't be changed after you create your code. If the code should apply to specific ticket types, choose an existing ticket group or click **A new group of tickets**. If you choose to create a new group, find and select all the ticket types for this group. \ **3. Set up your code.**
* Code type: Choose between a single code or CSV list. Choose **CSV list of codes** if you want to bulk create codes with the same settings. If you choose to upload a file, create a CSV file that separates your codes by commas or on separate lines. Upload up to 5,000 codes per file. * Code name: This is what attendees enter during checkout. For example, if your code gives a 10% discount, your code name could be “SAVE10”. * Discount amount: Set this to a fixed amount or percentage to be taken off of the full price of your ticket (like $100 or 100%). * Limit of uses: Leave as unlimited or set a limit on how many tickets can use this code. * Starts/Ends: Decide how long this code will be valid. By default, promo codes work as long as the tickets are available. You can change your settings so your promo code starts or ends on a certain date or a certain amount of time before the event. When you're happy with your settings, click **Continue**. **4. Give your ticket group a name.** If you selected **A new group of tickets**, give the group of tickets a ticket group name. This step doesn’t apply if you selected **ALL events ALL tickets** or an existing ticket group. **5. You're all ready to set the code live!** ### How do I bulk create promo codes for my events? Multi Event Promo Codes are helpful if you need to give out personalized codes or use a voucher system (like Groupon). First put the codes into a CSV or TXT file. Then, upload it to Eventbrite by going to “Promo codes”. Select “More options”, then choose “Upload promo code CSV”. Bulk created codes have the same settings for each code. If you need different types of codes, upload them in separate files. **1. Create a file of your codes.** Using an outside program (like Microsoft Excel or Google sheets), create a file of your codes. Your file should: * Be plain text (TXT or CSV format) * Have codes separated by commas or on separate lines * Have no spaces, apostrophes, or non-alphanumeric characters (except "-", "\_", "(", ")", "/", "\\", "+", "@", and ".") * Have no more than 500 codes per file * Have no more than 256 characters per code All codes will have the same settings. If you need to create different types of codes (like codes that grant 1 ticket and codes that grant 2 tickets), create separate files. **2. Select "CSV list of codes"** Select Browse and choose your file from your device.
### How do users apply a promo code to my event? When the ticket options appear, the user make click **Enter promo code** (in the upper left corner, above the first ticket option).
From there, they may type in your code and click **Apply**. * If the code is valid, they will see the "Price" and "Fee" update to the discounted amount, or the hidden ticket will appear. * If the code is showing as "not valid", the user must check to make sure it's entered correctly and try again. * If the code isn't working, they must contact you (the event organizer). From there, they may proceed to select their tickets and check out. ### How do I delete, update, or share existing codes? Mouse over the arrow next to a code. From there: * Click **Configure code** to update the code settings. * Click **Change ticket selection** to change the tickets this code applies to. * Click **View shareable link** to get a sharable link. This link automatically applies your code during checkout. * Click **Delete** to remove this code. This option is only available on unused codes. To bulk delete unused codes across all events: 1. Click **Delete unused codes**. 2. Choose the type of codes you want to delete. 3. Click **Continue** and review your settings. 4. Click **Delete**. ### How do I see promotion code usage? For a quick overview of your code activity, go to “Tickets” and select “Promo codes”. You can also view promotion code usage in your Sales by ticket type and your Orders report. \ **Promotions Overview** For an overview of promotion code usage, go to “Tickets” and click “Promo codes”. This shows you the codes you created for this event and how many times each code has been used. To see codes that apply to multiple events, go to “Marketing” and click “Multi-event promo codes”. **Sales by ticket type report** To view promotion code usage with detailed order information, check out your Sales by ticket type report. 1. Go to your Reports workspace. 2. Choose **Sales by ticket type**. 3. Click **Show Columns** and make sure that “Discount” (under Order Info) is checked. 4. Click “Update report”. The Discount column will list any promotions applied to attendee registrations. **Orders report** View your [Orders report](https://www.eventbrite.co.uk/support/articleredirect?anum=6549) to see basic order information, like name, email, and tickets ordered. Any promotional code that was used on an order will display after the ticket name like this: * Type of ticket they ordered - (DISCOUNT AMOUNT and CODE USED)
# Billing and Subscription FAQs Have a question about billing? This FAQ article below may give you the answer! 👇 ### Full contents for this FAQ: * [**How much is Eventbrite Boost?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#how-much-does-eventbrite-boost-cost-and-what-is-included-in-each-plan) * [**Do you have annual plans?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#can-i-save-money-by-paying-annually) * [**Why is FB billing me?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#why-is-facebook-billing-me-for-running-ads) * [**Are the Growth Playbooks included?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#how-much-is-it-to-use-the-growth-playbooks) * [**How do I cancel my account?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#how-do-i-cancel-my-account) * [**How do I upgrade my account?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#how-do-i-upgrade-my-account) * [**Can I receive a refund?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#can-i-receive-a-refund) * [**Can I restart my subscription after canceling it?**](https://eb.toneden.io/help/account-setup/billing-and-subscription-faqs#can-i-restart-my-subscription-after-canceling-it) ## How much does Eventbrite Boost cost, and what is included in each plan? Please review our pricing structure [here](https://eb.toneden.io/help/account-setup/pricing#faq). {% content-ref url="/pages/-MZk9tfF\_Jeo6VV2j\_PT" %} [Pricing & Plans](/account-setup/pricing) {% endcontent-ref %} The most popular plans are the $15/month Lite plan and $50/month Core plan. The $15/month Lite plan is best for those looking to use our email marketing tools, while the $50/month Core plan is best for those who have the budget to advertise on Facebook and Instagram. If you subscribe, you pay a monthly subscription fee to Eventbrite Boost that will continue until you cancel it! ## Can I save money by paying annually? Yes! Generally you can save 20% off your entire subscription if you commit to an annual plan. For example, a year long subscription to the Core plan that would cost you $600, could cost you $480 if you pay up front! If you would like to set this up or have more questions, please contact . ## Why is Facebook billing me for running ads? For ad spend, you pay Facebook directly via your ad account, just as you would if you were running ads directly on Facebook. The free trial means it's free to use the EB Boost platform, but you still always pay for all ad spend directly through your Facebook ad account. This is always the case whether you are trialing or subscribed! ## How much is it to use the Growth Playbooks? The Instagram Growth Playbook as well as other Growth Playbooks are included in all our paid plans! You need to either have a subscription for the Lite ($15/mo), Core ($50/mo), or Pro ($100/mo) plans to use this feature. If you want to try this out, every user can start a trial to give any of the Playbooks a go. ## How do I cancel my account? You can cancel your subscription at any time by going to [https://www.eb.toneden.io/settings/billing](https://www.toneden.io/settings/billing) and clicking "Cancel." If you're having issues with canceling your account, you can reach out to ! ## How do I upgrade my account? [You can upgrade your subscription anytime at this link: ](https://www.eventbrite.com/organizations/marketing/settings/billing) ![](/files/3jixk9QbmsuJ2aWUnbz1) ## Can I receive a refund? [We have a no-refund policy that can be found in our terms of service here.](https://www.toneden.io/terms) **Please review the section below:** *Cancelling Subscription. You may cancel your Subscription at any time. PLEASE NOTE, HOWEVER, THAT ALL SALES ARE FINAL. YOU WILL NOT RECEIVE A REFUND OF ANY PORTION OF THE SUBSCRIPTION FEE PAID FOR THE THEN CURRENT SUBSCRIPTION PERIOD AT THE TIME OF CANCELLATION. To cancel, you can either (i) email us at* [*b*oost@eventbrite.com ](mailto:support@toneden.io)*and follow any instructions, if any, we provide to you in response to your cancellation request, or (ii) initiate a cancellation through your Account settings within the Services. You will be responsible for all Subscription Fees (plus any applicable taxes and other charges) incurred for the then current Subscription period. If you cancel, we will allow you to access the Select Services until the most recently paid-up Subscription period ends, and then will terminate your access to the Select Services. Cancelling your Subscription won’t cancel your Account. See the “Termination” section below for information on terminating your Account.* ## Can I restart my subscription after canceling it? Yes! You can always cancel your subscription, and all your past campaigns will remain in your account until you decide to log back in and renew your subscription in the billing section here: If you had a custom plan, please reach out to so we can manually restart things for you. # Pricing & Plans Trying to figure out which plan on Eventbrite Boost best suits your needs? We’ve got you covered with this plan overview. ## We're excited to hear you're interested in choosing a plan with Eventbrite Boost! 🎊 {% embed url="" %} All plans are billed on a monthly basis and charges will occur each month unless canceled. Monthly plans can be canceled at any time. You can always subscribe annually to save 20% off the cost of your subscription. Continue reading for a full breakdown of plans and pricing:
### Ready to get started? Read more below or sign up [here](https://www.eventbrite.com/organizations/marketing/settings/billing). ## **Marketing Tools Included With Your Eventbrite Account** All Eventbrite creators have access to organic marketing tools to help you increase event awareness, and engage with your community. **Features:** * Email Campaigns | Send up to 250 emails/day * [Add-to-Facebook ](https://eb.toneden.io/help/add-your-event-to-facebook/add-your-event-to-fb)| Publish your Eventbrite Events to Facebook * Share on LinkedIn | Create posts and share your events to LinkedIn These tools are best for those with smaller email lists and those that have no budget for FB & Instagram ads. ## **Lite Plan: $15/month** Our Lite plan is great for creators that: \* Have more than 250 email contacts who want to send up to 6,000 emails/day through Eventbrite Features: * Everything included in your Eventbrite account (Share on LinkedIn & Add-to-Facebook) * Email Marketing | Send up to 2,000 emails/day * Share on Social | You'll now have the option to schedule posts in the future! ## **Core Plan: $50/month/profile** Our Core plan is great for creators that: * Want to run better Facebook & Instagram ads using our automation tools, increasing your return on ad spend * Want greater insight into how your investment in paid ads translates to ticket sales and event registrations * Have more than 2,000 email contacts who want to send up to 6,000 emails/day through Eventbrite Features: * Everything included in your Eventbrite account (Share on LinkedIn & Add-to-Facebook) * Social Media Ads: Facebook & Instagram | Sell more tickets and increase your ROAS * Email Marketing | Send up to 6,000 emails/day ## **Pro Plan: $100/month/profile** Our Pro Plan is great for creators that: * Want to run Automated Multi-Event Ads where ads are automatically created and added to a single low-cost Facebook and Instagram campaign showcasing all upcoming events in your calendar, adjusting as you announce new ones or sell out. * Want to run Instagram story ads to grow your Instagram following and sell more tickets * Want to run better Facebook & Instagram ads using our automation tools, increasing your return on ad spend * Want greater insight into how your investment in paid ads translates to ticket sales and event registrations * Have more than 6,000 email contacts who want to send up to 10,000 emails/day through Eventbrite Features: * Everything included in your Eventbrite account (Share on LinkedIn & Add-to-Facebook) * Automated Multi-Event Ads for Facebook & Instagram | Automate advertising for multiple events * Instagram Story Ads | Increase your Instagram following and sell more tickets * Social Media Ads: Facebook & Instagram | Sell more tickets and increase your ROAS * Email Marketing | Send up to 10,000 emails/day for free ### [Click here to sign up!](https://www.eventbrite.com/organizations/marketing/settings/billing) ## **FAQ** **What if I want to try before I buy?** No problem! You can try all our features on a **free** **14-day trial,** during which you will have access to everything available for Core-level subscribers. You will not be charged automatically at the end of the 14-day period (your account & campaigns will just be paused). Please note – the daily email send limit remains at 250 emails/day while on trial. If you would like to send more emails than 250 daily, please upgrade to a paid plan.
**What's a profile vs. account?** On Eventbrite Boost, you can create multiple profiles for the brands that you manage. For example, you can have a separate profile for "Nike" and "Adidas," each with its own campaigns you create and run. Both the “Nike” and “Adidas” *profiles* will be accessible via the overarching *account* associated with you and your login details. Pricing on Eventbrite Boost is per profile.
**Does the Eventbrite Boost plan cover what I'm spending for my ads?** No. Your spend on ads is connected to your Facebook ad account. The cost of the subscription is separate from the amount you choose to spend on your campaigns. You can check your billing profile in Facebook Ads Manager (payment info attached, etc) here:
**Can multiple people on my team access my accounts?** Yes! We have team accounts that allow you to invite people and give them specific kinds of access to the accounts you manage. This eliminates password sharing and promotes easy collaboration. \ For more information on Eventbrite Boost’s Pricing, please visit: **What if I signed up for a plan before the subscription packaging changes were made?** **Current Pro Plan Subscribers:** As a member of the Pro plan, your subscription will not be affected by these changes. **Current Core Plan Subscribers:** You are currently on the Plus plan, which is tailored to help event creators find new attendees with ads on top platforms, while also engaging their current communities with email and social media. In order to better differentiate our plans, "Plus" is being renamed to "Core". Additionally, this year, we'll be adding more to your Boost subscription. To support this, two features – Instagram Story Ads and Automated Multi-Event Ads – will no longer be available in your plan. Starting on May 3, 2022, only members of Boost's Pro plan will have access to these features. Any existing campaigns you have running will remain active; however, if you try to launch new Instagram Growth or Automated Multi-Event Ad campaigns, you will be prompted to upgrade to the Pro plan. With your Core plan subscription, you will still have access to the following tools: * Email marketing with up to 6,000 sends/day * Marketing insights and reports on all campaign performance * Ability to launch social media ads on Facebook & Instagram in just a few clicks * Targeting recommendations to reach people that are most likely to attend your events **Current Starter Plan Subscribers** You are currently on the Starter plan, which is designed to engage your current community with email and social media. In order to better differentiate our plans, "Starter" is being renamed to "Lite". Additionally, this year, we'll be adding more to your Boost subscription. To support this, two features – Instagram Story Ads and Automated Multi-Event Ads – will no longer be available in your plan. Starting on May 3, 2022, only members of Boost's Pro plan will have access to these features. Any existing campaigns you have running will remain active; however, if you try to launch new Instagram Growth or Automated Multi-Event Ad campaigns, you will be prompted to upgrade to the Pro plan. With your Lite plan subscription, you will still have access to everything Eventbrite offers to grow your attendance, plus these premium Boost features: * Email marketing up to 2,000 sends/day * Marketing insights and reports on all campaign performance If you have any questions about the following, feel free to reach out to ! # How To Make Changes To Your Plan Want to upgrade, downgrade, or cancel your subscription? Read more on how to do so in this article. Having difficulty with any of the steps in this guide? Please contact boost\@eventbrite.com ## **Upgrading:** **If you are on a free account and/or trial,** all you need to do is find your profile icon in the upper right-hand corner of your [Eventbrite Boost](https://boost.eventbrite.com/home) account, and click the “Upgrade Profile” button.
![](https://lh5.googleusercontent.com/-ccrJD3P37QOCBhnkuphn24Td6u76SpG4X36RPfb9_28TjSWg3bSciTgKozi3a-_93PhxCHxRrfXWOsWuvZzPrleput8Hcs6brK_-He75XhEvisw08zF6IT-yk7QeqLs4y9y6u_E) You may then select the plan of your choice, fill out your personal information (if applicable), and hit “upgrade plan.” **If you are on an existing plan and wish to upgrade to a higher subscription level,** you will want to go to and select “upgrade” on the profile you wish to upgrade. Please note subscriptions are on a per-profile basis. ## **Downgrading:** To downgrade your subscription, you can head to [https://boost.eventbrite.com/settings/billing ](https://boost.eventbrite.com/settings/billing)and select the profile you wish to adjust. From there you can select a plan-type that suits you, and your monthly billing will adjust accordingly. As with upgrades, please note subscriptions are on a per-profile basis. If you wish to downgrade multiple profiles, you will need to select each profile individually. ## **Canceling:** If you would like to cancel your paid subscription but stay on a free plan, please go to and select “Cancel Plan.” This will keep your account information but switch you over to a free account, effectively pausing any campaigns or features used that are only available for paid subscribers.
## **Delete Account:** If you wish to delete your admin account entirely, you may go to and select the “Delete Admin Account” option. Please be aware that this action permanently deletes all of your content, information, and campaigns. You will be forgotten on Eventbrite Boost. ## **Refunds:** **Per our Terms of Service, we have a no-refund policy. You can read our ToS** [**here**](https://www.toneden.io/terms)**.** Please see the relevant note on refunds below: *b. Cancelling Subscription. You may cancel your Subscription at any time. PLEASE NOTE, HOWEVER, THAT ALL SALES ARE FINAL. YOU WILL NOT RECEIVE A REFUND OF ANY PORTION OF THE SUBSCRIPTION FEE PAID FOR THE THEN CURRENT SUBSCRIPTION PERIOD AT THE TIME OF CANCELLATION. To cancel, you can either (i) email us at and follow any instructions, if any, we provide to you in response to your cancellation request, or (ii) initiate a cancellation through your Account settings within the Services. You will be responsible for all Subscription Fees (plus any applicable taxes and other charges) incurred for the then current Subscription period. If you cancel, we will allow you to access the Select Services until the most recently paid-up Subscription period ends, and then will terminate your access to the Select Services. Cancelling your Subscription won’t cancel your Account. See the “Termination” section below for information on terminating your Account.*
# Creating Your Account A step-by-step guide on creating a new Boost account. ## How to Create an Eventbrite Boost Account It takes less than a minute to create a new admin account on Boost. Once you've signed up, you'll be able to start growing and reaching the people that matter to your business. You can get started with the account creation process on the signup page: {% embed url="" %} ### Step 1: Sign Up Click "Sign Up With Eventbrite" to connect to Boost with your Eventbrite Organization. ![](/files/-Mf9GS0zcMwikUHJb4S-) ### Step 2: Create Your Profile Enter the name of your profile and upload a custom avatar (optional). Each profile will allow you to easily manage and track your marketing campaigns. You can always add more profiles in the future. {% hint style="info" %} We recommend creating a separate Boost profile for each separate brand you are responsible for marketing. {% endhint %} You can customize your account name, username, and avatar by going to your [**settings**](https://eb.toneden.io/settings) and selecting the profile page [**here**](https://eb.toneden.io/settings/profile). ![](/files/-Mf9H14VF0bd1z6EX2ds) ## Step 4: Add Your Team (Optional) Invite others to create and manage campaigns across your profile [here](https://eb.toneden.io/settings/teams). Working alone? *Skip this step*. ![](/files/-Mf9HD_A3Y1KpuI0vkCd) ## Step 5: Connect Your Other Accounts Connect your account with the websites you use everyday to easily access information and automate your workflow. You can connect your accounts by going to the integrations page [**here**](https://eb.toneden.io/settings/integrations). Select **Connect** on the websites you wish to connect to Boost and login to your account. ![](/files/-Mf9HQNwpDPY01_FawHS) ### Step 4: Connect your Facebook Profile to enable Boost's Facebook Advertising Platform You'll need to **sync at least one Facebook Profile to your Boost profile to run ads.** You'll need to **sync at least one Facebook Profile to your Eventbrite Boost profile to run ads.** Only one Facebook profile can sync to a Boost profile at a time. Boost will then allow you to use the Pages & Ad Accounts assigned to this Facebook profile. The Facebook Pages the profile has Admin or Advertiser access to will appear like below: ![](/files/-Mf9DWYj2qly2vC6lW4x) The Facebook Pages the profile has Admin and Advertiser access to will appear here. The Ad Accounts the profile has Admin or Advertiser access to will appear like below: ![](/files/-Mf9DaMF3hlftDMfNmXP) The Ad accounts that your Facebook Profile has Admin or Advertiser access to will appear here. ### **Step 1: Visit your Boost Profile Settings** ​[You can sync your Facebook Profile to Boost by going to your Boost profile settings:](https://www.toneden.io/settings/) ![](/files/-Mf9DoFyFwWC66FL9GFZ) Visit your Boost profile settings by hovering over your profile avatar and pressing Settings. ### **Step 2: Connect your Facebook Profile to your Boost Profile** ​[Then connect your Facebook profile in the Personal Facebook Account section:](https://eb.toneden.io/settings/advertising)​ ![](/files/-Mf9DvMEtddHkXU2ZNWY) Press Connect in the Advertising section of the Boost profile to connect your Facebook profile**.** {% hint style="info" %} We recommend syncing the Facebook profile of a team member who has access to the most Pages & ad accounts. {% endhint %} If you want to learn more about running Facebook Ads through Boost, please visit our guide to getting started with Facebook Ads: {% content-ref url="/pages/-MILIXCEL6rXwLuwFReh" %} [Getting Started with Facebook Ads on Eventbrite Boost](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads) {% endcontent-ref %} That's it! You're all set to start creating campaigns. # Managing Integrations ## How to sync your Facebook profile to Eventbrite Boost for Ads You'll need to **sync at least one Facebook Profile to your Eventbrite Boost profile to run ads.** Only one Facebook profile can sync to a Boost profile at a time. Boost will then allow you to use the Pages & Ad Accounts assigned to this Facebook profile. The Facebook Pages the profile has Admin or Advertiser access to will appear like below: ![](/files/-Mf9DWYj2qly2vC6lW4x) The Facebook Pages the profile has Admin and Advertiser access to will appear here. The Ad Accounts the profile has Admin or Advertiser access to will appear like below: ![](/files/-Mf9DaMF3hlftDMfNmXP) The Ad accounts that your Facebook Profile has Admin or Advertiser access to will appear here. ### **Step 1: Visit your Boost Profile Settings** ​[You can sync your Facebook Profile to Boost by going to your Boost profile settings:](https://www.toneden.io/settings/) ![](/files/-Mf9DoFyFwWC66FL9GFZ) Visit your Boost profile settings by hovering over your profile avatar and pressing Settings. ### **Step 2: Connect your Facebook Profile to your Boost Profile** ​[Then connect your Facebook profile in the Personal Facebook Account section:](https://eb.toneden.io/settings/advertising)​ ![](/files/-Mf9DvMEtddHkXU2ZNWY) Press Connect in the Advertising section of the Boost profile to connect your Facebook profile We recommend syncing the Facebook profile of a team member who has access to the most Pages & ad accounts. We recommend using **Business Manager** to keep your pages and ad accounts organized. You can learn more here: {% content-ref url="/pages/-MCigj2pAfUcUdPZRGLg" %} [How to Create a Business Manager Account](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/how-to-create-a-business-manager-account) {% endcontent-ref %} # Creating Your Team We've made it easy to grant access to the accounts you own and manage to other members on your team. You can create your team by going to [**settings**](https://eb.toneden.io/settings/teams). Start by selecting ***Create A New Team**.* ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5d0a827b4f765202f400f0a6_createTeamWhite.png) Then, name your team and select ***Create***. Now, you add member to your team by entering in their ***email address*** and selecting the accounts you would like them to have access to or grant them access to all accounts. Then, select ***Send Invite*** and we will automatically email that person with a link for them to access your Eventbrite Paid Social Ads account. ![](https://assets.website-files.com/5cfea3685adaf699abfe6c94/5d0a83423608a91eb1876b11_addTeamMemberWhite.png) ## That's it! You can continue to add more members to your team or start creating your campaigns. # Adding Profiles How to add profiles to your Eventbrite Boost Admin account. An admin account can be connected to multiple profiles. Each profile represents an event organizer/venue, business, or brand you want to grow and manage using Eventbrite Boost. ![](/files/-Mf9CJ1wvKkiQnfhGO0x) Adding an account profile is easy. You may have already encountered the *Add account* interface when you first signed up. It looks like the image above. Once you've added the account you want to manage, you'll see all your accounts on the right-hand menu by hovering over your avatar and name. Add more accounts at any time by clicking the *Add Account* on the right-hand menu. ![](/files/-Mf9ClVJ_h0XfXsvz1_Q) ## That's it! You can continue to add more profiles or start creating your campaigns. # Smart Links # Smart Links For Tours (TourLinks) TourLinks: Smarter links for tour marketing {% content-ref url="/pages/-MUq1Dr-LD0RUXD1eUHT" %} [How to Create a TourLink](/growth-tools/smart-links/smart-links-for-tours-tourlinks/how-to-create-a-tourlink) {% endcontent-ref %} # How to Create a TourLink A step-by-step walkthrough on how to create a TourLink. It's easy to create a TourLink to increase ticket sales across all your tour dates. This lets you see exactly where and when you're touring, linking fans to the event of their choice. Click *Smart Links* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://eb.toneden.io/new/link) your smart link. This article will take you through the process step-by-step. ![](/files/-MUq2-vdfq_b6qkZ1_kp) ## Enter Dates Connect your Bandsintown Account (if applicable) to populate the list of tour dates from all of your upcoming events listen on Bandintown or select *+Add A Tour Date* and proceed to the next step. ![](/files/-MUq2R4qz3m8NTwkvNBP) ### Enter the Details of Tour Date(s) ![](/files/-MUq4IitjxgxkbutZTgs) Enter the following information for each tour date: * Event Date * Location Name * Location Address (Optional) * Ticket URL * Ticket Link Call-to-Action Text You can choose to exclude links to specific tour dates by toggling the button to the right of each date and choosing Visible or Hidden. ![](/files/-MUq51sKLdYRbhOar9nP) ## Customize Landing Page Use the inputs and preview to customize your tour landing page. Enter your artist’s name, the name of the tour, and any other details you want to include. Upload a landing page image and change the background if you'd like. ![](/files/-MUq5yhH_iv_RAs7W8HA) ## Edit Metadata (Optional) Design the look and feel of your social posts by customizing your metadata. Use the preview to see how your Tour FanLink will appear on sites like Facebook. ![](/files/-MUq6MFTmiTJZ3KPkuWv) ## Modify Link URL Your tour landing page will have its own URL. Customize the link so you and others know it's for your tour. ![](/files/-MUq6hjNMmFqJu41zma2) ### Connect Domain (Optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your TourLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixel (Optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your TourLink. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Promote on Facebook and Instagram (Optional) Promote this landing page with a Facebook & Instagram Ad campaign. You can build the perfect ad campaign to put your new landing page in front of your audience, find new fans, and drive more engagement, all for less than $2 a day. ## Review and Launch If you’d like to organize your TourLinks, you can create tags for them (e.g. “Tour Name”). After you've double-checked everything, press *Launch* and you're good to go! ![](/files/-MUq8crnUXXlU_0NdUYC) ‍ # Smart Links for Events (EventLinks) EventLinks: Smarter links for event marketing {% content-ref url="/pages/-MUq929rmTS6HK3w7nWE" %} [How to Create an EventLink](/growth-tools/smart-links/smart-links-for-events-eventlinks/how-to-create-an-eventlink) {% endcontent-ref %} # How to Create an EventLink A step-by-step walkthrough on how to create an EventLink. It's easy to create an EventLink to increase ticket sales for your event. EventLinks are beautiful landing pages for your events that generate registrations and sales. Click *SmartLinks* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://eb.toneden.io/new/link) your smart link. This article will take you through the process step-by-step. ![](/files/-MUq9_tSECuDPSF_pfyw) ## Enter Event Link Start by entering the URL for the ticketing page you want the people that visit this link to be sent to or select an event from your Eventbrite account. You can also connect your Bandsintown account and choose from one of your events. ![](/files/-MUqAhgTMlBkRlKQj3Xl) ## Customize Landing Page Use the inputs and preview to customize your event landing page. Enter your event’s name, the venue's name, and any other details you want to include. Upload a landing page image and change the background if you'd like. ![](/files/-MUqBq8AvJsmi3Uma-ws) ## Edit Metadata (Optional) Design the look and feel of your social posts by customizing your metadata. Use the preview to see how your EventLink will look on sites like Facebook. ![](/files/-MUqC5oC2HTSkxw_p2v1) ## Modify Link URL Your event landing page will have its own URL. Customize the link so you and others know it's for your event. ![](/files/-MUqCPc1nc_nLf7gqJF5) ### Connect Domain (Optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your EventLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixel (Optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your EventLink. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Review and Launch Name your EventLink so you can reference it later. Only you and your team will see the name of the EventLink. Also, if you’d like to organize your EventLinks, you can create tags for them (e.g. “Event Name"). ![](/files/-MUqDD4KDxoiP8eNN4VA) ‍ # Smart Links for Podcasts (PodLinks) PodLinks: Smarter links for podcast marketing {% content-ref url="/pages/-MUqDoOsyBwvBCH1RWWj" %} [How to Create a Single Episode Podcast Page](/growth-tools/smart-links/smart-links-for-podcasts-podlinks/how-to-create-a-single-episode-podcast-page) {% endcontent-ref %} {% content-ref url="/pages/-MUqJYd9rC8pZTp80fB0" %} [How to Create a Multiple Episode Podcast Page](/growth-tools/smart-links/smart-links-for-podcasts-podlinks/how-to-create-a-multiple-episode-podcast-page) {% endcontent-ref %} # How to Create a Single Episode Podcast Page A step-by-step walkthrough on how to create a single-episode PodPage. Create a PodLink for a single link to get more podcast subscribers, listeners, and downloads across all platforms. It's easy to create a PodLink to direct your fans to their preferred podcast streaming service. Click *Smart Links* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://eb.toneden.io/new/link) your smart link. This article will take you through the process step-by-step. ![](/files/-MUqF9z-G8MxbD6-2q8H) ## Choose a Template Select *Single Episode Page* for creating a single episode smart link. If you want to create a multi-episode PodPage, create one [**here**](https://www.toneden.io/help/growth-tools/smart-links/smart-links-for-podcasts-podlinks/how-to-create-a-podpage). ![](/files/-MUqFQ9mcROIv2pJ-lZy) ## Enter Episode URL If you input your podcast's Spotify or Spreaker URL, we'll instantly locate your podcast on other platforms like Apple Music, etc. ![](/files/-MUqG23PE-o0qTa0FNYE) ## Select Services After you enter your Spotify show URL, we'll auto-scan your podcast on other streaming platforms to include in your PodLink. You can choose to exclude links to specific streaming platforms by toggling the button to the right of each service. ![](/files/-MUqGQ2ZiLK0hrDtbZuq) Want to add more streaming platforms? Click *Add A Service* for more platform options. Other platforms include Stitcher, iTunes, YouTube, and more. ![](/files/-MUqGmxb9atq8bTzyzAd) ## Customize Landing Page Use this section to customize the look and feel of your landing page. Input your podcast's title, description, and upload a unique image for your Featured and Background images. ![](/files/-MUqHfCkER12VqyxvCDx) Here, you can also choose whether or not you’d like to: • **Redirect Viewers To Preferred Service:** Automatically redirect users to the streaming platform of their choice if they’ve visited one of your PodLinks in the past. • **Sort Services by Click-Through Count:** Choose whether you’d like the order of your displayed streaming services to remain fixed or shift-based on click-throughs. If checked, the services on your landing page will be ordered based on the number of clicks by visitors. • **Add Email Capture Form:** Add a simple email capture form for your contact list • **Add Social Icons:** Make the links to your social profiles easily accessible on your PodLink page You can customize the order in which you’d like streaming services to appear to fans. Hold and move the carrots to the left of each streaming service to arrange. ## Customize Preview (Optional) Select a service on the dropdown so fans can preview your podcast directly on your landing page. ![](/files/-MUqI5cb5kR0-h5IpF5g) ## Edit Metadata (Optional) Customize the title, description, and custom preview image (optional) for this link that will appear when shared across social media. ![](/files/-MUqIJOjATNXG3M33-At) ## Modify Link URL If you'd like your URL to have a specific name, you can change the short link information here. ![](/files/-MUqIXNn_ObAiZQ9NfLr) ### Connect Domain (optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your PodLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixels (Optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your smart link. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Review and Launch If you’d like to organize your smart links, you can create tags to easily group, search, and find similar links. We highly recommend link tags for those that create and manage a large amount of smart links. After you've double-checked everything, press *Create Link* and you're good to go! ![](/files/-MUqJHMVPipXf4zWhcxt) ‍ # How to Create a Multiple Episode Podcast Page A step-by-step walkthrough on how to create a multi-episode PodPage. It's easy to create a PodPage to direct your fans to all your podcast episodes. This lets you reduce drop-off, improve conversion, and make more money. Click *Smart Links* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://eb.toneden.io/new/link) your smart link. This article will take you through the process step-by-step. ![](/files/-MUqF9z-G8MxbD6-2q8H) ## Choose a Template Select *Multi-Episode Page* for a one-stop smart link that contains all your episodes. If you want to create a single-episode PodLink, create one [**here**](https://www.toneden.io/help/growth-tools/smart-links/smart-links-for-podcasts-podlinks). ![](/files/-MUqKRvaE0KbQiJSrd3G) ## Enter Podcast Source If you input your podcast's Spotify or Spreaker URL, we'll instantly locate your podcast on other platforms like Apple Music, etc. ![](/files/-MUqL8JKTCDbqK4hGQ-s) You can find your podcast's Spotify URL by performing these actions on Spotify: ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MNPFk16qdxJDFWbsbVd%2F-MNPRy_ZUM6bPVURlecU%2Fspotify-podcast-url.gif?alt=media\&token=3096a071-8632-4119-9407-74ef6fdc971b) ## Select Platforms After you enter your Spotify show URL, we'll auto-scan your song/album on other streaming platforms to include in your PodLink. You can choose to exclude links to specific streaming platforms by toggling the button to the left and right of each service. ![](/files/-MUqLS5HRq-X1Ih1OxgF) Want to add more streaming platforms? Click *Add A Service* for more platform options. Other platforms include Stitcher, iTunes, YouTube, and more. ![](/files/-MUqM1oV5RgjRXnsXNVg) ## Design PodPage Use this section to customize the look and feel of your landing page. Input your podcast's title, description, and upload a unique image for your Featured and Background images. ![](/files/-MUqMNzYOsqi73uW70II) Here, you can also choose whether or not you’d like to: • **Add Social Icons:** Make the links to your social profiles easily accessible on your FanLink page ## Manage Episodes ### Automatically Generate Episodes Select +*Generate Episodes* to automatically generate your podcast show's episodes. This may take a few minutes to generate. ![](/files/-MUqMj-pRWbkzCVD4mIT) ### Manually Add Episodes Select +*Add an Episode* to manually add any episodes. Insert your episode name, description, release date, and streaming platform links. ![](/files/-MUqMzhau0a2i81Uf2lV) ## Edit Metadata (Optional) Customize the title, description, and custom preview image (optional) for this link that will appear when shared across social media. ![](/files/-MUqIJOjATNXG3M33-At) ## Modify Link URL If you'd like your URL to have a specific name, change the short link information here. ![](/files/-MUqIXNn_ObAiZQ9NfLr) ### Connect Domain (optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your PodLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixels (Optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your smart link. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Instant Email Notifications For New Episode Alerts (Optional) Customize the email notifications that are sent to everyone who subscribes to new episode alerts for your show. Customize the *Sender Name* and *Intro Email Text* and add a *Reply to Email*. ![](/files/-MUqO9Vy8vFbi5cjW5yN) ## Review and Launch If you’d like to organize your smart links, you can create tags to easily group, search, and find similar links. We highly recommend link tags for those that create and manage a large amount of smart links. After you've double-checked everything, press *Create Link* and you're good to go! ![](/files/-MUqJHMVPipXf4zWhcxt) ‍ # Smart Links for Fundraisers (GiveLinks) GiveLinks: Smarter landing pages for fundraising {% content-ref url="/pages/-MUsxEO7YlgUJOkGDMm9" %} [How to Create a GiveLink](/growth-tools/smart-links/smart-links-for-fundraisers-givelinks/how-to-create-a-givelink) {% endcontent-ref %} # How to Create a GiveLink A step-by-step walkthrough on how to create a GiveLink. It's easy to create a GiveLink to find more donors for your fundraiser. GiveLinks make it easy to create a beautiful landing page for your fundraiser that generates donations. Click *Smart Links* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://eb.toneden.io/new/link) your smart link. This article will take you through the process step-by-step. ![](/files/-MUt-PZwTcbT0gYc3t6N) ## Enter Fundraising URL ![](/files/-MUsxo5MgYMCYNognvJ1) ## Design Fundraising Page Use the inputs and preview to customize your fundraiser's landing page. Enter your fundraiser's name, the organization's name, and any other details you want to include. Upload a landing page image and change the background if you'd like. ![](/files/-MUsyrvWCp_1P9g-KnTW) We provide you with the ability to control how your link displays on Facebook, Google, Twitter, and other social channels. ![](/files/-MUszHgMGjHDKBCSdyxT) ## Modify Short Link (optional) If you'd like your URL to have a specific name, change the short link information here. We also offer the ability to add a subdomain, helping you brand consistently across your links. ![](/files/-MUszZBQQovWvCxB_sjP) ### Connect Domain (Optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your GiveLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixels (Optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your smart Link. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Review and Launch After you've double-checked everything and created a *Campaign Name*, press *Create Link* and you're good to go! ![](/files/-MUt-7Hc_RkHgN8i6TXo) # Smart Links for Social Media Bios (BigLinks) BigLinks: Smarter bio links for social media marketing {% content-ref url="/pages/-MUt6JnmwyRopG\_xr8dK" %} [How to Create a BigLink](/growth-tools/smart-links/smart-links-for-social-media-bios-biglinks/how-to-create-a-biglink) {% endcontent-ref %} # How to Create a BigLink A step-by-step walkthrough on how to create a BigLink. ## How to Create a BigLink BigLinks make it easy to direct your audience to your latest song, album, video, livestream, social profiles, and more—helping your audience discover all of your important content. Click *Smart Links* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://eb.toneden.io/new/link) your BigLink. This article will take you through the process step-by-step. ![](/files/-MUt7IdCix16JraeE7oJ) ## Customize Links This is where you can add link buttons to your BigLink and customize their styles. You can reorder your links by clicking and dragging them in the preview to the right. ![](/files/-MUt7aMxjQYVc5tnb5RZ) ## Customize Link Background and Rearrange You can adjust link background and reorder your links by clicking and dragging them in the preview to the right. To make your links visible or hidden, toggle the *Enable* or *Disable* button. ![](/files/-MUt8P0N8NgQHwxg2tbB) ## Design BigLink Page ‌Adjust the look and feel of your BigLink by uploading: • **Avatar Image:** The feature image for your BigLink page. *Recommended size: 150x150 px.* • **Audio or Video Embed (Optional):** URL link to an audio file or YouTube/Vimeo video, which can be used instead of an avatar image. • **Header Sub-Header:** Your name, brand, handle, and/or description of your page. • **Text Color & Background:** Select colors for your text and background or upload a background image to use. *Recommended aspect ratio: 16:9.* • **Email Capture:** Add a simple email capture form for your contact list. • **Add Social Icons:** Make the links to your social profiles easily accessible at the bottom of your BigLink page. ![](/files/-MUt7xvMZ5Yo_66hv9bR) ## Edit Metadata (Optional) ‌We provide you with the ability to control how your link displays on Facebook, Google, Twitter, and other social channels. ![](/files/-MUt8_m2UO0qYkpZjr89) ## Modify Link URL (Optional) If you'd like your URL to have a specific name, change the short link information here. ![](/files/-MUt8ojaWS78urRPRm2q) ### Connect Domain (optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your BigLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with ToneDen smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixels (optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your smart link. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Review and Launch After you've double-checked everything and created a *Campaign Name*, press *Create Link* and you're good to go! ![](/files/-MUt9O9FcNMBOpC9f32V) # Smart Links for Livestreams (StreamLinks) StreamLinks: Smarter links for livestream promotion {% content-ref url="/pages/-MUt9tzPrlFjRQpyefcP" %} [How to Create a StreamLink](/growth-tools/smart-links/smart-links-for-livestreams-streamlinks/how-to-create-a-streamlink) {% endcontent-ref %} # How to Create a StreamLink A step-by-step walkthrough on how to create a StreamLink. StreamLinks are marketing landing pages for your upcoming broadcast, helping you get more viewers and followers across any platform. Click *Smart Links* on the left-side navigation then *+Create New Link Campaign* on the right to [**start creating**](https://www.toneden.io/new/link) your StreamLink. ![](/files/-MUtB7VDrolTDkC_I1-x) ## Setup Channels Select the platforms you wish to use for your livestream(s). The main streaming platforms we offer are Twitch, YouTube, Facebook Live, Zoom, and Instagram Live. Input your broadcast channel URLs to configure your livestreaming platforms. We'll use this to automatically keep your schedule up to date and point viewers to the right platforms when you go live. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MBoPju19k6lGYPNCnhE%2F-MBoSLmRcr1qqFWTfHc4%2FScreen%20Shot%202020-07-09%20at%209.32.48%20AM.png?alt=media\&token=9523e036-942d-43af-81ef-02e7f4b1c8fc) ## Set Streaming Schedule ![](/files/-MUtCAmL8rp2t1w4r5Tq) Press *+Add A Stream Date* and add the following information for your new livestream date: • **Stream Event Name** • **Stream Description** *(Optional but Highly Recommended)*: Let your viewers know what you'll be livestreaming. • **Stream Start Date:** Enter the date and time when your stream will start. • **Stream Duration** *(Optional but Highly Recommended)*: Give your viewers an idea of how long or short your stream will be live. • Is this a reoccurring stream that repeats weekly on these days? Toggle *Repeats Weekly*, if so. ![](/files/-MUtCEGPOfLKqBf1vstz) ## Customize RSVP Select the channel which people will be prompted to subscribe to when a user RSVPs. They’ll receive a push notification on their preferred streaming app, helping drive mobile viewers directly to your stream when you’re live. Fans can stay organized by adding your upcoming broadcast to their Google, iCal, or Outlook calendar. These features save viewers the frustration of having to hunt for the details of your upcoming streams. ![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MBoPju19k6lGYPNCnhE%2F-MBoUox39ho0xPSsRN0T%2FScreen%20Shot%202020-07-09%20at%209.53.12%20AM.png?alt=media\&token=9998d274-b5ce-4e93-8588-3bf4013fef61) ## Customize Landing Page Upload a featured image for your livestream. *Recommended sizes: landscape (minimum 1024x768 pixels) or square (minimum 1000x1000 pixels).* You have the option to customize a page background image otherwise the default will be a blurred background of your featured image. *Recommended size for a custom background: 1440x1024 pixels.* *Pro-tip: A personalized background increases click rate by 20%.* ![](/files/-MUtCnA_IuE1IyOIXlmW) ## Select Live Experience You have two options when selecting your viewers livestreaming experience: • **Redirect Viewers:** Automatically redirect your viewers and transition your landing page to the right streaming platform when you go live. • **Embedded Stream (aka TheaterMode):** Show your stream on your landing page when you go live. ![](/files/-MUtDHfqiiMqU2qUECto) ## ‌Edit Metadata (Optional) We provide you with the ability to control how your link displays on Facebook, Google, Twitter, and other social channels. ![](/files/-MUtDbrUVHx15nevti7H) ## Modify Short Link URL If you'd like your URL to have a specific name, change the short link information here. ![](/files/-MUtDsIpHjKOe6XMtFp4) ### Connect Domain (Optional) We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your StreamLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with smart links: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## Add Retargeting Pixels (optional) If you plan on **advertising to your fans** and have connected your custom domain to your smart links—add your retargeting pixels here to track fans that visit your smart link. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok. Don't have a pixel yet? [**Create one here.**](http://www.facebook.com/business/help/952192354843755) To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.​ ![](/files/-MUoOwe4IOeFPeXjo4_M) Retargeting allows you to serve ads directly to individuals who have clicked on your links in the past. * [**Find your Facebook Pixel ID here**](https://www.facebook.com/business/help/952192354843755) * [**Find your Twitter Pixel ID here**](https://business.twitter.com/en/advertising/campaign-types/increase-website-traffic/how-to-setup-conversion-tracking.html) * [**Find your Google Remarketing Pixel ID here**](https://support.google.com/adwords/answer/3103357?hl=en) ## Instant Email Notifications When You Go Live (Optional) Customize the email notifications that are sent to everyone who RSVP's on your landing page. Include details on how they can access your livestream to avoid the “Zero Viewer Problem”: More RSVPs mean more viewers when your stream goes live! Anyone who RSVPs to your upcoming broadcasts through a StreamLink automatically receives two email notifications before you go live: • An email reminder *24 hours before* your broadcast • An email reminder *30 minutes before* your broadcast Customize the *Sender Name* and *Intro Email Text* and add a *Reply to Email*. ![](/files/-MUtESuXqfaK7DFycdN8) ## Review and Launch After you've double-checked everything and created a *Campaign Name*, press *Create Link* and you're good to go! ![](/files/-MUtEf_AUs3PKirwHMuN) # Custom Domains For Smart Links Set up a custom domain for smart links to improve your brand and leverage the benefits of the Facebook pixel and conversion tracking If you've created a FanLink, you've probably seen a link that looks something like this: \*\*; As part of the creation process, you have the option to add a 'subdomain' field to your FanLink, allowing you to add a text string of your choosing in front of 'fanlink.to' separated by a period. As an example, if you're an artist named Soulful Jazz, you might want to add 'soulful-jazz' in the subdomain field so that your link looks like this: \*\*; If you want to get even fancier, you can create an entirely custom domain for your FanLinks. For example, if you have your website at ****, you could have your custom domain for FanLinks be something like **** or ****. The text of the subdomain ('music' or 'get' in the examples) is entirely up to you; the only requirement is that it isn't already in use elsewhere. Due to Facebook’s recent changes for iOS 14, **the best way that advertisers can continue to leverage the benefits of the Facebook pixel and conversion tracking is to own their domains.** While you can continue utilizing all Smartlinks without owning a custom domain via a "Link Click" objective, we believe that taking the steps to get a custom domain up & running will help see you better results in the long-term. We've included a step-by-step guide of how to set up a custom domain below: {% content-ref url="/pages/-MUPaOWFPnhhcmqJeTzy" %} [A Guide To Setting Up Your Own Domain For Custom Conversions](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) {% endcontent-ref %} ## **How to Connect Subdomain For Use With Smart Links** Access your *Advertising Settings* within the platform. In *Custom Domain*, click *Add Domain.* ![](/files/-MUPjBW6gX5zl-z6H2rV) Now that you have your website set up at your domain, enter your subdomain, like link.yoursite.com, get.yoursite.com, or music.yoursite.com, and Paid Social Ads will automatically connect your Smart Links to your subdomain. ![](/files/-MUPjFmnCgT-6W5q1iTc) If you have questions along the way or need help with any of the above steps, feel free to send us a chat or email us at [**boost@eventbrite.com**](mailto:%20boost@eventbrite.com) and we'll get back to you shortly. # Social Unlocks Build followers and boost engagement on Twitter, Facebook, YouTube, Spotify, Twitch, and other social media platforms with Social Unlocks Use Social Unlocks to acquire data about your ideal customer, build your email list, and gain insights into your audience. A Social Unlock can be used to exchange a digital download, coupon, or secret link in return for your fans' support on the social or streaming platform of your choice. {% content-ref url="/pages/-MVNR---s6KTPN5CNwmv" %} [How to Create a Social Unlock](/growth-tools/social-unlocks/how-to-create-a-social-unlock) {% endcontent-ref %} # How to Create a Social Unlock A step-by-step walkthrough on how to create a Social Unlock in Eventbrite Boost It's easy to create a Social Unlock to acquire data about your ideal customer, build your email list, and gain insights into your audience. Click *Social Unlocks* on the left-side navigation then *+Create New Unlock Campaign* on the right to [**start creating**](https://eb.toneden.io/new/unlock) your social unlock. This article will take you through the process step-by-step. ## Select Social Unlock Type Select the type of item you'd like people to unlock—exchanging any kind of download for a social action of your choice that you'll set up a little later. You have four options: * Get people to unlock a downloadable file * Get people to unlock a coupon code or discount * Get people to unlock a secret link (webpage or app) * Get people to unlock a stream (YouTube video) ![](/files/-MVNUm0JA4k6W1lawqa4) ## Basic Details The second menu will allow you to fill in the basic details for your social unlock: * If you have a webpage, SoundCloud Track URL, Spotify URL, or YouTube Video URL, you can use the *Quick Setup URL* feature to automatically get the details to set up your unlock page. (Optional) * Customize title * Download description (Optional) * Unlock Button CTA Text * Featured Image * Audio Preview (Optional/If Applicable) ![](/files/-MVNX-TiSO1iDrotwKSu) ## Set Up Unlock Choose the actions you'd like fans to perform to unlock your offer. ### Single Unlock For a **Single Unlock**, fans will have to perform a single action of your choice to unlock your content. ![](/files/-MVNYPrTbgwRugy1I_Yz) ### Multiple Unlock For a **Multiple Unlock**, fans will have to perform one of few options selected. Check *Require fans to perform ALL actions* to perform all selected actions to unlock your content. {% hint style="success" %} To provide the best experience for fans, a maximum of two platforms are allowed. {% endhint %} ![](/files/-MVNZKdQ8gy7e-qGSfkI) ### Upload a Download-able File This the file that people will be able to download after they complete the unlock steps in your campaign. ![](/files/-MVN_5T5NDBsTtlAHfgJ) ## Customize Landing Page Here you can also customize the look and feel of your landing page and unlock steps. * Select a theme: Choose between a light or dark color scheme. * Button Color * Background Image * Personal Message * Email Capture Form * Facebook Pixel ID to track conversions on Facebook * Social Links ![](/files/-MVNafdvv3_kG1qWUdiO) ## Install Lasso (Optional) Embed your campaign as a widget directly on your website. Lasso makes it easy for you to neatly embed your campaign on any website and quickly increase engagement. ![](/files/-MVNc-vcl9hW1N2mFKut) ## Promote on Facebook and Instagram (Optional) Promote this landing page with a Facebook & Instagram Ad campaign. Paid Social Ads will build you the perfect ad campaign to put your new landing page in front of your audience, find new fans, and drive more engagement, all for less than $2 a day. ## Review and Launch After you've double-checked everything and created a Campaign Name, press *Launch Campaign* and you're good to go! If you’d like to organize your social unlocks, you can create tags for them. ![](/files/-MVNdNw1u3VddGRu4wkb) # Contests Creating a giveaway to rapidly grow and engage your audience Users enter your contest by connecting their Facebook account. From this step, the user's email and demographics (i.e., name, age, location, liked pages, etc.) are captured on your behalf and stores them in your Audience. After entering the contest, the user can complete a series of customizable actions to increase their chances of winning. You can customize each action and include actions to build your following on YouTube, Spotify, Soundcloud, Twitter, and more! {% content-ref url="/pages/-MVNf711hPDR8LOJrOV\_" %} [How to Create a Contest](/growth-tools/contests/how-to-create-a-contest) {% endcontent-ref %} # Smart Link Troubleshooting & FAQs If you're looking for more information on how to set up a pre-save or troubleshoot things such as timezones, custom domains for pre-saves, and performance of pre-save links check out our comprehensive guide below. ### Full contents of this FAQ:**​** * **​**[**How can I improve the performance of my pre-save/smart link?**](https://www.toneden.io/help/growth-tools/pre-save-and-smart-link-troubleshooting-and-faqs#how-can-i-improve-the-performance-of-my-pre-save-smart-link)**​** * **​**[**How do I add my Facebook Pixel to the pre-save landing page?**](https://www.toneden.io/help/growth-tools/pre-save-and-smart-link-troubleshooting-and-faqs#how-do-i-add-my-facebook-pixel-to-the-pre-save-landing-page)**​** * **​**[**How can I use my custom domain on a pre-save / smart link?**](https://www.toneden.io/help/growth-tools/pre-save-and-smart-link-troubleshooting-and-faqs#how-can-i-use-my-custom-domain-on-a-pre-save-smart-link) ​ * **​**[**Why do my links still say "Coming Soon" even though my material was released?**](https://www.toneden.io/help/growth-tools/pre-save-and-smart-link-troubleshooting-and-faqs#why-do-my-links-still-say-coming-soon-even-though-my-material-was-released)​ * **​**[**Why is my campaign getting way more clicks than Spotify streams?**](https://gitbook.toneden.io/growth-tools/pre-save-and-smart-link-troubleshooting-and-faqs#why-is-my-campaign-getting-way-more-clicks-than-spotify-streams)​ ## What's the difference between an "Event Link" and a "Tour Link"? ## How can I improve the performance of my smart link? Here are our general suggestions for improving Fanlink performance. 1. Reduce the total number of services, less options = higher click-throughs! 2. Enable “re-directs to service” so you're reducing friction and directing users to their preferred streaming service with one less click. 3. Create and use a Facebook Pixel on your fanlink (if you don’t already have one). This lets you optimize for the view content event so you can optimize your ads to have someone clicking through to the actual service, not just the fanlink. 4. If you are running ads to your link: Reassess your target audiences, sometimes poor click throughs could mean we aren’t sending qualified traffic to our fanlink. ## How do I add my Facebook Pixel to the pre-save landing page? You can add your FB Pixel on the 'Tracking Settings' step of creating the pre-save. **Keep in mind**: For your Pixel events that pre-saving will trigger a 'Lead' event, not View Content, so make sure your Pixel is configured properly within your [FB Events Manager](https://www.facebook.com/events_manager2)!![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MdwtVimFd2AHxdQYWV-%2F-MdwwKJw1N2FBrdZOmzv%2FScreen%20Shot%202021-07-06%20at%2010.50.22%20AM.png?alt=media\&token=4c2a545a-4762-4331-a8b1-062138fe1e67) ## How can I use my custom domain on a smart link? In the "Modify Link URL" section, you should be able to select your custom domain from the "Domain" drop-down menu. Note that you need to sync your custom domain in order for it to appear in the drop-down. If you have not yet configured a custom domain on ToneDen, [here is our guide on how to do so.](https://www.toneden.io/help/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions) ​[A Guide To Setting Up Your Own Domain For Custom Conversions/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions](https://www.toneden.io/help/advertising-platform/facebook-advertising/getting-started-with-facebook-ads/a-guide-to-setting-up-your-own-domain-for-custom-conversions)![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MdZHZFrW3NMV8NuVLmQ%2F-MdZTtTcmhbNOuyEA_-P%2FScreen%20Shot%202021-07-01%20at%204.50.54%20PM.png?alt=media\&token=5fdbdcec-4bc3-4483-b775-3038af5959d4)![](https://gblobscdn.gitbook.com/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MdZHZFrW3NMV8NuVLmQ%2F-MdZU0ELDQxpleKyn-SO%2FScreen%20Shot%202021-07-01%20at%204.51.25%20PM.png?alt=media\&token=64dfcde4-c72f-4ee4-9ea2-970070e28959) ## # How to Create a Contest A step-by-step walkthrough on how to create a Contest in Eventbrite Boost It's easy to create a Contest to rapidly grow and engage your audience, build your email list, and acquire data about your ideal customer. Click *Contests* on the left-side navigation then *+Create New Contest Campaign* on the right to [**start creating**](https://eb.toneden.io/new/contest) your social unlock. This article will take you through the process step-by-step. ## Enter Details Enter your contest details, such as title, description, start date, end date, and image. ![](/files/-MVOG0V3Dx1Z8RxiG9-v) ## Customize Registration Choose the main social enter action that entrants will perform to enter your contest. Choose from the following: * Connect with Facebook * Follow on Twitter * Follow on Spotify * Save Unreleased Track or Album on Spotify **Add Submissions Email (Required)**: For legal purposes, all potential contest entrants must have the ability to enter your contest if they don't use the social platform above. This will be specified in the generated contest rules. ![](/files/-MVOGfugM7zttvxQbd-H) ## Set Up Actions Choose one or many social actions that someone can perform to increase their chances of winning your giveaway. ![](/files/-MVOIPf4-GULM7L71Yy1) ## Set Up Contest Referrals Encourage people entering your contest to refer their friends to gain more points. Customize Referral Tweet Text for fan referrals—we will automatically include the proper referral link at the end of the tweet. ![](/files/-MVOMdJ44QQPZi-XLNo7) ## Customize Landing Page Here you can also customize the look and feel of your landing page and unlock steps. * Select a theme: Choose between a light or dark color scheme. * Button Color * Background Image * Email Capture Form * Facebook Pixel ID to track conversions on Facebook * Social Links ## Promote on Facebook and Instagram (Optional) Promote this landing page with a Facebook & Instagram Ad campaign. Paid Social Ads will build you the perfect ad campaign to put your new landing page in front of your audience, find new fans, and drive more engagement, all for less than $2 a day. ## Review and Launch After you've double-checked everything and created a Campaign Name, press *Launch Campaign* and you're good to go! If you’d like to organize your contests, you can create tags for them. ![](/files/-MVONbWCpcyHMNlwdTCI) # Spotify Growth Playbook We provide an explanation of the Spotify Growth Playbook, as well as the underlying strategy used for creators to get more followers on Spotify. ## What is the Spotify Growth Playbook? Eventbrite Boost's Spotify Growth Playbook lets an artist increase their following on Spotify by tapping into Spotify’s global audience through Instagram Stories: as little as $5/day, as low as $0.15/follower. Create and automate paid marketing campaigns that move qualified fans directly into your Spotify artist page. * Get more followers and streams as you work toward support from Spotify’s Editorial Playlists * Grow your presence on Spotify, whether your artist is On-Cycle or Off-Cycle * Create paid marketing campaigns that move qualified fans directly into your Spotify page * Tap into Spotify’s global audience through Instagram Stories * Reaffirm your results in the Spotify for Artists Dashboard ![](/files/-MUQVPkEQRgkNnId9Aqg) {% content-ref url="/pages/-MUP8q7XlQ3jgq5cIeY-" %} [How to Create the Spotify Growth Playbook Campaign](/growth-suite/spotify-growth-playbook/how-to-create-the-spotify-growth-playbook-campaign) {% endcontent-ref %} # How to Create the Spotify Growth Playbook Campaign A step-by-step guide to creating a Spotify Growth Playbook Campaign in Eventbrite Boost ## Before You Get Started We *highly* recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign. This guide will teach you best practices and ad creative basics: {% content-ref url="/pages/-MUP3ebhG-mF-NfJTMW2" %} [How to Create Instagram Stories Ads](/grow-on-instagram/instagram-growth-playbook/how-to-create-instagram-stories-ads-for-growth-suite) {% endcontent-ref %} ## Step 1: Select Accounts ![](/files/-MUPBQ2sXpmJJ8UOSdhQ) * Choose the Facebook advertising account you want the campaign to be created under in the "Select a Facebook Advertising Account" section. * Choose a Facebook Page & Instagram Account to post as. * Choose a Facebook Pixel (optional). * This option will only appear if the Facebook Advertising Account you've selected has more than one Facebook Pixel attached to it. If your Facebook Advertising Account only uses one pixel, we will automatically use that pixel in your ad campaign. {% hint style="info" %} The ads in the Spotify Growth Playbook campaign will ***ONLY*** appear in Instagram Stories. The reason why you have to choose a Facebook Page is because Instagram is owned by Facebook. {% endhint %} Please remember to link your Instagram Account to your Facebook Page if you haven't yet: {% content-ref url="/pages/-MILVmtVt7VBJRswBy79" %} [How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page](/getting-started/getting-started-with-facebook-ads-on-paid-social-ads/untitled) {% endcontent-ref %} ## Step 2: Set Schedule Select a campaign start and end date/time. **Recommended:** Toggle on "Run my ad campaign continuously" checked if you want your campaign to run continuously. ![](/files/-MUPDqs7F4mW-kps8Ten) ## Step 3: Target Spotify Fans ### Select Your Spotify Artist The first step is to enter your artist name in the "Select Spotify Artist" section. This is the Spotify profile fans will see after they up on your ad. ![](/files/-MUPFLXK69x5mG08Uzg3) {% hint style="info" %} We will track the follower growth of the artist you choose in the "Select Spotify Artist" section. {% endhint %} ### Add Spotify Artists The second step is to enter at least two Spotify artists (in addition to yours) who are most similar to the artist you want to promote. Please note: the list of names is not your actual audience. These artists will generate your campaign's true target audience in the next step in *Generated Interests*. ![](/files/-MUPG1QSLZjJ1uoOxWhT) ### Generate Interests Adding related Spotify artists in the previous step will help you find relevant interests to target. This will usually include artists in the *Fans Also Like* section of your selected artist on Spotify. In this step, add and/or remove generated audiences. You can also add in more interests by clicking on the "Generated Interests" box and typing in your own. The interests in this section are what is targeted on Instagram. ![](/files/-MUPHv0AxnpH098cXwnm) ![Easily expand your audience to find new interested related to the selected artists above.](/files/-MUPIPvhYpHTuC6FIYxT) {% hint style="danger" %} **Please proofread your generated audiences to make sure they are all relevant to your audience.** {% endhint %} The last step is to choose your Spotify Markets in the "Select Spotify Markets" step. Global targeting should be selected by default **(recommended)**. ![](/files/-MUPIuiv2Tlz4XwObAuC) ## Step 4: Modify Budgets To complete the "Modify Budgets" step, enter a daily budget amount in the "Set a daily budget for this ad campaign" field. Set a daily budget of at least $5 per day. ![](/files/-MUPJE-dvjdARGEpyiEo) ## Step 5: Design Story Ad You can add either video creative or image creative to your campaign by pressing the "Add Image" or "Add Video" buttons in the "Add and customize your creatives" section. Pressing the "Add Video" button pulls up your "Video Library". The "Video Library" allows you to upload videos from your desktop computer when you press the "Upload New Video" button. You can also use videos from past advertising campaigns by selecting any video in the "Ad Account Library" section. Press the "Add Selected Asset" video after you select your video to add it to your campaign. Campaigns see the best results when they include video creative specifically designed for Instagram Stories. We *highly* recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign. You can learn best practices & how to make the ad creative in the following guide: ## Step 6: Review Ad Campaign Review your ad campaign and make sure everything looks good! ![](/files/-MUPKT-qxAkmkDAc6tlb) ## Step 7: Launch Playbook Add a name for your campaign in the "Playbook Name" field. This is the name you can use to identify the campaign in your Facebook Ads Manager account after it is launched. You can also add Campaign Tags to the campaign for quick searching later. You can also enter your email in the "Email Notifications" field to get daily report emails regarding your campaign. Press "Launch Playbook Campaign" to launch your campaign. ![](/files/-MUPKruT9Sa-aJRB638W) --- [Next Page](/llms-full.txt/1)